Community

A perfectly Pembrokeshire perspective – by Cara Jasmine Bradley

Published

7 years ago

June 17, 2019

Budding young travel writer Cara Jasmine Bradley writes about her experience at visiting Pembrokeshire last summer

IT WAS the moment that saw all my childhood dreams come true in a dramatic flurry afore my eyes.

The hoof beats below me intensified, and I laughed as I was showered in a mixture of sand and sea spray. The wind slapped at my face in refreshing fashion as we thundered along, tearing up the surf.

Slicing into the waterfall of rain, I felt overwhelmingly empowered and alive. I wanted the descending coastline to spiral onwards forever.

Towering cliffs doused in pulsating spillages of shrubbery dwarfed the cove on either side, creating an illuminating spotlight to my disposition.

The grey clouds overhead created a quintessential backdrop to the bursts of colour created by the blissful clash of the sea and its surrounding rolling meadows.

Leaning forwards, I embraced the rain and my every spine-tingling sensation, and allowed the horse to pick up his pace another notch. The feeling of sheer freedom was indescribable.
Pembrokeshire: the place that presented me with one of the most invigorating memories of my life.

Galloping along a deserted stretch of Haverfordwest beach truly made up the ingredients for the stuff dreams are made of. The drum of the hooves replicated my bursting heart, and I scarcely recalled a time I had felt more joyous.

It was the promise of horse riding on the beach that had initially enticed me to Pembrokeshire that summer, but it was the treasured alternate elements that sum up the mystical county that have kept my heart alight ever since.

Pembrokeshire quickly enlightened me the depth of its rural charm, showcasing just what the UK does best: nature. We arrived at our caravan that first evening to find that we already had our first visitor ready and waiting for us at the door. In the gathering dusk, the silhouette of a badger made my breath catch in my throat. I had never been in such close proximity to one before! The badger boldly held eye contact for a few seconds, before scuttling off, only to return every night!

Perhaps it was the prime location of our caravan that won me over. An overgrown pathway led us away from the caravan park. We passed by the towering wall of bold foxgloves and followed the aroma of sea salt until we found ourselves in an open field, which boasted astounding views out across the sea via the craggy cliff-side beyond.

Watching the sun set from that very spot became a nightly tradition that never failed to motivate and mesmerize.

The declining sun dropped an explosion of blood orange across the cliffs, sending its rays clambering across the still surface of the sea far into the horizon. It felt as though I was stood on the brink of the eye to the world, gazing at its magnificence through a magnifying glass.

Famed for its paradise perfect beaches that behold the ability to make one believe that they could actually be anywhere in the world, Pembrokeshire also modestly lets fans into its sacred secret of outstanding countryside.

It’s easy to get lost in the endless woodlands and forests spread generously across Pembrokeshire. And by ‘lost,’ I also mean in the metaphorical sense of the word, for it is almost impossible not to abort all of life’s worries and negativities under the protection of the rich canopy of trees.

Enchanted pathways zig-zagging through the heart of dense woodland defines a magical fairytale setting intent on inspiring.

The woods were stunningly silent, aside the therapeutic droplets of rain cascading from the branches. The air was thick with the revitalising smell of nature – that tantalising ambiance that can only truly be appreciated after the rainfall.

The blackberries sat plump on their bushes, squirrels darted across the undergrowth in our wake, and mysterious flora and fauna shimmered in delight amidst the showers.

There was just something about trekking through the superlative forests that made me feel like a child again; uncontrollably wide-eyed with admiration and enthrallment. The scenery that generously enveloped me was so beautiful, so surreal, that I felt as though I was floating through a pleasant day-dream. You almost find yourself checking tree trunks for signs of fairies, resisting the urge to jump in puddles, and making wishes out of dandelions. Even the most cynical of adults would fail to fall victim to the spell.

Sharing my time with this mind-blowing landscape forced me to shrug off my stifling coat of conformity and simply be myself. I was walking hand in hand with the person I had almost forgotten to be. I was awakened, and my soul followed suit.

Quite often during our trip, we would pack our bags with a picnic, which we would relish half way through our lengthy walks, nestled somewhere between the forests and the coast. There is something quite thrilling about a mid-hike picnic. Rain sodden sandwiches tarnished with stray flecks of sand are part of the deal in the UK, and you know what? It only adds to the authenticity! Fleshly picked blackberries enhanced the flavour of the day, their tangy bitterness somewhat ruled out by the pride of souring and picking our own desserts straight from the trees!

One morning, we took a drive into a nearby town, enjoying the serene sights that walled the country lane ahead of us. We pulled over to catch a better glimpse of the sea from a particularly high spot en-route, and stumbled across a vast orchard adjacent to the cliffs. The lazy morning sun shone through the branches of the trees, the golden rays of its glow making patterns waltz underfoot. The scent of ripe, sweet apples drifted along the breeze, accompanied by the light buzz of the appreciative bees.
The time I spent walking around the orchard, lost in thought, was perhaps not as significant as my spectacular ride across the beach, but it is equally as memorable in terms of unrivalled serenity.

During our time in Pembrokeshire, we frequented a variation of dainty villages and towns, from Broad Haven to Tenby. Doused in a vibrant olde-worlde fishing village charm, Tenby was undeniably as pretty as it was wealthy in culture. With pastel-coloured houses rising above the coast, Tenby is a nostalgia-provoking location that posses the power to escort all of us back to care-free childhood afternoons spent on the timeless beaches of the UK.
A drive through Pembrokeshire will reveal a whole trove of hidden gem villages, quivering with the prospect of being uncovered.

Pembrokeshire ferociously ticks off the credentials for the most desirable trip. Combining pearly sands, twinkling seas, electrifying countryside, adorable towns, and endless adventures to be indulged and shared, this is what makes us so proud of our wondrously versatile United Kingdom.

Business

Community council objections to Tenby Lidl store scheme

Published

5 hours ago

December 19, 2025

Bruce Sinclair - Local Democracy Reporter

PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.

In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.

The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.

The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.

A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.

It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”

Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.

Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”

It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.

An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.

The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”

The application will be considered by county planners at a later date.

Community

Craig Flannery appointed as new Chief Fire Officer

Published

10 hours ago

December 19, 2025

Tom Sinclair

MID AND WEST WALES FIRE SERVICE LEADERSHIP CHANGE

MID and West Wales Fire and Rescue Service has announced the appointment of Craig Flannery as its new Chief Fire Officer, with effect from Monday, December 15, 2025.

Mr Flannery has served with the Service for more than twenty years, progressing through a wide range of middle management and senior leadership roles across both operational and non-operational departments.

During his career, he has been closely involved in strengthening operational delivery, risk management and organisational development. His work has included leading innovation in learning and development, overseeing the Service’s On-Call Improvement Programme, and driving investment in key enabling functions such as workforce development and information and communication technology.

The appointment followed a rigorous, multi-stage recruitment process led by Mid and West Wales Fire and Rescue Authority. Candidates were assessed through structured interviews, strategic leadership exercises and scenario-based assessments designed to test operational judgement, organisational vision and the ability to lead a modern fire and rescue service.

External professional assessors were also engaged to provide independent scrutiny, ensuring the process met high standards of fairness, transparency and challenge.

Mr Flannery emerged as the strongest candidate, demonstrating clear strategic leadership capability, detailed organisational knowledge and a strong commitment to community safety and service improvement.

Councillor John Davies, Chair of Mid and West Wales Fire and Rescue Authority, said: “Craig brings a deep understanding of our Service and a clear vision for its future. His appointment will strengthen our ability to innovate, support our workforce and deliver high-quality protection for the communities we serve.

“As we navigate a rapidly changing landscape, Craig’s experience in driving innovation and organisational development will be invaluable in helping us adapt and transform for the future.”

Commenting on his appointment, Mr Flannery said: “It is a privilege to lead this outstanding Service. I am committed to supporting our people, strengthening partnerships and building on the strong foundations already in place.

“As the challenges facing fire and rescue services continue to evolve, we must modernise and innovate, ensuring we have the skills, technology and capability needed to meet the needs of our communities. I look forward to working with colleagues and partners across Mid and West Wales to deliver a resilient, progressive Service that keeps people safe and places our staff at the heart of everything we do.”

Community

Senedd unanimously backs sign language bill

Published

23 hours ago

December 18, 2025

Chris Haines, ICNN Senedd reporter

PLANS to make Wales the best place in the UK for British Sign Language (BSL) users moved a significant step closer to becoming law with the Senedd’s unanimous support.

If ultimately passed, the BSL bill – introduced by the Conservatives’ Mark Isherwood – would end Wales’ status as the only UK nation without specific sign language protections.

Leading a debate on Wednesday December 17, Mr Isherwood said the Senedd supporting the bill’s general principles was a “huge step ahead” for the “vital” legislation.

Mr Isherwood, a disability rights campaigner for decades, explained his backbench bill would introduce legal requirements to promote and facilitate the use of BSL in Wales.

He said the bill, if passed, would be the most progressive piece of BSL legislation anywhere in the UK, recognising BSL is a language in its own right, not a communication support need.

He highlighted that the bill would establish a BSL adviser role, the first statutory post of its kind in the UK, describing its importance as something that “cannot be overstated”.

Mr Isherwood, who chairs cross-party groups on disability and deaf issues, told the Senedd: “This isn’t just my bill. This is the bill of the BSL community. Let’s make this happen together and be proud of it together on behalf of deaf people across Wales.”

Jenny Rathbone, the Labour chair of the Senedd’s equality committee, was convinced of the “overdue” need for legislation to give more standing to British Sign Language.

Ms Rathbone said the committee heard the biggest barrier “by some margin” was the availability of interpreters and the sustainability of the workforce.

She quoted a signer who told the committee: “The bill would make us feel respected and valued. But without proper funding, planning and deaf-led leadership, it won’t go far enough.”

Sioned Williams, Plaid Cymru’s shadow social justice secretary, told Senedd members: “Language is a part of our identity, our culture and our personal dignity.

“When someone cannot use their language, they are excluded from education, health care, employment and public life – and that is not acceptable in today’s Wales.”

Sioned Williams MS, Plaid Cymru's shadow social justice secretary — Sioned Williams MS, Plaid Cymru’s shadow social justice secretary

Ms Williams warned that if the legislation fails to deliver real change, the deaf community would be left “angry, disappointed and very, very disheartened”.

She expressed concern that the bill does not legally require the BSL adviser to be a deaf person, arguing it is “not appropriate, possible or efficient” for non-signers to lead the way.

Mr Isherwood defended the decision not to require that the adviser must be deaf, warning a successful legal challenge to a single such provision could cause the entire bill to fail.

Welsh Liberal Democrat leader Jane Dodds warned of an immediate workforce crisis, with only 54 registered sign language interpreters in Wales as of July.

With many now approaching the end of their working lives, she said: “We cannot – we must not – allow this bill to fail because we didn’t have the foresight to address this crisis now.”

Support for the bill stretched across the political spectrum, with Reform UK’s Laura Anne Jones similarly welcoming the “long-overdue” and “vital” legislation.

Jane Hutt, Wales’ social justice secretary, confirmed the Welsh Government’s financial backing, committing £214,300 for the bill’s first year of implementation in 2026/27.

If it clears the final hurdles, Mr Isherwood’s proposal will be the first backbench bill to enter the statute book in about a decade following the Nurse Staffing Levels (Wales) Act 2016.