Business
First Minister visits Milford Haven ahead of summer tourist season
FIRST Minister Mark Drakeford will visit Milford Haven as Wales gears up for another busy summer tourist season.
The First Minister will visit Tŷ Hotel Milford Waterfront to hear about the preparation work that is underway for the summer.
Celebrating its first anniversary in April, the 100 bedroom hotel is a venture between Celtic Collection and the Port of Milford Haven that employs over 60 people.
Tŷ Hotel Milford Waterfront has exceeded expectations through its first year of trading, successfully attracting a mix of visitors and corporate travellers.
With three Bank Holidays and a half term on the horizon, there are plenty of opportunities for people to visit Wales over the next few weeks.
A survey undertaken on January 2023 by Visit Wales, of people living in the UK who had previously contacted VW, shows those who visited in 2022 felt positive about their experiences in Wales.
They were the most satisfied with the ‘quality of the natural environment’ in Wales (83% very satisfied), followed by ‘feeling of safety’ (80%), ‘cleanliness of beaches’ (77%), ‘the welcome you received’ (76%) and ‘places to visit (75%).
On the experience of a holiday in Wales, 78% of overnight visitors rated their experience in Wales as ‘excellent’, a notable rise on 2021 ratings.
The aim of the Welsh Government tourism strategy is to spread tourism benefits throughout Wales, encouraging increased spend in our economy and tackling seasonality by promoting Wales as a nation you can visit all year round.
First Minister Mark Drakeford said:
“We are ambitious for Wales as a tourist destination, and it is clear from the research work that our visitors highly rate their time here.
“We look forward to welcoming visitors from all parts of the globe to Wales to experience the breadth of what we have on offer.
“There’s so much to do and to see, and so many wonderful places to visit across Wales.
“I’d also encourage the people of Wales to go out and discover parts of the country they may have never visited before.
“I know how hard the industry works to ensure that everyone who visits Wales returns home with great memories.
“We will continue to work with communities, visitors and businesses to achieve sustainable growth for tourism across Wales.”
Celtic Collection Chief Executive Ian Edwards said: “We have been delighted by the enthusiastic response we have received from both the local community in Milford Haven and the thousands of guests who have enjoyed staying in the new Tŷ Hotel during its first year of opening.
“Pembrokeshire is world-renowned as a tourist destination thanks to its spectacular coastline and landscape, as well as its welcoming people, and the hotel is the perfect place to explore all the many attractions that West Wales has to offer.
“With almost all of the guest bedrooms enjoying views of the marina and the working harbour, the hotel also showcases the incredible redevelopment that has taken place at Milford Waterfront.
“As well as welcoming new visitors to Pembrokeshire from all over the world, the local team recruited at Tŷ Hotel has also been delighted to immerse itself in the community, championing the amazing local produce in Dulse restaurant and sponsoring a number of sports teams and events in the surrounding area.”

Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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