News
Western Telegraph’s complaint against The Herald dismissed
A COMPLAINT made to the Advertising Standards Authority (ASA) about The Pembrokeshire Herald’s media pack and marketing by the Western Telegraph’s publisher, Dean Merrick, has been rejected.
In his complaint, Mr Merrick alleged that information provided to customers regarding the number of copies being printed per week were ‘untrue’. Mr Merrick also challenged the Herald’s weekly readership figures.
An investigation by the ASA confirmed that the Pembrokeshire Herald correctly advertised that the publication prints 10,000 copies per week.
The regulatory body is also allowing The Herald to advertise a readership figure of 17,000, on the basis that it is made clear to readers that this is an estimated figure.
Herald publisher Thomas Sinclair said: “At the time of the complaint I said that it was a pretty desperate act. Now, the Advertising Standards Authority reviewed both our print run and circulation figures and they were satisfied that we were able to substantiate both. So my view remains the same about Dean Merrick’s actions.”
Mr Sinclair added: “The number of readers a paper has every week is calculated by the average number of people a newspaper is seen by; that is called the “pass on rate”. We checked our position against the accepted industry benchmark and erred on the side of caution when calculating our total readership. If anything, we underestimate our readership and did this knowing that our figures would be eventually audited.
“Other papers claim a higher pass on rate than we do. If you read some advertising features in some other papers, they bear no relation to the pass on rate. One feature in a rival claimed something like 50,000 plus readers. That would mean a pass on rate far in excess of what can be justified by reference to industry standard practice and would mean they were selling almost twice as many papers as they actually do.
“I am pleased that, subject to a very minor change that we have agreed pending the end of year audit, the ASA have determined the complaint to be groundless and will take no further action.
“It makes you wonder just how desperate multinational newspaper groups are if, rather than give their advertising customers a positive message about themselves, they allow the outsiders they parachute in to run their supposedly “local” brands to attack competitors.
Mr Sinclair concluded: “I think what has happened shows the difference between something produced by a soulless corporation without roots in the community and a real local newspaper concentrating on real local issues.”
Sales Director Tim Evans added: “We sell our product positively. It’s a pity that some others lack the confidence and ability to do the same with their own.”
News
Pembrokeshire County Councillor Andrew Edwards resigns suddenly
THE CHIEF EXECUTIVE of PembroTHE CHIEF executive of Pembrokeshire County Council, Will Bramble, has released a statement announcing that Cllr Andrew Edwards has resigned for personal reasons. A notice of a casual vacancy will be published today (Dec 30).
The Pembrokeshire Herald contacted Cllr Edwards, who issued the following statement:
“Family matters have made my position as a county councillor untenable.
“I have therefore decided to resign from the council, as I feel unable to carry out my duties to the standard I would wish at this time.
“I would like to extend my heartfelt thanks to all the staff and fellow councillors who have supported me during my tenure.
“I wish the very best to my successor, who I am confident will serve the community with dedication.
“This has not been an easy decision, but I believe it is in the best interests of those I represent.”
Edwards, a barber, has served on the council since May 2022.
In April 2023, the Conservative councillor referred himself to the Public Services Ombudsman following the emergence of a recording in which he appeared to make offensive remarks suggesting all white men should have a black slave. However, it was later suggested that the recording may have been artificially generated using AI to discredit him.
Health
Hospital visiting precautions in place ‘to protect patients’
VISITORS to hospitals across Carmarthenshire, Ceredigion, and Pembrokeshire are being asked to only attend if they are free of any potential flu-like symptoms, or any sickness or diarrhoea. Additionally, they may be requested to wear face masks before entry to certain wards or departments.
Seasonal flu and winter vomiting viruses are affecting patients on several wards with infection prevention and control actions being taken, as necessary.
Visitors are asked to only come to see their loved ones if they are free of any infections, to wash hands before leaving home and clean hands on arrival at the hospital/ward using the hand sanitiser. Visitors may also be asked to wear face masks/coverings on the ward/department they are visiting. Masks will be available at the hospital entrance or can be provided on affected wards.
There are additional restrictions in place that limit visitors to:
Acute Medical Assessment Unit (AMAU) at Prince Philip Hospital, Llanelli. Please discuss individual patient visiting arrangements at AMAU with the nurse in charge.
This arrangement will be reviewed daily, and restrictions will be lifted as soon as possible. The health board’s website will be updated daily with details of wards with enhanced restrictions on visiting.
Janice Cole Williams, Assistant Director of Nursing at Hywel Dda University Health Board
said: “Within affected wards, all staff are wearing masks and visiting is limited at Prince Philip Hospital’s AMAU to help stop spread of infection.
“Our local community can help us avoid outbreaks of infection by not visiting family and friends in hospital if they are feeling unwell themselves.
“Annual flu vaccination is also undoubtedly the best way to protect against catching or spreading flu. Not only can it prevent you from becoming very unwell, it can also help reduce your risk of secondary infections such as pneumonia, which can be dangerous if you are clinically vulnerable.”
Vaccination centres are open, with no appointment needed today (Monday), until 5.30pm and tomorrow, Tuesday, December 31 for all people eligible for flu and COVID-19 vaccinations. This includes children aged two years (on 31 August 2024) to those in year 11 who can access the nasal flu vaccine at the centres.
Drop in any time between 9.15am and 5.30pm to your nearest vaccination centre:
Aberaeron (Aberaeron Integrated Care Centre, Vicarage Hill, Aberaeron, SA46 0DY)
Llanelli (Unit 2a, Dafen Industrial Estate, Heol Cropin, SA14 8QW)
Neyland (Unit 1 Honeyborough Retail Park, SA73 1SE)
The following groups are eligible for vaccination:
Flu vaccination
Children aged two and three years on 31 August 2024
Children in primary school from reception class to year 6 (inclusive)
Children in secondary school from year 7 to year 11 (inclusive)
People aged six months to 64 years in clinical risk groups
People aged 65 years and older (age on 31 March 2024)
Pregnant women
Carers aged 16 and over
People aged six months to 65 years who live with someone who has a weakened immune system
People with a learning disability
Frontline health and social care workers
All staff working in care homes with regular client contact
Poultry workers at high risk
COVID-19 vaccination
People aged six months to 64 years with a long-term health condition (which includes pregnant women and people with a weakened immune system)
Residents in a care home for older adults
People aged 65 years and older (age on 31 March 2025)
Unpaid carers
Frontline health and social care workers
Staff working in care homes for older adults
If you have any questions about accessing the flu and/or COVID-19 vaccine, please phone the health board on 0300 303 8322 option 1 or email: [email protected]
Business
Welsh firms expect brighter profits in 2025
MORE than three-quarters (79%) of Welsh businesses expect greater profitability in 2025, a significant increase from 69% recorded in December 2023, according to Lloyds’ Business Barometer.
The survey also revealed that 73% of firms anticipate a rise in turnover next year. Of those, nearly a third (32%) predict revenue growth of between six and 10%, while over a quarter (26%) expect even higher gains.
Profitability remains the top priority for 55% of businesses, followed closely by staff upskilling (43%) and productivity improvements (33%). Additionally, 17% of firms aim to enhance their technology, including automation and AI, while 18% are focused on improving environmental sustainability.
To achieve these goals, more than a third (35%) of Welsh businesses plan to invest in staff training, with 29% allocating resources towards research and development (R&D) of new products or services.
The Lloyds Business Barometer, which surveys 1,200 businesses monthly and has been running since 2002, provides valuable insights into regional and national economic trends.
Sam Noble, Regional Director for Wales at Lloyds, said: “Welsh businesses are looking ahead to the new year with ambitious plans. While uncertainties remain, these strategies will help them achieve growth and strengthen their resilience against potential challenges. As they move forward, we’ll continue to stand by them with our support.”
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Terrys trousers
October 15, 2014 at 11:36 pm
Is the WT a proper newspaper ? thought it was the council funded in house mag