Business
Welsh beer and spirits planning for a robust future
PRODUCERS from across the Welsh beer and spirits sectors have gathered to launch their respective strategies to improve sector collaboration and drive growth moving forward.
Held at the Norwegian Church in Cardiff Bay, the Welsh Beer Strategy and Welsh Spirits Strategy will help the drinks industry meet current challenges, including the cost of living crisis and spiralling energy, supply chain and raw material costs.
The drinks industry remains integral to the Welsh economy, with a turnover last year of just over £820m. Beer and cider accounted for £212m of this, with spirits being £241m. This makes drinks the fourth biggest food sector in Wales behind red meat, dairy and bakery. Furthermore, over 1,200 people are employed in the industry, with many of them based in rural locations.
The two strategies were developed by leading industry figures from the brewing and distilling sectors, facilitated by the Food & Drink Wales Drinks Cluster. Support and input was also received from Welsh Government officials at Food & Drink Wales, along with wider partners.
Themes identified as being critical for the future success of both industries include increasing the level of Welsh product in the on and off-trade, boosting their tourism offer, through brewery and distillery tours, increasing exports, upskilling the workforce to help drive knowledge transfer and innovation, along with closer collaborations across the supply chain to help with efficiencies and cost savings.
Following the publication of the strategies, a timeline has been in put in place to monitor progress, with an evaluation of their impact slated for the summer of 2026.
Commenting on the two strategies, Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths, said, “I was pleased to attend the launch of the Welsh Beer Strategy and the Welsh Spirits Strategy, and see first-hand the ambition and willingness to collaborate that exists amongst our brewers and distillers.
“The strategies will help drive wider benefits, such as boosting tourism across the country.
“Both beer and spirit production are highly valuable to the Welsh economy, and a thriving drinks sector is vital to a successful food and drink industry, and will help raise its profile overseas.”
The Welsh beer industry has experienced unprecedented disruption and economic shocks in recent years, with the Covid pandemic proving to be particularly damaging amidst continuing pub closures.
However, there remains over 60 established brewers in Wales employing 600 people, with a further 63 smaller enterprises.
Richard Lever of Magic Dragon Brewing said, “The Welsh Beer Strategy offers us a clear vision of where we want to take the industry, and the areas we need to focus on to create a profitable and sustainable brewing industry.
“We can see that people are prepared to pay a premium for a quality product, and we are blessed in Wales to have so many breweries who take pride in their product and are prepared to work collaboratively with each other to help drive the industry forward.”
The Welsh spirits sector is a relatively small, but a thriving sector with huge potential. With 53 companies employing over 300 people, it plays a crucial role in preserving cultural heritage, promoting local economies, and celebrating the unique flavours and traditions of Wales.
In a significant milestone, Single Malt Welsh Whisky was recently awarded PGI (Protected Geographical Indication) status, joining the likes of Scotch Whisky by being recognised for its unique flavour and tradition.
Speaking of his hopes for the Welsh spirits industry, Chris Leeke of Hensol Castle Distillery said, “We want to be at the forefront of a thriving industry, and the Welsh Spirits Strategy will help us achieve this.
“Our vision is to be recognised for the quality of our product, which will help us compete in both local and global markets. Many of us want to capitalise on export opportunities, which can only help raise the profile of our food and drink industry overseas.
We hope we can continue to build our profile and show consumers that by choosing Welsh, they are getting a product full to the brim with quality and provenance.”
If you require further details on the Welsh Beer Strategy and the Welsh Spirits Strategy, please contact the Welsh Government Drinks Cluster team via [email protected]
Business
Welsh Water slammed after thousands were left without water
DWR CYMRU has been slammed by a councillor who warned people “could have died” after thousands were left without water.
Tens of thousands of residents across the county were left without water after a mains burst at a treatment plant in Dolgarrog last week.
Welsh Water said supplies were restored to homes and businesses on Monday morning.
The chairwoman of Conwy’s finance committee slammed Dwr Cymru during a meeting at the council’s Bodlondeb HQ on Monday.
Old Colwyn councillor Cheryl Carlisle thanked volunteers and council staff for pulling together before calling for a public inquiry into the crisis.
Security guards
Cllr Carlisle claimed those in poor health had been left without water and said security guards at water stations had turned people away with small children.
“I’d like to take the time to thank everyone that’s being involved in the crisis in Conwy over the last six days, the selfless volunteers, everyone that provided water and help to the elderly and vulnerable, and also the engineers for fixing the problem and our social care staff and the other staff who have helped keep our nursing homes going, our care homes, and (looked after) the most vulnerable,” she said.
“On a different note, there will need to be an inquiry, won’t there, into the crisis response from Dwr Cymru.
“You cannot fault the engineers, but the delays in basic organisation, like setting up the water stations.
“It was 48 hours in my particular community. Without the volunteers, it would have been very, very serious, indeed, for those with health conditions.”
She added: “The priority lists of Dwr Cymru did not work.
“There were people on it that were still undelivered (not had water delivered) as was last night [Sunday], cancer patients, dialysis patients. This is completely unacceptable.
“Security guards turned away members (of the public) with little children. That was absolutely unacceptable as well.
“I think this has brought out the very best in people and, in just a few, the very worst. There needs to be a clear disaster plan going forward.”
Cllr Carlisle then insisted an inquiry was needed after Cllr Goronwy Edwards suggested a review.
She added: “I think it needs to be something more than a review, given the seriousness.
“People could have died, those with (serious health conditions). I don’t think we should downplay anything until everyone has come through this intact.”
Conwy Council leader Cllr Charlie McCoubrey also thanked those councillors and members of the public “who had gone above and beyond to look after their communities”.
He added the authority was now in a recovery phase with some households still without water and some schools affected.
“Clearly, with any major incident, questions need to be asked about could this have been prevented, was the response adequate, and what happens in the future in terms of how we coordinate things and prevent incidents like that happening again?”
Cllr McCoubrey said he was working with Welsh Government to get answers from Dwr Cymru.
Report by Richard Evans, Local Democracy Reporter
Business
Decision due on development of buildings at Trewern Farm
A CALL to let a 950-herd north Pembrokeshire dairy farm keep a farm shed built without permission over a decade ago is expected to be approved later this month.
In an application recommended for conditional approval at Pembrokeshire Coast National Park’s development management committee meeting of January 29, Trewern Farms Ltd is seeking permission for the retention of the agricultural building and lay down area at Trewern Farm, Felindre Farchog.
The application is part of a wider complex planning history associated with the site.
A report for Park planners says: “Trewern Farm is operated as a zero grazing style dairy farm with 304 hectares located on two separate parcels of land, one at Trewern with the remainder being at Penpedwast, adjacent to Castell Henllys. The farm has a dairy herd of approximately 950 cows.
“Trewern Farm has expanded significantly over recent years with many of the buildings and structures on site having been erected without the prior benefit of planning permission, and having since been regularised through a combination of retrospective applications and certificates of lawfulness.
“The building subject of this application is believed to have been constructed in 2014. The site currently comprises an agricultural shed immediately adjoining another shed and is used for cubicle housing.
“A slurry lagoon, silage clamps and 12 of the newer agricultural buildings are now lawful as Certificates of Lawfulness were granted for these whilst the Authority was awaiting an Environmental Impact Assessment to be submitted by the applicants for the 2015 planning application to regularise the unauthorised buildings.
“However, this is the last of the outstanding agricultural buildings which are not lawful, and an enforcement notice was served in May 2018 requiring its removal. This notice was appealed in November 2019 and is currently being held in abeyance by the Planning Inspectorate.”
It says the building referred to in the application “is described as being designed to house cattle in a series of cubicles, and forms part of a longer set of buildings running along the southern section of the farming complex,” adding: “The livestock numbers are not proposed for increase as a result of this application but will be as secured [by a planning consent] restricted to no more than 960 milking cows with 1020 maximum excluding calves.”
Local community council Nevern has previously said it has “grave concerns” about the application, asking, amongst other things, how the 960 cattle limit will be policed and important nearby woodland will be protected.
The application was previously recommended for approval at the park’s December meeting, but was deferred as not all received documentation had been published on the national park’s planning website.
The application is now returning to the January meeting, again recommended for conditional approval.
Business
Castell Howell launches new Food Show at Welsh International Culinary Championships
CASTELL HOWELL has launched a new Food Show, showcasing the food trends and innovations that the hospitality industry can expect to see in 2025 and giving visitors a preview of its growing range of Welsh food and drink products.
The new industry event is taking place alongside the 2025 Welsh International Culinary Championships (WICC) at the International Conference Centre in Newport from 20-22 January.
Castell Howell managing director Matt Lewis said: “The Castell Howell Food Show will be a new highlight in this three-day celebration of Welsh culinary excellence, hospitality skills, and innovation. As the largest wholesale supplier of Welsh Food & Drink, it gives us the opportunity to champion our excellent Welsh producers, to support hospitality customers in developing their businesses and, ultimately, to help our communities and local economies throughout Wales to thrive.
“Visitors will have the unique opportunity to engage directly with Castell Howell specialists representing every aspect of our business from insights into the latest trends, to discovering what’s in the pipeline for Welsh food and drink producers in 2025,” he said.
The Castell Howell Food Show will be a new annual event in the calendar at the start of the year, serving as a preview for its larger established trade shows, hosted at Parc y Scarlets in Llanelli and Parc Eirias in Conwy.
The Welsh International Culinary Championships, organised by the Culinary Association of Wales, bring together the nation’s most talented craft chefs, butchers, and front-of-house professionals for three days of demanding competition. The 2025 WICC also hosts the Skills Competition Wales hospitality finals, showcasing the country’s top apprentices.
Deputy First Minister, with responsibility for Climate Change and Rural Affairs, Huw Irranca-Davies, said:
“These two events promise to be a fantastic showcase for Wales’ food and drink industry. It’s an opportunity to celebrate Wales’ culinary excellence and the strength of our hospitality sector. Castell Howell plays an important role in supporting Welsh farmers, producers and the hospitality sector – and I wish them well with this new event.”
Further information about the event is at foodshow.wales
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