News
Council’s tips on driving in winter conditions in Pembrokeshire

WITH colder days ahead, Pembrokeshire County Council has issued the following tips to help drivers prepare their vehicles for winter driving and remain safe.
Remember to prepare your vehicle for winter driving before you set off:
· Check anti-freeze levels
· Top up your screen wash ensuring it is a higher concentrate or it will freeze
· Check tyre pressures
· Keep your lights and windows clean
Winter car essentials: keep an emergency kit in your vehicle including:
· Ice scraper and de-icer
· Mobile Phone
· In car charger or power pack
· Sat-Nav, printed map of an unfamiliar route or road atlas
· Torch and spare batteries
· Blanket, First Aid Kit and warning triangle
· Jump leads
· Snow shovel
· Water and snacks
“Now is a good time for motorists to prepare for winter driving,” said Cllr Phil Baker, Cabinet Member for Infrastructure.
“To keep you, your passengers and other road users safe always take extra care when driving in rain, snow or icy conditions. Our tips will help drivers cope better with the various seasonal weather hazards ahead.
“Always clear your windows and mirrors completely of snow and ice before you set off and set off early as you never know what hazards lay ahead on the road.”
“Remember – as drivers you need to adapt your driving to the different conditions.”
Top winter driving tips:
1. Drive defensively; anticipate the road ahead through observing near, middle and far distance.
2. Keep well within the speed limits; drive to the conditions not the speed limit.
3. Avoid excessive steering and cornering at speed, steer smoothly into bends and corners.
4. Avoid excessive braking, brake gently and use low gears to engine brake.
5. Beware of black ice. Black ice is more prevalent early morning and late at night when temperatures are at their lowest. If the vehicle starts to skid, gently lift off the accelerator and steer in the direction of the skid
6. Avoid overtaking gritting vehicles and snow ploughs, the driver has limited visibility and the road in front of them will be worse than the road behind them.
7. Increase the gap between you and the vehicle in front, stopping distances can increase 10 times that of normal stopping distances.
8. Use second gear when moving off in snow.
9. Select the most suitable gear early when driving up hill, avoids changing gear on the hill and losing momentum.
10. Reduce speed before going downhill, select a low gear and avoid using the brakes.
11. Allow an extra 10 minutes to prepare the car before setting off.
12. Clear snow off of the vehicle before driving off, frozen blocks of snow falling from your vehicle are a hazard to other road users and can slide forward obscuring your visibility.
13. Do not drive off until your windows have fully de-misted and all ice removed.
News
A40 closed after serious crash near Wolfscastle

AIR AMBULANCE LANDS AT SCENE AS TRAFFIC DISRUPTED
THE A40 between Wolfscastle and Haverfordwest was closed in both directions on Friday afternoon (Apr 11) following a serious road traffic collision.
The crash, which was first reported at 12:10pm, prompted a significant emergency services response, including Dyfed-Powys Police and the Wales Air Ambulance, which was seen landing at the scene shortly after the incident.
AA Roadwatch confirmed that the road was shut in both directions, with slow-moving traffic and congestion reported in the surrounding area for several hours after the collision.
Police urged motorists to avoid the area and to seek alternative routes while emergency crews dealt with the incident.
At the time of writing, no official update has been given on the number of vehicles involved or whether there were any injuries. Dyfed-Powys Police have been approached for comment.
Traffic disruption remains ongoing, with live road maps showing long delays approaching Haverfordwest from the east.
More updates will follow as information becomes available.
Crime
Police investigate alleged assault at Milford Haven property

OFFICERS from Dyfed-Powys Police have been maintaining a presence at a property on Marble Hall Road, Milford Haven, as part of an ongoing investigation into an assault.
The Herald understands that the front door of the property has been boarded up with plywood, prompting concern and speculation from local residents.

A spokesperson for Dyfed-Powys Police said: “Officers have been undertaking scene preservation in relation to an investigation of assault.”
No further details have been released at this stage, and it is not yet known whether any arrests have been made.
Residents told The Herald they noticed police activity at the address earlier this week, with officers attending the property and cordoning off the area.
The Herald will provide further updates as more information becomes available.
Business
Haverfordwest opticians celebrate 100 years of long service

WALES’ LARGEST Specsavers store is celebrating a series of individual long service milestones, with nine team members collectively marking a century of long service in 2025.
At the heart of the celebrations is Andy Britton, ophthalmic director at Specsavers Haverfordwest, who has worked at the company for 20 years.
Since becoming a partner in 2006, Mr Britton has overseen the store’s transformation from a small site with just four test rooms to a state-of-the-art £1.2 million premises at 21 Riverside Quay. The enhanced store now boasts 14 test rooms equipped with cutting edge technology and a significantly larger team, growing from 11 to 45 employees.
Haverfordwest residents benefit from Mr Britton’s clinical expertise – he holds multiple postgraduate diplomas that allow him to prescribe medication directly to customers, helping to ease pressure on local GP surgeries and hospitals. He has also led the introduction of enhanced services, including glaucoma monitoring, ensuring more people can access specialist care closer to home.
Reflecting on his career, Mr Britton says: ‘It’s been a privilege to serve the Haverfordwest community over the last 20 years. I’m proud of the team we’ve built and the progress we’ve made – all with the aim of delivering the best possible care for our customers.’
Mr Britton’s anniversary was celebrated alongside colleagues Elise Evans, Gareth Riley and Carrie Lewis-Jones – each marking 15 years with Specsavers – as well as other team members celebrating 10 and five-year milestones.
Fellow director, Wayne Jones, was among those celebrating five years with the business, after joining the Haverfordwest store in 2020. He was named a finalist for Optometrist of the Year at the Optometry Wales Awards in 2023 and then in 2024, joined forces with Mr Britton as retail director of the store.
Commenting on the milestone, Mr Jones says: ‘Our team’s experience and dedication are what makes Specsavers Haverfordwest so special. Reaching 100 years of individual long service milestones in 2025 is something we’re incredibly proud of. It’s a real testament to the commitment of our colleagues, and we look forward to many more successful years ahead.’
To mark the occasion, the directors hosted an in-store awards ceremony, presenting certificates and bottles of champagne to the nine long-serving team members celebrating.
Specsavers Haverfordwest is open seven days a week. To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit https://www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
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