Business
New businesses open for trade at Milford Waterfront as Covid lockdown eases
MILFORD WATERFRONT, the hidden gem within Pembrokeshire’s tourism crown, has even more to offer visitors now that retail, hospitality, and tourism has reopened, with lots of new businesses opening their doors for the first time and some existing businesses having expanded since the pandemic.
From independent restaurants to barbers and environment friendly fashion shops, there’s plenty to eat, shop and enjoy at Milford Waterfront.
The Green Genie is a vegetarian and vegan bistro set overlooking Milford Marina. The only one of its kind at Milford Waterfront with its vegan offering, the bistro is family and dog friendly.
The Green Genie offers visitors a nutritious and flavour-packed menu with dishes including Asian style vegan noodles, vegetarian tacos, traditional English dishes and gluten free options as well as a selection of vegan wines, beers and ciders.

Madison’s Bar and Restaurant is the Green Genie’s sister restaurant. A unique dining experience is on offer at Madison’s; the vintage themed restaurant and bar transports you back to the 1920s and 30s. The food encapsulates contemporary and classic options from the land and sea, including steaks and lamb as well as fresh seafood such as their tender scallops using locally sourced produce. The Green Genie’s menu is also available for vegetarian and vegan diners.

Talouies opened in the summer of 2020 and adds to the growing café culture at Milford Waterfront. Open 7 days a week and dog friendly, Talouies offers visitors afternoon tea as well as homemade light bites, cakes and desserts, along with a wide selection of loose-leaf teas and fresh, aromatic coffees.

Sister company to resident restaurant Foam, Sugar Loaf Deli & Bakery are on hand to provide sandwiches, toasties, paninis, pastries, salads, soup and extravagant doughnuts. Everything on offer at Sugar Loaf is baked at their Bake House, which is based at Milford Waterfront as well.
Sugar Loaf offers Pembrokeshire produce, including jams, marmalades, chutneys, pates, cheeses and fudge from local suppliers. Sugar Loaf are also fully licensed supplying a wide range of wines, local ales, cider and spirits.
The Sugar Loaf team are not only passionate about artisan bread and baked goods, they care about the environment too, sourcing supplies locally to minimise their carbon footprint, and providing biodegradable/compostable packing for their takeaway products with the business looking to work towards being plastic free.

Established in early 2020 by owners Lee and Nic, CUB3D is an independent clothing brand which started selling environmentally-friendly fashion online and due to a successful start, CUB3D opened their store here later that year, adding to the great range of independent shops at Milford Waterfront. CUB3D does their branding and design work in-house to provide a quality service. All of the products that they design and create are moving more towards recycled and carbon neutral garments. They are also hoping to expand their ‘Earth Positive and Salvage’ recycled clothing range in 80-90% of their product offering by summer 2021. They offer products including t-shirts (which are 100% recycled), hoodies, jumpers, bobble hats, knitted hats, caps, belts, wallets and iPad cases too.

Opening its doors in March 2021 by owner Owen Grey, OG Barbers is the only dedicated barbershop at Milford Waterfront. Confident in all aspects of barbering, they provide a wide range of professional services including standards cuts, fades, skin fades and beard trims too. OG Barbers also offers top-of-the-range products used to style your hair, including Dapper Dan, Black Label and Fudge.

The Scoop Ice Cream Parlour and Coffee Shop has been serving ice creams from its kiosk next to the Pier Head since 2016, but this year due to its popularity, the business has developed and brought ice cream making back to Milford Haven with the addition of their own new ‘Ice Creamery’, based just over the road at Neptune House. This means that the ice cream served at the The Scoop is made at Milford Waterfront, with milk from Steynton Farm.

Coco’s Restaurant was taken over by new owners James and Phil in August 2020, offering a great selection of food and drinks in an informal, relaxed city-style venue. COCO’s home, ‘The Sail Loft’ is a Grade II listed building, which was once used to service the Nantucket Whaling ships and is now home to this vibrant restaurant serving yummy meals, decadent cocktails and coffee and cake every day from 11am.

Steve Edwards, Commercial Director at the Port of Milford Haven commented: “We are so delighted to have welcomed all these exciting new businesses to Milford Waterfront. It was reassuring to see non-essential businesses reopen earlier this month and now outdoor dining returning as well. Given the challenges that the pandemic has presented, as a destination we really are bucking the trend, with new businesses choosing to be based here at Milford Waterfront! Developing hospitality and tourism in the area is an important strategy for the Port, and with the addition of the new 100 bedroom Tŷ Hotel, which will be opening in spring next year, we really are achieving the ambition to make Milford Waterfront a must-visit destination in Pembrokeshire. We have so many fantastic businesses here that offer a variety of services to visitors, and we cannot wait to see everyone enjoying themselves as lockdown restrictions ease.”
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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