News
Pure West manager Toby Ellis tells MPs its been ‘impossible’ for him to get a local FM licence

THE WELSH AFFAIRS COMMITTEE met in Parliament this week to discuss radio broadcasting in Wales (Mar 1).
Toby Ellis, Station Manager, Director and Broadcaster, Pure West Radio was joined by Terry Mann, Station Manager, GTFM Radio and Martin Mumford, Managing Director, Nation Broadcasting as witnesses for Wednesday’s morning session.
Chaired Preseli MP by Stephen Crabb, the two hour meeting provided an interesting insight into the state of radio broadcasting in Wales, and more importantly the challenges of keeping radio relevant to local listeners at a time when many larger broadcasters were amalgamating output across multiple stations to cut costs.
During the session it became obvious that things need to change in Wales when it comes to radio broadcasting, and that the status quo could no be maintained. All the witnesses said that the regulator Ofcom could be doing a lot more to support the future of radio services in Wales, ecpecially when it comes to providing licences to new up and coming stations
Toby Ellis was the first in the hot seat. Asked why Pure West Radio was not on FM, and was relying on internet broadcasting, he explained it was down to red tape.
Toby Ellis said: “We haven’t been able to put an application in; that has been the issue.
“Ofcom told us that there has been no community licence available in Pembrokeshire for you . There is no local commercial radio licence, because that is already occupied until 2025.
“That is it, there is no opportunity for you. However, you can apply for a small-scale DAB, but that rollout has taken some time.
“We’re waiting on the award on that – its exciting because we will be able to explore the DAB market. That’s great – but what about FM – you’ve said you’re not turning it off until 2030 and you’re not opening any FM licences in community or local radio – that is a problem.
Asked if he thought that the government regulator was the problem facing radio broadcasters in Wales, Mr Ellis said: “There are problems with Ofcom. We understand their vision and where it needs to go – but certainly stations like ours have suffered.
“We’re coming up to our fifth birthday on April 4 – its been a huge uphill struggle for us from day dot. Have I been deterred a few times – yes many-a-time. I could stack shelves in Tesco and have less stress and probably earn a lot more money.
“We do it because we are passionate about what we do, and we get a lot of people who get incredibly galvanised by it… There shouldn’t be the constraints we’re having.
“We should be able to access more people and if we had an FM licence we would be more self sufficient – we would create more jobs and we would be able to do what we do better.”
Toby Ellis said if his company had a licence he would have more revenue, and he would be more free from “financial constraints” and do more locally including creating a radio academy and launching a B-Tech in Pembrokeshire College.
“We do not want to go begging for money, when money should be spent in other areas. The NHS locally is in an awful state. The waiting times in our local A&E are shocking. I’d rather that money is spent on nurses than local radio. We can get by – with the correct licences and support from Ofcom and government we would certainly be able to flourish further.”
In summary, anyone wanting to start a community radio station in Wales is stuck with using the internet to broadcast, or local DAB radio – which is not yet operational in all areas of Wales. This is expensive, and for Pure West Radio they would need to rent space on two tranmitters to cover the whole of Pembrokeshire.
FM, while is still surives, would be the cheaper and more viable option for Pure West.
The next witness was Terry Mann, Station Manager, GTFM Radio, based in South Wales. He echoed what Mr Ellis had said and confirmed that Ofcom was not issuing any FM licences, instead concentrating on small-scale DAB, at the behest of the government.

NATION RADIO
The last witness was Martin Mumford, Managing Director, Nation Broadcasting. Chair Stephen Crabb MP asked him how local radio was now.
Stephen Crabb asked: “The vision which Toby Ellis outlined regards a strong role for start up stations serving their communities with real time information communicated to very local audiences, does that have a future in local radio?”
Mr Mumford explained that Nation Radio started in Pembrokeshire over 20 years ago with Radio Pembrokeshire and has been expanding ever since. He explained that nation was operating as much outside Wales as it does in Wales.
“We have been hindered in our expansion because of the lack of radio frequency. Small scale DAB is order-of-the-day
Mr Mumford explained that five years ago 90% of revenue for Nation’s radio stations came from ad sales made by an ‘army of salespeople’ – but that has now shifted to 50%, with the other 50% coming from advertising agencies. He also said that programmatic advertising – advertising through a smart speaker which is tailored to you – is something that Nation are now looking to in the near future..
Mr Mumford also explained that music requirements for radio stations should be done away with. He said that Radio Pembrokeshire has a licence requirement to play pop music – and for example if they wanted to play a classical track they were not allowed. Stephen Crabb agreed – saying that it should be scrapped but the requirement for local news should be kept.
Asked by Stephen Crabb what his definition of local news was, Mr Mumford said that he thought that local news was provided on a national level on his stations in Wales – He said that BBC Radio Wales and Radio Cymru – which cost £24m per year to operate do news on a Wales-wide level and therefore he felt it was not for Nation to do things more locally if the BBC weren’t
HONOUR TO BE INVITED
Speaking after the Parliamentary session Toby Ellis posted on social media, saying: “Why isn’t Pure West Radio on FM or DAB? A question I get asked on a regular basis. Simply we can’t get a licence, today I went right to the top as I got to ask this question to MPs at the Houses of Parliament at an enquiry into local radio in Wales.
“It was an honour to be invited to give evidence and was a wonderful surprise to have Megan Absalom-Lowe from Haverfordwest High Radio and her family showing support at the hearing.
“We have hopefully been heard loud and clear so we can truly put the local back into local radio and get on the radio waves!”

Toby Ellis, Megan Absalom-Lowe and Mathew Rickard at The Houses of Parliament
Community
West Wales sewage crisis: New calls for accountability amid environmental concerns

THE SEWAGE pollution crisis engulfing West Wales continues to deepen, with new data and growing public pressure exposing serious environmental failures across multiple river catchments — including the River Teifi and the Cleddau.

Teifi among UK’s most polluted rivers
According to 2024 monitoring data, the River Teifi now has been ranked the fifth most sewage-polluted river in the UK, suffering 2,232 discharges lasting a combined 22,288 hours. The discharges, all recorded by Dŵr Cymru Welsh Water, underscore the dire state of the region’s infrastructure and regulation.
Meanwhile, Ceredigion emerged as the most sewage-polluted area in England and Wales, with 8,252 discharges lasting 94,836 hours—an unprecedented scale of pollution that has alarmed residents, politicians, and environmental groups alike.

Cleddau declared worst-performing SAC river in Wales
Concerns have also intensified in Pembrokeshire, where the Cleddau River has now been classified by Natural Resources Wales (NRW) as the worst-performing Special Area of Conservation (SAC) river in Wales, failing to meet environmental standards across key metrics. The designation has triggered political mobilisation and grassroots activism.
The Cleddau River Project and Surfers Against Sewage have been particularly prominent.
A public meeting held last month at Haverfordwest Rugby Club last week drew more than 150 concerned residents, bringing together politicians, scientists, campaigners, and regulators to discuss solutions. Organised by local advocacy group The Cleddau Project, the event was chaired by Henry Tufnell MP, who vowed to raise the issue in Westminster.

“The Cleddau is a vital natural resource, and last night’s discussion highlighted the urgent need for action,” said Tufnell. “The insight shared by our expert panel and members of the community reinforced the importance of tackling pollution at its source and ensuring our regulatory bodies are held accountable. I will be raising these issues in Parliament and pushing for stronger regulations and enforcement.”
Campaign leader Ric Cooper, of The Cleddau Project, added: “It was encouraging to see so many people engaged in this discussion, but we need to ensure that words translate into concrete action.”

Residents raised concerns about illegal discharges, agricultural runoff, and what they described as a systemic failure of enforcement by authorities.
At the meeting Jennifer Grubb from Welsh Water said: “We can do better. We need to do better.”
Political pressure mounts
Across West Wales, political figures are now facing increasing scrutiny. The Welsh Liberal Democrats have lambasted both Welsh Labour and the UK Conservative Government for what they describe as regulatory complacency.
Sandra Jervis, Welsh Lib Dem Senedd candidate for Ceredigion, said: “Welsh Labour has remained asleep at the wheel—using Dŵr Cymru’s status as an arm’s-length body as an excuse to avoid proper regulation and accountability. Residents deserve transparency and action.”

Party leader Jane Dodds MS added: “The Welsh Labour Government must get to grips with this crisis, properly regulate Welsh Water, and ensure there are real, enforceable punishments for breaking the rules and damaging our waterways.”
Welsh Water responds
Dŵr Cymru Welsh Water has attributed the vast number of discharges to the limitations of outdated rural infrastructure and reliance on Combined Sewer Overflows (CSOs).
A company spokesperson said: “We acknowledge the public concern and are committed to transparency and improvement. We’ve pledged £2.5 billion over the next five years, including £889 million specifically to improve storm overflows, to meet the challenges of climate change and aging infrastructure.”
Despite this, the company’s environmental record remains under intense scrutiny.
Regulatory failings and rising enforcement
Natural Resources Wales reported 107 sewage pollution incidents involving Welsh Water in 2023, with the number of serious incidents increasing from five to seven. Meanwhile, Ofwat has launched enforcement actions against all water companies in England and Wales, including Dŵr Cymru, amid growing concern that routine sewage releases have become normalised.
Impact on health and ecosystems
The effects are being felt far beyond the water’s edge. Campaign group Surfers Against Sewage reported 1,853 illness cases in 2024 linked to contaminated waters across the UK, many of them in Wales. Tourists and locals have also raised alarm over poor water quality at beaches in Cardigan Bay, New Quay, and along the Cleddau estuary.
The ecological cost has been severe. Local groups such as Save the Teifi have warned of dead fish, algae blooms, and collapsing biodiversity. “This is ecological vandalism,” said campaigner Lowri James. “Our rivers are dying before our eyes.”
From the Teifi to the Cleddau, the evidence is now overwhelming: sewage pollution is not confined to one catchment or one company—it is a widespread crisis demanding national attention. With communities, scientists, and politicians increasingly aligned in their calls for change, the question now is whether those in power will act before irreversible damage is done.
Cover image:
Surfers against sewage at Broad Haven in May 2024 (Image: Martin Cavaney)
Charity
Charity distances itself from viral post as £4,000 theft claim goes viral

A VIRAL Facebook post accusing a man of stealing £4,000 from a veterans’ charity has been described as “unauthorised and irresponsible” by a senior member of the organisation.
The post, shared more than 2,100 times, was made by campaigner Eddy Cooper and alleges that Darren Edmundson — also known locally as “Pembrokeshire Patriot” — took money raised for PTSD Camp Bath while entrusted with access to the charity’s accounts.
However, when contacted by The Herald, Steve, who identified himself as second in command at PTSD Camp Bath, strongly criticised the claims and distanced the organisation from the social media post.
He said: “The post put out by Eddy Cooper was done without authorisation from the camp. He did this of his own volition, and if he is going down to Pembrokeshire to find Darren, then he is doing that on his own.”
“It was very irresponsible of Eddy Cooper to have shared that post on Facebook. I am not on there myself, so I have not seen anything.”
Steve confirmed he remains in contact with Darren Edmundson, who has reportedly lost his phone but is still communicating by email.
“We understand that he is down in Pembrokeshire on welfare business, and we expect him to return.”
On the main allegation of financial wrongdoing, he said: “Darren has no access to money which is ringfenced, and as of yet the accusation is unsubstantiated — we haven’t even seen the account to determine if anything is missing.”
He also rejected one of the most serious claims in the post — that Mr Edmundson had taken money from a 73-year-old Royal Marine staying at the camp.
“That accusation is false,” he said. “Because that is me. I shall be having a word with Eddy Cooper.”
He added: “If we do find money is missing, then it becomes a police matter.”
The organisation, he said, is aware of the concerns raised and will be issuing a formal statement shortly.
The Herald also spoke to Jo Drayson, who runs PTSD Camp Bath with her husband Dion. Mrs Drayson confirmed she had contacted the police and was advised that the situation could be a civil matter, rather than criminal.
This is because Darren Edmundson is legally authorised to access the account as its registered holder.
Mrs Drayson said she had not yet contacted the account provider, SumUp, to verify whether any funds had been spent, but planned to do so shortly.
She also claimed that she had been removed as a signatory on the account and that Mr Edmundson had allegedly changed the passwords, which could make access difficult.
The Herald has approached Avon and Somerset Police for comment.
News
Man dies after medical emergency in Saundersfoot

A 62-YEAR-OLD man has died following a medical emergency in Saundersfoot on Wednesday (Apr 16).
Emergency services were called to The Strand at around 3:20pm, but despite their efforts, the man was pronounced dead at the scene.
Dyfed-Powys Police confirmed that the death is not being treated as suspicious.
The man’s family have been informed and the matter has been referred to the Coroner.
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