Business
Protected status for two Pembrokeshire food and drink businesses
THE PEMBROKESHIRE BEACH FOOD COMPANY and Velfrey Vineyard are celebrating after joining a list of Welsh producers in seeing their products awarded protected status.
Velfrey Vineyard has been awarded Protected Geographical Indication (PGI) for its Velfrey NV Traditional Method Sparkling Brut and ‘Rhosyn’ 2021 Traditional Method Vintage Sparkling Brut Rosé wines.
Based at The Old Point House in East Angle Bay, the Pembrokeshire Beach Food company has been given Protected Designation of Origin (PDO) status for its Welsh Laverbread.
The PGI and PDO schemes protect the name of a product which comes from a specific region and follow a certain production process.
Velfrey Vineyard, located near Narberth, is the current Food & Drink Wales Small Drinks Producer of the Year. Established in 2016, Velfrey has over 4,000 vines planted across three acres, and is a family-run vineyard which prides itself on attention to every detail.
The wines are made from three grape varieties, notably Pinot Noir, Seyval Blanc, and Solaris. The vineyard is run by husband-and-wife Andy and Fiona Mounsey along with their son Ryan and his wife Sophie.
Andy Mounsey at Velfrey Vineyard said: “We are delighted to have been awarded PGI status for wines made from grapes grown in our Pembrokeshire vineyard. Not only does this provide assurance to our customers about the wines’ provenance and quality, it also allows us to proudly proclaim on the labels that this is Welsh sparkling wine.
“Our NV sparkling brut has been selected by a panel of distinguished judges from WineGB as one of the UK’s top 100 wines, while our newly launched Rhosyn is getting both plaudits and orders from highly knowledgeable sommeliers.
“It’s fantastic that wine from Pembrokeshire is achieving this kind of recognition.”
In 2010, Café Môr was started by Jonathan Williams who has a passion for seafood. In 2012, after establishing the business, it attracted investment and became part of the Pembrokeshire Beach Food Company.
Laverbread is made from cooked laver (seaweed) which has been plucked by hand from the Welsh coastline and is rooted in Welsh history as a vital source of nutrition.
Welsh Laverbread was awarded PDO status in 2017 to celebrate its inherent ties to Welsh seascapes and communities.
Jonathan Williams at The Pembrokeshire Beach Food Company said: “Laverbread is an important part of Pembrokeshire food history and we are absolutely delighted to receive this status.
“We currently use laverbread in our seaweed butter, Lobster Welsh Rarebit and even in our Welsh cakes.
“PDO status means consumers have the confidence knowing they are eating the genuine Welsh product. We will continue to ensure it is cooked to the highest of standards so people from near and far can enjoy our Welsh laverbread.”
Rural Affairs Minister, Lesley Griffiths said: “It is great news two Pembrokeshire food and drink businesses are seeing their fantastic products deservedly awarded protected status.
“Laverbread is a Welsh delicacy and Jonathan and the team’s hard work and commitment to producing a high-quality product from our beautiful coastline is being rightly recognised.
“Wales also produces some of the finest, most globally recognised innovative wine. The Welsh wine industry is thriving and Velfrey Vineyard is an important part of this success.
“A huge congratulations to both companies.”
Business
Finalists announced for Monday’s Welsh Apprentice Butcher of the Year final
TWO talented Welsh apprentice butchers will be looking to prove they are a cut above the rest in the final of the country’s top competition next week.
The Welsh Apprentice Butcher of the Year final takes places on the first day of the three-day Welsh International Culinary Championships (WICC) at the International Convention Centre Wales (ICC Wales), Newport on Monday.
Competing for the coveted title will be Kieran Thomas, who works for Albert Rees Ltd, Carmarthen Market and Ollie Holden-Davies, who works for Neil Powell Butchers, Hay-on-Wye.
Sponsored by the Culinary Association of Wales (CAW) and Cambrian Training Company, the competition is open to Welsh butchery apprentices employed or studying for a qualification in Wales.
The finalists will have 30 minutes to cut a whole Welsh Lamb carcass into primal joints and then one hour and 40 minutes to create a visually exciting display of products showcasing their skills and creativity. All products must be clearly labelled and accompanied by cooking instructions.
The butchers must create a minimum of two lamb products identical in appearance, size and weight. They will be judged on their appearance, the meat display, creativity, skills, wastage, food safety and health and safety.
The winner will be announced at the WICC awards dinner on the evening of Wednesday, January 22 at ICC Wales.
The final and all three days of the WICC, which runs from January 20-22, are open free of charge to the public and hospitality trade.
The competition could be a stepping stone to the Craft Butchery Team Wales, which has included five former Welsh Butcher of the Year or Welsh Young Butcher of the Year winners – captain Peter Rushforth, Matthew Edwards, Tomi Jones, Dan Allen-Raftery and Craig Holly.
Arwyn Watkins, OBE, CAW president and Cambrian Training Company’s executive chairman, said: “The Welsh Apprentice Butcher of the Year competition is a great opportunity for apprentice butchers to put their skills to the test in front of an audience.
“It’s a huge honour to be named the best in Wales at your chosen vocation and people attending the WICC will have a chance to watch highly skilled apprentice butchers demonstrating their talent and meat display techniques.”
Organised by the CAW, the 2025 WICC also hosts a wide range of competitions over three days, including the Welsh National, Junior and Vegan Chef of the Year finals and the Skills Competition Wales hospitality competitions.
Picture caption:
Last year’s Welsh Craft Butcher of the Year champion Philip Tucker from Mumbles at work in the final.
Business
José Peralta Appointed New CEO of Hybu Cig Cymru – Meat Promotion Wales
AFTER an extensive recruitment process, José Peralta has been named the new Chief Executive of Hybu Cig Cymru – Meat Promotion Wales (HCC), the red meat levy body.
José brings over 25 years of experience in the UK meat industry, having held senior leadership roles across several prominent companies. Notably, he served as Managing Director of the UK’s second-largest red meat business under the ownership of Grampian Country Food Group, Vion, and 2 Sisters Food Group. During his tenure, the organisation achieved annual sales exceeding £500 million, employed over 3,000 staff, and operated six processing plants across the UK, making it a significant seller of Welsh beef and lamb domestically and internationally until 2016.
Following this, José became Managing Director of Tulip Food Company, overseeing eight processing sites and generating over £500 million in annual sales of pork-based products. Most recently, he served as Chief Operating Officer of Pembrokeshire-based Puffin Produce, where he spearheaded initiatives such as the development of the Pembrokeshire Creamery milk bottling plant.
HCC Chair Welcomes New Leadership
Commenting on the appointment, HCC Chair Catherine Smith said: “The Hybu Cig Cymru Board is delighted to welcome José Peralta as our new Chief Executive. His exceptional leadership skills and extensive experience in the red meat industry make him the ideal candidate to guide HCC into its next phase of development within an evolving and dynamic sector.
“This is an exciting time for HCC as we continue to grow and strengthen our renowned brands, PGI Welsh Lamb and Welsh Beef. With the finalisation of our current five-year business plan and the shaping of our strategic vision for 2026 and beyond, our focus is on creating a roadmap that supports the sustainable growth of the industry as a vital part of the Welsh agri-food economy.
“We also extend our heartfelt thanks to Heather Anstey-Myers, who has served as Interim Chief Executive over the past year, for her dedication and hard work.”
Government Endorsement
Huw Irranca-Davies, Deputy First Minister with responsibility for Climate Change and Rural Affairs, praised the appointment: “I am pleased that José Peralta is taking on this important role. His extensive track record in the red meat industry will be invaluable in advancing the organisation and ensuring it delivers the best outcomes for levy payers and the broader agri-food sector. Hybu Cig Cymru plays a crucial role in working with the Welsh Government and stakeholders to secure a sustainable future for farmers across Wales.”
CEO’s Vision for the Future
José Peralta expressed enthusiasm for his new role, stating: “I am honoured to join Hybu Cig Cymru and look forward to collaborating with the HCC team to champion the development and promotion of the Welsh red meat industry on behalf of our levy payers.
“Over the coming weeks and months, I will engage with levy payers and industry partners to identify opportunities for collaboration and partnership, ensuring maximum returns for both levy payers and the wider industry.”
José Peralta is set to assume his position on 20 January 2025.
Business
Ferry update: Holyhead reopens, Pembroke Dock ferry returns to normal
THE PEMBROKE DOCK Ferry Terminal, owned and operated by the Port of Milford Haven, has experienced a surge in activity in recent weeks. This was due to freight traffic being temporarily diverted to ports across the south-west following the closure of Holyhead Port.
The Port of Milford Haven is pleased to confirm that with the re-opening of Holyhead Port tomorrow, normal service will resume at Pembroke Dock Ferry Terminal. Irish Ferries will operate its usual twice-daily sailings to Rosslare, with the Isle of Innisfree scheduled to depart at 2:45am and 2:45pm.
A spokesperson said: “We would like to thank the community of Pembroke Dock for their understanding during this period of increased traffic through the town.”
Freight operators and passengers are encouraged to check the Irish Ferries website for up-to-date timetables and booking information.
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