Business
KFC Pembroke Dock will open doors officially next month following trial
KFC in Pembroke Dock will open its doors to the public next month, following a trial run for friends and family of employees.
The store has also been opening for time-to-time without the drive-thru to the public, and queues have been long.
There has been some confusion with the public thinking that the outlet is already open properly, but friend chicken fans will have to wait a little longer for the entire service until the new store officially opens.
On their Facebook page the company said: “There’s been a lot of speculation, we did a test lunch on October 20 for friends and family.
“If all goes well we will be open very soon.”
A spokesperson for KFC Pembroke Dock later told The Pembrokeshire Herald: “We’re looking for a grand opening on November 3, but that date could still change.”
KFC Pembroke Dock posted on Facebook on Monday saying: “Good evening to you all.
“As you may have noticed we have been temporarily opening our doors to help our staff training and test our equipment.
“This has not been an official open as nothing has been announced from us. “We still do not have an official full opening date as we are still managing some technical problems.
“We apologise for the queue times and wait times and assure you we are doing everything we can to get your food to you as soon as possible.
“I understand it can be frustrating. Our staff team are all working their hardest to deliver you gold standard products, and we will not tolerate any abusive behaviour towards any member of staff.
“Our delivery will be online soon after we officially open, along with drive thru.
“Thank you to everyone who has visited us already and we look forward to seeing you soon.”
Local Dai Morgan said: “I had food from you the other night and must say it was bloody lovely only a 20-minute wait for it which considering how busy it was that was OK can’t wait for the drive through to be open!”
Lynda Worrell said: “I went there this evening (Monday) and waited 50 minutes got home all my food was wrong, they shouldn’t open to the public if not ready or at lol least tell us that there still on a trial run.
Mike Axford-Miles replied by saying: “Calm down… they just opened the doors, new staff, new starts, I waited 30 minutes for fast food, I understand that they had been open for 1 day, so didn’t complain. Did you actually see how busy they were. They didn’t stop. And let’s face it, KFC coming to Pembrokeshire is like the second coming of Jesus Christ.”

DID YOU KNOW ?
KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.

Sanders identified the potential of the restaurant franchising concept and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952.
KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger.
By branding himself as “Colonel Sanders”, Harland became a prominent figure of American cultural history and his image remains widely used in KFC advertising to this day.
However, the company’s rapid expansion overwhelmed the aging Sanders and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964.
KFC was one of the first American fast-food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business.
In the early 1970s, KFC was sold to the spirits distributor Heublein, which was taken over by the R. J. Reynolds food and tobacco conglomerate; that company sold the chain to PepsiCo.
The chain continued to expand overseas, however, and in 1987 it became the first Western restaurant chain to open in China.
It has since expanded rapidly in China, which is now the company’s single largest market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC’s original product is pressure fried chicken pieces, seasoned with Sanders’ recipe of 11 herbs and spices.
The constituents of the recipe are a trade secret. Larger portions of fried chicken are served in a cardboard “bucket”, which has become a feature of the chain since it was first introduced by franchisee Pete Harman in 1957.
Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet sandwiches and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks; the latter often supplied by PepsiCo.
KFC is known for its slogans “It’s Finger Lickin’ Good!”, “Nobody does chicken like KFC” and “So good”.
Business
Pub rate relief welcomed but closures still feared
CAMRA warns one-year discount is only a sticking plaster as many Welsh locals face rising bills
A BUSINESS rates discount for Welsh pubs has been welcomed as a step in the right direction — but campaigners warn it will not be enough to stop more locals from shutting their doors.
The Campaign for Real Ale (CAMRA) says the Welsh Government’s decision to offer a 15 per cent reduction on business rates bills for the coming year will provide short-term breathing space for struggling publicans.
However, it believes the move fails to tackle deeper problems in the rating system that continue to pile pressure on community pubs across Wales, including in Pembrokeshire and Carmarthenshire.
Chris Charters, Director of CAMRA Wales, said: “Today’s announcement from the Finance Secretary that pubs will get 15% discount on their business rates bills is a welcome step.
“However, many pubs still face big hikes in their bills due to the rates revaluation which could still lead to more of our locals in Wales being forced to close for good.
“15% off for a year is only the start of supporting pubs with business rates. It won’t fix the unfair business rates system our pubs are being crushed by.”
He added: “Welsh publicans need a permanent solution, or doors will continue to close and communities will be shut away from these essential social hubs that help tackle loneliness and isolation.”
Mounting pressure on locals
Under plans announced by the Welsh Government, pubs will receive a temporary discount on their rates bills for the next financial year.
But CAMRA argues that many premises are simultaneously facing sharp increases following the latest revaluation, which recalculates rateable values based on property size and trading potential.
For some smaller, rural venues, especially those already operating on tight margins, the increases could wipe out the benefit of the relief entirely.
Publicans say they are also contending with rising energy costs, higher wages, supplier price hikes and changing customer habits since the pandemic.
In west Wales, several long-standing village pubs have either reduced their opening hours or put their businesses on the market in the past year, with landlords warning that overheads are becoming unsustainable.
Community role
Campaigners stress that the issue goes beyond beer sales.
Pubs are often described as the last remaining social spaces in small communities — hosting charity events, sports teams, live music and local groups.
In parts of rural Pembrokeshire, a pub can be the only public meeting place left after the loss of shops, banks and post offices.
CAMRA says supermarkets and online retailers enjoy structural advantages that traditional pubs cannot match, making it harder for locals to compete on price.
The organisation is now calling on ministers to introduce a permanently lower business rates multiplier for pubs, rather than relying on short-term discounts.
Long-term reform call
CAMRA wants whoever forms the next Welsh administration to commit to fundamental reform of the rating system, arguing that pubs should be recognised as community assets rather than treated like large commercial premises.
Without change, it warns, the number of closures is likely to accelerate.
Charters said: “This is about protecting the future of our locals. Once a pub shuts, it rarely reopens. We can’t afford to lose any more.”
For many communities across west Wales, the fear is simple: temporary relief may buy time — but it may not be enough to save the local.
Business
Haworth Autobody earns Which? Trusted Trader status
Family-run repair centre praised for workmanship, transparency and customer care
A FAMILY-RUN vehicle repair business has been recognised for its high standards of workmanship and customer service after securing national accreditation from Which? as a Trusted Trader.
Haworth Autobody Ltd, based in Haverfordwest, has built a loyal customer base through years of careful, precision repairs and a straightforward, customer-first approach. To earn the endorsement, the company underwent a detailed independent assessment examining not only technical skill and repair standards, but also business procedures, complaint handling systems and verified customer feedback.
The Which? Trusted Trader scheme is widely regarded as one of the most robust consumer approval programmes in the UK. Successful applicants must follow a strict code of conduct and agree to ongoing monitoring, with only a small proportion of businesses achieving the status.
Owner Bobby Haworth said the accreditation reflects values the company has always tried to uphold.
“We’ve always believed that doing the job properly, being upfront with customers and standing by our work is the only way to operate,” he said. “To have that approach independently recognised by Which? means a great deal to us and gives customers extra confidence when they choose us.”
For motorists, the recognition offers added peace of mind at a time when trust and transparency in vehicle repairs are more important than ever. Customers can expect clear communication throughout the process, honest and detailed estimates, and repairs carried out to a consistently high standard.
The workshop handles a wide range of services, including accident damage repairs, paintwork restoration and cosmetic bodywork, with an emphasis on quality workmanship and attention to detail.
Mr Haworth said the endorsement was not a finishing line but a foundation for continued improvement.
“We’re continuing to invest in staff training, modern equipment and new techniques to make sure standards stay high as we grow,” he added.
With consumer confidence increasingly tied to independent verification and proven reliability, the latest recognition reinforces Haworth Autobody’s standing as a trusted name in local vehicle repair.
Haworth Autobody Ltd
Unit 7, Snowdrop Lane, Haverfordwest, Pembrokeshire SA61 1ET
Tel: 01437 779911
Mobile: 07723 011847
Web: www.habody.com
Business
St Clears discount store in closing down sale after chain enters administration
A WELL-KNOWN discount retailer in St Clears is advertising a closing down sale after its parent company fell into administration, raising fresh concerns about the future of another high street store in west Wales.
The Original Factory Shop, which trades from Pentre Road in St Clears, has launched an “up to 30% off” sale as administrators attempt to secure the future of the business.
The chain, which sells clothing, homeware, garden products, toys and everyday essentials, appointed joint administrators Rick Harrison and James Clark of Interpath Advisory last week.
Founded in 1969, the retailer operates 137 stores across the UK and employs around 1,180 staff.
In a statement, Interpath said the company had faced difficult trading conditions common across the high street, including rising costs, weaker consumer spending and increased employment expenses. It added that problems with a third-party warehouse and logistics provider had also disrupted sales.
Despite the administration, the joint administrators say all stores will continue trading for now while options for the business are explored. The company’s online store is set to close.
Rick Harrison, managing director at Interpath and joint administrator, said the retailer had long been a fixture in town centres across the country but had struggled in the current climate.
Over the coming weeks, administrators will review whether parts of the business can be sold or restructured.
However, signage and social media posts from the St Clears branch suggest uncertainty locally, with the store promoting a closing down sale and urging shoppers to “grab a bargain while stocks last”.
The St Clears outlet is one of the last remaining branches in west Wales. Stores in Fishguard, Haverfordwest and Milford Haven closed last year. The Cardigan branch is also understood to be running a similar clearance sale.
The loss of another discount retailer would mark a further blow for smaller town centres already facing reduced footfall and rising costs.
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