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Rollockings in Welsh put wellbeing tea company in with shout for top award



STAFF at a health-giving wellbeing tea company in Carmarthenshire will be shouting at their mushrooms in Welsh to shock them into growing more quickly.

The team at Tetrim Teas, in Trimsaran, which launched its range of green teas last year, are looking forward to having a “bawl” with the novel approach.

The not-for-profit business has been shortlisted  for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth on June 20 and the Tetrim team are thrilled to have been shortlisted in the category for the Most Welsh Staff.

It’s fair to say the competition organisers didn’t expect that giving Lion’s Mane mushrooms a rollocking in Welsh – they also play them loud rock music – would be part of their commitment to the language.

Kelly Stockwell, business manager for Tetrim which was set up by Mari Arthur three years ago, said: “All of us in the company speak Welsh and we always use the language as the first option in speaking to customers and suppliers but if they’re not comfortable with that then of course we’re happy to switch to English.

“We use green teas from the Dartmoor Estate in Devon as a base and then use rhubarb from a farm on Ynys Mon to make our Rhubarb Root Tea, our first product, which came out last year.

“We have since added our Lion’s Mane Tea, made with mushrooms from Gwynedd-based Madarch Cymru and launched on St David’s Day, is made with Lion’s Mane mushrooms.

“As part of our training we have discovered that the mushrooms respond to shocks such as shouting at them or playing loud music by growing more quickly so we will use that as a stimulus so of course we shout at them in Welsh.

“Sustainability is at the heart of our business and we would like to source all our ingredients in Wales as much as we can to lower our food miles.

“We would like to work with farmers and growers to develop a regular green tea supplier here because they could grow tea plants in polytunnels but for the moment we use the Dartmoor Estate in Devon.

“Our wellbeing tea collection is the main focus of the company and our three mushroom units funded by ARFOR should be at full capacity by the end of the summer, growing the Lion’s Mane Mushrooms, Shiitake and Wood Oyster varieties.” 

Mari became convinced of the benefits of green tea when she ran a health spa and that inspired her to launch the business and Tetrim Teas has worked with scientists and students at Aberystwyth University on clinical trials which suggest their teas had a positive effect on the health of those taking part.

Mari said: “We are also a not-for-profit family business and enjoy giving back to our community.

“We do projects with local schools, growing tea plants with the children of the eco-committee and also have a weekly Tŷ Tê – Tea Hub where we encourage social gathering of people to drink tea, chat about wellbeing and health and practice speaking Welsh. 

“The fact we have been shortlisted for the Staff Mwyaf Cymraeg award is important to us as we value our team and encourage them in decision-making along with championing the Welsh language and being a living wage accredited employer.  

Tetrim Teas, which is based in Trimsaran, use the village community centre as their blending house where head blender and Mari’s nephew Steffan McAllister creates the teas.

There once a week they run their Tŷ Te Community Group where locals get together over a cuppa to talk about health and well-being and run the rule over Steffan’s latest blends.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.


Commercial property demand falls but investment enquiries for industrial space up



OVERALL occupier demand for commercial property in Wales declines at all-sector level
Industrial space continues to outperform both retail and office sectors
Surveyors in Wales more optimistic on the 12-month outlook for capital values
Occupier demand for commercial property in Wales fell in Q2 after rising through the first quarter of the year according to the latest Royal Institution of Chartered Surveyors (RICS) Commercial Property Monitor as the industrial sector continues to outperform both office and retail.

A net balance of -17% of surveyors in Wales reported that occupier demand fell at all-sector level through the second quarter of the year. Looking at the subsectors, demand for both office and retail space was reported to have declined, with net balances of -25% and -27% respectively. Occupier demand for industrial space was noted to have fallen flat through Q2.

At all-sector level, a net balance of -19% of surveyors in Wales reported a fall in investment enquiries. Investment enquiries were up in the industrial sector, with a net balance of 6% of respondents noting an increase. A net balance of -36% of survey respondents noted a fall in demand from investors, and -27% reported a fall for office space.

Capital values are expected to fall in the short term, with a net balance of -13% anticipating a decline over the next three months at all sector level, down from 7% in Q1. Looking at the subsectors, industrial space is the only subsector in which capital values are expected to rise with a net balance of 27% anticipating an increase. A net balance of -23% of Welsh respondents expect a fall in retail space and -43% in office space.

On the 12-month horizon, surveyors in Wales appear more upbeat with a net balance of 13% of respondents anticipating a rise in capital value expectations over the next year at all-sector level. Surveyors in Wales anticipate that capital values for both office and industrial space will rise over the next year, 8% and 47% respectively whilst retail space is expected to fall (a net balance of -17%).

Chris Sutton of Sutton Consulting Ltd in Cardiff commented: “The industrial market remains strong, particularly along the M4 corridor with quoting rents of £9.00+psf on St Modwen Park, Newport for Grade A large units. On the opposite side of Newport, KLA has developed a 220,000 sq ft production / R&D facility at Imperial Park. Other bright spots are the data and energy sectors. In Cardiff, Grade A offices remain in demand as tenants readjust their occupational footprints to increased tech and new working practices.”

Haydn Thomas of Hutchings &| Thomas property consultants, in Newport added: “The South Wales commercial property market remains fairly static, with some sectors such as industrial space and roadside drive thru doing well. Lack of supply of front door owner occupier office space remains an issue especially from 3-5,000 sq ft. Demand for office space with larger floor plates remains low; Cardiff City may be bucking this trend slightly. Retails in city centres remains a problem, however, some smaller market towns seem to be doing well in terms of occupancy.”

Commenting on the UK picture, RICS Senior Economist, Tarrant Parsons, says: “Overall activity remains relatively subdued across the UK commercial property market, with conditions seen as generally flat in Q2. That said, respondents now feel the market is moving towards the early stages of an upturn following a challenging couple of years.

“The near-term path for monetary policy will be key to the outlook for CRE investment going forward, although hopes of an immediate easing in lending rates may be optimistic given still sticky services inflation (even if the headline rate has returned to target). Away from the cyclical picture, a strong structural trend that continues is the outperformance of prime office markets compared their struggling secondary counterparts. In particular, prime offices across London are seen delivering solid capital value and rental income returns over the coming twelve months.”

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County Show would not be the amazing event it is without its sponsors



PEMBROKESHIRE COUNTY SHOW would not be the amazing event it is without its sponsors, organisers said this week.

With less than a month to go until Pembrokeshire County Show, the largest county agricultural show in Wales, preparations are coming together well for what is set to be a fantastic two days of livestock, competitions, attractions, trade stands and much more.

Discounted tickets for the show, taking place on Wednesday and Thursday, 14 & 15 August, are available to purchase online from the website until midnight on Tuesday, 13 August. Adults £15, children £8 (5-16 years) under 5s are free. Please visit:

Putting together the annual event is hard work and requires an enormous effect by the staff, volunteers and trustees of Pembrokeshire Agricultural Society. The Society is indebted to so many for their commitment and support in helping host the event.

A special mention must go to the county show sponsors. Pembrokeshire Agricultural Society is proud to have many local, regular, sponsors who make the event possible.

Sponsorship Director, Richard Cole, said, “Sponsorship and Pembrokeshire County Show have been a successful combination for almost 50 years. Sponsors have enjoyed promoting their businesses through the varied mediums of banners, announcements, show rings, buildings, equine and livestock classes and championships over the years. We are always grateful for their support. Without them it would not be possible to put on the show.”

Pure West Radio (PWR) will be back at the 2024 Pembrokeshire County Show as the Society’s official media partner. PWR will provide live broadcasting from 6am everyday with live entertainment, competitions, travel updates and much more on the mainstage. Show-goers will be able to tune in to Pure West Radio for all the latest news from the show first hand as well as soaking up what’s on offer at this year’s show.

Pembrokeshire Agricultural Society would especially like to thank the following corporate sponsors of Pembrokeshire County Show: Castell Howell Foods Ltd, NFU Mutual Pembrokeshire, Welsh Government, J E Lawrence & Son, Euromeats, CCF Ltd, Principality Building Society, Antony & Nick Rees Livestock; Castle Morris equine & pets, Tallis Amos Group, Floventis, Certas Energy, Fenton Vets, Women in Wales, Cotts Equine, Mason Brothers, Puffin Produce Ltd, CLA Charitable Trust and St Ishmaels Garden Centre.

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Câr-Y-Môr ocean farm purchases The Pembrokeshire Beach Food Co



WALES’ first regenerative ocean farm, Câr-Y-Môr, has purchased The Pembrokeshire Beach Food Company. The purchase, completed on July 4, 2024 and announced today, Wednesday July 24, at The Royal Welsh Show, will expand Câr-Y-Môr’s selection of seaweed and shellfish products with an exciting new range of seaweed deli produce.

The Pembrokeshire Beach Food Company was founded in 2012 by local entrepreneur Jonathan Williams, inspired by his love of food, the beach, and the sea. Its deli products grew from recipes created at Café Mor, the award-winning solar-powered mobile street food kitchen Jonathan set up in 2010.

Over the years, The Pembrokeshire Beach Food Company’s products have won several coveted Great Taste awards, and the range has grown to include dried seaweeds, seasonings and sauces, seaweed butters and pestos, and laverbread, a culinary staple of Welsh culture.

Its products will now enhance Câr-Y-Môr’s existing online and wholesale seaweed and shellfish offering, allowing customers to access a premium seafood and a deli range, directly from Câr-Y-Môr’s website and farm shop, as well as the existing Pembrokeshire Beach Foods site.

St Davids-based Câr-Y-Môr produces seaweed and shellfish in the Grade A waters of Ramsey Sound, on Pembrokeshire’s beautiful coast. It was formed as a Community Benefit Society in 2019, providing year-round employment opportunities and support to the local community, while advancing the regenerative ocean farming industry in Wales and beyond.

As a pioneer investor and early supporter of Câr-Y-Môr’s journey, ever-busy entrepreneur Jonathan Williams will be charting a course for new challenges, including a Blue Carbon project, running The Old Point House pub in Angle, and overseeing operations at Barti Rum, a seaweed infused spice rum.

Jonathan Williams said: “I’m proud to be passing The Pembrokeshire Beach Food Company into such safe hands. It’s been a wonderful journey building the company and showcasing the outstanding produce that comes from the seas off the Pembrokeshire Coast. Câr-Y-Môr shares the same commitment to championing Welsh delicacies through sustainable food production that benefits the people and communities of Pembrokeshire. I’m very pleased to see The Pembrokeshire Beach Food Company moving on to an exciting new chapter.”

The purchase will enhance Câr-Y-Môr’s food offering, but this is just one part of the ocean farm’s work. In addition to products for consumption, Câr-Y-Môr is collaborating with partners to develop products such as biostimulants and bioplastics, in a move to inspire other well-established industries—from agriculture to consumer packaging—to develop greener practices using abundant and sustainable resources from the sea.

Câr-Y-Môr founder Owen Haines said: “We’re very excited to have purchased The Pembrokeshire Beach Food Company, which is a perfect addition to Câr-Y-Môr’s food offering. As well as the existing website, its products will be available direct from Câr-Y-Môr for pick-up and home delivery, alongside our outstanding fish and seafood. Our mission is to improve the coastal environment and the well-being of the local community through regenerative ocean farming and sustainable job creation, and this new purchase will help us to further that aim.

“We are looking forward to developing The Pembrokeshire Beach Food Company’s offering while also continuing our important work to pioneer new ways to harness the sea’s sustainable resources in industries beyond the food sector.”

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