Business
Support 53,000 jobs in Wales with a Christmas pint
WELSH people raising a Christmas pint in pubs and at home should enjoy the taste of supporting 53,000 local jobs, which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) shows.
The brewing and pubs industry is one of the UK’s biggest employers, supporting almost one million jobs across the regions.
Pubs have an equally vital social contribution. Across Wales, 82% of people say pubs are important in bringing people together, while 67% think pubs help combat loneliness and isolation.
The Long Live the Local campaign invites pubgoers who can afford it to buy an extra round to support the brewers, delivery drivers, farmers and thousands of people behind the pint.
Welsh people raising a Christmas pint should enjoy the taste of supporting 53,000 local jobs in breweries, bars and supply chains which pay £665 million in wages and contribute £1.2 billion to the economy, data from the Welsh Beer and Pub Association (WBPA) reveals.
The WBPA’s Long Live the Local campaign is shining a light on the nearly one million people behind the pint who make the festive season merry.
As Welsh pubgoers raise a local brew, they support hundreds of thousands of jobs across the country: including farmers growing hops, brewers developing new recipes, scientists working on quality control and logistics teams managing deliveries.
‘The local’ is often the heart of community life and a major source of local employment and economic growth. Its social value is most apparent at Christmas, bringing people together and combatting loneliness during the festive season. Recent YouGov polling in Wales found:
- 75% of people feel pubs have a positive effect in communities
- 82% say pubs are important in bringing people together
- 67% think pubs help combat loneliness and isolation in their local area
Pubs and brewers have faced major increases to their costs over the last few years while struggling to limit price rises. The Autumn Statement provided vital support with an extension to business rates relief and the freeze on beer duty, but the next budget must provide surer footing for brewers and pubs by:
Cutting tax on beer in the next Budget and pledging to bring beer duty down to the European average over the course of the next Parliament. The EU average duty on a pint of beer is currently 20p, whereas in the UK it is 54p for draught beer and 59p for packaged beer- nearly triple the European average and 12 times more than Germany.
Reforming business rates so pubs and brewers can invest in the future, with the 75% relief maintained and a cap to the planned increase in the 2024 business rates multiplier until this is implemented
Lowering VAT rate to 12.5% for pubs to help publicans and customers with cost of living increases
The Long Live the Local campaign invites the Welsh to buy an extra round this Christmas to support the people behind the pint and join the campaign to secure the future of their local.
Lloyd Manchip, brewery manager at Magor Brewery, says: “It’s very unusual to be in an industry where you make a product that is at the centre of every party and occasion. Beer brings people together… at football and rugby, weddings and funerals, every major social event.
“There are 550 people who work with me and we are so passionate about producing the perfect beer. We’re also looking to the future and investing in becoming more sustainable. Reducing our carbon footprint and reducing the usage of all those commodities to ultimately make the brewery more efficient, better for the planet and ultimately for the people who drink our beer.
“The beer industry is such a major part of Welsh culture. It’s so important that we keep and maintain that.”
Emma McClarkin, CEO of the Welsh Beer and Pub Association, told The Pembrokeshire Herald: “So many of life’s milestones are marked by sharing a beer, whether in commiseration or joy. Behind the glass, there are nearly a million people across the cities and regions who make this possible: including brewers, technicians, delivery drivers, farmers and the pub staff at the counter.
“The great British pint is woven into the fabric of our communities, economies and regional identities. Local pubs are some of our most beloved tourist attractions, while our breweries produce some of the finest beers in the world.
“But the industry needs our support to survive. Wales remains one of the most expensive places in the world to have a pint, with beer duty more than double the average across Europe. The next Parliament must make bringing beer duty in line with Europe a priority – taking at least 34 pence off the price of a pint – as well as reforming business rates so that brewers and pubs can continue investing in the future, providing quality jobs and training for people across the country.”
Business
Tenby sailing club works approved by national park
A CALL for works to Tenby’s listed building sailing club to improve energy efficiency for the community organisation has been given the go-ahead.
In an application to Pembrokeshire Coast National Park, Harrison Richards of Tenby Sailing Club sought permission for replacing 24 timber windows at the Grade-II-listed Tenby Sailing Club, Penniless Cove Hill, with new Accoya timber double-glazed units.
The application added: “An energy survey conducted by Dragon Energy Consultants highlighted the existing single glazing and rotten window frames as a significant contributor to the club’s energy consumption.
“Tenby Sailing Club is a community organisation which seeks to organise activities year-round but faces significant energy costs being housed in a historic building. The current windows are beyond repair, with cracked glazing, decay, water ingress, and poor energy efficiency.
“The two windows at balcony level are not included, as they were previously replaced and remain in good condition. All new units will replicate the existing profiles, dimensions, glazing patterns, and overall appearance, ensuring no visual change to the building’s character.
“The neighbouring three-storey harbour stores occupied by Tenby Sea Cadets have previously replaced the building’s windows with double glazing. This like-for-like replacement in appearance will improve durability, weather resistance, and thermal performance while preserving the special architectural and historic interest of the listed building.”
An officer report recommending approval said: “The Sailing Club was built as a warehouse c. 1825, abutting the C17 sluice. Originally wine stores, it was later used by the local fishermen for stores and is now the home to Tenby Sailing Club, established in 1936.”
It said no adverse comments to the proposals had been received.
It added: “The proposal is to replace the majority (24 total) of windows in painted timber, double-glazed with face-mounted glazing bars of traditional scale and profile. Whilst a modern practice of glazing, the proposal involves no loss of historic fabric, provides an obvious visual improvement and addresses concerns as to heating costs.”
It finished: “The scheme is considered to be in keeping with the character of the listed building, and its setting in terms of design and form. As such, the application can be supported subject to conditions.”
The application was conditionally approved by planners.
Business
Taxi fare shock in Milford Haven as drivers switch to meters
TAXI passengers in Milford Haven are facing a sudden jump in fares, as drivers increasingly switch on their meters and charge full council-approved rates.
One Herald reader said a short return trip from Milford Haven to Neyland cost £30 — around double what he expected to pay.
But drivers insist the prices are not new — they are simply the official tariff now being applied.
Under Pembrokeshire County Council rules, the standard daytime fare starts at £4 for the first mile (£5 after 6pm), rising by around £3 per mile thereafter. Waiting time is also charged, meaning even short return journeys can quickly add up.
Higher rates apply in the evenings, at weekends and on bank holidays.
End of the £3 taxi
Milford Haven has long been known for cheap taxis, with short in-town journeys often costing as little as £3 — far below official rates.
That was down to competition, older vehicles, and the need to keep prices low in a town where many rely on affordable transport.
Drivers say those days are now over.
One local driver told The Herald: “People got used to cheap fares, but that was never the real price. Now we have to use the meter or we’re losing money.”
Fuel costs biting
Most taxis run on diesel, now around 170p per litre locally. For drivers covering long distances each day, the increase has hit hard.
Global tensions in the Middle East have pushed up oil prices, feeding directly into higher fuel costs in the UK.
With fare increases requiring a lengthy council process, many drivers say they have no option but to charge the full tariff.
Vulnerable hit hardest
The change is being felt most by those who rely on taxis the most.
Elderly residents, people on low incomes and those without access to a car are now facing higher everyday travel costs.
There has been no recent increase in Pembrokeshire’s official taxi fares, which have remained broadly unchanged since 2022.
The difference is simple: drivers are now charging them.
As one put it: “We’re not putting prices up — we’re just finally charging what we’re supposed to be charging.”

Business
Cardiff Airport expects Easter passenger surge as demand rises
CARDIFF AIRPORT is preparing for a busy Easter getaway, with more than 46,000 passengers expected to travel through the airport over the holiday period.
The figure represents an 18% increase compared to the same period last year, reflecting growing demand for both sunshine destinations and European city breaks.
The busiest routes this Easter are set to be Alicante, Dublin and Málaga, with flights operated by airlines including Ryanair, Vueling and TUI Airways.
Travellers heading for warmer weather can also take advantage of direct flights to the Canary Islands, including Tenerife, Lanzarote, Gran Canaria and Fuerteventura, alongside popular destinations such as Faro and Palma.
The airport says the increase builds on a strong start to 2026, with passenger numbers continuing to rise.
Chief executive Jon Bridge said the airport is approaching the one million passenger mark and expects the summer season to be its busiest since the pandemic.
He said: “It’s been an incredibly positive start to the year, and we’re looking forward to welcoming more passengers over the Easter period.
“Our teams are working hard to ensure travellers can start their holidays smoothly.”
Passengers travelling over Easter are being advised to allow extra time for their journey and check with airlines for the latest updates.
A total of 46,158 passengers are expected to pass through the airport between March 27 and April 12, with arrivals and departures almost evenly split.
Cardiff Airport said it continues to expand its range of destinations, including the addition of a direct service to Toronto, as it looks to strengthen its role in connecting Wales to international travel.
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