News
Councillors back ‘vitally important’ tourism department
MEMBERS of Pembrokeshire County Council’s Partnerships Overview and Scrutiny Committee have given their unanimous support to the continuation of the Destination Pembrokeshire Partnership.
The committee were unanimous in their decision that tourism was a vital part of the economy and that they did not want to see the partnership cease.
The Partnership was set up in 2010 to coordinate the work of key partners supporting the tourism sector. The work focuses upon destination management, destination marketing and sector collaboration and diversification.
The Council has been looking at a number of different models of delivery in order to take the work forward but has not yet found a sustainable plan.
At the meeting on Thursday (Jan 10), the Council’s Head of Leisure and Cultural Services, Mike Cavanagh, said there is fierce competition between areas in trying to get people to come to certain areas and added that tourism was vitally important to the economy.
He added that if the service was cut it would save the council in the region of £132,000 but went on to say that editorials in newspaper and magazines were just as important in getting people to come to the county.
Cllr David Bryan suggested that individual firms such as hotels, B&B’s or pubs should be making a contribution to tourism.
Jane Rees Baynes from Pembrokeshire Tourism added that this was something they would be looking at as part of the new model.
Cllr Phil Kidney said the report was quite ‘scathing’ of the council and added that the general feel of it was that there wasn’t a ‘great appetite’ to see the partnership forward.
Welsh Government officer Gerwyn Evans added that if the local authority stopped its support it would make things more difficult and said they would be looking for the council to be making a commitment.
Questioning whether or not the Partnership should cease, Cllr Simon Hancock said: “Absolutely not.”
He went on to say: “We should actually re-dedicate ourselves to tourism in Pembrokeshire. In the past we haven’t had decisive decision making or leadership and there is a worrying trend that there has been no increase in spend over the past decade and there has been a slight decline in seasonality.
“We are suffering from a stagnation and other areas are stealing a lead on us and I hope the message from us is that it is extremely important.”
Cabinet member Paul Miller said Cllr Hancock was right to point out the lack of decision making or leadership but did say that they had the right view in setting up the partnership.
Cllr Miller said: “We can only do this collaboratively, it got confused in the past in all sorts of things that it shouldn’t have done. Let’s get this show back on the road and let’s make this partnership work.”
Cllr Vic Dennis spoke of the number of tourism businesses in the county with 1,576 paying business rates but only 346 of those are signed up with Pembrokeshire Tourism. He went on to say there was significant potential for development and added that the industry needed to ‘take ownership’.
James Parkin from Pembrokeshire Coast National Park added that small and medium business enterprises were the back bone of tourism. He added that a review of the service was done in 2014 but because nothing came of that they saw a ‘significant drop’ in its membership.
Cllr Dennis highlighted the work that was going on in Narberth and added that it was a model that could be replicated elsewhere.
Mike Cavanagh added that in recent years the tourism service had been ‘cut through the bone’ and said they only have two officers working on the service as well as himself at the moment.
Cllr Michael Williams said that Tenby and Saundersfoot had been packed over the winter weekends adding that a ‘core season’ no longer exists. He said: “I don’t think the service should cease, it is vitally important. The businesses are the main beneficiaries and they have to play their part.”
Speaking on the Tenby Tourist Information Centre Cllr Williams said his heart says to keep it but his head says perhaps not. He suggested that Pembrokeshire Tourism might take it over as the council would be struggling to find £45,000 to keep it going.
“We’ve got to step up and do it better than we have in the past”, he concluded.
Cllr Bryan added that cinemas were an important part of the tourism offer while Cllr Williams added that a cinema in Tenby ‘could be a huge success’.
Cllr Bryan concluded by saying that tourism was a ‘vital part’ of the economy and recommended that the Committee would like to see the Council continue with the Destination Pembrokeshire Partnership and give it their ‘utmost support’.
That was supported unanimously.
News
Amber weather warning as ‘danger to life’ rain set to hit Pembrokeshire
Dyfed-Powys Police and council teams prepare as Monday deluge expected
COMMUNITIES across Pembrokeshire are being urged to brace for severe weather after the Met Office issued an amber “danger to life” warning for heavy rain, covering the county from 4:00am to 9:00pm on Monday (Dec 15).
Up to 80mm of rain is expected widely, with 100mm possible on higher ground in north Pembrokeshire and the Preseli foothills. With rivers already running high following weeks of persistent wet weather, Natural Resources Wales says there is a heightened risk of flooding in low-lying areas, including parts of Haverfordwest, Remington Bridge, Merlin’s Bridge, Tenby, Neyland and along the Western Cleddau.

Travel disruption likely
The Met Office warns that fast-flowing or deep floodwater could pose a danger to life, with road flooding likely on key Pembrokeshire routes such as the A40, A487 and A478. Bus and rail services may face disruption.
Dyfed-Powys Police said officers would be monitoring known flood hotspots throughout Monday and urged drivers to avoid non-essential travel during the worst of the downpours.
A police spokesperson said: “Please plan ahead. Do not risk driving through floodwater. Conditions may change very quickly.”
Yellow warnings already in place
A yellow rain warning is active for southwest Wales from midnight tonight (Sun 14 Dec). A separate yellow warning for mid and north Wales began this afternoon.
Pembrokeshire County Council said its highways and emergency planning teams are on standby, with extra staff monitoring river gauges and drainage across the county. Sandbags are available where required.
Residents urged to prepare
Natural Resources Wales is advising residents in flood-prone areas to take precautions today, including:
- Checking local flood alerts
- Moving valuables upstairs where possible
- Securing outdoor items against strong winds
- Checking on vulnerable neighbours
The Herald understands that emergency services expect the heaviest rainfall between 6:00am and 3:00pm on Monday, with further unsettled weather forecast later in the week.
More updates to follow
This is a developing story. The Pembrokeshire Herald will bring live updates as information comes in from the Met Office, NRW, PCC and emergency services.
Health
Major investment confirmed for GP services in Wales
Government unveils £41m boost, but practices warn pressures remain acute
MORE than £41m in extra funding will go into general practice in Wales this year following a new agreement between the Welsh Government, NHS Wales and GP leaders. Ministers say the deal provides stability at a time of rising demand — but the settlement comes against a backdrop of sustained pressures, recruitment challenges and concerns over patient access.
The package includes a 4% uplift to the General Medical Services (GMS) contract for 2025-26, in line with independent DDRB pay recommendations, and a guaranteed 5.8% recurrent uplift from 2026-27. The Welsh Government says the multi-year commitment will allow practices to plan ahead, modernise systems and strengthen community-based services.
Health Secretary Jeremy Miles said the investment showed an “unwavering commitment” to general practice, adding: “The 4% pay uplift ensures fair recognition for GPs and practice staff who work tirelessly to deliver care for communities across our country. Multi-year funding gives practices the confidence to invest in the transformation primary care needs.”
However, the announcement comes at a time when many Welsh practices continue to report severe workforce pressures, rising demand, and longstanding challenges in recruiting new partners. GP numbers have fallen over the past decade, with some practices handing back contracts or operating list closures because of unsustainable workloads. Patient satisfaction with access has also declined, according to the latest Welsh GP Patient Survey.
What the deal includes
The settlement for 2025-26 comprises £37.9m of new investment and £4m in re-invested capacity funding, with the key elements including:
- A 1.77% uplift in expenses, intended to help practices manage inflationary pressures in energy, staffing and running costs.
- A recurrent £20m stabilisation fund to support practices facing immediate operational pressures and to prepare for wider reform under the incoming Sustainable Farming Scheme model for health.
- An increased partnership premium, aimed at retaining experienced GPs and encouraging new partners into a model that some say has become less attractive due to financial and regulatory risk.
- A full review of the GMS allocation formula — the first in more than 20 years — which determines how funding is distributed between practices. Some rural and deprived communities have long argued the current system does not reflect the complexity of local health needs.
Wider context
General practice remains the foundation of the NHS, accounting for around 90% of patient contacts, yet it receives a proportionally small share of the overall health budget compared with hospital services. Both the Welsh NHS Confederation and GPC Wales have repeatedly warned that without sustained investment, primary care risks being unable to meet increasing demand from ageing populations and rising chronic illness.
The Welsh Government’s own “community-by-design” programme relies on shifting more care closer to home, reducing pressure on emergency departments and supporting earlier intervention. For that to be achieved, GP leaders say investment needs to be matched with workforce expansion, improved digital systems, and clear strategies to retain experienced clinicians.
Working groups will now be set up to examine access standards, diabetes prevention and new service models.
Mr Miles said he was pleased that GPs would be “actively contributing to creating innovative care models that enhance access, improve outcomes and deliver care locally.”
GP representatives broadly welcomed the deal but have stressed that it is only one step in addressing the scale of challenge across primary care.
Community
Narbelles WI support Food Bank with festive donation
Group marks December meeting with charity collection and Christmas celebrations
NARBELLES WI rounded off the year with a festive December meeting featuring a bring-and-share buffet, party games and a Secret Santa gift exchange.
Members also used the occasion to support families in need across the county, collecting food items and presenting a £120 cheque to Ann Watling from Pembrokeshire Food Bank. The donation represents the proceeds of the group’s bucket collection during Narberth Civic Week 2024.
A spokesperson for the WI said the group was delighted to finish the year “with fun, friendship and a chance to give something back to the community.”
(Photo: Narbelles WI members presenting the cheque to Ann Watling, Pembrokeshire Food Bank.)
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