Musicians, photographers, filmmakers, and content creators gathered for an inspiring evening of collaboration and conversation at Creative West Wales’ latest event.

A well-attended panel discussion and networking event held in Ffwrn, Fishguard last month, focused on the use of social media and digital images to market the music sector.

A panel of experts from the music industry including Siân Adler of Trigger Happy Creative, Alun Llwyd CEO of PYST Ltd and Owain Elidir Williams, founder of music magazine Klust, discussed the use of social media platforms as a tool for the creative industries.

A speed-networking session enabled those attending to connect with fellow creatives from across the sectors and explore potential collaborations, business opportunities and support.

Siân said: “It’s really exciting to see projects like Creative West Wales exist – it can be difficult to make new connections in the industry especially outside of the city but having opportunities like the panel/networking event held at Ffwrn was great. 

“Every year our company films at Other Voices Festival and are always looking for local crew so to be able to meet and connect with local creatives was a great opportunity for us.”

The Creative West Wales event was funded by the UK Government’s Shared Prosperity Fund and supported by Pembrokeshire County Council’s business team.

Creative Industries Officer Anwen Baldwin said: “It was great to get so many talented local people with a range of skills together in one room. Often people are unaware of fellow creatives who may be living and working just down the road. 

“Hopefully this will lead to many future collaborations. We’ve already had positive feedback about the value of this event, and plan to arrange more networking events of this kind to bring people together from across the sectors.”

Creative West Wales aims to facilitate conversations and connections. Primarily focusing on the music, screen, gaming, publishing and animation sectors, the network links people working in the creative industries across the counties of Ceredigion, Pembrokeshire, Carmarthenshire, Swansea and Neath Port Talbot, in a bid to share opportunities, information and encourage collaboration.To find out more about the available activities or to join the Creative West Wales Network please visit: www.creativewest.wales

NEW research from the Royal Voluntary Service has shown that a simple phone call could significantly impact well-being, reducing GP visits by 42% among patients who receive regular telephone support.

The charity urges those feeling isolated this winter, particularly the elderly, to use telephone support services as a way to improve health and free up GP appointments, potentially reducing waiting times. It is estimated that if people experiencing loneliness in later life reduced their GP visits by just one appointment a year, this could free up 588,000 appointments annually.

As winter approaches, the Royal Voluntary Service reports that isolation can sharply increase, especially for adults over 75, with nearly half (47%) of people in this age group feeling lonelier in the colder months. Among those who live alone, one in six say they feel forgotten during winter, and 20% report having no one to turn to for emotional support.

In addition to loneliness, older generations face several winter worries, including increased heating costs, cited by 55% of respondents, and reduced ability to go out, which 29% said they dreaded as winter sets in.

To address these challenges, Royal Voluntary Service has launched the Stay Safe, Warm and Well campaign in partnership with Yakult. The campaign provides a guide for practical and emotional winter preparation, encouraging sign-ups for telephone support services and offering access to the Virtual Village Hall online community for events and activities. Practical advice on money-saving and energy-saving tips is also available through the guide.

Royal Voluntary Service Ambassador Elaine Paige, who has herself made support calls for the charity, described the positive impact these calls can have. “A warm, friendly phone call can transform someone’s day. Some conversations leave you smiling long after the call ends—something we could all use, especially in winter. For those facing the season alone, there are amazing people ready to remind you that you’re not alone,” she said.

The charity’s support services match volunteers with individuals across the UK for friendly chats, reducing isolation and boosting mental health. Catherine Johnstone CBE, Chief Executive of Royal Voluntary Service, said: “The feedback that conversations with volunteers are helping people to visit their GP less is testament to the value of connection.”

Yakult Marketing Manager Reshma Patel added: “Our research with Royal Voluntary Service shows that one in four adults over 75 feel they’d benefit from practical and emotional support over winter. We are committed to helping people access the Stay Safe, Warm and Well guide to support their overall well-being.”

A NEW survey by retail trade union Usdaw has revealed disturbing figures on the abuse, threats, and violence endured by Welsh shop workers, with incidents increasingly linked to shoplifting. Released during Respect for Shop Workers Week, which runs from November 11 to 17, the statistics highlight a troubling trend that is impacting thousands of retail employees.

Usdaw’s survey, based on responses from over 4,000 retail staff, shows that in the past year:

• 69% experienced verbal abuse.
• 45% were threatened by customers.
• 17% were assaulted.

Usdaw General Secretary Paddy Lillis commented on the findings, saying: “Shop workers deserve far more respect than they receive. These reports from Welsh retail staff make grim reading. It is shocking to see over two-thirds of our members subjected to abuse, threats, and violence. Seven in ten of these incidents are related to theft, much of it tied to addiction and organised crime.”

Usdaw’s survey suggests that shoplifting is increasingly becoming a flashpoint for violence. Many shop workers report encountering hardened criminals who appear to steal goods “to order” or to fund addictions. According to the union, incidents are on the rise across Wales, with police-reported shoplifting up by 33% in the past year.

Usdaw member testimonies paint a vivid picture of the dangers faced on the shop floor:

• One respondent described being “spat at, pushed against a wall, punched, and threatened with a knife.”
• Another reported that, after refusing to sell alcohol, they were told to “F**k off” and threatened with a beating by a group of five.
• Others spoke of being punched, spat on, and verbally abused, with threats that often left lasting emotional scars.

New measures on the horizon

Usdaw has been calling for greater legal protection for retail workers for years, and it appears these calls are finally being heard. The recent Crime and Policing Bill, announced in the King’s Speech, proposes to:

• End the £200 threshold for prosecuting shoplifters, which has been a source of frustration for retailers.
• Introduce town centre banning orders for repeat offenders.
• Allocate funding for tackling organised shoplifting and increase police presence in shopping areas.

“We welcome these new measures and hope they will provide much-needed protection,” said Mr. Lillis. “After 14 years of neglect under successive Tory governments, we are encouraged by the steps the new Labour government is taking to address the retail crime epidemic.”

As Christmas approaches—a time when retail crime tends to peak—Usdaw is urging the public to “respect shop workers” and remain calm as stores become busier.

Usdaw, which represents around 360,000 members, primarily in retail, launched its Freedom From Fear Campaign to tackle the growing issue of violence against shop workers. The final results of the 2024 survey are expected in March 2025.