A Pembrokeshire-based haircare brand that has taken social media by storm recently appeared on BBC’s Dragons’ Den. Hair Syrup, founded by Lucie Macleod, has gone from a viral TikTok sensation to being stocked in major retailers such as Boots, BeautyBay, Lookfantastic, and ASOS—all within just four years.

The Dragons’ Den Experience
Lucie Macleod took to the Dragons’ Den stage hoping to secure investment to propel Hair Syrup even further. While she didn’t secure a deal with the Dragons, she received invaluable advice on how to elevate her brand to the next level. The expert insights and feedback from the Dragons have provided her with a roadmap for future growth, ensuring Hair Syrup continues to thrive in the competitive natural haircare market.

Before appearing on the show, Lucie shared her thoughts on the experience: “The split decision of agreeing to appear on the show pretty last minute has proven to be nothing short of life-changing – but perhaps not in the way you’d initially imagine… As you guys know, I never meant to start a business when I launched Hair Syrup – I started with no experience or any idea what I was getting myself into. The last four years of entrepreneurship have been indescribably crazy.”

She continued: “We all know what a fantastic opportunity it is for any brand to be featured on prime-time TV, but I was TERRIFIED nonetheless. The Dragons have been my idols since I was a kid (knowing I would one day go down the path of entrepreneurship) – I wasn’t quite prepared to be grilled by some of my favourite celebrities. Very grateful I had this opportunity to challenge myself, move out of a comfort zone & learn so much about business!”

However, Lucie’s pitch took an unexpected turn when Dragon Touker Suleyman made an unconventional offer. He was willing to invest the £190,000 she asked for in exchange for a 3% stake—on the condition that he recouped his investment within three months and retained his stake indefinitely as a mentor. The proposal caught the attention of the other Dragons, with Steven Bartlett reacting in disbelief and Deborah Meaden warning Lucie to consider the long-term implications.

Initially overwhelmed, Lucie accepted the offer, but the visible concern from the other Dragons made her reconsider. She admitted she felt “nervous” about the decision, leading to heated discussions among the panel. Viewers at home also reacted strongly, with many taking to social media to call the offer “shady” and “uncomfortable.”

As the tension grew, Touker ultimately withdrew his proposal, stating he did not want Lucie to feel as though he was taking advantage of her. Fellow Dragon Peter Jones later commended him for doing “the honourable thing.” The dramatic turn of events left both the Dragons and viewers relieved that Lucie had avoided what many perceived as an unfair deal.

The Rise of Hair Syrup
Hair Syrup was established in 2020 after Lucie Macleod posted a TikTok video showcasing her own hair transformation. The overwhelming response saw people clamouring to get their hands on what she dubbed her “magic syrup.” This led to the creation of a range of natural pre-wash hair and scalp oil treatments designed to nourish, gloss, and hydrate hair.

The company has since expanded its offerings to include pre-wash oils, leave-in oils, hair care sets, buttercream treatments, and accessories such as brushes, clips, scrunchies, and satin pillowcases. Their mission is clear: “To transform the natural haircare market, one syrup at a time.”

The TikTok Hair Oiling Trend
The popularity of hair oiling has surged on TikTok, with over 87,000 videos using the #hairoiling hashtag. Hair Syrup has played a key role in this growing trend, offering products specifically designed to enhance hair health. Unlike many other rosemary-based oils that require dilution before application, Hair Syrup’s products can be applied directly, setting them apart from competitors.

Hair Syrup’s pre-wash oils, the foundation of its success, are tailored to different hair types, from bleached and dry hair to oily or knot-prone locks. Their leave-in oils provide a glossy post-wash finish, while their buttercream treatment offers deep moisture restoration.

Customer Praise and Reviews
The brand’s success is bolstered by glowing customer feedback. One shopper who purchased the Rapunzel Hair Syrup shared their experience: “I’ve been using this for a few weeks now and to say I could not live without it is the understatement of the year. My hair feels and looks so healthy, I’ve had so many compliments and I’ve fallen back in love with my hair!”

Another customer, who bought the Lemon-Aid Syrup, credited the product with transforming their hair-wash routine: “I’ve used this for a few months now and I can’t recommend it enough. Smells great and helps cleanse the scalp. Gone from washing my hair four times a week to two.”

Meanwhile, a buyer of the Mint Condition Syrup hailed it as a “scalp saviour,” stating: “I had tried everything on the market and this is the only product that worked. You only need the smallest bit. This will last you such a long time and is so affordable. I would have paid anything for a soothed scalp.”

What’s Next for Hair Syrup?
With a rapidly growing fan base, an expanding retail presence, and valuable guidance from the Dragons, Hair Syrup is poised for even greater success. While Lucie Macleod may not have secured an investment on Dragons’ Den, the experience has provided her with the tools and direction needed to take her brand to the next level.

With its unique formulations and passionate customer base, Hair Syrup is set to continue making waves in the natural haircare industry—one syrup at a time.

SECRETARY OF STATE FOR WALES, Jo Stevens MP, was in Pembrokeshire today to confirm that the county will be part of a pilot project for green energy. Speaking to The Pembrokeshire Herald, she said: “I welcome the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea.” Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”

Thousands of workers will benefit from government-backed training as part of a major skills investment to prepare the UK for a clean energy future by 2030. Key regions, including Aberdeen, Cheshire, Lincolnshire, and Pembrokeshire, have been identified for growth in offshore wind, nuclear, and solar industries under the government’s Plan for Change.

The initiative will provide funding for local training centres, courses, and career advisors, equipping workers with skills in welding, electrical engineering, and construction. The government has also launched a long-awaited ‘skills passport’ to help oil and gas workers transition into renewable energy jobs, particularly offshore wind. Developed in collaboration with industry and the Scottish Government, the online tool will guide workers into roles such as construction and maintenance.

Funding to drive economic transformation

The government has allocated initial funding to Cheshire West and Chester, North and North East Lincolnshire, and Pembrokeshire, with around £1 million earmarked for each area. Aberdeen, which has already completed extensive skills mapping, will be considered for further funding later this year.

Energy Secretary Ed Miliband said: “Our Plan for Change is about more than clean power; it’s about reindustrialising Britain with well-paid, union jobs in industrial communities. We are ensuring that British workers seize the opportunities clean power brings.”

Acting Cabinet Secretary for Net Zero and Energy Gillian Martin highlighted Scotland’s commitment, stating: “It is vital that we support oil and gas workers in transitioning to sustainable jobs. The Energy Skills Passport ensures their expertise is recognised and applied in our fair and managed transition to net zero.”

Building a skilled workforce

Research by Offshore Energies UK shows that 90% of oil and gas workers possess skills relevant to the clean energy transition. From January 22, workers can use the skills passport to access four career pathways, with further expansion planned over the next year.

The government has also confirmed contracts for the UK’s first carbon capture project in Teesside, reinforcing its commitment to transforming industrial heartlands. Employers will receive a handbook outlining available support for workforce growth and upskilling.

Industry and government backing

Welsh Secretary Jo Stevens welcomed the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea. Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”

Cheshire West and Chester Council leader Cllr Louise Gittins said the initiative would play a “crucial role” in transitioning workers to clean energy sectors. Midlands Net Zero Hub head Jack Hayhoe stressed that strategic skills investment could unlock £15 billion of economic growth in the next five years.

A roadmap to net zero

The Energy Secretary is convening a roundtable with industry, education, and trade union leaders to ensure the UK workforce is prepared for the clean energy transition. The regional skills funding comes from the Office for Clean Energy Skills Fund, with key partnerships supporting skills mapping and training development.

The Plan for Change aims to unlock £40 billion of annual investment, securing thousands of jobs and positioning Britain as a global leader in clean energy.

THE UK GOVERNMENT has announced a further investment in Project Gigabit, aiming to deliver high-speed broadband to hard-to-reach areas across Britain. Rural towns and villages in South West Wales are among the latest to benefit, as part of a wider effort to achieve near-total gigabit coverage by 2030.

The programme, a key pillar of the Government’s Plan for Change, is designed to stimulate economic growth and remove barriers to opportunity. The latest rollout will bring some of the fastest broadband speeds available to remote communities, enhancing access to essential services such as healthcare, remote education, and video communication. It is also expected to support business growth and improve job opportunities for young people.

Welsh leaders welcome investment

Cllr Hazel Evans, of Carmarthenshire County Council, welcomed the announcement, saying: “This is a much-needed boost as we strive to improve digital connectivity across Carmarthenshire. Further investment will help ensure our rural communities continue to prosper as we transition towards a more digital society.”

Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal’s joint committee, also praised the initiative:

“This is fantastic news for the rural communities in our region. The Swansea Bay City Deal fully supports initiatives that improve the lives of people and businesses. This investment in digital infrastructure will create social and economic opportunities for communities that would otherwise be left behind.”

£289 million boost for broadband expansion

The announcement forms part of four new contracts worth over £289 million, aimed at delivering gigabit-capable broadband to approximately 131,000 homes and businesses across England and Wales.

Unlike traditional copper-based networks, gigabit connections provide faster and more reliable service, even during peak times. Households and businesses will no longer need to compete for bandwidth, as these high-speed networks allow multiple devices to operate seamlessly.

Welsh Secretary Jo Stevens highlighted the significance of the investment: “Powered by this UK Government funding, thousands more people and businesses across Wales will gain access to ultra-fast broadband. Our priority is to drive sustained economic growth, and to achieve this, we must ensure every part of Wales has full digital coverage as quickly as possible.”

Implementation and next steps

The Digital Infrastructure Programme is working closely with Building Digital UK (BDUK) and Openreach to deliver Project Gigabit. Further regional updates are expected in the coming months, outlining timeframes and specific locations set to benefit.

Upgrading and expanding existing networks is a complex process, requiring technical surveys and coordination between commercial providers and local authorities, including planning and highways departments. As a result, implementing gigabit-capable broadband can take time.

For further details about broadband plans in your area, residents are encouraged to contact their Digital Champion for more information.