News
Pure West manager Toby Ellis tells MPs its been ‘impossible’ for him to get a local FM licence
THE WELSH AFFAIRS COMMITTEE met in Parliament this week to discuss radio broadcasting in Wales (Mar 1).
Toby Ellis, Station Manager, Director and Broadcaster, Pure West Radio was joined by Terry Mann, Station Manager, GTFM Radio and Martin Mumford, Managing Director, Nation Broadcasting as witnesses for Wednesday’s morning session.
Chaired Preseli MP by Stephen Crabb, the two hour meeting provided an interesting insight into the state of radio broadcasting in Wales, and more importantly the challenges of keeping radio relevant to local listeners at a time when many larger broadcasters were amalgamating output across multiple stations to cut costs.
During the session it became obvious that things need to change in Wales when it comes to radio broadcasting, and that the status quo could no be maintained. All the witnesses said that the regulator Ofcom could be doing a lot more to support the future of radio services in Wales, ecpecially when it comes to providing licences to new up and coming stations
Toby Ellis was the first in the hot seat. Asked why Pure West Radio was not on FM, and was relying on internet broadcasting, he explained it was down to red tape.
Toby Ellis said: “We haven’t been able to put an application in; that has been the issue.
“Ofcom told us that there has been no community licence available in Pembrokeshire for you . There is no local commercial radio licence, because that is already occupied until 2025.
“That is it, there is no opportunity for you. However, you can apply for a small-scale DAB, but that rollout has taken some time.
“We’re waiting on the award on that – its exciting because we will be able to explore the DAB market. That’s great – but what about FM – you’ve said you’re not turning it off until 2030 and you’re not opening any FM licences in community or local radio – that is a problem.
Asked if he thought that the government regulator was the problem facing radio broadcasters in Wales, Mr Ellis said: “There are problems with Ofcom. We understand their vision and where it needs to go – but certainly stations like ours have suffered.
“We’re coming up to our fifth birthday on April 4 – its been a huge uphill struggle for us from day dot. Have I been deterred a few times – yes many-a-time. I could stack shelves in Tesco and have less stress and probably earn a lot more money.
“We do it because we are passionate about what we do, and we get a lot of people who get incredibly galvanised by it… There shouldn’t be the constraints we’re having.
“We should be able to access more people and if we had an FM licence we would be more self sufficient – we would create more jobs and we would be able to do what we do better.”
Toby Ellis said if his company had a licence he would have more revenue, and he would be more free from “financial constraints” and do more locally including creating a radio academy and launching a B-Tech in Pembrokeshire College.
“We do not want to go begging for money, when money should be spent in other areas. The NHS locally is in an awful state. The waiting times in our local A&E are shocking. I’d rather that money is spent on nurses than local radio. We can get by – with the correct licences and support from Ofcom and government we would certainly be able to flourish further.”
In summary, anyone wanting to start a community radio station in Wales is stuck with using the internet to broadcast, or local DAB radio – which is not yet operational in all areas of Wales. This is expensive, and for Pure West Radio they would need to rent space on two tranmitters to cover the whole of Pembrokeshire.
FM, while is still surives, would be the cheaper and more viable option for Pure West.
The next witness was Terry Mann, Station Manager, GTFM Radio, based in South Wales. He echoed what Mr Ellis had said and confirmed that Ofcom was not issuing any FM licences, instead concentrating on small-scale DAB, at the behest of the government.

NATION RADIO
The last witness was Martin Mumford, Managing Director, Nation Broadcasting. Chair Stephen Crabb MP asked him how local radio was now.
Stephen Crabb asked: “The vision which Toby Ellis outlined regards a strong role for start up stations serving their communities with real time information communicated to very local audiences, does that have a future in local radio?”
Mr Mumford explained that Nation Radio started in Pembrokeshire over 20 years ago with Radio Pembrokeshire and has been expanding ever since. He explained that nation was operating as much outside Wales as it does in Wales.
“We have been hindered in our expansion because of the lack of radio frequency. Small scale DAB is order-of-the-day
Mr Mumford explained that five years ago 90% of revenue for Nation’s radio stations came from ad sales made by an ‘army of salespeople’ – but that has now shifted to 50%, with the other 50% coming from advertising agencies. He also said that programmatic advertising – advertising through a smart speaker which is tailored to you – is something that Nation are now looking to in the near future..
Mr Mumford also explained that music requirements for radio stations should be done away with. He said that Radio Pembrokeshire has a licence requirement to play pop music – and for example if they wanted to play a classical track they were not allowed. Stephen Crabb agreed – saying that it should be scrapped but the requirement for local news should be kept.
Asked by Stephen Crabb what his definition of local news was, Mr Mumford said that he thought that local news was provided on a national level on his stations in Wales – He said that BBC Radio Wales and Radio Cymru – which cost £24m per year to operate do news on a Wales-wide level and therefore he felt it was not for Nation to do things more locally if the BBC weren’t
HONOUR TO BE INVITED
Speaking after the Parliamentary session Toby Ellis posted on social media, saying: “Why isn’t Pure West Radio on FM or DAB? A question I get asked on a regular basis. Simply we can’t get a licence, today I went right to the top as I got to ask this question to MPs at the Houses of Parliament at an enquiry into local radio in Wales.
“It was an honour to be invited to give evidence and was a wonderful surprise to have Megan Absalom-Lowe from Haverfordwest High Radio and her family showing support at the hearing.
“We have hopefully been heard loud and clear so we can truly put the local back into local radio and get on the radio waves!”

Toby Ellis, Megan Absalom-Lowe and Mathew Rickard at The Houses of Parliament
Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
Crime
Pembroke rape investigation dropped – one suspect now facing deportation
DYFED-POWYS POLICE have closed an investigation into an alleged rape and false imprisonment in Pembroke after deciding to take no further action. One of the two men originally arrested is now in immigration detention and faces deportation.
The incident took place on Main Street over the weekend of 8–9 November 2025. Police were called at 9:45am on Sunday 9 November after reports of a woman in distress. She was taken to hospital for treatment.
Two men – aged 36 and 27 – were arrested at the scene on suspicion of rape and false imprisonment. They were subsequently released on bail while enquiries continued.
On Tuesday (2 December 2025), the force announced the criminal investigation has concluded and no charges will be brought. A police spokesperson said the decision took full account of the victim’s wishes.
Outcome for the two suspects:
- The 36-year-old man has been transferred to the custody of the Home Office Immigration Enforcement team and is now detained pending deportation.
- The 27-year-old man has been released with no further police action.
A Dyfed-Powys Police statement read: “This investigation was not terrorism-related, and we have no knowledge of any linked incident in Monkton. All rumours suggesting otherwise are incorrect.”
The force has also dismissed separate community speculation that the men entered the UK illegally on fraudulent passports or were due in court this week on terrorism charges.
Detectives stressed that every report of rape or serious sexual assault is treated seriously and victims are supported throughout. Anyone affected has been directed to specialist services, details of which are available on the force website.
No further police updates are expected.
News
Baby C trial: Mother breaks down in tears in the witness box
She tells jury Christopher Phillips repeatedly offered to babysit her seven-week-old son alone in weeks before life-changing injuries were discovered
THE MOTHER of Baby C – the seven-week-old boy allegedly raped and seriously injured by Christopher Phillips – has begun giving evidence at Swansea Crown Court.
Speaking in a barely audible voice from the witness box and frequently breaking down in tears, the woman (who cannot be named for legal reasons) described the rapid deterioration of her infant son’s health in the weeks after she began a relationship with Phillips, whom she met on Tinder.

The couple started messaging shortly after Baby C’s birth in November 2020. The mother’s Tinder profile featured a photograph of herself cradling her newborn son.
She told the jury that all of their meetings took place at her flat in Pembrokeshire. Initially, Phillips paid no attention to the baby, but after about three weeks he began showing interest in the child.
“He sent me a message saying that if I ever needed time to myself – for shopping or anything – he would stay in the flat with the baby,” she said. She declined the offer, explaining to the court: “I didn’t know him well enough to leave my baby alone with him. You don’t leave your baby with someone you barely know.”
Days after Baby C received his first vaccinations, the child began screaming in his sleep. The mother described the cries as sounding “as if someone was snapping his bones” – a family expression she said she had grown up hearing.
A few days later she discovered extensive bruising to the baby’s bottom, a swollen testicle and blood in his nappy. Alarmed, she confided in her sister and parents. Her mother (the baby’s grandmother) immediately suspected deliberate harm, referring to “some paedo” and urging her daughter to seek urgent medical help.
The following day the mother contacted her health visitor and GP. When she told Phillips about the appointments, he became angry.
“He wasn’t shouting, but his tone was different,” she said. “He was worried it would get out in the community and that he would be seen as a suspect. He told me to ‘nip it in the bud’. He said that once it had blown over he would put his offer back on the table – the offer to look after the baby. But I still wasn’t going to accept it.”
On another occasion she walked in while Phillips was changing the baby’s nappy and noticed Sudocrem around his finger “as if it had come from a pot”. She told the jury she did not own a pot of Sudocrem.
On 19 January 2021, following further concerns, Baby C was examined at West Wales General Hospital. Doctors examined his testicle and anus. The mother said she felt “horrible” taking him in but “relieved and reassured” when they were allowed home with advice.
Back at the flat, however, Phillips complained that her refusal to let him have alone time with the baby was “annoying” him and accused her of “micro-managing”. “I was just looking after my baby,” she said.
The mother then described the events of 24 January 2021, the night she dialled 999.
Baby C began screaming in a way she had never heard before. “It wasn’t a cry of pain exactly, but I knew something was terribly wrong,” she said.
At the time the screaming started, Phillips was in the baby’s room, supposedly changing his nappy. When she tried to go in, Phillips told her to stay in the living room. Ignoring him, she entered and saw Phillips fastening the nappy. He then left the room without putting the baby’s babygro back on – something she said immediately struck her as wrong.
Baby C was taken to hospital in a critical condition with catastrophic injuries. He survived but suffered life-changing harm.
The mother denies two charges of causing or allowing a child to suffer serious physical harm and two charges of child cruelty by neglect.
Christopher Phillips (37), of Warrior Reach, Burton, Pembrokeshire, denies eleven counts of sexual penetration of a child under 13, four counts of causing grievous bodily harm with intent and one count of assault occasioning actual bodily harm, all between 20 December 2020 and 25 January 2021.
Cross-examination of the mother by the prosecution is due to begin tomorrow (Thursday, Dec 4). Closing speeches and the judge’s summing-up are expected next week, with the jury likely to retire to consider verdicts on Tuesday.
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Crime6 days agoMan denies causing baby’s injuries as police interviews read to jury
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Crime1 day agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
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Crime7 days agoMan denies injuring baby as jury hears police interview in ongoing abuse trial
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Crime15 hours agoPembroke rape investigation dropped – one suspect now facing deportation
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News16 hours agoBaby C trial: Mother breaks down in tears in the witness box
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Crime2 days agoDefendant denies causing injuries to two-month-old baby
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Crime7 days agoMilford Haven man jailed after online paedophile sting
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Crime1 day agoLifeboat crew member forced to stand down after being assaulted at Milford pub








