News
Councillors back ‘vitally important’ tourism department
MEMBERS of Pembrokeshire County Council’s Partnerships Overview and Scrutiny Committee have given their unanimous support to the continuation of the Destination Pembrokeshire Partnership.
The committee were unanimous in their decision that tourism was a vital part of the economy and that they did not want to see the partnership cease.
The Partnership was set up in 2010 to coordinate the work of key partners supporting the tourism sector. The work focuses upon destination management, destination marketing and sector collaboration and diversification.
The Council has been looking at a number of different models of delivery in order to take the work forward but has not yet found a sustainable plan.
At the meeting on Thursday (Jan 10), the Council’s Head of Leisure and Cultural Services, Mike Cavanagh, said there is fierce competition between areas in trying to get people to come to certain areas and added that tourism was vitally important to the economy.
He added that if the service was cut it would save the council in the region of £132,000 but went on to say that editorials in newspaper and magazines were just as important in getting people to come to the county.
Cllr David Bryan suggested that individual firms such as hotels, B&B’s or pubs should be making a contribution to tourism.
Jane Rees Baynes from Pembrokeshire Tourism added that this was something they would be looking at as part of the new model.
Cllr Phil Kidney said the report was quite ‘scathing’ of the council and added that the general feel of it was that there wasn’t a ‘great appetite’ to see the partnership forward.
Welsh Government officer Gerwyn Evans added that if the local authority stopped its support it would make things more difficult and said they would be looking for the council to be making a commitment.
Questioning whether or not the Partnership should cease, Cllr Simon Hancock said: “Absolutely not.”
He went on to say: “We should actually re-dedicate ourselves to tourism in Pembrokeshire. In the past we haven’t had decisive decision making or leadership and there is a worrying trend that there has been no increase in spend over the past decade and there has been a slight decline in seasonality.
“We are suffering from a stagnation and other areas are stealing a lead on us and I hope the message from us is that it is extremely important.”
Cabinet member Paul Miller said Cllr Hancock was right to point out the lack of decision making or leadership but did say that they had the right view in setting up the partnership.
Cllr Miller said: “We can only do this collaboratively, it got confused in the past in all sorts of things that it shouldn’t have done. Let’s get this show back on the road and let’s make this partnership work.”
Cllr Vic Dennis spoke of the number of tourism businesses in the county with 1,576 paying business rates but only 346 of those are signed up with Pembrokeshire Tourism. He went on to say there was significant potential for development and added that the industry needed to ‘take ownership’.
James Parkin from Pembrokeshire Coast National Park added that small and medium business enterprises were the back bone of tourism. He added that a review of the service was done in 2014 but because nothing came of that they saw a ‘significant drop’ in its membership.
Cllr Dennis highlighted the work that was going on in Narberth and added that it was a model that could be replicated elsewhere.
Mike Cavanagh added that in recent years the tourism service had been ‘cut through the bone’ and said they only have two officers working on the service as well as himself at the moment.
Cllr Michael Williams said that Tenby and Saundersfoot had been packed over the winter weekends adding that a ‘core season’ no longer exists. He said: “I don’t think the service should cease, it is vitally important. The businesses are the main beneficiaries and they have to play their part.”
Speaking on the Tenby Tourist Information Centre Cllr Williams said his heart says to keep it but his head says perhaps not. He suggested that Pembrokeshire Tourism might take it over as the council would be struggling to find £45,000 to keep it going.
“We’ve got to step up and do it better than we have in the past”, he concluded.
Cllr Bryan added that cinemas were an important part of the tourism offer while Cllr Williams added that a cinema in Tenby ‘could be a huge success’.
Cllr Bryan concluded by saying that tourism was a ‘vital part’ of the economy and recommended that the Committee would like to see the Council continue with the Destination Pembrokeshire Partnership and give it their ‘utmost support’.
That was supported unanimously.
Local Government
Road resurfacing works welcomed after repeated pothole complaints
Castle ward councillor thanks residents for patience as long-running issue near St Thomas’ Green finally addressed
ROAD resurfacing works at St Thomas’ Green in Haverfordwest have been welcomed by local county councillor Thomas Tudor, who says a long-standing pothole problem near a bus shelter is finally being resolved.
Cllr Tudor, who represents the Castle Ward, said he was pleased to see progress being made on the improvements, particularly in an area that had required repeated repairs over time.
The works, being carried out by Pembrokeshire County Council and contractors, include resurfacing along part of the road close to the bus shelter near St Thomas’ Green.
Cllr Tudor said the pothole had been reported and repaired on numerous occasions before more permanent resurfacing work was approved.
He said: “As County Councillor for the Castle Ward, which includes St Thomas’ Green, I am pleased to see works progressing very well with the road resurfacing, in particular the area by the bus shelter which had a pothole which I have been reporting and having repaired numerous times.
“Many thanks to Pembrokeshire County Council and the various contractors involved and I would also like to apologise to the residents and thank them for their patience and understanding during these essential works.”
The resurfacing has caused some disruption to local traffic while work is underway, with temporary traffic management measures in place.
Residents have been thanked for their patience as crews complete the improvements, which are aimed at providing a safer and smoother road surface for motorists and pedestrians.
Photo caption:
Improvements underway: Cllr Thomas Tudor pictured at St Thomas’ Green as resurfacing works progress (Pic supplied)
News
Cefn Sidan retains Blue Flag status as one of Wales’ top beaches
CEFΝ Sidan has retained its place among the world’s best coastal locations after being awarded Blue Flag status in the Wales Coast Awards 2026.
The Carmarthenshire beach, located within Pembrey Country Park near Burry Port, has now received the prestigious award 38 times — more than any other beach in Wales.
Cefn Sidan was also the first beach in Wales to receive a Blue Flag when the awards were introduced in 1988.
The awards, announced by Keep Wales Tidy, recognise beaches that meet high standards for water quality, safety, facilities, environmental education and site management.
A total of 48 beaches across Wales were recognised this year, with 20 receiving Blue Flag status.
Cefn Sidan is an eight-mile sandy beach backed by dunes and forms part of Pembrey Country Park, one of Carmarthenshire’s major visitor attractions. The park also offers woodland walks, mountain bike trails, a dry ski slope, toboggan ride, crazy golf, train rides and a family campsite.
Owen Derbyshire, Chief Executive of Keep Wales Tidy said: “We are delighted to see Cefn Sidan once again retaining its Blue Flag Award status and continuing to hold the title of the Welsh beach which has received the most Blue Flags.
“As Wales’ very first Blue Flag Award winner, we appreciate the ongoing commitment of everyone at Carmarthenshire County Council and Pembrey Country Park in ensuring Cefn Sidan meets the high standards needed to gain the Blue Flag Award.”
He added: “These awards recognise high and consistent standards and we would like to thank staff, volunteers and everyone else at sites across Wales who work so hard to protect and preserve our natural landscape in the face of increasingly challenging circumstances.
“All of these places are beautiful but seeing that flag flying means visitors can be assured that they are clean, safe and well-managed with excellent facilities too.”
Other Blue Flag beaches in west Wales include Llangrannog in Ceredigion, Saundersfoot, Tenby South and Poppit Sands in Pembrokeshire.
Thirteen Welsh beaches also received Green Coast Awards, including Mwnt and Penbryn in Ceredigion, Freshwater East and Manorbier in Pembrokeshire.
A further 15 beaches gained Seaside Awards, including Aberystwyth South and North.
Crime
Trial by jury protest planned outside Cardiff Crown Court
Campaigners say the proposed reforms would weaken one of the public’s oldest legal protections
CAMPAIGNERS will demonstrate outside Cardiff Crown Court on Monday (May 18) in protest against government proposals which they say would severely restrict the right to trial by jury.
Local activist Roz Royson said she will join other campaigners outside the court between 11:00am and 4:00pm, handing out leaflets and speaking to members of the public.
The protest forms part of a wider national day of action organised by the Jury Alliance, with demonstrations planned outside around 30 crown courts across England and Wales.
Campaigners argue that trial by jury is a fundamental safeguard in the justice system and should not be removed or heavily restricted.
Ms Royson said: “This government’s current plan to get rid of trial by jury is relevant to every person affected by the rule of law here in the UK.
“There was an overwhelmingly positive response outside the court last time we were there. People in the street, when they learn about the plan, are outraged that the government intends to almost entirely do away with jury trials.”
The campaigners say they hope to raise public awareness and build opposition to the proposals, which they believe are “passing all too easily” without enough scrutiny.
The demonstration will take place outside Cardiff Crown Court tomorrow.
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