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Celebrity favourite tortoise comes to St Davids bookshop

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CNHILDREN in St Davids could have close encounters with tortoises, yetis and dinosaurs thanks to a visit to a bookshop by TV writer turned author Ian Brown.

Ian, who has written for shows like The Simpsons, is appearing at Falcon Boats, New Street, St David’s, Pembrokeshire on October 31. He will be reading from his Albert the tortoise and Hugg ‘n’ Bugg series of picturebooks.

The former TV writer, producer turned children’s author has proved a hit with youngsters on his storytime sessions. The event starts at 11am.

As well as reading his stories, Ian talks about real Albert the tortoise who is a big hit on social media and the inspiration for the picturebooks. He’s also won over a host of household names.

A journalist before working in television, Ian’s TV credits include The South Bank Show, big red book tribute show This Is Your Life and Top Gear. He’s written or produced for the likes of Harrison Ford, Pierce Brosnan, Michael Caine, Trevor McDonald, The Simpsons, Martin Kemp, Jamie Oliver, Bob Monkhouse, Ian Wright, George Michael, Des O’Connor, John Barnes, Davina McCall and Ross Kemp.

Real Albert the tortoise is more than 80 years old and has been a pet in Ian’s family more than 50 years.

With his own pages on facebook, X, tiktok and a website, Albert has gathered thousands of fans around the world and his appeal has grown since the release of the first book, Albert Upside Down. All the books are illustrated by Eoin Clarke and are published by Cardiff-based Graffeg Books.

The event at Falcon Boats will feature other titles like Albert and the Wind, Albert Supersize, Albert in the Air, Albert and the Pond, Albert and the Shed and a board book for first readers called Albert and His Friends.

The books have been added to by Ian and Eoin’s new creations Hugg ‘n’ Bugg FINDING HOME and THE COMB about a messy abominable snowman and a flea who doesn’t like the cold.

Picturebook Albert is not only a hit with young readers, he’s taking the celebrity world by storm too. His fans include Jeremy Clarkson. Petrolhead, farmer and former tortoise owner Clarkson said, “I like this book. I like tortoises. What’s not to like?”

Danny Miller, former I’m A Celebrity King and ex-Emmerdale star is another famous face to be charmed by the tortoise. He described the books as his son Albert’s “favourite”.

Others praising the adventures of illustrated Albert are funnymen Julian Clary and Paul Whitehouse, star of Youtube and Strictly Come Dancing Joe Sugg, former TOWIE star Lydia Bright, Game of Thrones and

Vicar of Dibley actor Clive Mantle, Allo Allo and EastEnders actress Vicki Michelle and TV veterans John Craven of Countryfile and Michael Aspel.

Influencer Lydia Bright posted to her 1.3 million followers on Instagram that Albert Upside Down was a “new favourite” book for her daughter Loretta.

It’s been quite a journey for real Albert. He was rescued more than 50 years ago by Ian’s wife Millie when she was a little girl.

ALBERT THE TORTOISE Author PRESS RELEASE

Ian, who lives in east London, said, “Coming to St David’s is a real treat. I can’t wait to share the stories. Albert seems to be taking all this in his stride. We’ve all been amazed at how his popularity has grown. He has fans across the UK, USA, Japan and Australia. It took me thirty years to get a publishing deal, trying in between TV work, but Albert was the inspiration I needed. It’s a delight to visit bookshops, schools and libraries and share Albert’s world. Luckily they seem to like the stories and we hand out stickers and colouring sheets too. Putting words into the mouth of picturebook Albert has been a joy.”
In his story events Ian is accompanied by a lookalike tortoise, made from a coconut, as well as a yeti and a T Rex. “The props help me talk about real Albert but also to tell the stories,” added Ian. “We have a have a lot of fun.”
In the first story Albert finds himself on his shell, upside down. Can his garden friends team up and help him back on his feet? Book two, Albert and the Wind, sees his food blow away and was published soon after by independent publishers Graffeg. Book three, Albert Supersize, features dinosaurs as Albert has a big dream. In Albert In the Air, our hero escapes from his garden home and goes on a journey of discovery beyond. Albert and the Pond sees Albert make a new underwater friend. Albert and his Friends introduces early readers to garden creatures in a gentle way, friendship and Albert himself. Albert and the Shed sees Albert take shelter from a storm in a shed – but get locked in. His animal friends launch an hilarious rescue mission.
The Fast Show and Gone Fishing star Paul Whitehouse called Upside Down: “Utterly brilliant and charming.” Julian Clary, also a children’s author, declared it “Beautiful and heart-warming.” Countryfile stalwart John Craven said “What a treat.” Joe Sugg called it “A great story.”
The Albert the Tortoise picturebooks Albert Upside Down, Albert and the Wind, Albert Supersize, Albert In The Air, Albert and the Pond, Albert and the Shed and Albert and his Friends and the Hugg ‘n’ Bugg books are available now. There is more about Albert at www.AlbertTortoise.com

News

Local accountant adds up the miles in readiness for London Marathon

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Local accountant Jim Cornock, who is a partner with  the Ashmole & Co accountancy firm, is clocking up the miles this month in readiness for his toughest running challenge to date when he runs the London Marathon to raise funds for Tenovus Cancer Care. 

The marathon comes hot on the heels of last week’s Newport marathon which he completed as part of his training, and the Marathon Eryri which he ran last autumn.

Jim is no stranger to  running but is more familiar with the half marathon distance rather than a full marathon. He has agreed to take on London’s  26.2 mile challenge for the first time on Sunday, April 27, to help raise funds for Ashmole &  Co’s chosen charity for this year.  But it also has a special meaning for him personally.

Jim said, “Tenovus Cancer Care provides so much support for people with cancer. This one is personal for me as my mum passed away from pancreatic cancer at the age of just 61. I have no doubt there were times when she wanted to just turn around and go home but like thousands of others facing a cancer diagnosis, she couldn’t. That is what keeps me going during my training runs. I felt like turning back lots of times recently when I was  out on my longest runs,but I kept remembering why I’m doing this.”

Jim has worked for Ashmole & Co for the past 31 years and became a partner in the Ammanford office in 2004. He currently works out of the Haverfordwest, Ammanford, Llandeilo and Llandovery offices. 

Married to Pamela, the couple have  two children Rosie and Owen, and Owen will be running the London Marathon alongside his dad for support, although Jim suspects his son might well leave him behind when the going gets tough.

“Taking part in the London Marathon will bring to a close Ashmole & Co’s 12 months of fundraising for Tenovus Cancer Care,” added Jim, “ and  I would like to thank everyone who has supported me during my endless training during this time. It means a lot.”

Tenovus Cancer Care are a Wales-based charity which gives help, hope and a voice to everyone affected by cancer. 

Anyone wishing to make a donation to Jim’s London Marathon  can do so on the Justgiving link.

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Business

Carmarthenshire business named as Wales Business Awards finalist

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A CARMARTHENSHIRE business has this week been announced as a finalist for the Wales Business Awards 2025 by Chambers Wales South East, South West and Mid.

Businesses of all sizes and from all sectors across Wales entered to be in with a chance of winning a prestigious accolade, with 50 companies named as finalists across 12 categories.

Whitland-based consultancy Landsker Business Solutions has secured a spot on the shortlist for Professional Services Firm of the Year.

The winners will be revealed at the awards ceremony, hosted by broadcaster Andrea Byrne and sponsored by Bevan Buckland LLP, on 12 June at Holland House Hotel, Cardiff. One finalist will also be awarded ‘Wales Business of the Year’ during the ceremony.

Gus Williams, interim CEO of Chambers Wales South East, South West and Mid, said: “The Wales Business Awards are an exciting showcase for the successes and achievements of the very best of Welsh business. We were thrilled to have received hundreds of fantastic entries this year, highlighting the innovation, creativity and ambitions of companies across the country.

“We are looking forward to celebrating our incredible finalists at our ceremony in June, together with members of the Welsh business community, distinguished dignitaries and ministers including Secretary of State for Wales, the Rt Hon Jo Stevens MP.”

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Business

Thousands discover they qualify for extra financial support

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THOUSANDS of people on low incomes across Wales have secured an extra £170m by claiming benefits they didn’t know they were entitled to, thanks to free Welsh Government advice services.

The Claim What’s Yours helpline connects people with friendly advisers who help cut through the confusion of the benefits system. For many who call, including working families, new parents and pensioners, it’s their first time claiming benefits, with many surprised to learn they qualify for financial help.

With around £2bn in benefits going unclaimed in Wales each year; the Single Advice Fund and Claim What’s Yours services have helped 361,000 people to deal with their social welfare problems and to claim £170m of benefits they were entitled to, and write off £49.1m in debts from January 2020 to December 2024.

The services have seen growing demand, with advisers handling over 6,500 calls in the past six months alone – showing how valued the service has become.

Colette Smith, Advice Project Worker at Citizens Advice Rhondda Cynon Taf, has helped hundreds of callers navigate the benefits system. She said: “Every day I speak to people who are genuinely struggling but have no idea they’re entitled to extra support. I recently took a call from a person who was really struggling to make ends meet, on the call I identified that the person was able to claim Pension Credits which meant they were entitled to Housing Benefit and Council Tax Reduction. We helped the client to make the claims and they felt so much better and could now see a way forward.”

The Cabinet Secretary for Social Justice, Jane Hutt, said: “With billions in benefits going unclaimed each year, it’s clear that too many people don’t know that they are eligible for support. When someone successfully claims pension credit, carer’s allowance or other benefits they’re entitled to, it can mean the difference between struggling and stability, and helps reduce stress and improve their wellbeing.

“The service provides friendly, professional and confidential advice and could make a significant difference to your household budget. If you’re unsure whether you qualify for support, I encourage you to make that phone call and find out what help might be available to you.”

Anyone wanting free, confidential advice can call Advicelink Cymru’s Claim What’s Yours helpline on 0808 250 5700 between 9am and 5pm, Monday to Friday. Calls are welcomed in English or Welsh, and help is available for those who cannot hear or speak on the phone through the Relay UK service

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