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Councillors back ‘vitally important’ tourism department

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MEMBERS of Pembrokeshire County Council’s Partnerships Overview and Scrutiny Committee have given their unanimous support to the continuation of the Destination Pembrokeshire Partnership.

The committee were unanimous in their decision that tourism was a vital part of the economy and that they did not want to see the partnership cease.

The Partnership was set up in 2010 to coordinate the work of key partners supporting the tourism sector. The work focuses upon destination management, destination marketing and sector collaboration and diversification.

The Council has been looking at a number of different models of delivery in order to take the work forward but has not yet found a sustainable plan.

At the meeting on Thursday (Jan 10), the Council’s Head of Leisure and Cultural Services, Mike Cavanagh, said there is fierce competition between areas in trying to get people to come to certain areas and added that tourism was vitally important to the economy.

He added that if the service was cut it would save the council in the region of £132,000 but went on to say that editorials in newspaper and magazines were just as important in getting people to come to the county.

Cllr David Bryan suggested that individual firms such as hotels, B&B’s or pubs should be making a contribution to tourism.

Jane Rees Baynes from Pembrokeshire Tourism added that this was something they would be looking at as part of the new model.

Cllr Phil Kidney said the report was quite ‘scathing’ of the council and added that the general feel of it was that there wasn’t a ‘great appetite’ to see the partnership forward.

Welsh Government officer Gerwyn Evans added that if the local authority stopped its support it would make things more difficult and said they would be looking for the council to be making a commitment.

Questioning whether or not the Partnership should cease, Cllr Simon Hancock said: “Absolutely not.”

He went on to say: “We should actually re-dedicate ourselves to tourism in Pembrokeshire. In the past we haven’t had decisive decision making or leadership and there is a worrying trend that there has been no increase in spend over the past decade and there has been a slight decline in seasonality.

“We are suffering from a stagnation and other areas are stealing a lead on us and I hope the message from us is that it is extremely important.”

Cabinet member Paul Miller said Cllr Hancock was right to point out the lack of decision making or leadership but did say that they had the right view in setting up the partnership.

Cllr Miller said: “We can only do this collaboratively, it got confused in the past in all sorts of things that it shouldn’t have done. Let’s get this show back on the road and let’s make this partnership work.”

Cllr Vic Dennis spoke of the number of tourism businesses in the county with 1,576 paying business rates but only 346 of those are signed up with Pembrokeshire Tourism. He went on to say there was significant potential for development and added that the industry needed to ‘take ownership’.

James Parkin from Pembrokeshire Coast National Park added that small and medium business enterprises were the back bone of tourism. He added that a review of the service was done in 2014 but because nothing came of that they saw a ‘significant drop’ in its membership.

Cllr Dennis highlighted the work that was going on in Narberth and added that it was a model that could be replicated elsewhere.

Mike Cavanagh added that in recent years the tourism service had been ‘cut through the bone’ and said they only have two officers working on the service as well as himself at the moment.

Cllr Michael Williams said that Tenby and Saundersfoot had been packed over the winter weekends adding that a ‘core season’ no longer exists. He said: “I don’t think the service should cease, it is vitally important. The businesses are the main beneficiaries and they have to play their part.”

Speaking on the Tenby Tourist Information Centre Cllr Williams said his heart says to keep it but his head says perhaps not. He suggested that Pembrokeshire Tourism might take it over as the council would be struggling to find £45,000 to keep it going.

“We’ve got to step up and do it better than we have in the past”, he concluded.

Cllr Bryan added that cinemas were an important part of the tourism offer while Cllr Williams added that a cinema in Tenby ‘could be a huge success’.

Cllr Bryan concluded by saying that tourism was a ‘vital part’ of the economy and recommended that the Committee would like to see the Council continue with the Destination Pembrokeshire Partnership and give it their ‘utmost support’.

That was supported unanimously.

 

Community

Cleddau at heart of major water reforms as ministers promise ‘fundamental reset’

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New regulation plan aims to tackle pollution, sewage spills and ageing infrastructure

COMMUNITIES along the River Cleddau could see tighter controls on pollution and stronger oversight of water companies after ministers unveiled what they describe as a once-in-a-generation shake-up of how Wales’ water system is run.

The Welsh Government this week published a Green Paper promising cleaner rivers, tougher enforcement and a new Welsh economic regulator dedicated solely to the water sector.

Deputy First Minister Huw Irranca-Davies said it was time for a “fundamental reset” to rebuild public trust, warning that ageing infrastructure, climate pressures and growing concern about water quality meant the current system was no longer fit for purpose.

For Pembrokeshire residents, those words land close to home.

A First Milk discharge pipe into the Western Cleddau at a spot known as Fortune’s Frolic on 16 June 2023 (Pic: Supplied)

Local frustration growing

From Haverfordwest down to Milford Haven, the Cleddau is both a working waterway and a natural asset, supporting wildlife, leisure users, anglers and tourism businesses.

But in recent years there have been repeated complaints about sewage overflows, murky water after heavy rain and nutrient pollution washing in from across the catchment.

Storm discharges and wastewater treatment are the responsibility of Dŵr Cymru Welsh Water, while environmental enforcement sits with national regulators. Many locals say neither has acted quickly enough when problems arise.

Brown froth can be seen on the banks of the Western Cleddau (Pic: Supplied)

Residents and river users have told The Herald they feel the estuary is “worse than it used to be”, particularly after periods of wet weather when combined sewer overflows can activate.

Concerns range from the impact on fish stocks and birds to whether the water is safe for paddleboarding, sailing and wild swimming.

What ministers are proposing

The consultation sets out plans to:

  • create a new Welsh regulator focused on water
  • strengthen monitoring and enforcement
  • drive investment in ageing pipes and treatment works
  • improve transparency and accountability
  • support long-term environmental protection

Since 2022, the government says it has invested more than £56 million tackling water quality through enforcement, monitoring and nature-based solutions. A further £5 million has been earmarked next year specifically for river and coastal improvements.

Ministers say the changes should make it easier to fine or sanction poor performance and force faster upgrades where infrastructure is failing.

Why the Cleddau matters

The Cleddau catchment is one of west Wales’ most important waterways.

It feeds into the Milford Haven Waterway, a key centre for industry, energy, fishing and recreation, while also providing habitat for protected wildlife and drawing thousands of visitors each year.

Any decline in water quality has knock-on effects not just for nature but for jobs and the local economy.

Campaigners argue that without tougher oversight and sustained investment, the river risks long-term damage.

Consultation open

The Green Paper is now out for public consultation, with ministers inviting views from residents, businesses and community groups.

For many in Pembrokeshire, this may be a rare chance to push for specific improvements on their doorstep — from fewer sewage discharges to better monitoring of agricultural runoff and clearer reporting when incidents occur.

If the promised “reset” is to mean anything locally, it will be judged on one thing: whether the Cleddau actually gets cleaner.

The consultation is open on the Welsh Government website, and submissions can be made by individuals as well as organisations.

 

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News

Davies and Morgan clash over policing powers and terror response in Senedd exchange

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CONSERVATIVE MS says breaking up UK would ‘benefit criminals’ as First Minister insists Wales would still rely on cross-border co-operation

A ROW over whether policing powers should be devolved to Wales spilled onto the Senedd floor as a senior Conservative warned that separating from UK-wide structures could leave the country exposed to terrorism and serious crime.

During questions to the First Minister in Senedd Cymru, Andrew RT Davies pressed ministers on whether law and order is better delivered from Westminster rather than Cardiff Bay.

Opening the exchange, Mr Davies said that although he and the Welsh Government disagreed on where policing powers should sit, they should both accept that dismantling the United Kingdom would weaken security.

He told the chamber that if “separatists had their way and they broke up the United Kingdom, policing would be fundamentally weakened in these islands and the criminals will benefit from it”.

He asked the First Minister to agree that the UK provides the strongest framework for keeping communities safe through joint working between England, Wales, Scotland and Northern Ireland.

“The co-operative working and that strong union, working together… protects the citizens of this great country of ours,” he said, urging ministers to reject what he called a “narrow, separatist, independent argument”.

‘Strong devolution in a strong UK’

Responding, Eluned Morgan said her government was not pursuing devolution as a stepping stone to independence.

“We want to see strong devolution in a strong UK,” she said, adding that Labour remained committed to improving services rather than chasing constitutional change for its own sake.

She argued that reforming how policing is governed in Wales could improve accountability and outcomes for the public, particularly as discussions continue over replacing the current police and crime commissioner model.

“We want to see change when it comes to policing… because we want to see better provision for the people in Wales,” she told MSs.

Terrorism expertise ‘not something you could replicate’

However, the First Minister acknowledged that certain specialist capabilities, particularly counter-terrorism, would still require close links with the rest of the UK.

“It of course makes sense for us to co-operate across the border when it comes to policing, when it makes sense,” she said.

“Just think about terrorism; we’ll never have the kind of absolute expertise in terrorism that you may get in a place like London. We would have to work with them and depend on them—not something you could do in an independent Wales.”

Her comments prompted Mr Davies to argue that this reliance showed why policing should remain reserved to Westminster.

He later said the admission demonstrated “the dangers of putting the Senedd in charge of policing”, claiming Wales could end up dependent on external support during major incidents.

Long-running debate

Policing and criminal justice are among the few major public services not currently devolved to Wales, with responsibility resting with the UK Government.

Supporters of devolution, including Plaid Cymru, argue that Welsh control would allow policies better tailored to local needs.

Opponents say fragmenting the system could weaken intelligence sharing and increase costs, particularly for specialist units tackling organised crime and terrorism.

The exchange underlines how the issue remains a political dividing line in Cardiff Bay, with both sides framing the argument around public safety rather than constitutional theory.

For now, any change would require agreement from Westminster, meaning the debate is likely to continue long before any powers formally shift.

 

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Crime

Pembroke Dock woman admits breaching community order

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Magistrates revoke sentence after missed appointments

A PEMBROKE DOCK woman has admitted breaching the terms of a community order.

Shannon Charge, aged 30, of Pater Court, appeared before Haverfordwest Magistrates’ Court on Monday (Feb 2).

She admitted failing to attend a scheduled probation appointment and a drug dependency appointment.

Magistrates revoked the existing community order and ordered her to pay £60 in court costs.

The court heard the order related to earlier offences, for which she had been made subject to rehabilitation and drug treatment requirements. A further review hearing is listed for March 2.

 

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