Business
Wickedly Welsh Chocolate triumphs with ALDI Wales listings
HAVERFORDWEST-BASED chocolatier, Wickedly Welsh Chocolate, has emerged victorious in the competitive world of supermarket listings, securing a prominent spot on the shelves of all 56 ALDI stores in Wales. Renowned as ‘the Willy Wonkas of Wales,’ the family-run business has clinched this success with two of its delectable offerings: the 90-gram Salted Caramel and Milk Chocolate bars.
The announcement comes in the wake of a resounding victory for Wickedly Welsh Chocolate at a consumer-focused supplier event held in Swansea, orchestrated by the retail giant ALDI. The event scrutinized crucial aspects such as flavour, taste, pricing, and the likelihood of repeated purchases, amassing a staggering 16,000 data points during the evaluation process.
Co-founder and Chief Chocolatier at Wickedly Welsh, Karen Owen, expressed her elation at the achievement, stating, “As a family-run and independent business, we are really excited to have secured two product listings across all of ALDI’s Welsh supermarkets. We were blown away at the high scores we received from consumers who took part in the event, and we cannot wait to see our products on the shelves. The entire team here at Wickedly Welsh Chocolate was over the moon when we heard the news.”
The success at ALDI adds another feather to the cap of Wickedly Welsh Chocolate, which already boasts a presence in esteemed establishments such as Fortnum and Mason and Co-op (Wales). The expansion into ALDI signifies a strategic move, tapping into a wider market and enhancing the accessibility of their artisanal chocolates to a diverse customer base.
Julie Ashfield, Managing Director of Buying at Aldi UK, shared her enthusiasm for the collaboration, stating, “We are delighted to be partnering with Wickedly Welsh Chocolate after they received rave reviews at our Swansea supplier event earlier this year. Supporting and helping local businesses to thrive is hugely important to us at Aldi, and I do not doubt that shoppers across Wales will love this new addition to our shelves.”
The partnership between ALDI and Wickedly Welsh Chocolate not only underscores the supermarket’s commitment to championing local enterprises but also highlights the artisanal prowess and quality of Welsh-produced chocolates. As these delightful bars make their way to the shelves, consumers can look forward to a sweet symphony of flavours that have won the hearts of both critics and the public alike.
This collaboration is a testament to the thriving artisanal food scene in Pembrokeshire and positions Wickedly Welsh Chocolate as a beacon of excellence in the world of confectionery. As the chocolatier’s delectable creations find a new home in ALDI stores across Wales, it is a celebration not just for the brand but for the entire Welsh culinary landscape.
CARDIGAN Curiosities has won the St David’s Day shop window award for the Cardigan division, an accolade presented by Menter Iaith Ceredigion.
High Street businesses and Guildhall shops embraced the festivities, decorating their windows in a vibrant display to celebrate the national day of Wales and the arrival of spring. The event, which highlighted the Welsh language, saw enthusiastic participation from across Ceredigion.
To mark the occasion and show appreciation for the community, Cardigan Curiosities is offering the chance to win an exclusive piece of local artwork. The prize is a one-of-a-kind watercolour painting of the nave of St David’s Cathedral, created by a Pembrokeshire artist. The framed artwork measures 74×95 cm.
To enter the competition, participants must:
- Visit the Cardigan Curiosities Facebook or Instagram page
- Like the competition post
- Comment with their favourite Welsh word
The winner will be drawn on March 20 by “Ddraig Goch” from inside a dragon egg, with the announcement made that evening on social media.
For those interested in viewing the artwork or the decorated shop window, Cardigan Curiosities is located at 32A Cardigan High Street and is open Thursday to Sunday, from 10:00am to 5:00pm.
CREATIVE WEST WALES and Pembrokeshire’s Business Team will join forces at a drop in session this month to celebrate and support the region’s amazing creative industries.
Established companies, freelancers or those considering a new start-up, are invited to visit the Bridge Innovation Centre, Pembroke Dock on Friday, 28th March, 9am to 12pm to find out what business support is available from a range of organisations including Pembrokeshire County Council, Business Wales, FSB and Visit Pembrokeshire.
A networking session will offer a chance to meet fellow creatives, explore potential collaborations, and meet representatives from Yr Egin, Creative Wales and the Creative West Wales Network to find out more about assistance available for talented people in the West Wales area, especially those in the music, screen, gaming, publishing and animation sectors.
Pembrokeshire County Council’s Creative Industries Officer Anwen Baldwin said: “There is a wealth of creative talent in this area which should be celebrated and supported.
“We host a popular Business Drop In event on the last Friday of each month. It’s great to be able to focus on the creative industries this month and offer an opportunity to find out more about what support is available, discuss challenges and network with other local people from these sectors.”
If you would like to showcase your work during this event please email anwen.baldwin@pembrokeshire.gov.uk
Refreshments available, register via Eventbrite Digwyddiad Galw Heibio i Fusnesau / Drop In Business Support & Networking Tickets, Multiple Dates | Eventbrite
CELTIC FREEPORT AT MILFORD HAVEN AND PORT TALBOT TO DRIVE UK ECONOMIC GROWTH MISSION
THE CELTIC FREEPORT has been officially launched, bringing significant inward investment to South West Wales and taking a major step towards creating thousands of new jobs, the Welsh Government announced this week.
It also re-affirmed its commitment to £26 million of UK Government investment.
The freeport, covering the ports of Milford Haven and Port Talbot, is set to play a crucial role in the UK’s clean energy future. It spans multiple industries, including clean energy developments, fuel terminals, power generation, heavy engineering, and the steel sector.
Businesses operating within the freeport area will benefit from substantial UK and Welsh Government tax breaks and customs exemptions to encourage investment. The initiative is expected to attract £8.4 billion in private and public investment, generate 11,500 new jobs, and contribute £8.1 billion in economic value (GVA) to the region.
The freeport was launched at an event in Cardiff, attended by Secretary of State for Wales Jo Stevens and Rebecca Evans, Cabinet Secretary for Economy, Energy and Planning.
“Significant step towards a renewable energy superpower”
Jo Stevens, Secretary of State for Wales, said: “This Government has a Plan for Change focused on delivering economic growth and ensuring the UK becomes a renewable energy superpower. This announcement is a significant step towards achieving those ambitions.
“The Celtic Freeport will create up to 11,500 well-paid, highly skilled jobs and could leverage up to £8.4 billion in investment.
“The UK Government has committed £26 million to the freeport, alongside significant incentives from both the UK and Welsh Governments. I am very pleased to see two governments working in partnership to deliver for the people of Wales.”*
“A vital cog in the UK’s low-carbon economy”
Rebecca Evans, Welsh Government Cabinet Secretary for Economy, Energy and Planning, said: “The official opening of the Celtic Freeport sends another clear signal to the world that the industrial heartlands of South Wales are a vital cog in the UK’s low-carbon economy.
“We are already seeing real enthusiasm across the region and beyond to capitalise on the skills and job opportunities that this new industrial age will provide. The Welsh Government will be at Celtic’s side, offering major tax reliefs to attract business investment.
“The Freeport will also be able to use future non-domestic rates revenues to fund vital infrastructure and skills projects, benefiting Port Talbot and Milford Haven for generations to come.”
Freeport projects already making progress
Following the successful launch, Luciana Ciubotariu, CEO of Celtic Freeport, highlighted the rapid progress of key projects: “The Celtic Freeport is making significant strides forward with milestones such as planning consents for LanzaTech’s sustainable aviation fuel production plants, RWE’s Pembroke Green Hydrogen plant, and the launch of the Milford Haven CO₂ Project.
“Other major developments include H2 Energy and Trafigura’s West Wales Hydrogen project securing a hydrogen CfD, Haush establishing a green energy HQ, and the approval of wind turbine developments to expand Dragon Energy’s Renewables Park.
“These initiatives, alongside investments in battery energy storage by RWE and port infrastructure at Port Talbot, are accelerating South Wales’ reindustrialisation and driving a decarbonised economy rich in evolving and new industries.”
A cleaner, greener future
The Celtic Freeport aims to establish a green investment and innovation corridor, driving inward investment, skills development, and national decarbonisation. Key focus areas include:
- Floating offshore wind (FLOW) in the Celtic Sea
- Hydrogen economy and sustainable fuels
- Carbon capture and storage
- Cleaner steel production
- Low-carbon logistics
As one of 12 Freeports across the UK, the Celtic Freeport will play a pivotal role in the UK Government’s Growth Mission, supporting the transition to green industries and creating thousands of high-quality jobs for local communities.
(Cover image: Secretary of State for Wales Jo Stevens – Speaking at the Celtic Freeport event in Cardiff)
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