News
Council ‘frozen’ over ice cream van
CONCERNS have been expressed that Pembrokeshire County Council has ‘turned a blind eye’ to an unlicensed seaside trader operating at Freshwater West this summer.
A source who has approached the Herald but who did not wish to be named, claims that a Saundersfoot-based ice cream van trading under the name ‘Holly’s Lollies,’ has been operating from the roadside at Freshwater West for months without a trading license. It is also claimed that the local authority has done nothing to intervene, despite being aware of the situation.
Photographs that were sent to us show the ice cream van trading at Freshwater West on 23rd July, details which can be corroborated from an RNLI safety information noticeboard placed on the verge which the van pulled up alongside.
A license of the type required to trade from an ice cream van could cost in the region of £4,000. It is claimed that Pembrokeshire County Council, the licensing authority responsible for issuing licenses and regulating trading activity, was made aware by a member of the public about the unlicensed trading some weeks before the photographs were taken.
The van was also seen operating at the same spot opposite the Freshwater West car park by a Herald correspondent as recently as last week.
A spokesperson for the council, Len Mullins, denied that the council was turning a blind eye, and said: “The Authority is aware that ‘Holly’s Lollies’ has been street trading without the appropriate consent. We have written to the owner and he has attended a meeting in County Hall which highlighted the illegal trading.”
Mr. Mullins claimed that the council had ‘intervened’ and ‘issued appropriate warnings to the owner,’ however when asked, he revealed that no application for a license had yet been received by the authority.
We also asked what stance the council took on unlicensed trading activity, and were told: “Unlicensed trading will be reviewed and appropriate action will be taken. Current street trading policy has been in force since 2011. To date no prosecutions have been brought for illegal trading.”
In response to whether the authority would consider offering recompense to traders who had paid their necessary trading license fees, no response was received, however the Herald has been told that ‘the issue at Freshwater West is under review.’
Hollys Lollies boss Kevin Goldsworthy told The Herald: “I don’t need consent to sell Ice Creamat Fresh Water West if doing so is part of my mobile rounds. I have been inspected by the Environmental Health and have been selling ice cream for thirty years. If there are new rules how am I supposed to abide by rules that I don’t even know about.”
He added: “The Council told me that even if I was willing to pay £1,500 for a licence to sell icecream at Fresh Water West they wouldn’t grant me one. The Council are in with the National Trust and would prefer that there was no ice cream van, so people can pay £6 for a burger at the cafe instead”
Mr Goldsworthy concluded by saying “Mobile rounds are obviously allowed so how long am I actually permitted to stop for, and how will they enforce the rules? Are they going to get a traffic warden to follow me around?”
Community
Weather presenter spotted filming in Pembrokeshire
A WELL-KNOWN Welsh weather presenter was spotted in Pembrokeshire as he filmed scenes for a new series celebrating the county’s coastline.
Derek Brockway, who has been a familiar face on BBC Wales since 1995, was in St Davids recently working on another instalment of his popular walking series along the Pembrokeshire Coast.
Local resident Thomas Tudor said it was “lovely” to meet the broadcaster during filming, posing for a photograph alongside his mother, Beryl Tudor, and sister, Bethan Thomas Price.
Brockway, who is based at BBC Cymru Wales in Cardiff, is widely known not only for his weather forecasts across television, radio and online, but also for his programmes showcasing Wales’ landscapes and coastal paths.
The latest filming in St Davids is expected to form part of an upcoming series highlighting the natural beauty and walking routes of Pembrokeshire, an area long regarded as one of the jewels in Wales’ tourism crown.
Ministry of Defence
Defence families in Wales to save up to £6,000 under new childcare scheme
A MAJOR new childcare support scheme for Armed Forces families will be rolled out across Wales from September 2026, the UK Government has announced.
The initiative is expected to save eligible families up to £6,000 per child each year, providing a significant boost to household finances amid ongoing cost-of-living pressures.
The scheme will be delivered through the Ministry of Defence’s existing Early Years childcare reimbursement system and will bring Wales in line with the level of support already available to forces families in England.

Ministers say the move is part of a wider effort to improve recruitment and retention in the Armed Forces, with childcare costs identified as a key pressure affecting morale.
The new support will cover children from nine months old until they reach three years of age in Wales and Scotland, and up to four years old in Northern Ireland.
Defence Secretary John Healey MP announced the scheme during a visit to Dreghorn Barracks in Edinburgh.
He said: “Our Armed Forces families are at the heart of our nation’s security. As the demands on defence increase, it is right that we step up our support for those who serve.
“This offer will ensure more military families get the childcare support they need, wherever they are posted.”
Secretary of State for Wales Jo Stevens added: “Service families in Wales make huge sacrifices and deserve the best possible support.
“They contribute not only to our national security but also to the Welsh economy. This scheme delivers meaningful help with the cost of childcare.”
The scheme will reimburse the difference in early years childcare costs for eligible working families. To qualify, both parents must be in employment and meet the income thresholds required for a Tax-Free Childcare account.
Hundreds of families across Wales are expected to benefit.
The announcement forms part of a broader package of support introduced since July 2024, including improved military housing, the largest Armed Forces pay rise in two decades, and plans to strengthen the Armed Forces Covenant in law.
Further details will be provided in the coming months, with families encouraged to begin considering childcare arrangements ahead of the scheme’s launch.
Community
Broad Haven volunteers secure ‘national asset’ status for nature reserve
A SMALL stretch of woodland and former opencast coal mine has been transformed into a nationally recognised biodiversity site, in a major first for Wales.
The Slash Pond Community Nature Reserve has been awarded ‘Naturfa’ status, becoming the first community-managed site in Wales to receive the designation.

The recognition, confirmed by Deputy First Minister Huw Irranca-Davies, classifies the reserve as an “Other Effective Area-based Conservation Measure” (OECM). This means the volunteer-led work of the Support the Boardwalk group will now contribute directly to Wales’ 30×30 target – the global commitment to protect 30% of land, freshwater and sea for nature by 2030.
In a further boost, the site has also been included in the National Forest for Wales, recognising its role in strengthening a connected network of woodlands and habitats across the country.
Once a simple local walkway, the Slash Pond has developed into a thriving wildlife haven. The reserve now supports a wide range of species, including critically endangered European eels, otters, ten species of bat, and more than fifty species of birds, alongside diverse aquatic plants and insects.
Huw Irranca-Davies said: “These special places are a testament to the care and dedication of people working on the ground – securing a legacy for future generations. Nature can only thrive where habitats are resilient, protected and effectively managed.”
The new status is expected to unlock future funding opportunities, supporting long-term plans for maintaining the boardwalk, monitoring biodiversity and water quality, installing new signage, and expanding environmental education work with Broad Haven Primary School and the wider Havens community.
Andy Drumm, a volunteer with Support the Boardwalk, said: “We’ve always known how special the Slash Pond is, but this recognition puts it firmly on the map as a national asset. It’s a tribute to years of hard work and shows that local communities can lead the way in tackling the nature crisis.”
To mark the achievement, a Spring Family Fun Day will take place on Friday (May 9) from 1:00pm to 4:00pm at the Slash Pond car park.
The event will feature guided nature walks, pond dipping, a wildlife treasure trail, live music, and family activities including crafts and face painting. The official unveiling of the Naturfa certificate and new reserve branding will also take place, alongside the launch of a new book, From Culm to Calm: A History of the Slash Pond by local author David Meanwell.
Karen Riggs, a long-time volunteer, said: “This achievement belongs to everyone in Broad Haven who has supported the site over the years. We’re not just celebrating a new title – we’re celebrating what our community has built together.”
The day will also see the installation of new benches at the observation decks and the launch of a floating island habitat to support wildfowl and other bird species. Visitors will also be invited to share feedback on plans for an improved picnic area designed to withstand local flooding.
Naturfa is a Welsh Government initiative recognising areas outside traditional protected sites, such as SSSIs, that are managed in ways which deliver long-term benefits for biodiversity.
The Slash Pond Community Nature Reserve is managed by the Support the Boardwalk group in partnership with The Havens Community Council, and is maintained entirely by volunteers.
Further information and updates are available via the Support the Boardwalk Facebook page.
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