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Welsh food and drink companies forge new connections in Asia

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SOME of Wales’ best known food and drink companies have recently returned from Japan, where they have been promoting the best of what Wales has to offer at Asia’s largest food and drink exhibition.

Supported by the Welsh Government, seven food and drink producers from Wales attended Foodex Japan, under the Cymru/Wales banner, with many returning having made important new contacts, that will hopefully lead to lucrative orders.

Among the Welsh exhibitors were Calon Wen, Castle Dairies, Edwards – The Welsh Butcher, Glamorgan Brewing, Hybu Cig Cymru, Mydflower and Ty Nant.

Welsh food and drink exports to non-EU countries were worth £203m in 2022, a large increase from £176m in 2021. This is also a significant increase over the longer term, increasing by £58m since 2018. The value of Welsh food and drink exports to Asia and Oceania in 2022 was £47m.

Welsh Government Minister for Rural Affairs, North Wales and Trefnydd, Lesley Griffiths, said “Foodex Japan is an important event for Welsh food and drink companies to showcase their high-quality products, build valuable contacts and expand their exports in a country which is known for its food culture.

“The Welsh Government offers a number of programmes to assist businesses attending trade events on the world stage, such as Foodex, and I would encourage anyone with an interest to get in touch with the team and find out how we can help.”

Foodex Japan is a four day event, held at Tokyo Big Sight, and hosted over 2,500 leading food and drink companies from more than 60 countries and regions. It is a hub for numerous business negotiations with top food and drink buyers from across Asia, as well as Japan. It provides a key opportunity to promote and build on the reputation of Welsh food and drink and connect with new customers across the region.

Conwy based multi-award-winning food brand Edwards – The Welsh Butcher was one of the companies on the Cymru/Wales stand and Jeremy Stoker felt it was a worthwhile visit, “Foodex was a fantastic opportunity for us to showcase our high-quality Welsh ‘meat’ products to an international audience. We were delighted to have ‘interest’ from attendees. We are excited to continue building our brand and expanding our reach in the Asian market.”

Another company hoping to pick up some orders is south west Wales based dry sparkling wines from traditionally foraged local ingredients producers Mydflower Ltd, as Michael Dew-Veal told The Herald: “Events such as Foodex offered us the chance to show off our products to an extensive audience but it’s also an opportunity to meet with buyers and gain insight into new markets. This kind of event allows us the chance to look at expanding our market further.”

Caerphilly based Castle Dairies attracted quite a bit of interest with their range of award-winning butters and spreadable butters, as David Cooknell said: “We were thrilled to attend Foodex and showcase our products to the Asian market. The event was a great success as we were able to connect with many potential customers. It is now the case of following up on that interest and turning it into sales.”

Foodex was held at Tokyo Big Sight on 5-8 March with 7 Welsh businesses in attendance being showcased on the Cymru/Wales stand.

For more information on how the Welsh Government can assist your business with reaching new markets through trade event visit https://businesswales.gov.wales/foodanddrink/growing-your-business/trade-events

For more information on how the Welsh Government can assist your business with exporting please visit https://businesswales.gov.wales/export/

Business

Finalists announced for Monday’s Welsh Apprentice Butcher of the Year final

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TWO talented Welsh apprentice butchers will be looking to prove they are a cut above the rest in the final of the country’s top competition next week.

The Welsh Apprentice Butcher of the Year final takes places on the first day of the three-day Welsh International Culinary Championships (WICC) at the International Convention Centre Wales (ICC Wales), Newport on Monday.

Competing for the coveted title will be Kieran Thomas, who works for Albert Rees Ltd, Carmarthen Market and Ollie Holden-Davies, who works for Neil Powell Butchers, Hay-on-Wye.

Sponsored by the Culinary Association of Wales (CAW) and Cambrian Training Company, the competition is open to Welsh butchery apprentices employed or studying for a qualification in Wales.

The finalists will have 30 minutes to cut a whole Welsh Lamb carcass into primal joints and then one hour and 40 minutes to create a visually exciting display of products showcasing their skills and creativity. All products must be clearly labelled and accompanied by cooking instructions.

The butchers must create a minimum of two lamb products identical in appearance, size and weight. They will be judged on their appearance, the meat display, creativity, skills, wastage, food safety and health and safety.

The winner will be announced at the WICC awards dinner on the evening of Wednesday, January 22 at ICC Wales.

The final and all three days of the WICC, which runs from January 20-22, are open free of charge to the public and hospitality trade.

The competition could be a stepping stone to the Craft Butchery Team Wales, which has included five former Welsh Butcher of the Year or Welsh Young Butcher of the Year winners – captain Peter Rushforth, Matthew Edwards, Tomi Jones, Dan Allen-Raftery and Craig Holly.

Arwyn Watkins, OBE, CAW president and Cambrian Training Company’s executive chairman, said: “The Welsh Apprentice Butcher of the Year competition is a great opportunity for apprentice butchers to put their skills to the test in front of an audience.

“It’s a huge honour to be named the best in Wales at your chosen vocation and people attending the WICC will have a chance to watch highly skilled apprentice butchers demonstrating their talent and meat display techniques.”

Organised by the CAW, the 2025 WICC also hosts a wide range of competitions over three days, including the Welsh National, Junior and Vegan Chef of the Year finals and the Skills Competition Wales hospitality competitions.

Picture caption:

Last year’s Welsh Craft Butcher of the Year champion Philip Tucker from Mumbles at work in the final.

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Business

José Peralta Appointed New CEO of Hybu Cig Cymru – Meat Promotion Wales

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AFTER an extensive recruitment process, José Peralta has been named the new Chief Executive of Hybu Cig Cymru – Meat Promotion Wales (HCC), the red meat levy body.

José brings over 25 years of experience in the UK meat industry, having held senior leadership roles across several prominent companies. Notably, he served as Managing Director of the UK’s second-largest red meat business under the ownership of Grampian Country Food Group, Vion, and 2 Sisters Food Group. During his tenure, the organisation achieved annual sales exceeding £500 million, employed over 3,000 staff, and operated six processing plants across the UK, making it a significant seller of Welsh beef and lamb domestically and internationally until 2016.

Following this, José became Managing Director of Tulip Food Company, overseeing eight processing sites and generating over £500 million in annual sales of pork-based products. Most recently, he served as Chief Operating Officer of Pembrokeshire-based Puffin Produce, where he spearheaded initiatives such as the development of the Pembrokeshire Creamery milk bottling plant.

HCC Chair Welcomes New Leadership

Commenting on the appointment, HCC Chair Catherine Smith said: “The Hybu Cig Cymru Board is delighted to welcome José Peralta as our new Chief Executive. His exceptional leadership skills and extensive experience in the red meat industry make him the ideal candidate to guide HCC into its next phase of development within an evolving and dynamic sector.

“This is an exciting time for HCC as we continue to grow and strengthen our renowned brands, PGI Welsh Lamb and Welsh Beef. With the finalisation of our current five-year business plan and the shaping of our strategic vision for 2026 and beyond, our focus is on creating a roadmap that supports the sustainable growth of the industry as a vital part of the Welsh agri-food economy.

“We also extend our heartfelt thanks to Heather Anstey-Myers, who has served as Interim Chief Executive over the past year, for her dedication and hard work.”

Government Endorsement

Huw Irranca-Davies, Deputy First Minister with responsibility for Climate Change and Rural Affairs, praised the appointment: “I am pleased that José Peralta is taking on this important role. His extensive track record in the red meat industry will be invaluable in advancing the organisation and ensuring it delivers the best outcomes for levy payers and the broader agri-food sector. Hybu Cig Cymru plays a crucial role in working with the Welsh Government and stakeholders to secure a sustainable future for farmers across Wales.”

CEO’s Vision for the Future

José Peralta expressed enthusiasm for his new role, stating: “I am honoured to join Hybu Cig Cymru and look forward to collaborating with the HCC team to champion the development and promotion of the Welsh red meat industry on behalf of our levy payers.

“Over the coming weeks and months, I will engage with levy payers and industry partners to identify opportunities for collaboration and partnership, ensuring maximum returns for both levy payers and the wider industry.”

José Peralta is set to assume his position on 20 January 2025.

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Business

Ferry update: Holyhead reopens, Pembroke Dock ferry returns to normal

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THE PEMBROKE DOCK Ferry Terminal, owned and operated by the Port of Milford Haven, has experienced a surge in activity in recent weeks. This was due to freight traffic being temporarily diverted to ports across the south-west following the closure of Holyhead Port.

The Port of Milford Haven is pleased to confirm that with the re-opening of Holyhead Port tomorrow, normal service will resume at Pembroke Dock Ferry Terminal. Irish Ferries will operate its usual twice-daily sailings to Rosslare, with the Isle of Innisfree scheduled to depart at 2:45am and 2:45pm.

A spokesperson said: “We would like to thank the community of Pembroke Dock for their understanding during this period of increased traffic through the town.”

Freight operators and passengers are encouraged to check the Irish Ferries website for up-to-date timetables and booking information.

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