PEMBROKESHIRE COUNTY COUNCIL’S ongoing campaign against littering brought a wave of cases to Haverfordwest Magistrates’ Court this week, earning enforcement officers the local nickname “The Fag Butt Police.”

Multiple individuals were fined after being found guilty of depositing cigarette butts or other litter in public spaces. Magistrates highlighted the significant costs of keeping the county clean and the importance of enforcing the Environmental Protection Act 1990.

Some of the defendants have contacted The Herald and questioned the fairness of the costs imposed. With costs often set at £266.66 on top of fines and victim surcharges, the total penalties approached or exceeded £500 in many cases. Observers noted that such high costs might be disproportionate for minor offences like littering, especially in bulk prosecutions designed to be more efficient.

One of those fined, said: “The costs seem high for what should be a streamlined process. Transparency on how these costs are calculated would help reassure the public about fairness.”

Cases heard in court

1. Paul Andrew, 50, of Bramble Lodge, Stepaside, Narberth, was fined £220, ordered to pay a victim surcharge of £88, and costs of £266.66 for dropping a rolled-up cigarette in Jones Terrace, Tenby. Total: £574.66.
2. Wayne Balch, 50, of Adelaide Road, Elvington, Dover, was fined £220, with £88 victim surcharge and £266.66 costs for littering with a cigarette butt at Withybush Retail Park, Haverfordwest. Total: £574.66.
3. Matthew Collins, 46, of Marble Hall Road, Milford Haven, was fined £220, with a victim surcharge of £88 and costs of £266.66 for leaving a cigarette butt outside McDonald’s, Merlin’s Bridge. Total: £574.66.
4. Omid Buergin, 59, of Coolhurst Road, London, was fined £220, with £88 victim surcharge and £266.66 costs for dropping a rolled-up cigarette in Upper Frog Street, Tenby. Total: £574.66.
5. Simon Green, 45, of Mans Dewi, Capel Dewi, Carmarthen, was fined £220, with £88 victim surcharge and £266.66 costs for littering in Springfield Retail Park, Haverfordwest. Total: £574.66.
6. Aisha Jephcott, 24, of West Haven Estate, Cosheston, Pembroke Dock, was fined £220, with £88 victim surcharge and £266.66 costs for dropping a cigarette butt on Dimond Street, Pembroke Dock. Total: £574.66.
7. Edward Washbrook, 52, of Maes Y Mynydd, Newport, was fined £220, with £88 victim surcharge and £266.66 costs for discarding a cigarette butt outside Withybush Hospital, Haverfordwest. Total: £574.66.
8. Jemma Palmer, 41, of Tir Einon, Llanelli, was fined £220, with £88 victim surcharge and £266.66 costs for dropping a rolled-up cigarette on High Street, Tenby. Total: £574.66.
9. Louisa Braidman, 34, of Fourth Avenue, Walsall, was fined £220, with £88 victim surcharge and £266.66 costs for leaving a cigarette butt outside Denis Café, Tenby. Total: £574.66.
10. Haray Norcross, 39, of Penybont Road, Pencoed, Bridgend, was fined £220, with £88 victim surcharge and £266.66 costs for littering with a cigarette butt on Moorland Road, Narberth. Total: £574.66.
11. Maria Mihailiva, 36, of St Davids Place, Goodwick, was fined £220, with £88 victim surcharge and £266.66 costs for dropping a cigarette butt outside Morrisons, Haverfordwest. Total: £574.66.
12. Michael Raymond, 55, of St James Road, Wick, was fined £40, with £16 victim surcharge and £100 costs for littering in Heywood Lane, Tenby. Total: £156.00.
13. Joshua Spicer, 38, of Castle Terrace, Narberth, was fined £220, with £88 victim surcharge and £266.66 costs for discarding a cigarette butt near Narberth Primary School. Total: £574.66.
14. Andrew Griffiths, 41, of St Margarets Court, Aberdare, was fined £40, with £16 victim surcharge and £130 costs for littering in St George Street, Tenby. Total: £186.00.
15. Stacey Davies, 35, of Felin Ban Estate, Cardigan, was fined £40, with £16 victim surcharge and £100 costs for leaving a cigarette butt outside Haverfordwest Hospital. Total: £156.00.
16. Sam Daines, 32, of Larch Road, Milford Haven, was fined £40, with £16 victim surcharge and £100 costs for littering on Priory Street, Milford Haven. Total: £156.00.

ST CLEARS has undergone remarkable changes through the Ten Towns Programme, delivered by Carmarthenshire County Council and supported by the UK Government’s Shared Prosperity Fund (UKSPF). These projects aim to bring vibrancy and economic benefits to the town while preserving its rich heritage.

A town steeped in history

Located just eight miles from Carmarthen, St Clears is deeply rooted in Welsh history, famously linked to the Rebecca Riots of the 1800s. Today, it boasts a thriving community of independent shops, cafes, and restaurants, making it an appealing destination for visitors and locals alike. More information on St Clears as a destination can be found on the Discover Carmarthenshire website.

Y Gât: A revitalized hub

As part of the programme, Y Gât, an anchor building in the heart of St Clears, has been transformed to meet the town’s economic and social needs. Following an asset transfer from Carmarthenshire County Council, the town council secured funding to reconfigure the downstairs area, improving accessibility and functionality. The refurbished café space now hosts a new local business, providing a welcoming environment for residents and visitors.

The centre is managed by a coordinator tasked with facilitating its services, which include small business workshop units, a library, and meeting spaces for hire.

Enhanced digital communication

Consultations with local stakeholders highlighted the need for improved digital communication. Digital screens have been installed at Y Gât and Pentre Road car park to display local activities, business news, and community updates, enhancing the town’s digital presence.

Supporting local businesses

The Revitalising Rural Town Centre Fund has provided grants to several businesses in St Clears. The funding supported improvements such as refreshed exteriors, new signage, and artistic enhancements. Notably, local artist Steve Jenkins, known as Jenks Art, has created two murals showcasing the town’s historical landmarks, which have been warmly received by the community.

High street enhancements

High street improvements on Pentre Road are nearing completion, featuring inclusive street furniture, refreshed pathways, and riverbank seating. New bus shelters are also set for installation this spring.

Tŷ Croeso: A community hub

Another beneficiary of the UKSPF is Tŷ Croeso at Bethlehem Newydd Chapel in Pwll Trap. The project aims to promote the Welsh language and support social, leisure, and well-being activities for the community. More details on Tŷ Croeso’s activities can be found online.

Art with a purpose

An innovative project is raising awareness of the circular economy through a commissioned sculpture by local artist Lisa Evans. The installation, made from recycled aluminium, involves contributions from local schoolchildren and community groups. A drop-off point for aluminium donations has been set up at Y Gât.

Rural outreach and support

Carmarthenshire County Council’s Hwb Bach y Wlad initiative offers advice and services to rural communities. Residents can meet Hwb advisors at Y Gât on the third Tuesday of every month from 10:30am to 3:00pm for help with council enquiries, waste and recycling supplies, and more.

Business and tourism roadshow

St Clears Leisure Centre will host a Tourism and Business Roadshow on Thursday, January 23. Businesses and community groups can access expert advice on licensing, planning, funding, and marketing opportunities.

A Message from Cllr Carys Jones

Carmarthenshire County Council’s Cabinet Member for Rural Affairs, Community Cohesion and Planning Policy, Cllr Carys Jones, praised the programme’s success:
“With thanks to the Ten Towns Programme and funding from the UK Government’s Shared Prosperity Fund, St Clears has benefitted from numerous initiatives that enhance life for residents and visitors alike. As a local member, I encourage everyone to explore the town’s rich history and vibrant atmosphere.”

St Clears stands as a testament to how well-planned projects can breathe new life into rural towns, ensuring a thriving future while celebrating its historical roots.

WEAKER declines in output and new orders Firms remain optimistic for 2025 Employment falls at fastest rate since September 2020

The latest Cymru Growth Tracker from NatWest highlights a slower pace of decline in business activity and new orders for Welsh companies in December 2024.

The Wales Business Activity Index, which measures month-on-month changes in output across the manufacturing and service sectors, rose to 48.9 in December from 47.7 in November. While still below the 50.0 threshold that indicates growth, the latest reading signaled the slowest contraction in the current four-month downturn.

The softer decline in output was underpinned by only a slight fall in new orders. Welsh firms expressed optimism for increased activity in the year ahead, although concerns over economic uncertainty, rising costs, and selling prices tempered expectations.

Employment and Cost Pressures

Despite improved business activity, subdued demand, spare capacity, and heightened cost pressures led to the sharpest drop in employment since September 2020. Redundancies were driven by cost-cutting initiatives and lower sales, with voluntary leavers not being replaced.

Although firms managed to increase selling prices at the fastest rate since May 2024, business confidence slipped to a 13-month low.

Jessica Shipman, Chair of the NatWest Cymru Regional Board, commented:

“Welsh businesses saw a slightly brighter end to 2024 as contractions in output and new orders eased. Success in engaging new customers helped slow the decline in new business, and firms are cautiously optimistic about 2025. However, the pace of job cuts accelerated, and rising costs—particularly wages—pose ongoing challenges to margins.”

Comparing Wales to the UK

The performance of Welsh businesses contrasted with modest growth across the UK. While Wales recorded slower declines, the pace of contraction in business activity remained more pronounced than the UK average.

New orders also fell for a second consecutive month in December, though the decline was among the weakest of the ten UK regions experiencing downturns. Optimism among Welsh firms about future output fell to its lowest level since November 2023, lagging behind both the UK average and historical trends.

Inflation and Pricing Trends

Input costs at Welsh firms rose at their fastest pace since April 2024, driven by higher supplier prices, rents, and wage bills. The rate of cost inflation was slightly below the UK average, but the pressure remained historically high.

In response, businesses raised selling prices at the quickest rate since May 2024. Despite this, Wales saw one of the slower increases in charges among the 12 UK regions, with only Yorkshire & Humber, Northern Ireland, and the West Midlands recording weaker upticks.

Employment and Backlogs

Welsh private sector firms reported the steepest job cuts of all UK regions, with staffing levels falling at the fastest rate since September 2020. Similarly, incomplete work declined at the quickest pace among the monitored UK areas, reflecting subdued demand and increased spare capacity.