News
Broad Haven beach mystifies once more with UFO sand pattern
BROAD HAVEN, one of the UK’s most notorious hubs for UFO sightings, has once again stirred intrigue among locals with the discovery of an enigmatic sand pattern bearing the mark of an unidentified flying object.
Emerging with the dawn of Wednesday, October 25, the meticulous design showcases a six-metre-wide skull at its heart, intertwined with an enigmatic code. Its timely appearance, a mere six days before Halloween, has sparked astonishment among both locals and tourists.
“Throughout history, ancient societies have embraced circular symbols, from Norse runic circles to Hindu mandalas. However, certain aspects of this design seem to resonate with contemporary motifs,” observed Dr. Jonathan Melville, a leading cipher code specialist. He further added, “The ancient Celts, unfamiliar with computational designs, wouldn’t incorporate them, pointing to the possibility that this design might have extraterrestrial origins. Only those with a fervent spirit of inquiry will decipher its clandestine message.”
The discovery has been credited to Beavertown Brewery, established in 2011 by Logan Plant, progeny of the famed Led Zeppelin vocalist, Robert Plant. Recent research sponsored by Beavertown delved into the willingness of individuals to engage in dialogue with extraterrestrials, should they touch down on Earth. Remarkably, the data revealed that a staggering 58% of the Welsh populace would willingly initiate a conversation with these cosmic visitors.
Moreover, the study highlighted that nearly half of the Welsh adult population (48%) believes there’s a high likelihood of the government concealing genuine evidence of extraterrestrial existence.
“With the media abuzz with discussions about UFOs and extraterrestrials, it’s hardly surprising that nearly half of the UK populace would willingly engage with an alien entity,” remarked Tom Rainsford, Beavertown Brewery’s Marketing Director.
In a spirited initiative, Beavertown is rallying residents to decipher the concealed message within the cipher, offering a chance to clinch one of ten £100 vouchers, redeemable for Beavertown merchandise. Enthusiasts can submit their interpretations via the brewery’s official website, which will also unveil three hints in the ensuing week, culminating in Halloween festivities.
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Local Government
Call for Return of Salt Tip in North Pembrokeshire to Improve Winter Road Safety
A PROPOSAL for the reinstatement of a salt tip in North Pembrokeshire to improve road safety during snowy and icy conditions has been put forward by local councillor Huw Murphy.
At the December meeting of Pembrokeshire County Council, Cllr Murphy called for a review of the council’s current weather strategy, highlighting the need for an auxiliary salt tip in the north of the county. His motion, which was supported by senior councillors, aims to address the challenges faced by motorists during severe winter weather.
Cllr Murphy’s motion emphasized the importance of having a reserve salt tip available to ensure primary routes remain clear and accessible during snow and ice conditions. This would allow emergency services to respond to calls, key workers to reach their workplaces, and essential vehicles like HGVs to access farms for activities such as milk collection.
Historically, a salt tip was located near Crymych, which proved invaluable for gritting roads, particularly the A478 between Crymych and Cardigan, and between Crymych and Clunderwen. These roads, often treacherous during snowy weather, have caused difficulties for HGVs, coaches, and school buses in the past.
The proposal stresses that a new salt tip in Pembrokeshire would allow for quicker and more regular gritting, making roads safer for all users, especially during the harshest winter conditions. Cllr Murphy also highlighted that recent heavy snowfall exposed weaknesses in the current gritting strategy, particularly in the northeast of Pembrokeshire and the Preseli Mountains, which are most prone to severe weather.
The motion also called for prompt gritting and the deployment of snow ploughs on key routes, including the A478, A487, B4332, and B4329, which are vital for the local communities in the northeast and Preseli areas.
The county council’s Cabinet will now consider Cllr Murphy’s motion for further review.
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