Community
Pembrokeshire embraces future with new e-bike scheme
PEMBROKESHIRE COUNTY COUNCIL, under the chairmanship of Thomas Baden Tudor, has announced an exciting new initiative aimed at boosting sustainable transportation across the region. The council has introduced a “pay as you go” electric bike (E-Bike) service, now available in Haverfordwest, Fishguard, Goodwick, and Tenby as part of a 12-month trial that commenced on 8th April 2024.
The scheme, managed by Zeus Mobility, features the Zip bikes—electrically powered bicycles designed to make cycling less strenuous and more accessible to a broader demographic. Each location will start with 10 E-Bikes, with plans to increase the fleet to 50 by summer. The service will include three main charging stations and numerous satellite bays for convenient access and returns.
Priced competitively, the E-Bikes can be hired for £3.00 for the first hour, with subsequent time billed at 5p per minute. Daily and weekly rates are also available, offering users more flexibility for longer trips. The bikes are aimed at reducing reliance on motor vehicles, promoting healthier living, and contributing to national decarbonisation targets.
Councillor Tudor tested the new bikes himself, describing the experience as “brilliant fun for the whole family” and encouraging all residents and visitors to give them a try. The initiative is part of a broader effort by the council to offer eco-friendly travel options that align with environmental objectives.
To use the E-Bikes, riders need to download the Zipp Mobility app, which allows for bike unlocking, ride tracking, and payment. The app also provides information on bike locations, parking bays, and cycling routes within the county.
Funded by a £150,000 grant from the Swansea Bay and South West Wales Metro, the project focuses solely on this E-Bike trial, aiming to make Pembrokeshire a leader in sustainable travel. For further details on hiring and operating the E-Bikes, residents can visit the Cycle Pembrokeshire webpage or contact the team directly via email at [email protected].
Community
Grieving family’s aim to protect young drivers in memory of daughter
PEMBROKESHIRE COUNTY COUNCIL Road Safety Team have worked in partnership with the family of a young woman killed in a road traffic collision to launch an intervention for young drivers in our County and beyond.
Ella Bee’s Story aims to prevent further deaths on the road, particularly among the 17 to 25-year-old age group, and concentrates on the Fatal 5, peer pressure, driver behaviour and how to reduce the risks both as a driver and passenger.
Twenty-one year-old Ella Smith was killed in a road traffic collision on the Broad Haven road in 2021 and her family are bravely telling their story of the night it happened and the aftermath of losing Ella.
Two drivers involved in the collision were jailed for ten years each having been convicted of causing death by dangerous driving and causing serious injury by dangerous driving.
The intervention was launched recently and will be available to all schools and young peoples’ groups in the County, along with Pembrokeshire College.
The Road Safety Team worked closely with the family to put together the intervention which includes the production of two videos that can help educate all young drivers, and any adults with young drivers in the family.
Following the launch Ella’s mother Maria said: “We as a family and Ella’s best friends have worked tirelessly with Pembrokeshire County Council to produce a presentation on road safety to be delivered to schools, colleges and youth groups to educate young drivers on the devastating impact that losing Ella has had on us all.
“Ella your legacy will live on and you will forever be remembered for helping others even now.”
Cabinet Member for Residents’ Services Cllr Rhys Sinnett added: “The launch of Ella Bee’s Story was incredible moving. Ella’s family has been incredibly brave in their determination to ensure her tragic death is not in vain and this project will help other young drivers stay safe on our roads.”
For further information about how your school or youth group can access Ella Bee’s Story please email [email protected]
Community
Storm Éowyn upgraded to ‘danger to life’ amber warning for Wales
THE MET OFFICE has upgraded its weather alert for Storm Éowyn to an amber warning, signifying a “danger to life” as strong winds and heavy rain approach Wales and other parts of the UK. The warning is in effect from 6:00am to 9:00pm on Friday, covering northern Wales, Northern Ireland, northern England, and southern Scotland.
Strong winds and widespread disruption
The amber alert warns of winds reaching 60-70 mph inland and up to 90 mph in exposed coastal areas and high ground. The Met Office advises that flying debris poses a risk to life, while power cuts, travel disruption, and property damage are highly likely.
Road, rail, air, and ferry services are expected to face delays and cancellations. Homes and businesses may also sustain structural damage as the storm progresses.
Areas in Wales under amber warning:
- Conwy
- Denbighshire
- Flintshire
- Gwynedd
- Isle of Anglesey
Alongside the amber alert, two yellow warnings for wind cover all of Wales on Friday, lasting from midnight Thursday to midnight Friday. A separate yellow warning for rain is also in effect from midnight to 9:00am on Friday, predicting 15-25 mm of rain across much of Wales and 40-60 mm in higher elevations. The heavy rainfall may lead to surface water flooding in some areas.
A Met Office spokesperson said: “Storm Éowyn will move across the northwest of the UK on Friday, clearing northeast by Friday night. This will bring a spell of very strong west to southwesterly winds, with a brief reduction in wind strength as the storm’s centre passes over certain areas. Winds will then increase rapidly before gradually easing later on Friday.”
Residents are urged to secure loose outdoor items, avoid unnecessary travel, and monitor updates as the storm approaches.
Community
Mid and West Wales Fire Service backs Register My Appliance Week
MID and West Wales Fire and Rescue Service (MAWWFRS) is supporting Register My Appliance Week (January 20–26) to help households stay informed about appliance safety and product recalls.
Millions of UK households are unaware of critical safety updates for their appliances, with over 40 million large appliances still unregistered. From brand-new purchases to second-hand machines, registering appliances ensures owners are alerted to any safety issues, extending their safe usage.
In the past year, MAWWFRS responded to 163 incidents involving white goods. Home Fire Safety Manager Wayne Thomas said:
“We all value how appliances have transformed our lives, but it’s essential to register them. Doing so is quick, free, and ensures you’re informed if a safety repair is needed. Just a few minutes spent registering can help you enjoy your appliances safely.”
The Register My Appliance portal, run by AMDEA, connects users with over 70 leading brands and accepts registrations for both new and older appliances.
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