News
Herald Radio re-launch reaches over 10,000


Toby Ellis: In the studio
EVEN the most optimistic pundit could not have predicted that over 10,000 people from west Wales would tune in for the official re-launch of Herald Radio on Tuesday (May 2).
Breakfast presenter Chris Lee was joined for the switch-on by Station Manager and drive-time presenter Toby Ellis and Rachel George at 8am.
Within half an hour there were already a over 1,000 people tuned in, and throughout the day, over 5,000 people had tuned in via Facebook live, and thousands more streaming via the iPhone app and website.
The first day of the new format offering, from a host of well -known local presenters received a positive response from online listeners.
Within hours, the studio was flooded with emails and messages on social media, praising the successful re-launch and requesting their favourite tunes from presenters they know and love.
Station Manager, Toby Ellis, said: “The response to the re-launch has been amazing! After weeks of preparation it was great to get back on the air and broadcast across west Wales.
“With our amazing line-up of DJs, a newsroom next door with the latest local news breaking all the time, and a fantastic playlist, I’m not surprised that the station has launched so strongly.
“Local radio is extremely important in west Wales and we’re excited to be bringing a new sound to Pembrokeshire, Carmarthenshire and Ceredigion.
“We’ve only just got started too – with many more shows, giveaways and features planned – so I expect the listenership to only go up.
“We’ve now had 20,000 listeners, which is absolutely amazing. Thank you to everyone who has tuned in!”
Herald Radio is an online radio station which is available anywhere in the world – so even if you’re relaxing on a holiday you can still tune in.
Simply go to www.heraldradio.com on any online-connected device and click ‘Listen Live’.
Alternatively, if you have an iPhone, download the Herald Radio app from the app store by searching for ‘Herald Radio’. With this app in your pocket, you are one finger tap away from listening at all times.
For Android users, an app is currently under development and will be released on the Google Play store shortly.
In total, on its first day, Herald Radio racked up:
- 10,000 website visits
- 5,000 Facebook live viewers
- 4,000 unique listeners
- 1,000 iOS app downloads
Education
Children learn how delicious potatoes are produced locally in Pembrokeshire

SCHOOL children from across Pembrokeshire, aged from five to 16, learnt how the food produced locally is delicious and nutritious during a highly successful ‘Food Story / Stori Bwyd’ event, held by the Pembrokeshire Agricultural Society.
During the event potato, dairy, sheep and poultry farmers from all over the county volunteered their time to talk to the children and give hands-on demonstrations. They explained to the children how they produce potatoes, dairy products, eggs and meat. They also demonstrated how they farm sustainably, look after local wildlife and how they care for the countryside.
The event was held on the Pembrokeshire County Showground and the focus was on potato growing, production and supply. The children also got the opportunity to taste locally produced jacket potatoes with a variety of toppings cooked perfectly and served by staff from Castell Howell.
Kathy Wilson, a former teacher and now an Honorary Pembrokeshire Show Governor, organised the event on behalf of the Society’s Food Story / Stori Bwyd. She said, “I would like to say a massive thank you to each and every one of the volunteers and who took two days out from their busy work on the farm to come and talk to the children and demonstrate how they produce food and drink. A big thanks also to the local providers who contributed to the event. The smiles on the faces of the children said it all, they listened intently, enthusiastically took part in the demonstrations and the teachers took resources back with them to their schools to continue the learning.
“One of the important elements of Pembrokeshire Agricultural Society’s work is educational and spreading the word around the county about how local food is produced by farmers. Everyone enjoyed eating the jacket potatoes after they had learnt how hard the farmers work to produce them.”
As well as food production, the event was an opportunity to teach the children about the seasonality of what farmers produce locally and how the weather and climate affects the work farmers do as well as the different food groups and healthy eating.
Adam Thorne, Pembrokeshire Agricultural Society’s President was one of the farmers who volunteered their time to talk to school children at the event. He said, “The Society would like to thank Kathy Wilson and Jo in the show office for all the hours they have put in to organise this magnificent event. To see how much the children enjoyed learning how their food is produced through hands-on demonstrations is heart warming.”
Pembrokeshire Agricultural Society would like to thank NFU Mutual Pembrokeshire, the CLA Charitable Trust and Women in Wales, for their financial support. Thanks also to the Camrose Vintage Working Day for their support as well as the NFU, Wales Farm Safety and Puffin Produce for providing educational resources and buckets for the schools and pupils.
Food Story volunteers will be at the County Show on 20 and 21 August 2025 with an interactive display and demonstrations for children to have fun and take part in to learn where their food comes from.
News
A477 crash at Carew roundabout causes major delays

A CRASH on the A477 at Carew roundabout caused significant traffic delays this morning (March 13).
The collision, involving two vehicles, occurred at around 10:20am. Dyfed-Powys Police confirmed that no injuries were reported.
The road was closed while recovery teams worked to clear the vehicles, leading to heavy congestion in the area.

A police spokesperson said: “Dyfed-Powys Police received a report of a two-vehicle road traffic collision on the A477 at Carew roundabout at around 10:20am today (March 13).
“No injuries have been reported. There are delays in the area due to high volumes of traffic. Recovery is at the scene, and the road will reopen once the vehicles have been recovered.”
Traffic in the area remained slow while recovery operations continued.
Community
Pembrokeshire among cheapest councils for bulky waste collection

SPRING cleaning is in full swing as searches for decluttering peak on March 20, with many households looking to dispose of unwanted furniture and large items. However, new research has revealed that the cost of bulky waste collection varies significantly across Wales.
According to a study by Cardiff-based waste management experts BusinessWaste.co.uk, Ceredigion County Council has the highest bulky waste charges in Wales, with a minimum collection fee of £61. This fee covers up to six items, with an additional charge of £61 for a further six items.
At the other end of the scale, Blaenau Gwent County Borough Council offers the lowest minimum charge at just £6.70.
Where does Pembrokeshire rank?
Pembrokeshire County Council ranks 17th out of 22 Welsh councils in terms of bulky waste charges, making it one of the more affordable options. The council charges £21.30, covering up to ten items per collection—more items than most councils in Wales.
Despite the relatively low cost, Pembrokeshire does not offer any discounts or concessions for those on benefits, pension credits, or other financial support schemes. However, fridge collection is included at no additional cost.
How do other councils compare?
The study ranked the top ten most expensive councils in Wales, with Ceredigion leading, followed by Wrexham (£57.50) and the Isle of Anglesey (£46). At the opposite end, Cardiff has one of the lowest rates (£12.50), while Carmarthenshire sits in 13th place with a charge of £25.
Wales versus the UK
On a national level, Wales has the sixth highest average bulky waste collection charge at £29.84. The South East of England is the most expensive region, with an average charge of £44.81, while Northern Ireland is the cheapest, averaging just £5.97.
Key findings from the report:
- No Welsh councils offer a free collection service.
- Pembrokeshire’s ranking in the UK is 256th out of 382 councils, placing it in the bottom 33% for bulky waste charges.
- Fridge collections are free across all Welsh councils.
- Carmarthenshire ranks 227th in the UK, with a £25 charge covering up to three items.
A spokesperson for BusinessWaste.co.uk said: “Bulky waste collection is a vital service for households looking to dispose of large items responsibly, but the costs vary widely across the UK. While some councils offer reasonable rates, others charge significantly higher fees, which can deter responsible waste disposal.”
For the full report, visit: www.businesswaste.co.uk.
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