Business
New businesses open for trade at Milford Waterfront as Covid lockdown eases

MILFORD WATERFRONT, the hidden gem within Pembrokeshire’s tourism crown, has even more to offer visitors now that retail, hospitality, and tourism has reopened, with lots of new businesses opening their doors for the first time and some existing businesses having expanded since the pandemic.
From independent restaurants to barbers and environment friendly fashion shops, there’s plenty to eat, shop and enjoy at Milford Waterfront.
The Green Genie is a vegetarian and vegan bistro set overlooking Milford Marina. The only one of its kind at Milford Waterfront with its vegan offering, the bistro is family and dog friendly.
The Green Genie offers visitors a nutritious and flavour-packed menu with dishes including Asian style vegan noodles, vegetarian tacos, traditional English dishes and gluten free options as well as a selection of vegan wines, beers and ciders.

Madison’s Bar and Restaurant is the Green Genie’s sister restaurant. A unique dining experience is on offer at Madison’s; the vintage themed restaurant and bar transports you back to the 1920s and 30s. The food encapsulates contemporary and classic options from the land and sea, including steaks and lamb as well as fresh seafood such as their tender scallops using locally sourced produce. The Green Genie’s menu is also available for vegetarian and vegan diners.

Talouies opened in the summer of 2020 and adds to the growing café culture at Milford Waterfront. Open 7 days a week and dog friendly, Talouies offers visitors afternoon tea as well as homemade light bites, cakes and desserts, along with a wide selection of loose-leaf teas and fresh, aromatic coffees.

Sister company to resident restaurant Foam, Sugar Loaf Deli & Bakery are on hand to provide sandwiches, toasties, paninis, pastries, salads, soup and extravagant doughnuts. Everything on offer at Sugar Loaf is baked at their Bake House, which is based at Milford Waterfront as well.
Sugar Loaf offers Pembrokeshire produce, including jams, marmalades, chutneys, pates, cheeses and fudge from local suppliers. Sugar Loaf are also fully licensed supplying a wide range of wines, local ales, cider and spirits.
The Sugar Loaf team are not only passionate about artisan bread and baked goods, they care about the environment too, sourcing supplies locally to minimise their carbon footprint, and providing biodegradable/compostable packing for their takeaway products with the business looking to work towards being plastic free.

Established in early 2020 by owners Lee and Nic, CUB3D is an independent clothing brand which started selling environmentally-friendly fashion online and due to a successful start, CUB3D opened their store here later that year, adding to the great range of independent shops at Milford Waterfront. CUB3D does their branding and design work in-house to provide a quality service. All of the products that they design and create are moving more towards recycled and carbon neutral garments. They are also hoping to expand their ‘Earth Positive and Salvage’ recycled clothing range in 80-90% of their product offering by summer 2021. They offer products including t-shirts (which are 100% recycled), hoodies, jumpers, bobble hats, knitted hats, caps, belts, wallets and iPad cases too.

Opening its doors in March 2021 by owner Owen Grey, OG Barbers is the only dedicated barbershop at Milford Waterfront. Confident in all aspects of barbering, they provide a wide range of professional services including standards cuts, fades, skin fades and beard trims too. OG Barbers also offers top-of-the-range products used to style your hair, including Dapper Dan, Black Label and Fudge.

The Scoop Ice Cream Parlour and Coffee Shop has been serving ice creams from its kiosk next to the Pier Head since 2016, but this year due to its popularity, the business has developed and brought ice cream making back to Milford Haven with the addition of their own new ‘Ice Creamery’, based just over the road at Neptune House. This means that the ice cream served at the The Scoop is made at Milford Waterfront, with milk from Steynton Farm.

Coco’s Restaurant was taken over by new owners James and Phil in August 2020, offering a great selection of food and drinks in an informal, relaxed city-style venue. COCO’s home, ‘The Sail Loft’ is a Grade II listed building, which was once used to service the Nantucket Whaling ships and is now home to this vibrant restaurant serving yummy meals, decadent cocktails and coffee and cake every day from 11am.

Steve Edwards, Commercial Director at the Port of Milford Haven commented: “We are so delighted to have welcomed all these exciting new businesses to Milford Waterfront. It was reassuring to see non-essential businesses reopen earlier this month and now outdoor dining returning as well. Given the challenges that the pandemic has presented, as a destination we really are bucking the trend, with new businesses choosing to be based here at Milford Waterfront! Developing hospitality and tourism in the area is an important strategy for the Port, and with the addition of the new 100 bedroom Tŷ Hotel, which will be opening in spring next year, we really are achieving the ambition to make Milford Waterfront a must-visit destination in Pembrokeshire. We have so many fantastic businesses here that offer a variety of services to visitors, and we cannot wait to see everyone enjoying themselves as lockdown restrictions ease.”
Business
Angle pub refused planning permission for beer garden

AN APPEAL against a national park refusal of decking at a Pembrokeshire seaside village pub, installed for safety reasons after a child had near miss with a vehicle, has been launched.
Last year, Kath Lunn, of the Hibernia Inn, Angle, sought retrospective planning permission from Pembrokeshire Coast National Park to keep wooden decking installed at the front of the pub that April.
The application was submitted after national park enforcement investigation.
The proposal – in the village’s conservation area – was supported by Angle Community Council, and two letters in support of the scheme, on highway safety grounds, were also received.
Kath Lunn, in her application said the decking was erected following a near miss with a child on the adjoining road earlier this year.
“There has always been bench seating there with umbrellas, but earlier this season there was a very close miss when a diner’s child ran into the road and was almost knocked down. We felt it our duty of care to the customers to make the area safe.
“We considered a brick wall but thought this decking would be more aesthetically pleasing being made of natural wood. We did extend out a little further than we wanted to, to avoid cars parking and causing an obstruction in the roadway as we have experienced this in the past.”
Concerns were raised about the design by the park’s building conservation officer, who said: “The works clearly neither preserve the character or appearance of the conservation area, especially the latter.
“I am aware of the problems facing village pubs and the need to provide improved facilities – and the pub is clearly vital to the community.
“There is potential here for an alternative scheme whereby the front garden is enclosed by a traditional wall and the tables and chairs provided within a nicely landscaped frontage. That would be a gain from the original open tarmac area and hopefully would provide a viable option.”
An officer report for park planners recommended refusal on the grounds of the impact it would have on Angle’s Conservation Area.
It added: “The applicant has stated that the new decking would create a safer area for patrons, due to the front seating area being in close proximity to the highway. This application has been submitted as a result of investigations being carried out by the authority’s enforcement investigation section.”
While the conservation officer’s alternatives were noted, “the current application is a refusal due to the impact on the Conservation Area,” adding: “It is considered by officers that the retrospective development appears as a bulky adjunct when viewed from the highway and stands out as a discordant element within the village, at odds with the prevailing character and appearance of the street scene and neighbouring listed buildings, which form an important part of the setting.”
A report before the April 9 meeting of the national park’s development management committee, said that initial appeal documentation has been forwarded to Planning and Environment Decisions Wales (PEDW).
The appeal will be considered at a later date.
Business
Bluestone to become UK’s first fossil fuel free family resort

PEMBROKESHIRE’S Bluestone National Park Resort is set to make history by becoming the UK’s first fossil fuel free luxury family holiday park in 2025.
The resort, located near Narberth, has unveiled ambitious operational plans to eliminate fossil fuels from all aspects of its operations. Bluestone will purchase only renewable electricity through its partnership with Ecotricity – widely recognised as Britain’s greenest energy provider – while replacing traditional fuels with sustainable alternatives. These include bioLPG in place of mains gas, and hydrotreated vegetable oil (HVO) instead of diesel and kerosene. Solar power generated by the resort’s on-site 3.2MW solar park already meets a third of its annual electricity demand.
Bluestone has long demonstrated a commitment to sustainable practices. In 2008, it became one of the first in the world to heat a water park – the Blue Lagoon – entirely without fossil fuels. Since then, the resort has continued to reduce its carbon footprint, and the completion of the solar park in 2024 marked a major milestone on its journey.
The resort’s approach extends beyond its own operations. Two external grounds maintenance contractors working on-site have also now transitioned to using electric machinery and HVO fuels in support of the wider sustainability mission.
In 2024, both Bluestone and Ecotricity received top-three rankings in their sectors by Which?, with Bluestone recognised as one of the UK’s best holiday resorts, and Ecotricity ranked among the leading eco energy providers.
The partnership supports Bluestone’s efforts to eliminate all fossil fuels across its scope one and two emissions – those generated directly by the resort and through purchased energy. The resort is also aiming to become entirely self-sufficient in renewable electricity generation within the next decade.
Marten Lewis, Bluestone’s Sustainability Director, said:
“Bluestone’s partnership with Ecotricity showcases there is another way forward. There’s a genuine synergy between our two companies, shaped by visionary founders who believed in putting people and the planet at the heart of business. In 2004, Bluestone’s founder, William McNamara, began the regenerative tourism movement here in Wales by transforming a 500-acre dairy farm into a pioneering, sustainable resort – a vision laid out in his original green book the same year the UN coined the term ESG.”
Mr Lewis added that Bluestone’s solar park project includes a long-term partnership with Swansea University to monitor biodiversity at the site, with the goal of producing influential academic research over the coming years.
“Bluestone doesn’t aim to have zero impact – we want to have a positive impact with everything we do,” he said.
Ecotricity founder Dale Vince said:
“Big congrats to Bluestone. From ditching intensive farming in favour of regenerative tourism to building a new solar park – this is a holiday park that fits with our values. I’m pleased Bluestone has chosen Ecotricity to provide the balance of green energy they need to go fossil free. We’re looking forward to helping them bring their green ambitions to life.”
More information about Bluestone’s sustainability journey and bookings can be found at: bluestonewales.com
Business
Caban Pendine celebrates launch of new 12-hole crazy golf course

A BRAND-NEW 12-hole crazy golf course has officially opened at Caban Pendine, bringing fun and adventure to the heart of Pendine Sands.
The course was unveiled at a special launch event held at 2:00pm on Friday (April 11), with families, residents, and visitors among the first to enjoy the colourful and creative course. The attraction features imaginative obstacles, bold designs, and plenty of twists and turns—offering a light-hearted challenge for players of all ages.
Set against the stunning backdrop of Pendine Sands, the new course adds to the area’s growing reputation as a leisure and tourism hotspot.
Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture & Tourism, said:
“We are delighted to officially open the Crazy Golf course at Caban in Pendine. It’s been fantastic to see so many people enjoying themselves and getting into the spirit of friendly competition. This new addition enhances our leisure offering and provides a great activity for families, friends, and visitors of all ages.”
Course now open daily
The Caban Crazy Golf Course is now open every day between 11:00am and 5:00pm, offering an affordable and entertaining experience. Whether you’re planning a day out with the kids, a casual game with friends, or just looking for something different, the course promises plenty of fun and laughter.
Visitor information
Location: Caban Pendine, Pendine Sands
Opening hours: 11:00am – 5:00pm daily
Admission: Adults £5, Children £4, Concessions £4
For more information, visit www.cabanpendine.wales or follow @CabanPendine on social media for updates, events, and special offers.
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