News

FSA urges people in Wales to “face freezer fears” in a bid to tackle food waste

Published

9 years ago

July 4, 2016

shutterstock_172214228 MISCONCEPTIONS about how to freeze food safely are contributing to food waste in Wales and across the UK, according to new research by the Food Standards Agency (FSA).

The research – released as part of Food Safety Week (Jul 4 – 10) – identified a number of freezing ‘myths’ that are preventing people in Wales from using their freezers to make food go further. 37% of those interviewed think that food should only be frozen on the day of purchase to be safe; 34% incorrectly said it is dangerous to refreeze meat after it has been cooked; and 39% wrongly believe that food can become unsafe to eat while in the freezer.

Three quarters (75%) of people surveyed in Wales have thrown food away in the past month, with bread (46%), fruit (39%), vegetables (34%) and leftover meals (25%) topping the list. The most common reason given by respondents in Wales for throwing food away is that they had bought too much of it, cited by 34% of people. 31% admit to throwing food away because it was past its ‘use by’ date, and over half (56%) say they feel guilty when they throw food away. However, the reasons given can all be avoided by making better use of the freezer.

In response, the FSA is focusing this year’s Food Safety Week on helping people to understand how to waste less food safely by making more of their freezers. Furthermore, the FSA, working with Defra and WRAP, has announced that it will be launching a review of the guidance provided to the food industry on date marking on food. This will include consideration for whether the remit of the guidance should be expanded to cover food storage and freezing advice for consumers.

The research also found that 93% of people in Wales say there are foods they would never freeze. A quarter (25%) of those surveyed in Wales would never freeze meat that was cooked after defrosting, with 78% of these people saying this is down to worries about food poisoning.

Steve Wearne, Director of Policy at the FSA, said:

“Every year, we throw away seven million tonnes of food and drink from our homes. Much of this waste is unnecessary, and a better understanding of how to freeze food safely could go a significant way towards tackling the problem.

“Our research shows that many of the fears the public has about freezing food are unfounded and we need to ensure they know the facts. 33% of the people we spoke to in Wales said that more information about how to safely freeze food would help them to reduce their food waste – that’s why freezing is the focus of this year’s Food Safety Week.

“The freezer is like a pause button, so you can freeze foods right up to the ‘use by’ date. While food is kept safe in the freezer, it’s the quality that deteriorates over time, so we recommend eating it within three to six months and checking for any freezing instructions on the packaging. Once defrosted, the pause button is off, so defrost food as and when you need it and eat it within 24 hours of it being fully defrosted.”

Helen White, food waste expert at Love Food Hate Waste, said:

“In the UK each household wastes the equivalent of about six meals a week, which is bad for our pockets and the planet! Reducing food waste is a big challenge, so the Love Food Hate Waste campaign is delighted to lend its support to Food Safety Week, which aims to raise awareness of this important issue. Freezing food is one of the little things we can all do to make a big difference and the best bit is that most foods can be frozen – even those you wouldn’t expect! For more fantastic freezer facts, visit wales.lovefoodhatewaste.com or hoffibwydcasaugwastraff.com.”

Top 10 tips to help reduce food waste

1) Know the difference between “use by” and “best before” dates

“Use by” dates are the most important ones to consider, as these relate to food safety. Most foods can be frozen safely up until the “use by” date, but not after.

“Best before” dates are about quality, not safety. When the date is passed, it doesn’t mean that the food will be harmful, but it might begin to lose its flavour and texture.

2) Don’t trust the sniff test!
Food can look and smell fine even after its use-by date, but that doesn’t mean it’s safe to eat. It could still be contaminated. You cannot see, smell or taste the bugs that cause food poisoning.

3) How long can I freeze things for and what about the Use by date?
Foods can be stored safely in a correctly functioning freezer for years without going off. The freezer is like a pause button, so you can freeze foods safely right up to the “use by” date. Whilst food is kept safe in the freezer, it’s the quality that deteriorates over time, so we recommend consumption within three to six months to ensure the best quality, and check for any freezing instructions on the packaging.

Once defrosted, the pause button is off, so it’s best to defrost food as required and eat within 24 hours of it being fully defrosted.

4) When should I freeze food?
Many people believe food can only be frozen on the day of purchase – as often recommended by retailers to preserve the quality of the food. However, you can safely freeze most foods right up to the “use by” date. Although it would be good to freeze the food as soon as you know you aren’t going to use it before its “use by” date expires.

5) Did you know that you can safely freeze raw and cooked meats?
You can cook defrosted meat into a new meal and freeze for use on another day. Simply defrost overnight in the fridge (be careful that raw meat doesn’t drip on any other foods in the fridge and check it is thoroughly defrosted), use within 24 hours and cook until steaming hot.

6) How long can you freeze meat for?
Generally you can freeze meat for a long time and it will still be safe to eat, but the quality will deteriorate so it’s best to eat it within three to six months to ensure it’s of the best quality. Don’t worry if it’s frozen for longer – try marinating it before cooking to improve texture or use herbs and spices to add flavour.

7) Make the most of multi buys
If you are taking advantage of multi buys or larger pack sizes (e.g chicken breasts) you can freeze them individually in smaller bags to avoid having to eat them all at once. You can also cook enough for two (or more!) meals and eat one and freeze some for later – this avoids waste and minimises the effort of cooking.

8) Batching cooking
Batch cooking, cooking new meals from leftovers and freezing of homemade foods, can be a great way of saving money (and time) and using up foods approaching their Use By date as well as reducing waste.

9) Wrap up
It is best to place food in an air tight container or wrap food well in freezer bags, freezer wrap or cling film before placing in the freezer otherwise the cold air will dry it out. Try to expel any air from freezer bags.

10) Planning
Try and get into the habit of checking what you already have in the fridge and freezer before you go shopping. Use up foods that are approaching their Use by date and other fresh foods like fruit and vegetables, meat, fish, cheese or milk first as these can go off over time.

Business

Successful Pembrokeshire entrepreneur Lucie Macleod stirs Up Dragons’ Den with viral hair syrup

Published

46 mins ago

January 31, 2025

Luke Sinclair

A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.

The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.

Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”

She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”

However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.

Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”

As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.

The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.

The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”

The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.

Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.

Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”

Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”

Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”

What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.

With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.

Health

GPs accept revised contract offer from the Welsh Government

Published

54 mins ago

January 31, 2025

Tom Sinclair

THE BMA’s Welsh GP committee has voted to accept the revised 24/25 GMS (General Medical Services) contract offer proposed by the Welsh Government after 99% of GPs in Wales voted overwhelmingly to reject the original offer in December

The committee was presented with a significantly improved offer from the Welsh Government in January, marking a positive turn in the contract negotiations. This was a direct response to the overwhelming contract referendum result, which saw a record number of GPs in Wales join the BMA.

The revised offer, which includes an additional but non-recurrent £23 million practice stabilisation payment, now brings the total additional investment for the 24/25 financial year to £52.1 million. This will help GPs deliver vital services to their communities, providing greater stability to practices, patients and staff.

The revised offer ensures fair remuneration for all practice staff, including GP partners and salaried GPs. It realises the DDRB (doctors and dentists pay review body) recommendation of a 6% pay uplift.

Dr Gareth Oelmann, chair of the BMA’s Welsh GP committee, stated: “As a committee, we voted unanimously to accept the Welsh Government’s revised offer on the basis that this significant uplift will provide GPs with greater stability in the immediate term given the challenging circumstances practices find themselves in.

“We are pleased that the Welsh Government swiftly grasped the strength of feeling amongst the profession and took decisive action by providing a credible offer which we hope will provide GPs with much-needed resources to deliver vital care to patients.

“We acknowledge that this settlement does not resolve every issue, and we have reservations about non-recurrent funding given the awareness of upcoming unavoidable costs from the start of the financial year. Nevertheless, it provides a solid foundation we can build upon in the next round of negotiations for the 25/26 contract; we have assurances from the Welsh Government that this will take place as early as possible.

“Thank you to everyone who voted in the contract referendum and for sharing your experiences. Our collective resolve has delivered a fairer deal for general practice, and we will continue to use this mandate to improve GP services for everyone across Wales.”

Crime

School stabbing girl wanted ‘more eyes on her’

Published

57 mins ago

January 31, 2025

Court Reporter

A TEENAGER who stabbed three people at a Carmarthenshire school told police she wanted “more eyes on her” as the incident would be reported in the news, a jury has heard.

Teachers Fiona Elias and Liz Hopkin, along with a pupil, were injured in the attack at Ysgol Dyffryn Aman, Ammanford, on April 24, 2024.

The 14-year-old girl, who cannot be named due to her age, has admitted carrying out the triple stabbing but denies three counts of attempted murder.

On the fourth day of the trial at Swansea Crown Court, the jury was shown bodycam footage from a police officer. In the video, the girl is seen sitting in a police vehicle, asking: “Are they going to die?”

‘One way to be a celebrity’

She then added: “I’ve had loads of eyes on me today. Sooner or later, I’m sure this is going to be on the news, so even more people will be looking at me.

“That’s one way to be a celebrity.”

The court heard that she admitted stabbing the pupil while in the police vehicle, saying “oopsies” afterwards.

‘Cold’ demeanour

A video of her arrest was also shown, with a Dyfed-Powys Police officer describing her demeanour as “cold” in a witness statement.

The jury was shown drawings found in the teenager’s notebooks, including one featuring the injured pupil’s name surrounded by words such as “burning” and “death”. Other phrases included, “Why do I want to kill others just as much as I want to kill myself?” and “Why do I feel nothing but hate?”

One entry read: “I feel like I’m going to commit a crime of a lifetime.”

Another drawing, titled “Mrs Frogface Elias,” was also shown to the court.

Injuries and bloodshed

The jury was presented with images of the injuries suffered by the victims. Prosecution barrister William Hughes KC described a wound to Ms Hopkin’s neck, while the wounds suffered by Ms Elias and the pupil were described as “superficial”.

Witness statements from emergency workers described a “considerable amount of blood on the floor” around Ms Hopkin.

The trial continues.