News
100 firemen at recycling centre blaze which will take ‘days to extinguish’
OFFICIALS from Mid and West Wales Fire and Rescue Service have said that a fire at TBS Recycling in Waterston could take ‘days to extinguish’.
The 999 call came at 2pm on Sunday (Aug 14).
100 firemen and 14 appliances were sent to the blaze, which put a high strain on resources, the Herald has been told.
The industrial estate fire coincided with grass and crop fires in the St Davids and Newgale areas of the county, caused by the dry weather and soaring temperatures.
Rescuers have confirmed that a large storage unit has been destroyed by the fire, which spread to an adjacent waste recycling centre.
“Crews are working to extinguish the fire at both locations and mitigate further spread”, a spokesperson for the fire brigade said.

Significant smoke is billowing from the scene of the fire, and residents in the Johnston, Milford Haven, Pembroke Dock, and Neyland areas as well as the other side of the estuary are advised to keep windows and doors closed, and remain indoors until further notice.
A Public Health Wales spokesperson said: “Motorists who have to travel through the smoke should keep windows closed, turn off air conditioning and keep their air vents closed.
“Smoke can irritate air passages, skin and eyes, resulting in coughing and wheezing, breathlessness and chest pain, so individuals with pre-existing cardiovascular and respiratory conditions, such as asthma, should carry any necessary medication or inhalers with them at all times and seek medical advice if their symptoms worsen by contacting their GP or NHS 111.
“We are currently at heat health alert level 3 and it is important that you protect yourself from smoke, whilst also keeping cool. Further information on how to stay safe during periods of warm weather can be found on Public Health Wales website: https://phw.nhs.wales/services-and-teams/environmental-public-health/extreme-hot-weather/
“When sheltering indoors, open windows that are on the opposite side to the plume/smoke when it is safe to do so and when the air feels cooler outside than inside to get air flowing through the home, for example, at night. Once the smoke has moved away, consider opening doors and windows to allow properties to cool down, being mindful of changing conditions and that the smoke could return.”
Mid and West Wales Fire and Rescue Service have approximately 100 staff on scene, with 14 appliances, specialist assets including a drone to provide situational awareness and tactical officers tackling the blaze. Senior officers on scene are liaising with Natural Resources Wales, Welsh Ambulance Service Trust, Dyfed-Powys Police, Pembrokeshire County Council and local contractors to establish a plan to extinguish the fire in the next few days.
No one has been injured, and no adverse effects have been reported in the area at this time. There are no particular concerns for any nearby dwellings and therefore no evacuations are being considered at this time.
The B4325 road is closed, so the public are asked to avoid the area and take an alternative route.
Chief Fire Officer Roger Thomas, who attended the scene said: “Crews have worked extremely hard tackling the fire in hot and challenging conditions, to mitigate against the effects to the environment and from a public health perspective. Crews are also attending a large grass fire in Newgale, meaning approximately 20 appliances have been in attendance in the area tackling fires. This has placed a great deal of strain on our local resources.”
We thank the public in the area for their cooperation and understanding whilst every effort is made to bring this to a safe conclusion as soon as possible.
international news
Data watchdog probes Musk’s AI firms over deepfake fears
Investigation launched into Grok chatbot after reports of explicit images created using people’s likeness without consent
THE UK’s data protection regulator has opened formal investigations into X and artificial intelligence company xAI amid growing concerns that their chatbot Grok may have been used to create sexualised “deepfake” images without people’s knowledge.
The action has been taken by the Information Commissioner’s Office, which enforces Britain’s data protection laws, following complaints that the AI tool could generate intimate or explicit images using real individuals’ faces or personal data.
Such images, often referred to as deepfakes, are digitally altered or AI-generated pictures that make it appear someone has posed for photographs or videos they never took.
Regulators fear the technology could be exploited for harassment, blackmail or abuse.
The probe follows a separate investigation by Ofcom, which began examining the platform earlier this year over wider online safety concerns.
Mounting pressure
Both investigations come amid mounting scrutiny of services linked to tech billionaire Elon Musk, whose companies have rapidly expanded the use of generative AI tools capable of producing realistic text and images in seconds.
While such tools are marketed for creative and commercial use, campaigners say safeguards have not kept pace with the risks.
Privacy experts warn that if AI systems are trained on, or can access, personal images or data without clear consent, they may breach UK data protection law.
The ICO said it is now examining how Grok was built, what data may have been used in its development, and whether sufficient protections were put in place to stop misuse.
William Malcolm, the watchdog’s executive director for regulatory risk and innovation, said reports surrounding the chatbot were “deeply troubling”.
He said losing control of personal information in this way could cause “immediate and significant harm”, particularly where children or vulnerable people are targeted.
Safeguards questioned
Investigators will look at whether the companies properly assessed risks, limited the use of personal data and introduced effective barriers to prevent the creation of explicit or abusive content.
Under UK law, organisations found to have mishandled personal data can face enforcement action, including large fines or orders to change how their systems operate.
The ICO confirmed it is working closely with Ofcom and overseas regulators as concerns about AI-generated content increasingly cross international borders.
In response to criticism, X has said it has introduced additional moderation tools and technical measures aimed at preventing the creation of harmful or non-consensual images.
However, regulators say they will continue to examine whether those steps go far enough.
The ICO said it would take action if it finds that legal obligations have not been met.
Crime
Man caught in hotel sting after trying to meet girl, 13
Laugharne defendant confronted by paedophile hunters at St Clears Travelodge before suspended jail term at Swansea Crown Court
A LAUGHARNE man who turned up at a Carmarthenshire hotel believing he was meeting a thirteen-year-old girl instead found himself confronted by paedophile hunters and later sentenced at Swansea Crown Court.
William John Williams, fifty-nine, had been communicating online with what he thought was a schoolgirl. The profile was in fact a decoy set up by a vigilante group.
When he arrived at the Travelodge St Clears for a pre-arranged meeting, members of the group were waiting and contacted police, handing over screenshots of his messages.
Prosecutor Matt Murphy told the court that Williams first made contact with the fake Facebook profile in October 2021. The supposed age of thirteen was made clear from the outset.
Despite this, the defendant sent repeated sexual messages, spoke about masturbating, requested photographs and told the “girl” on several occasions that his penis was erect. He also sent topless photographs of himself.
The court heard Williams urged the account holder to delete the messages, acknowledging he knew he should not be sending them because of her age.
Second fake profile
Members of the group later created another false account, posing as a businesswoman from Swansea, and arranged a date with Williams at the hotel in St Clears. They then liaised with another group to attend the rendezvous.
When Williams arrived, he was challenged and police were called.
During interview he answered “no comment”. In a later interview in February 2023, he claimed he did not believe the child was real and said he thought he was exposing scammers.
The court rejected that explanation.
Williams, of Orchard Park, Laugharne, pleaded guilty to attempting to engage in sexual communication with a child. He had no previous convictions.
Defence barrister Ian Ibrahim said more than four years had passed since the offending and highlighted delays of more than two years between arrest and court proceedings. He said the defendant, formerly employed in hospitality and construction, was now in poor health and had lost his good character.
Internet ‘unsafe for children’
Sentencing, Judge Catherine Richards told Williams it was the actions of “grown men like you” that made the internet feel unsafe for children and caused parents and carers real concern.
After credit for his guilty plea, Williams was sentenced to twelve months’ imprisonment, suspended for twelve months, and ordered to complete a rehabilitation programme.
He was also placed on the sex offenders register for ten years and made subject to a Sexual Harm Prevention Order for the same period.
News
Princess of Wales visits historic Pembrokeshire woollen mill
Catherine the Princess of Wales visited Melin Tregwynt, a historic family-owned woollen mill, today, highlighting the enduring traditions and skills of the British textile industry.
Nestled in a secluded, wooded valley near Castlemorris, close to Haverfordwest, Melin Tregwynt has been in continuous operation since at least 1841. The mill, which employs over 40 local people, produces blankets, throws, scarves, cushions and clothing, blending traditional patterns with vibrant colours and contemporary design. Its products are admired globally, from Tenby to Tokyo.
During her visit, the Princess met Melin Tregwynt’s director, Louise Clarke, to learn how the mill preserves traditional craft skills. The company draws on generations of expertise among its staff to mentor young apprentices, ensuring the survival of this historic craft.
Her Royal Highness also spent time with weavers at the loom, observing the intricate process of Welsh double cloth weaving for which Melin Tregwynt is renowned. This traditional technique produces thick, reversible blankets with inverted patterns on each side. The Princess followed the journey of a blanket from initial design to the finished product, seeing the weaving loom in action and meeting the teams responsible for cutting, sewing and finishing the textiles.
The Princess, a long-standing advocate of the British textile industry, has personal connections to the trade: her paternal ancestors were owners of the Leeds-based woollen manufacturer and merchant William Lupton & Co. This visit continues a series of engagements celebrating British textiles, including a tartan-weaving studio in Stirling, Scotland, in January, and visits in 2025 to manufacturers in Carmarthenshire, Suffolk, Kent, and County Tyrone.
After her visit to Melin Tregwynt, the princess went on to visit Huit Denim in Cardigan.

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