Business
Superfast roll out by councils is superslow
AN INVESTIGATION by broadband comparison website, BroadbandChoices, which analysed almost four hundred UK council websites and Ofcom performance statistics, has revealed that many councils have missed their own targets and deadlines for improving broadband connectivity in their areas.
And only one of Wales’ 22 councils – Newport – has hit the target; while nine have no plan at all.
The research reveals that many councils fall drastically short of targets set to provide superfast connectivity. Just 12 out of the 391 UK Councils analysed have reached 95% levels of superfast broadband penetration or higher, the UKs target. It also revealed that only 7 councils in the UK have met the targets for broadband speeds they set themselves.
The latest analysis from BroadbandChoices highlights how much work must still be done by Councils to provide sufficient connectivity to all homes and businesses in the UK, regardless of location.
With broadband speeds affecting small businesses, rural communities and those who work from home, internet speeds have a significant impact on productivity and can cost businesses money, time and even customers or clients and are costing businesses thousands in lost productivity.
The average percentage of premises with superfast broadband speeds has been revealed to be just 58% based on Ofcom’s report – nearly 40% lower than the 95% UK-wide target. The research also reveals that almost a quarter (24%) of councils don’t have a publicly available strategy when it comes to broadband.
After reviewing 391 council plans for broadband outlined on each council’s website and comparing them with actual broadband performance levels as compiled by Ofcom2 the research also revealed that the percentage of premises with access to superfast broadband ranges from just 11% in some jurisdictions, to 98% in others. This dramatic discrepancy in connectivity means some council areas have 87% fewer homes able to access superfast broadband yet no clear plans in place to improve performance.
The research exposes how the majority of councils in the UK under-estimated how long it would take to make superfast broadband available to premises within their borough. Sixty-seven councils were found to have failed to meet the targets they set themselves within the timeframes they identified.
The findings suggest that many councils in the UK have failed to make superfast broadband a priority. Surprisingly, 122 councils have information about plans to extend broadband penetration on their websites but exact details regarding reach and performance are inadequate. Broadband Choices research found vague claims in an unquantifiable format or without a specific target date for completing the work. Meanwhile, many other councils failed to even reference broadband on their websites.
The volume of ongoing council plans demonstrates that many councils are still working towards achieving widespread connectivity in their areas, and that more work still needs to be done to reach the UK Government target of 95% coverage for superfast broadband, despite some reports that it has already been achieved.
Vix Leyton, home comms expert at Broadband Choices said: “This study demonstrates that while many UK councils have active plans in place to improve connectivity for their residents, very few have succeeded in actually meeting their targets. Meanwhile, areas with the most need have councils who are failing to recognise good internet connectivity as a strategic priority.
“Whilst our research gives a broad stroke picture of the UK by comparing council intention to reported performance, a lot of consumers are still in the dark when it comes to the actual service and speed they will personally receive until after they have signed up for a deal. Broadband Choices has been lobbying for some time to inform consumer purchasing, using things like the postcode checker tool, to ensure that in the face of different reports about performance they will get a clear and honest picture of the position their home or business is in.
“Access to technology is a staple requirement and reliance on high-quality connectivity will only increase. That’s why we’re helping to educate consumers so they are better aware of the broadband available in their area, and what plans their local Council has in place to keep up with technology. Councils should have their plans and target deadlines clearly outlined on their website for constituents to see, and if targets haven’t been met this needs to be addressed and reviewed, and residents are entitled to know why.”
“The lack of superfast broadband has a combined impact on productivity and communication, which is a real concern, translating into a loss for small businesses, and communities. Councils need to do more to improve connectivity to protect the productivity of the UK workforce.”
Business
Upgrades completed at Port of Milford Haven’s simulator suite
UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.
The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.
Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.
Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”
For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.
Business
Thousands of homes in rural Wales gain from faster 4G boost
RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.
The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.
Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”
SUPPORTING DIGITAL INCLUSION
As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.
Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.
“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”
ADDRESSING CONNECTIVITY GAPS
An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.
Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.
“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.
The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.
Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”
GOVERNMENT INVESTMENT IN REMOTE WALES
The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.
The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.
Business
Pembrokeshire Coast National Park Authority invites businesses to advertise in mag
As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.
Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.
The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.
“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”
“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.
With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.
For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.
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