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Farming

#FarmingMatters takes centre stage

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(L-R) FUW President Glyn Roberts, Y Tir Editor Nia Davies-Jones, FUW Managing Director Alan Davies and FUW Press Officer Anne Birkett

THE FARMERS’ Union of Wales’ campaign #FarmingMatters, which set out to demonstrate the key role that farming plays in the wider rural economy and showcase the wider social and cultural importance of farming in Wales with the wider aim of convincing the Welsh Government that it is essential to protect Welsh farming from the potential negative impact of Brexit, has been recognised at the UK Public Affairs Awards as the best campaign in Wales.

For the past 18 months the FUW has been busy highlighting why farming matters and when the UK voted to leave the EU in June 2016, immediately realised the need to raise awareness of the concerns for farming in Wales, mainly due to Welsh farmers’ strong trading relationship with the EU.

FUW Managing Director Alan Davies said: “I would first of all like to congratulate the staff at the FUW for their fantastic effort, which has resulted in the campaign being recognised as the best in Wales. For us at the FUW it became critical to highlight the potential impact any failed trade negotiations could have on the wider economy and multiple small businesses in the supply chain. The FUW further needed to create awareness, promote understanding and develop knowledge of the farming sector in Wales.

“It was determined that we needed to create an easy to remember message that raised the profile of farming in Wales and the risks to its future and we wanted this to be a phrase that tripped off the tongue.

“As the Union deals with Farming Matters on a daily basis, we saw an opportunity to use the double meaning of these words to highlight our key message. We do work on farming matters, but the truth is: Farming Matters, to so many, in so many other ways. This was seen as a neat play on words leading us to: #FarmingMatters.”

With this in mind the FUW set out to explain why and how farming matters to Members of the National Assembly of Wales and the wider public, with the view of changing attitudes and policies, and creating the understanding that family farms are the cornerstone of our rural economy.

The FUW ensured that the campaign was based on evidence in terms of importance, highlighting that farming is the backbone of the Welsh food and drinks sector, which employs 222,400 people, 17% of the Welsh workforce. The campaign further demonstrated that Welsh family farms do so much more than just produce food – they are the cornerstone of our rural economies and Welsh food production sustains tens of thousands of other businesses from upstream businesses such as feed merchants, agricultural contractors and engineers, to downstream businesses such as hauliers, processors and retailers.

In addition the campaign stressed that for every £100 generated on farm, £60 is spent within 7 miles of the farm, as well as making it clear that by managing of over 80% of Wales’ landmass, farmers play an invaluable part in managing and preserving a landscape which provides clean drinking water for millions, is diverse in habitat and species and includes more than 1,000 Sites of Special Scientific Interest (SSSIs).

The FUW, through the #FarmingMatters campaign, communicated that other benefits of Welsh farming include major contributions to negating the causes and symptoms of climate change, whether through the storage of carbon in farm woodland, hedgerows and peat bogs, or the generation of green electricity through on-farm wind and water turbines.

By providing employment and economic growth in rural areas, the farming sector also mitigates rural depopulation, protects rural culture and heritage and keeps the Welsh language alive.

“We needed a multi-channel route to deliver our message and therefore arranged farm visits for Assembly Members across Wales, attended all of the Party Conferences held in Wales including speaking opportunities and conference debates at two, incorporated regular meetings with Ministers, Assembly Committees and Assembly Members, issued targeted news releases and ran a supporting social media campaign. All of this was backed up by regular repetitive and consistent messaging on #FarmingMatters,” said Alan Davies.

The #FarmingMatters campaign resulted in most Assembly Members, including First Minister Carwyn Jones, giving their clear commitment and backing to the Welsh farming industry, adopting our key messages around trade post Brexit, as demonstrated in the ‘Securing Wales’ Future – Transition from the European Union to a new relationship with Europe’ white paper in June 2017, recognising the importance of maintaining farming support after the UK leaves the European Union and backing the FUW’s call for a UK wide agricultural framework that respects devolution.

“There were also some unexpected benefits. Due to the success of the #FarmingMatters campaign we were able to convince a group of Labour politicians, primarily from urban constituencies, to come together at the Welsh Labour party conference in March 2017, to demonstrate support for rural Wales. The group is called “‘Llafur Cefn Gwlad” again a play on words as it means the “labour of rural Wales”. We will continue this campaign over the coming year and hope it will reach many more people, creating even better understanding amongst politicians and the public. ” added Alan Davies.

Farming

Union wants answers after Panorama programme

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NFU CYMRU has written to the Minister for Environment, Energy and Rural Affairs to express its concerns after a Panorama investigation uncovered alleged illegal dumping of untreated sewage in Welsh rivers.

The Panorama ‘River Pollution Scandal’ aired on Monday, April 12.

The broadcast appeared to show untreated sewage being illegally discharged into protected rivers in England and Wales, including the River Usk.

NFU Cymru says the broadcast has caused ‘great concern’ among Welsh farmers, who just two weeks ago were severely burdened with ‘indiscriminate and punitive’ measures as part of the Welsh Government’s new all-Wales NVZ regulations aimed at improving water quality in Wales.

The union is asking that Welsh Government and Natural Resources Wales (NRW) carry out a full investigation into the findings of the Panorama documentary, to assure farmers that ‘agriculture has not been held accountable for the pollution caused from other sources, particularly sewage treatment works’.

NFU Cymru President John Davies said: “NFU Cymru has long highlighted that there is a range of factors influencing water quality in Wales. 

“The evidence is clear that a sole focus on agriculture through the introduction of regulatory measures to tackle agricultural pollution will not deliver Water Framework Directive objectives, yet we have observed a false and flawed narrative developing in recent years that frames agriculture as ‘the problem’ with respect to water quality issues in Wales. 

“In light of the evidence uncovered by the Panorama programme, NFU Cymru is seeking confirmation on what actions are being taken by the government and the regulator to stop these illegal practices. 

“We also ask what investigations are being undertaken to understand if and where else within Wales similar illegal practices are or have taken place.”

As part of its letter, the union has also urged that any potential contribution that discharges are making to phosphate levels in the River Usk is accurately accounted for.

Mr Davies continued: “The River Usk was identified as having the highest level of phosphate failures of all Welsh Special Areas of Conservation (SAC) rivers.  

“We note that NRW analysis for the River Usk references agriculture but is silent on any potential contribution of the water companies to phosphate levels.  

“It is important that the contribution of the water industry where through its permitted (or otherwise) activity is now properly reflected in work NRW has committed to do with respect to further investigations. 

“Overall, NFU Cymru seeks assurances, on behalf of our members, from Welsh Government and NRW that the issues raised within the Panorama programme will be fully investigated and addressed so that farm businesses across Wales can be reassured that agriculture has not been held accountable for the pollution caused from other sources, particularly by sewage treatment works. “We would also like assurances that, where necessary, the NRW will revise local and national reports and evidence.”

NFU Cymru is presently in the process of launching a legal challenge against the Welsh Government’s new rules to control agricultural pollution, having previously raised concerns about the lawfulness of the decision.

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Farming

Staycation boom offers farms new revenue stream

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THE NUMBER of working farms looking to cash in on the boom in staycations has sky-rocketed, according to figures from Pitchup.com.

Of the 2,000 campsites listed on Pitchup.com – Europe’s largest outdoor accommodation provider – more than 700 are working farms and 300 of those operate temporary sites, set up to take advantage of the peak holiday season.
Many such sites have joined the business in the first quarter of 2021, eager to secure a post-COVID financial recovery.

The hike comes after a change in planning policy increased the length of time farms and other land-based businesses can legally operate a campsite without planning permission from 28 days to 56 days.

Other factors, Pitchup.com discovered, include concerns over falling support payments and Government plans to curtail farming through environmental policies which will disadvantage active farmers.

Dan Yates, founder of Pitchup.com, said farmers were turning to temporary campsites in droves because they are the quickest and easiest form of diversification to get off the ground.

He said: “Establishing a campsite is very easy. At their most basic, all you need is a patch of land and running water, which most farms have already, and some toilets, which are easy to hire. Crucially, you don’t need planning permission to operate one for up to 56 days per year.

“With staycations booming and that trend set to stay, people are crying out for beautiful areas of the countryside where they can enjoy a relaxing break away from the pressures of work and lockdown.

“Farmers are perfectly placed to provide that. The farm-based campsites we work with can decide how many guests they want to host and with demand as it is, we are extremely confident we can fill those pitches.”

Mr Yates added that as well as being quick, convenient, and unobtrusive on day-to-day farming operations, pop-up and permanent campsites can be very lucrative.

“Although most campsites don’t generate quite this level of income, even small pop-up sites – which are the easiest by far to accommodate – return on average £13,000 in extra revenue per year, and many take tens of thousands of pounds more than this.

“It’s hardly surprising, therefore, that they’re becoming so popular among farms and land-owning businesses. We expect to see many more farmers try this kind of diversification as we come out of lockdown and the summer gets closer.”

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Farming

FUW calls for Welsh policies for Welsh agriculture

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THE FUW has urged the incoming Welsh Government to develop bespoke, tailor-made policies that reflect global realities as well as Welsh economic, social, and environmental needs.

Five years ago, ahead of the 2016 Welsh Senedd elections, the Farmers’ Union of Wales warned of the unprecedented challenges facing the incoming Senedd Members and Government. Since then, those challenges have not only materialised but been exacerbated and added to. 

Outlining the big issues facing agriculture in Wales at a press conference, which launched the FUW’s 2021 Welsh Senedd Election Manifesto, FUW President Glyn Roberts said: “The materialisation of a far harder form of Brexit than had been promised by those who lobbied for our departure from the EU has restricted access to our main export markets on the continent in ways that are only beginning to be felt. 

“At the same time, the ongoing Covid-19 pandemic has changed our lives beyond recognition and has highlighted the fragility of global food supply chains and the importance of a strong farming sector on which our domestic markets should be able to rely upon for commodity products.

“While such issues have been largely beyond the control of our devolved administrations, the reaction of the Welsh Government to the uncertainty and challenges faced by our agriculture sector has at times been bewildering and counterintuitive, not least in terms of its appetite for drastically increasing costs and restrictions while advocating untried and untested reforms of rural support policies.”

Meanwhile, UK Government cuts to Welsh rural funding – in a direct contradiction to promises made repeatedly by those who advocated Brexit – have added to the pressures on Welsh agriculture, the rural economy, and Welsh Government, said the Union President.

Through its manifesto and ongoing lobbying work, the FUW continues to be clear that Wales’ family farms lie at the centre of our rural economy, culture, and landscape, supporting hundreds of thousands of jobs and tens of thousands of businesses involved in the Welsh food supply industry, and making innumerable other contributions to the well-being of Welsh and UK residents – benefits central to which is the production of food, our most precious commodity alongside water.

“Moving forward we need policies which reflect the need to mitigate climate change and protect our environment, but such aspirations must be tempered by the knowledge that sweeping changes that undermine our family farms and food production will merely shift production to countries with lower animal welfare standards and higher global and environmental footprints” said Glyn Roberts.

Highlighting the disappointment of members over the years with the current Welsh Government, Mr Roberts added that rather than feeling that industry concerns have been taken on board and seeing proportionate measures put in place to safeguard the agricultural  industry, many consider the current direction of travel as a betrayal of devolution which directly threatens the agriculture industry and the culture, language and way of life which are intrinsically linked to Welsh food production.

Speaking from his farm in North Wales, he added: “With this in mind, I make no apology for highlighting our members’ frustration about the lack of bespoke Welsh policies regarding future farmingscheme proposals and tackling water quality issues put forward by the current Welsh Government, and the distinct feeling that those who govern us from Cardiff Bay are now more remote from and indifferent to our rural communities than ever.

“Welsh farmers are proud to produce world-leading food to environmental, animal health and welfare and food safety standards that are second to none, but these need to be regulated in a proportionate manner which does not stifle innovation, create unjustified restrictions and place Welsh farmers at a severe competitive disadvantage against other countries’ agricultural produce.” 

Such concerns are particularly pertinent in an era when the UK Government is proactively seeking to sign trade deals with countries with production standards which fall well short of those already required of Welsh food producers, and while the aspiration that further raising standards will provide our producers with a competitive advantage in high-end markets is understandable, it is also naive given what the data tells us about widespread consumer indifference to such standards both here and around the globe.

“Alongside other critical issues and priorities outlined in this manifesto, the FUW urges the incoming Welsh Government and Senedd to develop bespoke, tailor-made policies that reflect such global realities as well as Welsh economic, social and environmental needs and the seven Welsh Well-being Goals; policies that maintain our already high standards while ensuring Welsh producers are not undermined in ways that lead to greater imports of food from those with far lower standards than our own,” said the Union President.

For the period of the next Welsh Senedd and beyond, the FUW is committed to lobbying all those in Cardiff to ensure that agriculture and family farms receive the attention and respect that they warrant – for the sake of all our futures.

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