Business
Pembrokeshire products strike gold ahead of Tokyo Olympics
AS THIS summer’s Tokyo Olympic Games gets closer, Calon Wen, a Welsh farmers’ co-operative based in Pembrokeshire supplying milk, butter and cheese, has already secured a gold medal position by being the only European cheese certified as organic by the Japanese Government.
Calon Wen, a group of 25 organic family run farms across Wales which produce organic dairy products sustainably, has been exporting its products to Asia with the help of the Mineichi Group since 2017. Riding the wave of the Rugby World Cup 2019, which was hosted in Japan, Calon Wen and Mineichi saw the opportunity to venture into the Japanese market.
Stuart McNally, Calon Wen’s Business Development and Sales Manager explains how they secured their deals in the land of the rising sun, “During the BlasCymru/TasteWales event in March 2019, we were able to connect and create leads with some Japanese customers, while mapping out strategies to venture into the market side by side. Then from September 2019, Calon Wen’s retail stockists in Japan began expanding gradually. They are now available at around 100 locations and online. As well as supplying retailers directly, Calon Wen products are also distributed by major Japanese dairy products traders that distribute to supermarkets and various major department stores.
“However, since the summer of 2020, the Japanese authority revised the regulation regarding imported organic products and any products branded as ‘organic’ must now obtain Japan’s organic JAS certification, and label it with the certified JAS mark on the packaging.
“A year later and with support from the Welsh Government’s Tokyo office, Calon Wen became the first European dairy brand to be JAS certified. JAS certified Calon Wen products have since secured many more listings at a tremendous speed.
“Our future plans include expanding stockists to over 120 stores in Japan within 2021, introducing new products of Calon Wen to strengthen the brand and introducing other Welsh brands and products in partnership for example Tan y Castell Welsh Cakes and much more.”
Since September 2019, Calon Wen has been expanding in Japan, with now around 100 locations and online stocking its products. As well as directly supplying to retailers, Calon Wen products are also distributed by major Japanese dairy products traders ‘Morinaga’, ‘Mitsubishi’, and ‘Kokubu’ who distribute to supermarkets and major department stores in Japan.
Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “Securing new export markets, as well as maintaining and building on current ones, is crucial for the future prosperity of the Welsh food and drink industry.
“Japan has a population of 127 million, and is one of the wealthiest and more mature consumer markets in the world. Food and beverage is the largest expenditure for Japanese households and the country relies on food imports to satisfy consumer demand.
“Unlocking new markets brings even greater opportunities for Welsh food and drink businesses to not only showcase their first-class produce to the world, but also generate more revenue and increase profits. With Wales’ reputation and provenance, there is a strong platform for further growth.
“The UK withdrawal from the EU has required our producers to find new markets, often further afield. Calon Wen’s performance in Japan has shown Welsh companies’ can continue to be successful internationally and there is a range of support available.”
BlasCymru/TasteWales 2021, the third edition of Wales’s international food and drink trade event bringing together buyers and industry professionals from across the globe will take place at the ICC Wales, at the Celtic Manor Resort in Newport on the 27 & 28 October. Among a packed programme of activity will be a high-level food and drink conference which will feature sessions looking at a number of issues affecting sustainability, as the industry and Welsh Government work collaboratively to create a green future which the nation can be proud of.
Business
Secretary of State, Jo Stevens MP confirms Pembrokeshire’s role in green energy pilot
SECRETARY OF STATE FOR WALES, Jo Stevens MP, was in Pembrokeshire today to confirm that the county will be part of a pilot project for green energy. Speaking to The Pembrokeshire Herald, she said: “I welcome the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea.” Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”
Thousands of workers will benefit from government-backed training as part of a major skills investment to prepare the UK for a clean energy future by 2030. Key regions, including Aberdeen, Cheshire, Lincolnshire, and Pembrokeshire, have been identified for growth in offshore wind, nuclear, and solar industries under the government’s Plan for Change.
The initiative will provide funding for local training centres, courses, and career advisors, equipping workers with skills in welding, electrical engineering, and construction. The government has also launched a long-awaited ‘skills passport’ to help oil and gas workers transition into renewable energy jobs, particularly offshore wind. Developed in collaboration with industry and the Scottish Government, the online tool will guide workers into roles such as construction and maintenance.
Funding to drive economic transformation
The government has allocated initial funding to Cheshire West and Chester, North and North East Lincolnshire, and Pembrokeshire, with around £1 million earmarked for each area. Aberdeen, which has already completed extensive skills mapping, will be considered for further funding later this year.
Energy Secretary Ed Miliband said: “Our Plan for Change is about more than clean power; it’s about reindustrialising Britain with well-paid, union jobs in industrial communities. We are ensuring that British workers seize the opportunities clean power brings.”
Acting Cabinet Secretary for Net Zero and Energy Gillian Martin highlighted Scotland’s commitment, stating: “It is vital that we support oil and gas workers in transitioning to sustainable jobs. The Energy Skills Passport ensures their expertise is recognised and applied in our fair and managed transition to net zero.”
Building a skilled workforce
Research by Offshore Energies UK shows that 90% of oil and gas workers possess skills relevant to the clean energy transition. From January 22, workers can use the skills passport to access four career pathways, with further expansion planned over the next year.
The government has also confirmed contracts for the UK’s first carbon capture project in Teesside, reinforcing its commitment to transforming industrial heartlands. Employers will receive a handbook outlining available support for workforce growth and upskilling.
Industry and government backing
Welsh Secretary Jo Stevens welcomed the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea. Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”
Cheshire West and Chester Council leader Cllr Louise Gittins said the initiative would play a “crucial role” in transitioning workers to clean energy sectors. Midlands Net Zero Hub head Jack Hayhoe stressed that strategic skills investment could unlock £15 billion of economic growth in the next five years.
A roadmap to net zero
The Energy Secretary is convening a roundtable with industry, education, and trade union leaders to ensure the UK workforce is prepared for the clean energy transition. The regional skills funding comes from the Office for Clean Energy Skills Fund, with key partnerships supporting skills mapping and training development.
The Plan for Change aims to unlock £40 billion of annual investment, securing thousands of jobs and positioning Britain as a global leader in clean energy.
Business
UK Government Invests in Gigabit Broadband for South West Wales
THE UK GOVERNMENT has announced a further investment in Project Gigabit, aiming to deliver high-speed broadband to hard-to-reach areas across Britain. Rural towns and villages in South West Wales are among the latest to benefit, as part of a wider effort to achieve near-total gigabit coverage by 2030.
The programme, a key pillar of the Government’s Plan for Change, is designed to stimulate economic growth and remove barriers to opportunity. The latest rollout will bring some of the fastest broadband speeds available to remote communities, enhancing access to essential services such as healthcare, remote education, and video communication. It is also expected to support business growth and improve job opportunities for young people.
Welsh leaders welcome investment
Cllr Hazel Evans, of Carmarthenshire County Council, welcomed the announcement, saying: “This is a much-needed boost as we strive to improve digital connectivity across Carmarthenshire. Further investment will help ensure our rural communities continue to prosper as we transition towards a more digital society.”
Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal’s joint committee, also praised the initiative:
“This is fantastic news for the rural communities in our region. The Swansea Bay City Deal fully supports initiatives that improve the lives of people and businesses. This investment in digital infrastructure will create social and economic opportunities for communities that would otherwise be left behind.”
£289 million boost for broadband expansion
The announcement forms part of four new contracts worth over £289 million, aimed at delivering gigabit-capable broadband to approximately 131,000 homes and businesses across England and Wales.
Unlike traditional copper-based networks, gigabit connections provide faster and more reliable service, even during peak times. Households and businesses will no longer need to compete for bandwidth, as these high-speed networks allow multiple devices to operate seamlessly.
Welsh Secretary Jo Stevens highlighted the significance of the investment: “Powered by this UK Government funding, thousands more people and businesses across Wales will gain access to ultra-fast broadband. Our priority is to drive sustained economic growth, and to achieve this, we must ensure every part of Wales has full digital coverage as quickly as possible.”
Implementation and next steps
The Digital Infrastructure Programme is working closely with Building Digital UK (BDUK) and Openreach to deliver Project Gigabit. Further regional updates are expected in the coming months, outlining timeframes and specific locations set to benefit.
Upgrading and expanding existing networks is a complex process, requiring technical surveys and coordination between commercial providers and local authorities, including planning and highways departments. As a result, implementing gigabit-capable broadband can take time.
For further details about broadband plans in your area, residents are encouraged to contact their Digital Champion for more information.
Business
Welsh Govt-backed SME exports surpass £320m since Export Action Plan launch
SMALL and medium-sized enterprises (SMEs) in Wales have secured over £320 million in export deals directly supported by the Welsh Government since the introduction of its Export Action Plan in December 2020.
The government’s tailored export assistance includes comprehensive market research, strategies to identify new customers, and hands-on support to help businesses enter international markets and forge lasting partnerships.
This milestone follows a series of successful 2024 trade missions, which introduced 150+ Welsh businesses to key global markets. Highlights included enabling life sciences firms to exhibit at Medica in Düsseldorf and supporting fintech companies at Money 20/20 in Amsterdam.
Case Study: Brainbox Ltd
Cardiff-based Brainbox Ltd, a leader in non-invasive brain stimulation and imaging technology for neuroscience research, has achieved £5 million in new international contracts with Welsh Government backing.
Dan Phillips, Commercial Director at Brainbox, said: “Exporting has been pivotal to our growth, enabling us to showcase cutting-edge neuroscience solutions worldwide. The Welsh Government’s support has been instrumental in launching new products, building global relationships, and driving our expansion over the past five years. Their tailored approach exemplifies how strategic trade guidance can propel businesses onto the international stage.”
2025: A Year of Global Ambitions
The Welsh Government has announced seven international trade missions scheduled by March 2025, including:
- Arab Health Expo in Dubai (January 2025)
- Trade delegations to Singapore and Malaysia (February)
- Participation in Gulfood Dubai, Foodex Tokyo, and the Game Developers Conference in San Francisco (March).
Additionally, the Explore Export Wales 2025 conferences in March will unite Wales’ “export ecosystem” of support services under one roof, offering SMEs expert advice on navigating global markets.
Rebecca Evans, Cabinet Secretary for Economy, Energy, and Planning, commented: “Exporting empowers SMEs to scale up, create jobs, and bolster resilience in a competitive global economy. Despite recent challenges, our Export Action Plan has delivered undeniable value to Wales. We remain committed to ensuring businesses across the nation continue to thrive internationally in 2025 and beyond.”
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