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Farming

NFU Cymru wants a Welsh Xmas

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World class produce: Welsh farmers produce the best

MORE than half (58%) of Welsh consumers did not know if any of the items of their Christmas dinner last year were produced in Wales, according to a new survey commissioned by NFU Cymru.

The findings of the survey, conducted by YouGov, show that only 18% of Welsh consumers had Welsh turkey for Christmas dinner in 2016, while only 29% ate Welsh potatoes.

The survey did, however, show that shoppers recognise the hallmarks of Welsh produce. The findings show that consumers associate Welsh produce with quality (78%), high production standards (66%), high environmental standards (59%) and good value for money (53%).

In a bid to encourage more shoppers to buy more Welsh during the festive period this year, NFU Cymru has launched a new ‘Proud to Produce Your Christmas’ campaign at this year’s Royal Welsh Winter Fair, highlighting the role that Welsh farmers and growers play in producing the ingredients of a traditional Christmas dinner. The initiative aims to underline that it is possible to source the staple items of a traditional Christmas meal here in Wales, while also encouraging the public to support the Welsh food and farming sector by buying Welsh produce for their Christmas dinner this year.

The campaign features a video of a delicious Welsh Christmas feast and shows some of the producers across Wales who are responsible for producing the ingredients. The video includes turkeys reared in Meirionnydd, potatoes from Pembrokeshire, Brussel sprouts grown in Monmouthshire and pigs in blankets produced in Clwyd. The short film also highlights that PGI Welsh Lamb and Beef are also enjoyed in homes throughout Wales during the festive season as an alternative to traditional Christmas fayre.

NFU Cymru President Stephen James said: “Food and drink play an important role in bringing people together during the festive season and Welsh farmers are proud to play their part by producing world-class produce for your Christmas dinner. This is a potentially prosperous period for the food and drink industry here in Wales, but it’s clear from the findings of our survey work this is an opportunity that isn’t being fully capitalised on. There’s a role for all of us in raising the profile of Welsh produce to shoppers in the lead up to the festive period and encouraging more people to prioritise Welsh food and drink when it comes to sourcing the ingredients for their festive meal.

“The Royal Welsh Winter Fair is home to some of the best food and drink producers that Wales has to offer, so the event provides the perfect opportunity for us to launch our ‘Proud to Produce Your Christmas’ campaign to help drive a rise in the number of people sourcing Welsh for their meals over the festive period.

“Our campaign highlights that consumers do not need to look further afield to construct their festive feast – all of the ingredients are available right on their doorstep in Wales. We are proud that so many consumers associate Welsh produce with quality, good value for money and high production standards. We hope that by underlining the link between producers in Wales and the food they produce, more people will prioritise Welsh this Christmas and support our hardworking Welsh farmers and growers in the process.

“The ‘Proud to Produce Your Christmas’ video underlines how easy it is to source the ingredients for a wholesome, delicious festive feast that’s grown and reared here in Wales. I hope this video inspires more people to have a Welsh Christmas in 2017.”

Farming

E-Tickets now on sale for Pembrokeshire County Show 2024

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E-TICKETS are now on sale for this summer’s Pembrokeshire County Show, the largest county agricultural show in Wales. Preparations are coming together well for what is set to be a fantastic two days of livestock, competitions, attractions and much more.

General entry tickets for the show, taking place on Wednesday and Thursday, 14 & 15 August, are now available at an ‘early birds’ rate online from the website. Ticket prices have had to increase slightly to cover costs but still remain below 2019 charges. The early bird rate for Adults is £15, children £8 (5-16 years), Carers as well as children four years and under are free. Please visit: www.pembsshow.org to purchase your e-tickets.

Adam Thorne, President of Pembrokeshire Agricultural Society said, “At the event in August visitors will be able to tickle their tastebuds in the Castell Howell Food Hall, marvel at the livestock classes, enjoy watching the dog agility, be wowed by the showjumping, explore the horticulture, arts and crafts entries.

Shop ‘til they drop in the Country Market area, which will showcase over 40 quality local and award winning product and craft stalls and much more.”

Pembrokeshire Agricultural Society Membership packages are also available and these include admission to the Show and the Members’ Area. Purchasing membership of the society will support its aim to promote, advance and improve agriculture, horticulture and rural crafts and skills by the improvement of livestock and the demonstration and showing of livestock, machinery, crafts, products, methods and processes connected with agriculture and agricultural education in particular by the holding of an annual show. Full details are available on the website: Become A Member | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)

Putting together this event is hard work and requires an enormous effort by the staff, volunteers and trustees of Pembrokeshire Agricultural Society. The Society is indebted to so many for their commitment and support in helping host the event.

A special mention must go to the county show sponsors. Pembrokeshire Agricultural Society is proud to have many local, regular, sponsors who make the event possible.

Sponsorship Director, Richard Cole, said, “Sponsorship and Pembrokeshire County Show have been a successful combination for the last 45 years. Sponsors have enjoyed promoting their businesses through the varied mediums of banners, announcements, show rings, buildings, equine and livestock classes and championships over the years. It isn’t too late. If you’d like to discuss becoming a corporate sponsor please complete the form on our website: www.pembsshow.org.”

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Farming

Pembrokeshire Agricultural Society in search for county’s top progressive farmers

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IF you farm in Pembrokeshire and can demonstrate your farm’s use of the latest technological methods to promote progressive, sustainable agriculture then the Pembrokeshire Agricultural Society encourage you to enter the prestigious Baron de Rutzen Award.

Adam Thorne, Pembrokeshire County Show President, said, “We are looking for local Pembrokeshire farmers, under the age of 45, who can demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture. They also need to show consideration for the environment and habitat sensitivity on their farm as well as present an aesthetically pleasing example of farming in the county. The competition welcomes all livestock and arable sectors to take part.”

Last year’s winners of the Award were Mark and Caroline Davies of Little Newcastle, Haverfordwest. They milk 230 pedigree Holsteins through a fully automated system. They rear their own replacements and also have a small beef enterprise. The farm is all grassland and they follow a strict reseeding and liming policy to optimise the yield from their multi-cut silage system. The couple place significant emphasis on animal health, husbandry and breeding to maximise the efficiency of their system. 

Baron John Fredrick De Rutzen was President of Pembrokeshire Agricultural Society in 1936 and the Baron de Rutzen Trophy was produced in his memory. The third Baron served in the Welsh Guards and tragically died, aged 36, in 1944.   

This year’s entrants must be fully practising farmers within the county of Pembrokeshire and were under the age of 45 years on 1 January 2024. Entries can either be by nomination or direct application online on the Pembrokeshire Agricultural Society website. Click here to apply:  Baron de Rutzen Award | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)

The closing date for nominations and applications is at noon on Wednesday, 29 May 2024.

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Farming

Pembrokeshire Agricultural Society elect new president

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ARABLE and beef farmer, Adam Thorne, has been unanimously elected to become the new President of Pembrokeshire Agricultural Society for the year ahead. Adam is the third generation of his family to hold the position.

During the Annual General Meeting of Pembrokeshire Agricultural Society, held last week on the Pembrokeshire Showground, Mr Tim John and his wife Margaret John were also voted in as Presidents elect.

Adam Thorne has had a long association with Pembrokeshire Agricultural Society. After visiting the show as a toddler, then helping show the family’s pedigree Herefords, his uncle got him into helping him with stewarding in his early teens. From there he progressed to being a Steward with his own section, Commercial Cattle, and then also the Butcher’s Lambs section.

From stewarding, Adam became involved with committee work, starting as an Executive and then on to the former Finance and General Purposes Committee. He has been Chairman of the Estates Committee for 12 years and is now a Board member and a Trustee.

Adam said, “I am proud of my long association with Pembrokeshire Agricultural Society. I am the third generation to now be President, following my late grandfather, Walter Thorne, my father, Robert Thorne and more recently my uncle, George Thorne. I am looking forward to my year in the prestigious position.”

Away from his work with the society, Adam runs the family’s arable and beef farm in Robeston West, Milford Haven. He has been heavily involved with Tiers Cross YFC from an early age, having been Club Secretary twice and Chairman. He has also sat on Pembrokeshire County YFC Committees and the Wales YFC Rural Affairs Committee. 

The 2024 Pembrokeshire Agricultural Society officeholders, announced at the AGM, include Miss Ffion Edwards who was awarded the role of Ambassador at last year’s show. Ffion, a nurse from Maenclochog, has enjoyed many years of attending the county show and believes that there are so many good elements to it. Ffion has been a member of Llysyfran YFC for 15 years and enjoys every aspect of young farmers – trying new experiences, competing and travelling to name a few. Mrs Nicola Owen was also elected as the Honorary Treasurer.   

Brian Jones, the outgoing Pembrokeshire Agricultural Society President, took the opportunity to thank everyone who had helped and supported him throughout his presidency. During his year as President, Brian and his wife Helen, raised a tremendous amount of money for various charities including the Pembrokeshire Agricultural Society, RABI, Tir Dewi and the DPJ Foundation. Brian also gave his assurances that Castell Howell will continue to sponsor the Food Hall for future years.

Pembrokeshire County Show, the largest county agricultural show in Wales, will be held over two days again this summer on 14 and 15 August. Everyone is invited to attend the celebration of rural life in the county.

Pictured (left to right): Ffion Edwards the Ambassador for 2024; Adam Thorne, President; Margaret and Tim John, the Presidents Elect.

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