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Pembrokeshire Homeshare launches to tackle loneliness and the cost-of-living crisis

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THIS Summer, the second Homeshare service in Wales is starting, bringing cheer by matching older people living alone with those seeking affordable accommodation in and around Pembrokeshire, Wales.

The news comes as the true scale of loneliness in the UK is becoming understood. Older people in Wales want to stay living at home for longer. In Wales, 54% of people aged 60-74 and 49% of people 75+ years, said they felt lonely sometimes (ONS). In Pembrokeshire 26.17% of the population are over the age of 65 (Welsh Government Stats 2020).

The service, called Homeshare, works by matching people together for mutual support; a person who has a spare room and is looking for company and a bit of practical support, shares their home with someone looking for affordable accommodation. Both people benefit from the companionship and having a friendly face at home. The householder typically receives 10 hours per week of practical support provided by the Homesharer such as shopping, cooking, cleaning, gardening or even enjoying social activities together, but no personal care is involved.

Younger people are being priced out of the villages, towns, and cities they want to live in, for work or study. Latest figures again show that the average age at which people can leave home even to rent is rising along with the proportion of income spent on housing. Many people in mid and later life are also finding themselves without affordable housing options after the impact of the pandemic.

In Pembrokeshire, the programme will be called ‘Pembrokeshire Homeshare’. Homeshare UK and Pembrokeshire Homeshare, part of Pembrokeshire Care Society are launching the second Welsh pilot programme to offer more people the opportunity to live sociably and affordably whatever their age, with the right support structures in place to make it safe and enjoyable.

Pembrokeshire Homeshare was set up by the Pembrokeshire Care Society who have been supporting the people of Pembrokeshire with homelessness and tenancy issues since 1979.

Dean Flood from the Pembrokeshire Care Society will act as the Homeshare lead in Pembrokeshire. Dean has lived and worked in Pembrokeshire most of his life. He has led three primary schools as Headteacher and has been supporting adults and their families with tenancy support over the past year. Dean says:

“Throughout my working life I’ve engaged with older people who have so much to give and who provide great service to their communities. They are independent, sociable and non-reliant on social care services. Sadly, many struggle because they’re on their own. Their lives however could improve so much, just by having that bit of support and companionship that everyone needs and deserves.

“I’ve also been fortunate to work with many young people and adults – moving on into the working world with ambition and hopes to play a positive role in society. We know of the huge challenges they encounter in finding suitable, comfortable accommodation that is affordable. Increasing rental costs provide a barrier for them to move on or indeed leave their family home.

“Homeshare is a way of bringing the two groups together to solve each other’s needs by using their respective strengths and providing mutual support. It breaks down the financial barriers but most importantly it is about investing in people, to enhance their lives and promote community cohesion”.

The Homeshare match is facilitated, supported and closely monitored by Pembrokeshire Care Society (Pembrokeshire Homeshare), who have a long history of working with individuals and the community. As a member of Homeshare UK, they will draw on established national good practice guidance from Homeshare UK to ensure safety and quality.

Pembrokeshire Homeshare along with support from Homeshare UK aim to support 20 matches in the first 2 years.

If you’re interested in Homeshare and live within Pembrokeshire, contact Dean Flood, [email protected] 07483 917951 or visit https://homeshare.pembrokeshirecaresociety.co.uk/ to find out more.

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Burned down hotel to be used for social housing

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A SCHEME to build 38 affordable and social housing units on the site of the fire-ravaged former Cleddau Bridge Hotel, Pembroke Dock is expected to be backed by senior Pembrokeshire councillors next week.

Members of Pembrokeshire County Council’s Cabinet, meeting on April 22, are recommended to support a contract with developer Castell Group Ltd for the mix of affordable homes and social housing units at the site, with the actual contract details expected to be discussed in a private and confidential session.

A report for members ahead of the meeting says: “The potential development site on the former Cleddau Bridge Hotel site, Pembroke Dock has been up for sale for some time, and its purchase by Castell Group Ltd (‘Castell’) is now imminent.

“Following completion of their purchase, Castell will submit an application for planning consent to develop the land for affordable and social housing. It would see the development of a high-profile site with visual impact on surrounding areas that has sat dormant for many years.”

Castell has approached the housing service to determine whether there is an interest in working with them to bring forward the development as a housing site, the report says.

Castell Construction Ltd, the delivery arm of Castell, specialises in the construction of affordable / social housing, typically for registered social landlords across south Wales.

An initial proposal says the development, if backed, would see 12 one-bedroom flats, 15 two-bed houses, five three-bed, two four-bed, and four two-bed bungalows, the report adding: “This site would help towards both the council’s 300 new home target and also Welsh Government’s 20,000 new homes target.”

It adds: “The proposal by Castell Construction Ltd is for a development programme of 18 months following planning permission being secured. Castell Construction Ltd estimate commencing the development in March 2025, which would mean completion in autumn 2026.”

Delegation of the decision to enter into the works contract to the Director for Social Services and Housing is sought, and Cabinet is also being asked to delegate the decision to proceed with the land acquisition to the Assistant Chief Executive.

The development package would be part-funded from the housing revenue account, the remainder from the Social Housing Grant and/or second homes premium for affordable housing if it becomes available for the Housing Service to use in this manner.

The proposals would be subjected to an as-yet unsubmitted planning application; if granted Castell Construction Ltd hopes to start the development in March 2025, finishing in autumn 2026.

In 2023, an unrelated application by a different applicant, to demolish the remnants of the hotel and replace it with a care home was approved.

In a prime location at one of the entrances to Pembroke Dock the former Cleddau Bridge Hotel has been derelict since a fire in March 2019, which brought emergency services from as far afield as Ammanford, Aberystwyth and Swansea.

Mid and West Wales Fire and Rescue Service previously said the fire was started by a deliberate act.

Following a fire investigation, Dyfed-Powys Police said they found there to be insufficient evidence to identify a suspect.

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Tesco shoppers in Pembs called to help raise funds for food allergy charity

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SHOPPERS in Pembrokeshire are being encouraged to help an in-store fundraising campaign from Monday 22nd to Sunday 28th April to support medical research into food allergies.

For the fifth year running, Tesco is working with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food allergies by contributing 10p from every own brand Free From product bought in stores and online, as well as providing customers with the opportunity to round up their shopping at self-service tills throughout the week.

All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.

In addition to the funds being raised, the campaign aims to increase awareness in Pembrokeshire about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.

Tanya Ednan-Laperouse OBE, said: “We’re thrilled that Tesco is supporting us for the fifth year running. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year.

“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome any shoppers in Pembrokeshire to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”

Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research. But the real impact of the charity’s work lies in the lives it can change.

Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.

Billie Hoque, a commercial manager for a maritime security company, from Luton, has three allergic children – Jess, aged 7, Jude, 4, and Jayde, three months.

Billie, 35, said: “Food allergies first entered our lives when my son Jess was born in February 2017. From birth, Jess was presenting symptoms of allergies, yet I didn’t know it at the time. His constant discomfort and breathing troubles led to numerous doctor visits only to be dismissed as new-mum worries, and I felt unheard and alone.

“The switch from breastmilk to formula was a turning point. After initial acceptance, Jess refused all feeds for three days. When he finally ate, he became violently ill and struggled to breathe. Calls to an emergency doctor offered little help, and when he was prescribed “thicker milk” it triggered a terrifying reaction. This was his first anaphylactic reaction, and the first time the doctor diagnosed him as having a severe milk protein allergy.

“The loneliness and isolation I felt from becoming an allergy parent were all-consuming. The family and friends who I had been closest to, quickly became the ones who made me feel the most alone. They didn’t understand or seem to take seriously what I was going through.

Billie continued: “Life changed for me in June 2021 when I found The Natasha Allergy Research Foundation. I found a community – parents united by the fight for awareness. Meeting Nadim and Tanya, who lost their daughter Natasha to allergies, laid bare the heartbreaking truth of this condition. Yet, their strength resonated deeply.

“Though every single allergy story and experience shared through Natasha’s Foundation was different, the community all had one thing in common; we understood the fear, the loneliness, and the exhaustion of the continuous battling needed to keep our children alive. This community transformed me. No longer alone, I found strength and inspiration among these incredible people.

“Today, my purpose is clear. With this supportive network and a collective voice, we can raise awareness and fight for a future free from food allergies. This journey not only saved my sons, but it has also saved me too. I’d urge everyone to support the fantastic work of The Natasha Allergy Research Foundation and their goal of making food allergies history through research and raising awareness of food allergies.

“Tesco’s Free From range offers my children a chance to be included in all the tasty treats other children enjoy. Their clear labelling on the front of the packaging is not only helpful to me but is easy enough for my 7-year-old to clearly see that a food is safe for him. This limits the anxiety he has around eating new foods.”

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Cardigan Radio launches daily live broadcasts

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Cardigan Radio/Radio Aberteifi says it is excited to announce a new line up of daily live broadcasts starting every evening from 7 PM at www.cardiganinternetradio.wales. Live shows will be hosted
by founder and presenter Bobby Kelly and other dedicated volunteer members.

The Cardigan Radio stream is constantly alive with great music that spans various genres, providing something for everyone. Listeners are encouraged to tune in and experience the quality and diversity of
Cardigan Radio’s programming for themselves.

You can listen 24/7 not only through their website www.cardiganinternetradio.wales but also on platforms such as Online

Radio Box and Radio Garden.

Online Radio Box: https://onlineradiobox.com/uk/cardiganinternet/
Radio Garden: https://radio.garden/visit/cardigan/DyV8OcNC

Interested in getting more involved? Cardigan Radio is always looking
for passionate volunteers to join our team. Whether you’re keen on
presenting, handling tech, or engaging with the community, we’d love to
hear from you. Contact us at [email protected] or call
01239 543025.

Connect with us on Facebook for updates and more information:

https://www.facebook.com/groups/friendsofcardiganradio
https://www.facebook.com/RadioCardigan

Tune in to Cardigan Radio and discover your new favourite sound!

If you’re interested in being a guest on our station, whether remotely
or in one of our member’s studios, we’d love to hear from you!

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