Business
New businesses open for trade at Milford Waterfront as Covid lockdown eases
MILFORD WATERFRONT, the hidden gem within Pembrokeshire’s tourism crown, has even more to offer visitors now that retail, hospitality, and tourism has reopened, with lots of new businesses opening their doors for the first time and some existing businesses having expanded since the pandemic.
From independent restaurants to barbers and environment friendly fashion shops, there’s plenty to eat, shop and enjoy at Milford Waterfront.
The Green Genie is a vegetarian and vegan bistro set overlooking Milford Marina. The only one of its kind at Milford Waterfront with its vegan offering, the bistro is family and dog friendly.
The Green Genie offers visitors a nutritious and flavour-packed menu with dishes including Asian style vegan noodles, vegetarian tacos, traditional English dishes and gluten free options as well as a selection of vegan wines, beers and ciders.

Madison’s Bar and Restaurant is the Green Genie’s sister restaurant. A unique dining experience is on offer at Madison’s; the vintage themed restaurant and bar transports you back to the 1920s and 30s. The food encapsulates contemporary and classic options from the land and sea, including steaks and lamb as well as fresh seafood such as their tender scallops using locally sourced produce. The Green Genie’s menu is also available for vegetarian and vegan diners.

Talouies opened in the summer of 2020 and adds to the growing café culture at Milford Waterfront. Open 7 days a week and dog friendly, Talouies offers visitors afternoon tea as well as homemade light bites, cakes and desserts, along with a wide selection of loose-leaf teas and fresh, aromatic coffees.

Sister company to resident restaurant Foam, Sugar Loaf Deli & Bakery are on hand to provide sandwiches, toasties, paninis, pastries, salads, soup and extravagant doughnuts. Everything on offer at Sugar Loaf is baked at their Bake House, which is based at Milford Waterfront as well.
Sugar Loaf offers Pembrokeshire produce, including jams, marmalades, chutneys, pates, cheeses and fudge from local suppliers. Sugar Loaf are also fully licensed supplying a wide range of wines, local ales, cider and spirits.
The Sugar Loaf team are not only passionate about artisan bread and baked goods, they care about the environment too, sourcing supplies locally to minimise their carbon footprint, and providing biodegradable/compostable packing for their takeaway products with the business looking to work towards being plastic free.

Established in early 2020 by owners Lee and Nic, CUB3D is an independent clothing brand which started selling environmentally-friendly fashion online and due to a successful start, CUB3D opened their store here later that year, adding to the great range of independent shops at Milford Waterfront. CUB3D does their branding and design work in-house to provide a quality service. All of the products that they design and create are moving more towards recycled and carbon neutral garments. They are also hoping to expand their ‘Earth Positive and Salvage’ recycled clothing range in 80-90% of their product offering by summer 2021. They offer products including t-shirts (which are 100% recycled), hoodies, jumpers, bobble hats, knitted hats, caps, belts, wallets and iPad cases too.

Opening its doors in March 2021 by owner Owen Grey, OG Barbers is the only dedicated barbershop at Milford Waterfront. Confident in all aspects of barbering, they provide a wide range of professional services including standards cuts, fades, skin fades and beard trims too. OG Barbers also offers top-of-the-range products used to style your hair, including Dapper Dan, Black Label and Fudge.

The Scoop Ice Cream Parlour and Coffee Shop has been serving ice creams from its kiosk next to the Pier Head since 2016, but this year due to its popularity, the business has developed and brought ice cream making back to Milford Haven with the addition of their own new ‘Ice Creamery’, based just over the road at Neptune House. This means that the ice cream served at the The Scoop is made at Milford Waterfront, with milk from Steynton Farm.

Coco’s Restaurant was taken over by new owners James and Phil in August 2020, offering a great selection of food and drinks in an informal, relaxed city-style venue. COCO’s home, ‘The Sail Loft’ is a Grade II listed building, which was once used to service the Nantucket Whaling ships and is now home to this vibrant restaurant serving yummy meals, decadent cocktails and coffee and cake every day from 11am.

Steve Edwards, Commercial Director at the Port of Milford Haven commented: “We are so delighted to have welcomed all these exciting new businesses to Milford Waterfront. It was reassuring to see non-essential businesses reopen earlier this month and now outdoor dining returning as well. Given the challenges that the pandemic has presented, as a destination we really are bucking the trend, with new businesses choosing to be based here at Milford Waterfront! Developing hospitality and tourism in the area is an important strategy for the Port, and with the addition of the new 100 bedroom Tŷ Hotel, which will be opening in spring next year, we really are achieving the ambition to make Milford Waterfront a must-visit destination in Pembrokeshire. We have so many fantastic businesses here that offer a variety of services to visitors, and we cannot wait to see everyone enjoying themselves as lockdown restrictions ease.”
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
Business
Tenby Poundland site could become retro gaming lounge
TENBY’S former Poundland and Royal Playhouse cinema could become a retro computer gaming lounge, plans submitted to the national park hope.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former Gatehouse (Playhouse) Cinema, White Lion Street, most recently used as a Poundland store.
The signage plans form part of a wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front facade, a supporting statement through agent Asbri Planning Ltd says.
“The subject site is located within the settlement of Tenby along White Lion St. The site was formerly the Gatehouse Cinema and currently operates as a Poundland discount store, which closed on October 18.”
It adds: “This application forms part of a wider scheme for the change of use to the former Gatehouse Cinema. Advertisement consent is sought for a non-illuminated aluminium composite folded panel that will be bolted onto the front façade of the proposed building, in replacement of the existing signage (Poundland).”
It stresses: “It is considered that the proposed advertisement will not have a detrimental impact on the quality of the environment, along with being within a proportionate scale of the building. It is considered that the proposed signage will reflect site function.
“Furthermore, due to the sympathetic scale and design of the sign itself, it is considered that the proposal will not result in any adverse visual amenity impacts.
“The proposal is reduced in sized compared to the existing Poundland advertisement. The sign will not be illuminated. Given the above it is considered that such proportionate signate in association with the proposed retro gaming lounge is acceptable and does not adversely affect visual amenity.”
An application for a retro gaming lounge by MB Games Ltd was recently given the go-ahead in Swansea.
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