Business
Welsh beer and spirits planning for a robust future
PRODUCERS from across the Welsh beer and spirits sectors have gathered to launch their respective strategies to improve sector collaboration and drive growth moving forward.
Held at the Norwegian Church in Cardiff Bay, the Welsh Beer Strategy and Welsh Spirits Strategy will help the drinks industry meet current challenges, including the cost of living crisis and spiralling energy, supply chain and raw material costs.
The drinks industry remains integral to the Welsh economy, with a turnover last year of just over £820m. Beer and cider accounted for £212m of this, with spirits being £241m. This makes drinks the fourth biggest food sector in Wales behind red meat, dairy and bakery. Furthermore, over 1,200 people are employed in the industry, with many of them based in rural locations.
The two strategies were developed by leading industry figures from the brewing and distilling sectors, facilitated by the Food & Drink Wales Drinks Cluster. Support and input was also received from Welsh Government officials at Food & Drink Wales, along with wider partners.
Themes identified as being critical for the future success of both industries include increasing the level of Welsh product in the on and off-trade, boosting their tourism offer, through brewery and distillery tours, increasing exports, upskilling the workforce to help drive knowledge transfer and innovation, along with closer collaborations across the supply chain to help with efficiencies and cost savings.
Following the publication of the strategies, a timeline has been in put in place to monitor progress, with an evaluation of their impact slated for the summer of 2026.

Commenting on the two strategies, Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths, said, “I was pleased to attend the launch of the Welsh Beer Strategy and the Welsh Spirits Strategy, and see first-hand the ambition and willingness to collaborate that exists amongst our brewers and distillers.
“The strategies will help drive wider benefits, such as boosting tourism across the country.
“Both beer and spirit production are highly valuable to the Welsh economy, and a thriving drinks sector is vital to a successful food and drink industry, and will help raise its profile overseas.”
The Welsh beer industry has experienced unprecedented disruption and economic shocks in recent years, with the Covid pandemic proving to be particularly damaging amidst continuing pub closures.
However, there remains over 60 established brewers in Wales employing 600 people, with a further 63 smaller enterprises.
Richard Lever of Magic Dragon Brewing said, “The Welsh Beer Strategy offers us a clear vision of where we want to take the industry, and the areas we need to focus on to create a profitable and sustainable brewing industry.
“We can see that people are prepared to pay a premium for a quality product, and we are blessed in Wales to have so many breweries who take pride in their product and are prepared to work collaboratively with each other to help drive the industry forward.”
The Welsh spirits sector is a relatively small, but a thriving sector with huge potential. With 53 companies employing over 300 people, it plays a crucial role in preserving cultural heritage, promoting local economies, and celebrating the unique flavours and traditions of Wales.
In a significant milestone, Single Malt Welsh Whisky was recently awarded PGI (Protected Geographical Indication) status, joining the likes of Scotch Whisky by being recognised for its unique flavour and tradition.
Speaking of his hopes for the Welsh spirits industry, Chris Leeke of Hensol Castle Distillery said, “We want to be at the forefront of a thriving industry, and the Welsh Spirits Strategy will help us achieve this.
“Our vision is to be recognised for the quality of our product, which will help us compete in both local and global markets. Many of us want to capitalise on export opportunities, which can only help raise the profile of our food and drink industry overseas.
We hope we can continue to build our profile and show consumers that by choosing Welsh, they are getting a product full to the brim with quality and provenance.”
If you require further details on the Welsh Beer Strategy and the Welsh Spirits Strategy, please contact the Welsh Government Drinks Cluster team via [email protected]
Business
Main Street Music to close retail shop as owner focuses on handmade guitars
A POPULAR Pembrokeshire music shop is changing the way it operates, with Main Street Music confirming it will no longer trade as a retail shop from September 1.
The business said there will be an immediate 15% sale on all stock, but stressed that Main Street Music is not disappearing completely.
The owner said the decision had been made “with a heavy heart”, adding that the shop’s closure as a retail outlet would be a loss for Pembrokeshire as the county’s last professional guitar dealership.
He said his long-term passion had always been making musical instruments, something he had done since his teenage years, later receiving scholarships and a fellowship for his studies.
After college, he was given the opportunity to buy the business at the age of 24.
He said: “I have had an amazing time running this shop, giving it everything I’ve got, met some wonderful people and sold some incredible guitars.”
Although the business itself remains successful, he said tighter retail margins, dealership pressures and rising costs had made it difficult to grow in a way that would allow him to employ others and spend more time in the workshop.
The shop will eventually reopen as an appointment-only workshop and showroom for handmade guitars and repairs.
Current repair work will continue on a case-by-case basis by appointment only.
Main Street Music thanked customers for their support over recent years, saying the owner was proud of where the shop had been taken.
Caption:
Main Street Music will close as a retail shop from September 1, but will continue as an appointment-only workshop and showroom for handmade guitars and repairs.
Business
Fishguard and Goodwick Bowls Club set to appeal council’s refusal of signage
A Pembrokeshire sports club, which was recently refused permission by the council to keep advertising signs which support its activities, is looking to fight that decision.
Earlier this month, in an application refused by Pembrokeshire County Council on the grounds of visual impact, Fishguard & Goodwick Bowls Club sought retrospective permission for up to 36 signs on land close to the town’s Phoenix Centre.
The signs, which the applicants said provide “an important source of revenue for the Fishguard and Goodwick Bowls Club, supporting the ongoing operation and maintenance of local community sporting facilities,” had been in place for some 18 months, being removed ahead of the formal planning application.
Speaking after the refusal, Richard Brind, club captain of Fishguard & Goodwick Bowls Club, said the club had discussed challenging the decision, and had been taking advice from local county councillors about the best potential route, with options including a direct appeal through the Welsh Government’s PEDW (Planning and Environment Decisions Wales).
“We acted in good faith as we believed we had permission from a PCC department to install the signs.
“The irony in all of this is we actually paid PCC to have the signs made by their sign making department (who were the department that told us it would be OK to install the signs on our fence).
“The landlord of the grounds which is PCC have told us that they had no objection to us installing the signs, providing planning is granted.”
Mr Brind added: “I’m disappointed with the way the planning department have handled the process, not the decision, but I do think that was wrong; other sports clubs have signs up in the area, it doesn’t seem right.”
On the financial implication, he said: “Unfortunately, the costs of everything goes up, the costs to maintain the green are not covered by our membership, this year we’re probably going to spend £5,000. The money from the signs was certainly helping to keep the club viable, if we don’t get that money from somewhere, maybe through increased fees; membership would have to go up by a half, from £80 to £120.
“The funding we receive from the ads, it’s not vital but it’s a definite help, losing it would be ‘death from 1,000 cuts,’ money slowly trickling out.”
He finished: “I could understand it if it was an area of outstanding natural beauty rather than a car park, where we are we’ve got Jewsons and a petrol station.”
A spokesman for Pembrokeshire County Council said: “The Local Planning Authority has considered the application in accordance with the Town and Country Planning (Control of Advertisements) Regulations 1992 (as amended), which require due consideration of the impact signage would have on visual amenity and public safety.
“While comments regarding advice the applicant received from other council departments and landowner consent are noted, each application must be determined on its own merits with regard to relevant policy and legislation.
“The Authority recognises the club’s valuable role in the community; however, financial considerations are not material to the assessment of advertisement consent.
“Whilst there is a right of appeal to Planning and Environment Decisions Wales (PEDW), the Local Planning Authority remains willing to engage with the applicant regarding any revised proposals they may wish to present.”
Business
Government backs high street with crackdown on cheap imports
MINISTERS have announced plans to speed up reforms aimed at helping high street businesses compete with online retailers and overseas sellers.
The Treasury said changes to low-value imports will now be brought forward by six months, with customs duty relief on goods worth £135 or less set to be scrapped from October 2028.
The move is designed to stop online retailers gaining an unfair advantage over shops, pubs, restaurants, hotels and other high street businesses.
At present, many cheaper imported goods can enter the UK without customs duty, a system which ministers say has left traditional retailers at a disadvantage.
The Government is also reviewing how VAT is collected from businesses trading through online marketplaces, amid concerns that some sellers are failing to pay the tax they owe.
The Treasury said revenue raised from tougher VAT enforcement would be used to help improve the business rates system for high street firms.
Dan Tomlinson, Exchequer Secretary to the Treasury, said: “This action tackles the unfair competition and dodgy businesses that are doing real damage to our high streets.
“And by making sure that tax is paid when it’s owed, we can raise revenue to put back into improvements to the business rates system for pubs, restaurants, hotels and other high street businesses.”
The package also includes a consultation on VAT reform for land used in new social housing developments.
Ministers say the change could help speed up the delivery of affordable homes by making the tax system better reflect how social housing schemes are developed.
The Treasury said the measures form part of wider plans to make the UK tax and customs system simpler, fairer and more focused on economic growth.
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