News
Fake Wales Air Ambulance social media accounts used in bid to steal personal details
A CHARITY has issued a warning after fraudsters set up fake social media accounts in its name aimed at stealing a users personnel and financial details.
Wales Air Ambulance has said the fake Facebook and Instagram accounts were set up over the weekend.
The charity has now cancelled a competition it recently launched to win a VIP visit to an air base.
Scammers have been using the competition as a method to get users to click on links to a fake website.
The fake Facebook Page uses the Wales Air Ambulance Charity’s new ‘flying into the future’ branding which it launched on Friday.
Unlike the genuine one, the bogus Facebook page highlighted by the charity has an apostrophe after the word Air but multiple fake pages are likely to have been set up.

The link being pushed out by the scammers points users to a fake Wales Air Ambulance branded website hosted on Google Sites, a free web page creation tool.
The bogus website is clearly trying to gain credit card details from unsuspecting visitors.
The website states: “Congratulations, you are a lucky person who received a gift from us !!! Follow the final steps by clicking the registration button below! “REMEMBER” if you are required to enter a credit card number, select the “TRIAL” option for a free option. A credit card is just one of the requirements to verify your details!”
The website has a large ‘Click Here To Register’ button at the bottom of the page that directs users to yet another website which looks like a music streaming site.
Running the URL of the fake music site through a scam detecting service concludes, “This website has technical features that match with websites that have earlier been marked as a scam. Caution is required!”
Posting a warning on their Facebook page, a Wales Air Ambulance spokesperson said: “It has come to our attention that a fake Wales Air Ambulance account has been set up on Facebook.”
“This follows a fake Instagram account that was set up yesterday.”
“This fake account is asking you, our supporters, to register your details via a link. PLEASE DO NOT DO THIS. Their intentions are fraudulent.”
“It’s a sad world where somebody would want to target a lifesaving Charity.”
“Thank you for your support.”
If you have lost money as a result of social media phishing, or via any other fraudulent activity
Report it to Action Fraud, the UK’s national fraud reporting centre by calling 0300 123 20 40 or by visiting www.actionfraud.police.uk
Entertainment
Tenby steams up in spectacular style as crowds flock to festival
Colourful parade, towering creations and Victorian flair bring town centre to life
TENBY was transformed into a vibrant Victorian fantasy on Saturday (Mar 21) as hundreds of visitors descended on the town for the annual Steampunk Festival.
The highlight of the day came with the much-anticipated Peacock Parade, which saw elaborately dressed participants wind their way through Tenby’s narrow streets, drawing large crowds of spectators.

Residents and visitors lined the route, many stopping to take photos as performers in eye-catching costumes passed by. From brass goggles and top hats to military-inspired uniforms and elegant gowns, the outfits on display reflected the creativity and theatrical spirit of the steampunk scene.
Among the most striking sights were the towering pink flamingo creations, which rose high above the crowds and became an instant talking point. Musicians in period costume added to the atmosphere, playing lively tunes as they marched through the town.

Families were out in force, with children and adults alike enjoying the spectacle. Many visitors had travelled from across Wales and beyond to attend the event, which has grown in popularity in recent years and is now firmly established as a key date in Tenby’s events calendar.
The Herald understands that local businesses also benefited from the influx of visitors, with cafés, pubs and shops seeing a steady flow of customers throughout the day.
In addition to the parade, a range of activities were taking place across the town, including markets, performances and themed entertainment centred around the De Valence Pavilion.
Organisers have worked to create an inclusive and welcoming event, with many people choosing to dress up while others simply come along to enjoy the unique atmosphere.
The festival continues on Sunday, with further events planned as Tenby remains firmly in the grip of steampunk fever for the weekend.

Photos: Colourful characters take part in the Peacock Parade through Tenby on Saturday (Pic: Gareth Davies).
News
Accidental deaths in Wales rise by 43% as calls grow for urgent action
More than 1,200 lives lost each year as charity warns of growing public health crisis
ACCIDENTAL deaths in Wales have risen by 43% over the past decade, with more than 1,200 people now dying each year, prompting calls for urgent action from the next Welsh Government.
New figures released by the Royal Society for the Prevention of Accidents (RoSPA) show that Wales now has a death rate 22% higher than the UK average, with preventable harm placing increasing pressure on the NHS and disproportionately affecting poorer communities.
Falls remain the leading cause of accidental death, accounting for nearly half of all fatalities. People in Wales are around 24% more likely to die from a fall than those elsewhere in the UK.
RoSPA has warned that the situation represents a growing public health crisis, as it launches its Stronger, Safer Wales manifesto ahead of the next Senedd election.
The charity is urging ministers to treat accident prevention as a national priority, arguing that many deaths could be avoided through relatively simple and low-cost interventions.
Accidental harm is also linked to a range of other risks, including rural road collisions, accidental poisonings, machinery incidents, and dog-related injuries.
The wider impact is significant, with preventable accidents costing the NHS billions, reducing workforce participation, and deepening inequality across Wales.
RoSPA is calling for a range of measures, including improved home safety standards, compulsory water safety education in schools, and stronger road safety interventions.
Among its proposals are mandatory eyesight tests for drivers every three years, better road markings to protect motorcyclists, and tighter regulation of unsafe or counterfeit products sold online.
The charity also wants to see national home safety programmes introduced to support vulnerable households, along with clearer responsibilities for local authorities in managing water safety risks.
Becky Hickman, Chief Executive of RoSPA, said the figures should act as a wake-up call for policymakers.
She said: “Wales is facing a clear and escalating crisis of accidental deaths, and the evidence shows the situation is worsening year on year.
“Behind every statistic is a life that could have been saved with practical, proven interventions.
“We are calling on the next Welsh Government to make accident prevention a national priority, because coordinated action will save lives, reduce inequalities and relieve pressure on the NHS.”
She added: “Accidents are not inevitable. With strong leadership and consistent standards across Wales, we can significantly reduce preventable harm.”
RoSPA says tackling the issue will require coordinated action across government, emergency services, local authorities and industry, but insists that the solutions are both achievable and cost-effective.
The charity’s manifesto is intended to shape future policy in Wales, with a focus on reducing avoidable deaths while easing pressure on overstretched public services.
Crime
New pilot offers dedicated advocates for trafficking survivors
National scheme aims to support hundreds of victims of modern slavery across the UK
MORE than 600 adult survivors of modern slavery are set to receive dedicated support through a new national pilot scheme providing accredited, independent advocates.
The initiative will see specially trained professionals working directly alongside survivors of human trafficking and exploitation, helping them navigate complex legal, social, and recovery processes.
While survivors of crimes such as domestic and sexual abuse already have access to specialist advocacy, no equivalent provision previously existed for victims of modern slavery—despite the often severe and long-term trauma they experience.
Over the next three years, 24 Independent Modern Slavery Advocates (IMSAs) will be deployed across the UK. Each advocate will complete a postgraduate qualification and receive support from a central hub hosted by anti-trafficking charity Hope for Justice.
Tim Nelson, CEO at Hope for Justice, said the pilot aims to tackle inequalities in support: “We want to end the postcode lottery that adult survivors of modern slavery and human trafficking are experiencing in the UK.
“There are many organisations already doing incredible work, but by working together and setting new standards, we can give survivors the best possible chance of rebuilding their lives.”
The scheme is backed by a £1 million National Lottery grant and involves several organisations, including Unseen UK, Medaille Trust, Bawso, SOHTIS, Hope for Justice, and the Snowdrop Project.
Since the pilot began six months ago, advocates have already supported 121 survivors, helping to secure housing, legal recognition, and access to vital services.
Key outcomes so far include:
Ten survivors provided with safe and secure housing
Seventeen Home Office decisions successfully challenged, granting victims access to support
Humanitarian protection secured for a young adult survivor
Advocates have also helped individuals access healthcare, mental health support, education, employment, and secure immigration status.
One survivor described the support as “life changing” after escaping a trafficker. In a letter to her advocate, she said: “You have fought our corner tirelessly when I did not have the strength. You stood beside us every step of the way.
“You helped me rebuild trust, believe in myself, and slowly find my voice again.”
The IMSA role aligns with international guidance on independent advocacy and has been shaped by experts and those with lived experience.
Louise Mensah, Head of Frontline at Unseen, said: “This pilot is a step towards a world without slavery. We are proud to be part of something that will improve outcomes and change futures.”
Ben Ryan, Deputy CEO at Medaille Trust, added: “We know the value of long-term support in recovery. This partnership allows us to embed best practice and develop new approaches.”
Organisations wishing to join the final phase of the pilot have until May 2026 to apply.
Further information is available at www.hopeforjustice.org/imsa/
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