Business
Support 53,000 jobs in Wales with a Christmas pint
WELSH people raising a Christmas pint in pubs and at home should enjoy the taste of supporting 53,000 local jobs, which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) shows.
The brewing and pubs industry is one of the UK’s biggest employers, supporting almost one million jobs across the regions.
Pubs have an equally vital social contribution. Across Wales, 82% of people say pubs are important in bringing people together, while 67% think pubs help combat loneliness and isolation.
The Long Live the Local campaign invites pubgoers who can afford it to buy an extra round to support the brewers, delivery drivers, farmers and thousands of people behind the pint.
Welsh people raising a Christmas pint should enjoy the taste of supporting 53,000 local jobs in breweries, bars and supply chains which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) reveals.
The WBPA’s Long Live the Local campaign is shining a light on the nearly one million people behind the pint who make the festive season merry.
As Welsh pubgoers raise a local brew, they support hundreds of thousands of jobs across the country: including farmers growing hops, brewers developing new recipes, scientists working on quality control and logistics teams managing deliveries.
‘The local’ is often the heart of community life and a major source of local employment and economic growth. Its social value is most apparent at Christmas, bringing people together and combatting loneliness during the festive season. Recent YouGov polling in Wales found:
- 75% of people feel pubs have a positive effect in communities
- 82% say pubs are important in bringing people together
- 67% think pubs help combat loneliness and isolation in their local area
Pubs and brewers have faced major increases to their costs over the last few years while struggling to limit price rises. The Autumn Statement provided vital support with an extension to business rates relief and the freeze on beer duty, but the next budget must provide surer footing for brewers and pubs by:
Cutting tax on beer in the next Budget and pledging to bring beer duty down to the European average over the course of the next Parliament. The EU average duty on a pint of beer is currently 20p, whereas in the UK it is 54p for draught beer and 59p for packaged beer- nearly triple the European average and 12 times more than Germany.
Reforming business rates so pubs and brewers can invest in the future, with the 75% relief maintained and a cap to the planned increase in the 2024 business rates multiplier until this is implemented
Lowering VAT rate to 12.5% for pubs to help publicans and customers with cost of living increases
The Long Live the Local campaign invites the Welsh to buy an extra round this Christmas to support the people behind the pint and join the campaign to secure the future of their local.
Lloyd Manchip, brewery manager at Magor Brewery, says: “It’s very unusual to be in an industry where you make a product that is at the centre of every party and occasion. Beer brings people together… at football and rugby, weddings and funerals, every major social event.
“There are 550 people who work with me and we are so passionate about producing the perfect beer. We’re also looking to the future and investing in becoming more sustainable. Reducing our carbon footprint and reducing the usage of all those commodities to ultimately make the brewery more efficient, better for the planet and ultimately for the people who drink our beer.
“The beer industry is such a major part of Welsh culture. It’s so important that we keep and maintain that.”
Emma McClarkin, CEO of the Welsh Beer and Pub Association, told The Pembrokeshire Herald: “So many of life’s milestones are marked by sharing a beer, whether in commiseration or joy. Behind the glass, there are nearly a million people across the cities and regions who make this possible: including brewers, technicians, delivery drivers, farmers and the pub staff at the counter.
“The great British pint is woven into the fabric of our communities, economies and regional identities. Local pubs are some of our most beloved tourist attractions, while our breweries produce some of the finest beers in the world.
“But the industry needs our support to survive. Wales remains one of the most expensive places in the world to have a pint, with beer duty more than double the average across Europe. The next Parliament must make bringing beer duty in line with Europe a priority – taking at least 34 pence off the price of a pint – as well as reforming business rates so that brewers and pubs can continue investing in the future, providing quality jobs and training for people across the country.”
Business
Secretary of State, Jo Stevens MP confirms Pembrokeshire’s role in green energy pilot
SECRETARY OF STATE FOR WALES, Jo Stevens MP, was in Pembrokeshire today to confirm that the county will be part of a pilot project for green energy. Speaking to The Pembrokeshire Herald, she said: “I welcome the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea.” Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”
Thousands of workers will benefit from government-backed training as part of a major skills investment to prepare the UK for a clean energy future by 2030. Key regions, including Aberdeen, Cheshire, Lincolnshire, and Pembrokeshire, have been identified for growth in offshore wind, nuclear, and solar industries under the government’s Plan for Change.
The initiative will provide funding for local training centres, courses, and career advisors, equipping workers with skills in welding, electrical engineering, and construction. The government has also launched a long-awaited ‘skills passport’ to help oil and gas workers transition into renewable energy jobs, particularly offshore wind. Developed in collaboration with industry and the Scottish Government, the online tool will guide workers into roles such as construction and maintenance.
Funding to drive economic transformation
The government has allocated initial funding to Cheshire West and Chester, North and North East Lincolnshire, and Pembrokeshire, with around £1 million earmarked for each area. Aberdeen, which has already completed extensive skills mapping, will be considered for further funding later this year.
Energy Secretary Ed Miliband said: “Our Plan for Change is about more than clean power; it’s about reindustrialising Britain with well-paid, union jobs in industrial communities. We are ensuring that British workers seize the opportunities clean power brings.”
Acting Cabinet Secretary for Net Zero and Energy Gillian Martin highlighted Scotland’s commitment, stating: “It is vital that we support oil and gas workers in transitioning to sustainable jobs. The Energy Skills Passport ensures their expertise is recognised and applied in our fair and managed transition to net zero.”
Building a skilled workforce
Research by Offshore Energies UK shows that 90% of oil and gas workers possess skills relevant to the clean energy transition. From January 22, workers can use the skills passport to access four career pathways, with further expansion planned over the next year.
The government has also confirmed contracts for the UK’s first carbon capture project in Teesside, reinforcing its commitment to transforming industrial heartlands. Employers will receive a handbook outlining available support for workforce growth and upskilling.
Industry and government backing
Welsh Secretary Jo Stevens welcomed the skills pilot in Pembrokeshire, calling it a crucial step in securing a workforce for clean energy expansion in the Celtic Sea. Economy Secretary Rebecca Evans added: “This initiative, led by the Welsh Government, will unlock vast opportunities for green jobs and energy security.”
Cheshire West and Chester Council leader Cllr Louise Gittins said the initiative would play a “crucial role” in transitioning workers to clean energy sectors. Midlands Net Zero Hub head Jack Hayhoe stressed that strategic skills investment could unlock £15 billion of economic growth in the next five years.
A roadmap to net zero
The Energy Secretary is convening a roundtable with industry, education, and trade union leaders to ensure the UK workforce is prepared for the clean energy transition. The regional skills funding comes from the Office for Clean Energy Skills Fund, with key partnerships supporting skills mapping and training development.
The Plan for Change aims to unlock £40 billion of annual investment, securing thousands of jobs and positioning Britain as a global leader in clean energy.
Business
UK Government Invests in Gigabit Broadband for South West Wales
THE UK GOVERNMENT has announced a further investment in Project Gigabit, aiming to deliver high-speed broadband to hard-to-reach areas across Britain. Rural towns and villages in South West Wales are among the latest to benefit, as part of a wider effort to achieve near-total gigabit coverage by 2030.
The programme, a key pillar of the Government’s Plan for Change, is designed to stimulate economic growth and remove barriers to opportunity. The latest rollout will bring some of the fastest broadband speeds available to remote communities, enhancing access to essential services such as healthcare, remote education, and video communication. It is also expected to support business growth and improve job opportunities for young people.
Welsh leaders welcome investment
Cllr Hazel Evans, of Carmarthenshire County Council, welcomed the announcement, saying: “This is a much-needed boost as we strive to improve digital connectivity across Carmarthenshire. Further investment will help ensure our rural communities continue to prosper as we transition towards a more digital society.”
Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal’s joint committee, also praised the initiative:
“This is fantastic news for the rural communities in our region. The Swansea Bay City Deal fully supports initiatives that improve the lives of people and businesses. This investment in digital infrastructure will create social and economic opportunities for communities that would otherwise be left behind.”
£289 million boost for broadband expansion
The announcement forms part of four new contracts worth over £289 million, aimed at delivering gigabit-capable broadband to approximately 131,000 homes and businesses across England and Wales.
Unlike traditional copper-based networks, gigabit connections provide faster and more reliable service, even during peak times. Households and businesses will no longer need to compete for bandwidth, as these high-speed networks allow multiple devices to operate seamlessly.
Welsh Secretary Jo Stevens highlighted the significance of the investment: “Powered by this UK Government funding, thousands more people and businesses across Wales will gain access to ultra-fast broadband. Our priority is to drive sustained economic growth, and to achieve this, we must ensure every part of Wales has full digital coverage as quickly as possible.”
Implementation and next steps
The Digital Infrastructure Programme is working closely with Building Digital UK (BDUK) and Openreach to deliver Project Gigabit. Further regional updates are expected in the coming months, outlining timeframes and specific locations set to benefit.
Upgrading and expanding existing networks is a complex process, requiring technical surveys and coordination between commercial providers and local authorities, including planning and highways departments. As a result, implementing gigabit-capable broadband can take time.
For further details about broadband plans in your area, residents are encouraged to contact their Digital Champion for more information.
Business
Welsh Govt-backed SME exports surpass £320m since Export Action Plan launch
SMALL and medium-sized enterprises (SMEs) in Wales have secured over £320 million in export deals directly supported by the Welsh Government since the introduction of its Export Action Plan in December 2020.
The government’s tailored export assistance includes comprehensive market research, strategies to identify new customers, and hands-on support to help businesses enter international markets and forge lasting partnerships.
This milestone follows a series of successful 2024 trade missions, which introduced 150+ Welsh businesses to key global markets. Highlights included enabling life sciences firms to exhibit at Medica in Düsseldorf and supporting fintech companies at Money 20/20 in Amsterdam.
Case Study: Brainbox Ltd
Cardiff-based Brainbox Ltd, a leader in non-invasive brain stimulation and imaging technology for neuroscience research, has achieved £5 million in new international contracts with Welsh Government backing.
Dan Phillips, Commercial Director at Brainbox, said: “Exporting has been pivotal to our growth, enabling us to showcase cutting-edge neuroscience solutions worldwide. The Welsh Government’s support has been instrumental in launching new products, building global relationships, and driving our expansion over the past five years. Their tailored approach exemplifies how strategic trade guidance can propel businesses onto the international stage.”
2025: A Year of Global Ambitions
The Welsh Government has announced seven international trade missions scheduled by March 2025, including:
- Arab Health Expo in Dubai (January 2025)
- Trade delegations to Singapore and Malaysia (February)
- Participation in Gulfood Dubai, Foodex Tokyo, and the Game Developers Conference in San Francisco (March).
Additionally, the Explore Export Wales 2025 conferences in March will unite Wales’ “export ecosystem” of support services under one roof, offering SMEs expert advice on navigating global markets.
Rebecca Evans, Cabinet Secretary for Economy, Energy, and Planning, commented: “Exporting empowers SMEs to scale up, create jobs, and bolster resilience in a competitive global economy. Despite recent challenges, our Export Action Plan has delivered undeniable value to Wales. We remain committed to ensuring businesses across the nation continue to thrive internationally in 2025 and beyond.”
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