Farming
#FarmingMatters takes centre stage
THE FARMERS’ Union of Wales’ campaign #FarmingMatters, which set out to demonstrate the key role that farming plays in the wider rural economy and showcase the wider social and cultural importance of farming in Wales with the wider aim of convincing the Welsh Government that it is essential to protect Welsh farming from the potential negative impact of Brexit, has been recognised at the UK Public Affairs Awards as the best campaign in Wales.
For the past 18 months the FUW has been busy highlighting why farming matters and when the UK voted to leave the EU in June 2016, immediately realised the need to raise awareness of the concerns for farming in Wales, mainly due to Welsh farmers’ strong trading relationship with the EU.
FUW Managing Director Alan Davies said: “I would first of all like to congratulate the staff at the FUW for their fantastic effort, which has resulted in the campaign being recognised as the best in Wales. For us at the FUW it became critical to highlight the potential impact any failed trade negotiations could have on the wider economy and multiple small businesses in the supply chain. The FUW further needed to create awareness, promote understanding and develop knowledge of the farming sector in Wales.
“It was determined that we needed to create an easy to remember message that raised the profile of farming in Wales and the risks to its future and we wanted this to be a phrase that tripped off the tongue.
“As the Union deals with Farming Matters on a daily basis, we saw an opportunity to use the double meaning of these words to highlight our key message. We do work on farming matters, but the truth is: Farming Matters, to so many, in so many other ways. This was seen as a neat play on words leading us to: #FarmingMatters.”
With this in mind the FUW set out to explain why and how farming matters to Members of the National Assembly of Wales and the wider public, with the view of changing attitudes and policies, and creating the understanding that family farms are the cornerstone of our rural economy.
The FUW ensured that the campaign was based on evidence in terms of importance, highlighting that farming is the backbone of the Welsh food and drinks sector, which employs 222,400 people, 17% of the Welsh workforce. The campaign further demonstrated that Welsh family farms do so much more than just produce food – they are the cornerstone of our rural economies and Welsh food production sustains tens of thousands of other businesses from upstream businesses such as feed merchants, agricultural contractors and engineers, to downstream businesses such as hauliers, processors and retailers.
In addition the campaign stressed that for every £100 generated on farm, £60 is spent within 7 miles of the farm, as well as making it clear that by managing of over 80% of Wales’ landmass, farmers play an invaluable part in managing and preserving a landscape which provides clean drinking water for millions, is diverse in habitat and species and includes more than 1,000 Sites of Special Scientific Interest (SSSIs).
The FUW, through the #FarmingMatters campaign, communicated that other benefits of Welsh farming include major contributions to negating the causes and symptoms of climate change, whether through the storage of carbon in farm woodland, hedgerows and peat bogs, or the generation of green electricity through on-farm wind and water turbines.
By providing employment and economic growth in rural areas, the farming sector also mitigates rural depopulation, protects rural culture and heritage and keeps the Welsh language alive.
“We needed a multi-channel route to deliver our message and therefore arranged farm visits for Assembly Members across Wales, attended all of the Party Conferences held in Wales including speaking opportunities and conference debates at two, incorporated regular meetings with Ministers, Assembly Committees and Assembly Members, issued targeted news releases and ran a supporting social media campaign. All of this was backed up by regular repetitive and consistent messaging on #FarmingMatters,” said Alan Davies.
The #FarmingMatters campaign resulted in most Assembly Members, including First Minister Carwyn Jones, giving their clear commitment and backing to the Welsh farming industry, adopting our key messages around trade post Brexit, as demonstrated in the ‘Securing Wales’ Future – Transition from the European Union to a new relationship with Europe’ white paper in June 2017, recognising the importance of maintaining farming support after the UK leaves the European Union and backing the FUW’s call for a UK wide agricultural framework that respects devolution.
“There were also some unexpected benefits. Due to the success of the #FarmingMatters campaign we were able to convince a group of Labour politicians, primarily from urban constituencies, to come together at the Welsh Labour party conference in March 2017, to demonstrate support for rural Wales. The group is called “‘Llafur Cefn Gwlad” again a play on words as it means the “labour of rural Wales”. We will continue this campaign over the coming year and hope it will reach many more people, creating even better understanding amongst politicians and the public. ” added Alan Davies.
Farming
Check ewes at weaning to protect next season’s lamb crop
PEMBROKESHIRE sheep farmers are being urged to use weaning as a key opportunity to check ewe condition and deal with any problems before tupping.
With many local flocks now moving towards weaning, farmers are being advised to assess body condition score, as well as checking teeth, feet and udders, while there is still time to improve nutrition ahead of the breeding season.
Dr Alison Bond, Technical Services Manager at Rumenco, said close monitoring at this stage can help avoid major changes in ewe condition and improve overall flock productivity.
She said weaning at around 12 weeks was a good target, when lambs should usually be between 25kg and 30kg and taking very little milk from the ewe.

“There will of course be a focus on the lambs’ readiness for market at this stage, but it is equally important to put a hand across the ewes to assess their condition,” she said.
For lowland flocks, ewes with a body condition score below 2.5 at weaning should be given priority, as they may struggle to reach the target score of around 3.5 by tupping.
Those poorer condition ewes should be grouped separately, moved onto the best available grazing and given appropriate supplementary feeding where needed.
Dr Bond said waiting until closer to tupping could be less effective and may affect performance.
She added that ewes in good condition at tupping are more likely to scan with more lambs, produce healthier lambs after birth, and rear heavier lambs by eight weeks of age.
“It affects the whole production cycle, and not just one element,” she said.
The advice will be particularly relevant to farms across Pembrokeshire, Carmarthenshire and Ceredigion, where sheep remain a major part of the rural economy and where grass quality can vary sharply depending on weather, soil type and stocking pressure.
Dr Bond said the aim should be to keep ewes between body condition score 2.5 and 3.5 throughout the cycle, avoiding big dips and peaks.
Routine checks at weaning, she said, give farmers the best chance of correcting problems before the tups go in two to three months later.
Pic: Farmers are being urged to check ewe condition at weaning to protect flock performance ahead of tupping (Pic: Tim Scrivener/Agriphoto).
Farming
Reform calls for urgent review of farming scheme
LOW UPTAKE HAS RAISED FRESH QUESTIONS OVER THE FUTURE OF SUPPORT FOR WELSH FARMERS
REFORM WALES has called for an urgent review of the Sustainable Farming Scheme after figures showed only around half of eligible farmers have signed up.
The party said the lower-than-expected uptake showed that serious concerns remained within the farming community over the complexity of the scheme, compliance rules and uncertainty about how it will operate in the long term.
Laura Anne Jones MS, Reform Wales’ Shadow Cabinet Minister for Food, Farming and Rural Affairs, raised the issue during questions to the Welsh Government.
She said: “The figures released by the Welsh Government today confirm what many farmers have been saying for some time: the Sustainable Farming Scheme is too complex, too restrictive and too bureaucratic.
“Farmers need certainty and security, not endless paperwork and rigid requirements that fail to reflect the realities of farming in Wales.
“Reform Wales believes the scheme should be reviewed as a matter of urgency, with a greater focus on flexibility, common sense and practical outcomes.
“Welsh farmers deserve a scheme that works with them, not against them.”
The Sustainable Farming Scheme is due to replace previous systems of agricultural support in Wales and has been one of the most contentious issues facing the rural sector.
Farming unions and campaigners have repeatedly warned that any new system must be practical for family farms and must not add unnecessary red tape at a time when many businesses are already under pressure from rising costs, bovine TB and market uncertainty.
Reform Wales said the Welsh Government must now explain how it intends to respond to the level of take-up and whether changes will be made before the scheme is fully rolled out.
Business
Holiday accommodation conversion of historic farm buildings approved
PLANS to convert historic farm buildings near north Pembrokeshire’s Whitesands beach for use as holiday accommodation have been given the go-ahead, but their use doesn’t have to be restricted to just that purpose.
In an application to Pembrokeshire Coast National Park, Matthew James of James Properties, through agent Harries Planning Design Management sought permission for the conversion of two derelict barns to two self-catering holiday accommodation units at Porthmawr Ganol, Whitesands, St Davids.
An officer report said: “The farmstead occupies a prominent position within a landscape characterised by open agricultural fields enclosed predominantly by traditional dry-stone walls, exposed coastal pasture and areas of heathland associated with Carn Llidi.”
It added: “The site lies within the Porthmawr Historic Landscape Character Area, an area recognised for its historic pattern of dispersed settlement, traditional farmsteads, dry-stone wall field boundaries and evidence of medieval and post-medieval agricultural activity.
“The retention and reuse of the existing buildings therefore has the potential to preserve an important element of the area’s historic landscape character whilst securing a viable long-term future for structures that would otherwise continue to deteriorate.”
It said that insufficient evidence had initially been submitted to demonstrate that the buildings were unsuitable for permanent residential conversion and only for self-catering accommodation and therefore an affordable housing contribution should be secured.
Policy would lead to a contribution of £36,400, the report said, but a financial viability assessment by the applicant “demonstrated that the development would not be viable if required to provide the full policy contribution,” the maximum contribution capable of being supported whilst maintaining viability was £12,641.
This reduced figure was accepted, the officer report saying: “Whilst this represents a reduced contribution when compared with the full policy requirement, the submitted viability evidence demonstrates that the development could not reasonably support the full contribution whilst remaining deliverable.
“In these circumstances, securing a reduced contribution is considered preferable to losing the opportunity to secure the restoration and beneficial reuse of the historic buildings.”
It stated that, with the affordable contribution, the scheme would not be limited to self-catering development only.
The application was conditionally approved by Park planners.
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