Business
Bayview Stores scoop national Countryside Alliance award after impressing judges
A PEMBROKESHIRE based business has been announced as a national winner in the hotly anticipated Countryside Alliance awards, known to many as the ‘Rural Oscars’.
From over 45,000 public nominations and votes- the awards most successful year to date- Bayview Stores won The Daily Telegraph Award for best Village Shop/ Post Office, after impressing judges and seeing off six other businesses from across the country in the same category.
This award celebrates the important role village shops play in rural communities. It commends those who go above and beyond the call of duty and are the hub of the community.
The awards are the Countryside Alliance’s annual celebration of British food and farming, enterprise and heritage through small hard-working businesses.
Bayview Stores received the award at a busy ceremony in the House of Lords on Wednesday 17 May 2023, attended by government ministers, peers and MPs, including local MP, Stephen Crabb. The competition saw businesses from across the country, come together in friendly competition in their respective categories.
Earlier this year, Bayview Stores won the award for Welsh Village Shop Champion, after a public vote. After a further round of judging, the team can now add the national gong to their growing collection of titles.
Now in their 16th year the Countryside Alliance awards have become the definitive rural business award to win and are driven by public nomination and votes, offering customers the chance to rally around their favourite businesses, bringing communities together.
The categories for the Awards include: best butcher, best pub, best village shop, local food champions, and rural enterprise champions.
Speaking from the awards at the House of Lords, an emotional Gwyn Price, the store’s owner, said: “ This award means absolutely everything. It’s been 20 years in the making. Our staff are amazing and we thank the local community. I get up in the morning and consider myself the luckiest man in the world. It’s been a lot of hard work, especially through covid. We were working 14 hours shifts, every day and our community stuck by us. It truly does mean the world”.
Another Pembrokeshire based business, the Dyfed Shire Horse Farm, received a Highly Commended award in the Rural Enterprise category. This award celebrates the imagination and ingenuity of individuals in the countryside supporting the rural economy. It commends those who have made a real contribution to the community through jobs and services and helped to enhance the local area.
Stephen Crabb MP said: “I was delighted to attend the Countryside Alliance Awards and help celebrate the success of two popular Pembrokeshire businesses from my constituency.
It’s vitally important that rural businesses are given the recognition they deserve, and I am thrilled that Gwyn Price and his family from Bayview Stores, and Mark Coles and the whole team at Dyfed Shire Horse Farm, were able to fly the flag for Pembrokeshire in these national awards.
They are two fantastic examples from our rural business community, and I am so pleased their hard work and dedication impressed the judges to secure this national status.”
Countryside Alliance awards Director, Sarah Lee said: “ As ever, our judges have had a particularly difficult time singling out winners from the array of fantastic businesses up for awards this year. The team at Bayview Stores have worked incredibly hard to earn this award and we wish them every success for the future. We also congratulate the fantastic team at the Dyfed Shire Horse Farm, who are clearly treasured within their local community. The Countryside Alliance awards capture the huge public support for local, rural businesses who now, more than ever, depend on the public’s support. ”

Pictured: DEFRA Secretary Thérèse Coffey MP, Stephen Crabb MP and The Bayview Store team at the House of Lords, for use with article.
Business
St Davids micro-bakery scheme and alterations backed
A PLANNING application has been approved to convert an outbuilding into a micro-bakery and carry out upgrades to a Grade II-listed property in St Davids.
The proposal, submitted to the Pembrokeshire Coast National Park Authority by Richard Francis and Sue Benge through agent Pembroke Design Ltd, relates to Manor House at 19 High Street, located within the St Davids conservation area.
The application sought permission for the refurbishment and change of use of an existing outbuilding to form a small-scale bakery, as well as a series of alterations and extensions to the main listed building.
The applicants aim to develop a plant-based bed and breakfast and micro-bakery business that serves the St Davids community, with a commitment to sustainability at the core of the project.
A supporting statement said: “It is the client’s goal to improve and upgrade the listed building, to reduce the carbon impact of the building by the removal of fossil fuel energy, improving energy efficiency and insulation, installing solar and heat pumps, thereby creating a sustainable, plant based bed and breakfast and micro bakery business serving the community of St Davids.”
The proposed bakery will be operated on a limited basis by the occupants of the property, typically opening two days a week.
Sales will be available through online order and collection only.
Other works include a modest single-storey rear extension, new heritage-appropriate timber double-glazed windows and doors, internal alterations, and the installation of rooflights.
Plans also include reinstating a historic window opening, fitting an air source heat pump, and other energy efficiency upgrades.
Additional proposals include solar panels on the outbuilding, a greenhouse in the rear garden, and other external works.
St Davids City Council supported the application, noting that it is unlikely to have a detrimental visual or environmental impact on the surrounding area.
Planning officers recommended approval, noting that the scheme has been carefully designed to respect the character and heritage value of the listed property.
An officer report stated: “The proposed development has been carefully designed to respect the character, appearance and significance of the listed building and its setting.
“The proposed rear extension is modest and subservient in scale, whilst the alterations to the existing building have been designed to improve its functionality, energy efficiency and long-term viability without causing unacceptable harm to its special architectural or historic interest.”
The micro-bakery was described as a “beneficial re-use” of the outbuilding.
Business
Popular Newgale surf shop and home works approved
A SCHEME to improve a Pembrokeshire seaside village home and surf shop, while also removing an unlawful part that was subject to an enforcement notice, has been given the go-ahead.
In an application to Pembrokeshire Coast National Park, Bruce Sanderson of New Surf, through agent A D Architectural Design Consultants LTD sought permission for internal and external alterations to dwelling and surf shop, at New Surf, Newgale, including the removal of an un-lawful use of part of the ground floor as a shop.
The proposals were supported by Nolton and Roch Community Council.
An officer report recommending approval said: “The proposal returns the dwelling building to full residential use only. The application site is in a particularly sensitive location and appropriate mitigation has been sought and conditions imposed to preserve protected sites and species.”
It added: “The property known as Newsurf is a two-bedroom dormer bungalow with adjoining surf shop opposite the shingle bank of Newgale beach. The surf shop is positioned southeast of the bungalow and comprises a pair of pitched roof store buildings with linking flat roof section to the dwelling. Prior to being a surf shop, the application site was a filling station.
“The southern ground floor area of the dormer bungalow has been in retail use without planning authorisation and the remaining ground floor as residential use. Plans show two bedrooms and a storage area on the first floor of the dwelling.”
It detailed the proposals addressed the unauthorised aspects of development relating to a 2022 national park enforcement notice.
It concluded: “The proposed scheme is considered acceptable in how it responds to landscape setting, visual, aesthetic, historical, cultural and ecological aspects and also the physical characteristics of the site.
“The proposal preserves and enhances the character of the dwelling and by doing so will not create an unacceptably detrimental impact on the special qualities of the National Park. It is not considered that the development will cause an unacceptable impact upon privacy or amenity of neighbouring properties.”
The application was conditionally approved.
The Newsurf site also features in plans by a Vodafone phone company subsidiary to bring fibreoptic cables across the sea from Ireland to Pembrokeshire; the onshore part of a project to bring a fibreoptic cable onshore from Kilmore Quay, Wexford, Ireland to a site at Newsurf shop car park, Sands Café Car Park and the Duke of Edinburgh Inn, Newgale.
No decision has yet been made on that application.
Business
Haverfordwest Creamery wins top honours at world’s largest cheese show
First Milk site secures four major trophies as co-operative celebrates 26 awards at International Cheese & Dairy Awards
FIRST MILK’S Haverfordwest Creamery has celebrated major success at this year’s International Cheese & Dairy Awards, after helping the farmer-owned co-operative secure 26 awards at the world’s largest cheese show.
First Milk won eight gold medals, 11 silver medals, one bronze medal and six major trophies at the prestigious awards, with cheese produced at Haverfordwest Creamery securing four of the competition’s top honours.
The Pembrokeshire creamery won the CHR Hansen Trophy for Champion Double Gloucester, the Tetra Pak Tebel Award for Best Extra Mature Creamery Block Cheddar, the ICDA Award for Best Medium Creamery Block Cheddar and the First Milk Past Masters Trophy.
The results underline the quality and consistency of the cheese produced at the Haverfordwest site, which continues to play a key role in First Milk’s award-winning cheesemaking operation.
Held annually, the International Cheese & Dairy Awards attracted its highest number of entries in several years, with many of the creamery cheddar classes receiving between 30 and 40 entries.
First Milk was recognised across a wide range of cheddar and regional cheese categories, including Double Gloucester, Red Leicester, Welsh cheese, vegetarian cheese and English creamery cheddar.
Jack Eade, Customer Quality Manager at First Milk, said the awards reflected the hard work of teams across the business.
He said: “These awards are incredibly hard won and reflect the dedication, expertise and passion of everyone involved in producing our cheese.
“To receive recognition across so many categories at one of the world’s most respected cheese competitions is something everyone at First Milk can be enormously proud of.
“While our grading team selects and prepares the entries, none of these achievements would be possible without the commitment of our farmer members producing exceptional quality milk, and the highly skilled teams at our creameries transforming it into consistently award-winning cheese.”
The latest success continues First Milk’s long-standing record at the International Cheese & Dairy Awards and reinforces Haverfordwest Creamery’s reputation as one of the leading producers of award-winning British cheese.
Photo caption:
Rod Addy, Director General of the Provision Trade Federation, with First Milk’s Matthew Hooper and Dawn Mason at the International Cheese & Dairy Awards
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