Business
Pembrokeshire products strike gold ahead of Tokyo Olympics
AS THIS summer’s Tokyo Olympic Games gets closer, Calon Wen, a Welsh farmers’ co-operative based in Pembrokeshire supplying milk, butter and cheese, has already secured a gold medal position by being the only European cheese certified as organic by the Japanese Government.
Calon Wen, a group of 25 organic family run farms across Wales which produce organic dairy products sustainably, has been exporting its products to Asia with the help of the Mineichi Group since 2017. Riding the wave of the Rugby World Cup 2019, which was hosted in Japan, Calon Wen and Mineichi saw the opportunity to venture into the Japanese market.
Stuart McNally, Calon Wen’s Business Development and Sales Manager explains how they secured their deals in the land of the rising sun, “During the BlasCymru/TasteWales event in March 2019, we were able to connect and create leads with some Japanese customers, while mapping out strategies to venture into the market side by side. Then from September 2019, Calon Wen’s retail stockists in Japan began expanding gradually. They are now available at around 100 locations and online. As well as supplying retailers directly, Calon Wen products are also distributed by major Japanese dairy products traders that distribute to supermarkets and various major department stores.
“However, since the summer of 2020, the Japanese authority revised the regulation regarding imported organic products and any products branded as ‘organic’ must now obtain Japan’s organic JAS certification, and label it with the certified JAS mark on the packaging.

“A year later and with support from the Welsh Government’s Tokyo office, Calon Wen became the first European dairy brand to be JAS certified. JAS certified Calon Wen products have since secured many more listings at a tremendous speed.
“Our future plans include expanding stockists to over 120 stores in Japan within 2021, introducing new products of Calon Wen to strengthen the brand and introducing other Welsh brands and products in partnership for example Tan y Castell Welsh Cakes and much more.”
Since September 2019, Calon Wen has been expanding in Japan, with now around 100 locations and online stocking its products. As well as directly supplying to retailers, Calon Wen products are also distributed by major Japanese dairy products traders ‘Morinaga’, ‘Mitsubishi’, and ‘Kokubu’ who distribute to supermarkets and major department stores in Japan.
Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said: “Securing new export markets, as well as maintaining and building on current ones, is crucial for the future prosperity of the Welsh food and drink industry.
“Japan has a population of 127 million, and is one of the wealthiest and more mature consumer markets in the world. Food and beverage is the largest expenditure for Japanese households and the country relies on food imports to satisfy consumer demand.
“Unlocking new markets brings even greater opportunities for Welsh food and drink businesses to not only showcase their first-class produce to the world, but also generate more revenue and increase profits. With Wales’ reputation and provenance, there is a strong platform for further growth.
“The UK withdrawal from the EU has required our producers to find new markets, often further afield. Calon Wen’s performance in Japan has shown Welsh companies’ can continue to be successful internationally and there is a range of support available.”
BlasCymru/TasteWales 2021, the third edition of Wales’s international food and drink trade event bringing together buyers and industry professionals from across the globe will take place at the ICC Wales, at the Celtic Manor Resort in Newport on the 27 & 28 October. Among a packed programme of activity will be a high-level food and drink conference which will feature sessions looking at a number of issues affecting sustainability, as the industry and Welsh Government work collaboratively to create a green future which the nation can be proud of.
Business
St Clears discount store in closing down sale after chain enters administration
A WELL-KNOWN discount retailer in St Clears is advertising a closing down sale after its parent company fell into administration, raising fresh concerns about the future of another high street store in west Wales.
The Original Factory Shop, which trades from Pentre Road in St Clears, has launched an “up to 30% off” sale as administrators attempt to secure the future of the business.
The chain, which sells clothing, homeware, garden products, toys and everyday essentials, appointed joint administrators Rick Harrison and James Clark of Interpath Advisory last week.
Founded in 1969, the retailer operates 137 stores across the UK and employs around 1,180 staff.
In a statement, Interpath said the company had faced difficult trading conditions common across the high street, including rising costs, weaker consumer spending and increased employment expenses. It added that problems with a third-party warehouse and logistics provider had also disrupted sales.
Despite the administration, the joint administrators say all stores will continue trading for now while options for the business are explored. The company’s online store is set to close.
Rick Harrison, managing director at Interpath and joint administrator, said the retailer had long been a fixture in town centres across the country but had struggled in the current climate.
Over the coming weeks, administrators will review whether parts of the business can be sold or restructured.
However, signage and social media posts from the St Clears branch suggest uncertainty locally, with the store promoting a closing down sale and urging shoppers to “grab a bargain while stocks last”.
The St Clears outlet is one of the last remaining branches in west Wales. Stores in Fishguard, Haverfordwest and Milford Haven closed last year. The Cardigan branch is also understood to be running a similar clearance sale.
The loss of another discount retailer would mark a further blow for smaller town centres already facing reduced footfall and rising costs.
Business
Cardiff airport investment under fire as Qatar link stalls despite £400m public backing
Ministers admit no meetings with airline that once received Welsh Government marketing support
THE FUTURE of Cardiff Airport’s long-haul ambitions has been thrown back into the spotlight after Welsh ministers admitted they have not personally met Qatar Airways executives — despite the airline once operating the airport’s flagship international route and benefiting from a publicly funded marketing partnership.
The admission has prompted fresh questions over whether taxpayers are getting value for the almost £400 million of public money that has been invested in the airport since it was bought by the Welsh Government in 2013.
South Wales Central Conservative MS Andrew RT Davies said the lack of direct engagement was “unacceptable”, arguing that ministers had failed to prioritise restoring one of Wales’ most important global connections.
In written questions to Economy Minister Rebecca Evans and Transport Minister Ken Skates, he asked how many times they had met Qatar Airways since August 2024.
Both confirmed they had not held any meetings.
Ms Evans said commercial negotiations are led by the airport’s executive team and added she would “very much welcome” the route’s return when the time is right.
Mr Skates said responsibility for the airport sits outside his portfolio and declined to comment further while discussions are ongoing.

Flagship route
Qatar Airways launched daily flights between Cardiff and Doha in 2018 to considerable fanfare.
At the time, ministers described the service as “transformational”, linking Wales directly to one of the world’s biggest aviation hubs and providing one-stop access to more than 150 destinations across Asia, Australia, Africa and the Middle East.
Business groups said the route would make Wales more attractive to inward investors and exporters, while tourism chiefs hoped it would bring higher-spending international visitors.
To promote the link, the Welsh Government entered into a two-year marketing partnership with the airline, understood to be worth around £1 million, aimed at raising Wales’ profile overseas and encouraging travel through Cardiff.
The agreement funded joint advertising and promotional campaigns in international markets.
However, the route operated for less than two years before being suspended at the start of the Covid-19 pandemic in 2020.
While Qatar Airways has since restored flights to other UK airports including Heathrow, Manchester and Birmingham, Cardiff remains the only former UK destination where services have not resumed.

Value for money questions
The situation has reignited debate over whether the public investment delivered lasting benefits.
Critics say the combination of direct airport funding and marketing support should have secured a more sustainable presence from a global carrier.
They question whether the advertising partnership represented value for money if the route ultimately disappeared and has yet to return.

For some observers, the absence of Qatar has become a yardstick for judging the success of government ownership.
After more than a decade and hundreds of millions of pounds in loans and support, they argue, Wales should be seeing stronger international connectivity rather than retreat.
Supporters counter that the pandemic severely disrupted aviation worldwide and that rebuilding routes takes time, particularly for smaller regional airports.
They also note that commercial airline negotiations are typically handled by airport management rather than ministers.

Passenger recovery
Cardiff Airport was purchased by the Welsh Government for £52m to prevent its closure and safeguard jobs.
Since then it has required repeated financial support packages to maintain operations and invest in infrastructure.
Passenger numbers remain below pre-pandemic levels, and the airport continues to compete with Bristol, which offers a far wider range of routes and attracts many Welsh travellers across the border.
Industry analysts say long-haul services such as Doha are especially important because they connect regions directly to global markets without relying on London hubs.
Without them, airports risk being seen as secondary or feeder operations.
Political pressure
Mr Davies said the government needed to show greater urgency.
“Senedd ministers have ploughed almost £400 million into Cardiff Airport since they bought it – yet they haven’t even bothered to meet with a major airline to re-establish a crucial international link,” he said.

“When that level of public money is involved, people expect leadership.
“Getting flights back should be a priority.”
The Welsh Government maintains it remains supportive of restoring the route and says talks with Qatar Airways are continuing through airport executives.
But for many travellers and businesses, the key question remains simple: after years of investment and promises, when will Wales once again have a direct long-haul link to the world?
Until Qatar — or another global carrier — returns, critics say, that question will continue to hang over Cardiff Airport’s future.
Business
Croeso awards return to celebrate Pembrokeshire’s tourism stars
Colin Jackson to host major industry night as entries open for 2026 event
THE CELEBRATION of Pembrokeshire’s tourism and hospitality sector is officially underway as the Visit Pembrokeshire Croeso Awards return for 2026 after a two-year break.

The prestigious awards, designed to recognise businesses that go above and beyond to deliver exceptional visitor experiences, are back with what organisers describe as “fresh energy and renewed ambition”.
This year’s ceremony will be hosted by Welsh sporting legend Colin Jackson CBE, the Olympic silver medallist and former world champion hurdler, who will act as compère for the evening.
The awards will take place on Thursday (Oct 29), bringing together leading hotels, attractions, restaurants and tourism operators from across the county for a night of celebration and recognition.

Seventeen categories are open for entry, including Best Hotel, Best Place to Eat, Accessible & Inclusive Tourism Award and Rising Star, highlighting both established operators and emerging talent within the industry.
Organisers say the event is not only about rewarding excellence, but also about developing the next generation of hospitality professionals.
At the heart of this year’s ceremony is a partnership between Pembrokeshire College and the Celtic Collection. Students will gain hands-on experience in staging a live, large-scale event, working alongside front-of-house teams and industry specialists to plan and deliver the evening.
The collaboration aims to give young people practical skills while supporting the long-term future of the county’s tourism sector.
Emma Thornton, Chief Executive of Visit Pembrokeshire, said: “We are very excited to be launching our 2026 Croeso Awards building on our 2024 event through working in partnership with Pembrokeshire College and the Celtic Collection.
“We’ve taken the deliberate step to launch three months earlier than in previous years. By doing so we hope this will encourage more entries, making it much easier for businesses and organisations to submit entries well ahead of the busy spring and summer season.
“If you haven’t entered the Croeso Awards before, please make this the year that you do.”
Applications are now open via the Croeso Awards pages on the Visit Pembrokeshire website and close on Monday (March 31). The shortlist will be announced on July 1.
Support sessions to help businesses complete applications will be held every Wednesday throughout February at the Bridge Innovation Centre in Pembroke Dock.
Tickets and a limited number of sponsorship opportunities are also available.
Photo caption:
Colin Jackson CBE will host the 2026 Croeso Awards when they return this October (Pic supplied).
-
Health5 days agoConsultation reveals lack of public trust in health board
-
News6 days agoCaldey still unsafe, survivors warn — despite Abbey’s reform claims
-
Community6 days agoPembrokeshire students speak at national Holocaust Memorial Day event
-
News3 hours agoPrincess of Wales visits historic Pembrokeshire woollen mill
-
News6 days agoKurtz raises Gumfreston flooding in the Senedd as petition deadline nears
-
Crime4 days agoPembroke man accused of child sex offences sent to Swansea Crown Court
-
Education6 days ago‘Vulnerable teen’ questioned by police at Milford Haven School
-
Education6 days agoAttendance concerns at Milford School reflect wider issue raised at the Senedd









