Business
Rollockings in Welsh put wellbeing tea company in with shout for top award

STAFF at a health-giving wellbeing tea company in Carmarthenshire will be shouting at their mushrooms in Welsh to shock them into growing more quickly.
The team at Tetrim Teas, in Trimsaran, which launched its range of green teas last year, are looking forward to having a “bawl” with the novel approach.
The not-for-profit business has been shortlisted for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.
The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.
The winners will be announced at an awards ceremony in Aberystwyth on June 20 and the Tetrim team are thrilled to have been shortlisted in the category for the Most Welsh Staff.
It’s fair to say the competition organisers didn’t expect that giving Lion’s Mane mushrooms a rollocking in Welsh – they also play them loud rock music – would be part of their commitment to the language.
Kelly Stockwell, business manager for Tetrim which was set up by Mari Arthur three years ago, said: “All of us in the company speak Welsh and we always use the language as the first option in speaking to customers and suppliers but if they’re not comfortable with that then of course we’re happy to switch to English.
“We use green teas from the Dartmoor Estate in Devon as a base and then use rhubarb from a farm on Ynys Mon to make our Rhubarb Root Tea, our first product, which came out last year.
“We have since added our Lion’s Mane Tea, made with mushrooms from Gwynedd-based Madarch Cymru and launched on St David’s Day, is made with Lion’s Mane mushrooms.
“As part of our training we have discovered that the mushrooms respond to shocks such as shouting at them or playing loud music by growing more quickly so we will use that as a stimulus so of course we shout at them in Welsh.
“Sustainability is at the heart of our business and we would like to source all our ingredients in Wales as much as we can to lower our food miles.
“We would like to work with farmers and growers to develop a regular green tea supplier here because they could grow tea plants in polytunnels but for the moment we use the Dartmoor Estate in Devon.
“Our wellbeing tea collection is the main focus of the company and our three mushroom units funded by ARFOR should be at full capacity by the end of the summer, growing the Lion’s Mane Mushrooms, Shiitake and Wood Oyster varieties.”
Mari became convinced of the benefits of green tea when she ran a health spa and that inspired her to launch the business and Tetrim Teas has worked with scientists and students at Aberystwyth University on clinical trials which suggest their teas had a positive effect on the health of those taking part.
Mari said: “We are also a not-for-profit family business and enjoy giving back to our community.
“We do projects with local schools, growing tea plants with the children of the eco-committee and also have a weekly Tŷ Tê – Tea Hub where we encourage social gathering of people to drink tea, chat about wellbeing and health and practice speaking Welsh.
“The fact we have been shortlisted for the Staff Mwyaf Cymraeg award is important to us as we value our team and encourage them in decision-making along with championing the Welsh language and being a living wage accredited employer.
Tetrim Teas, which is based in Trimsaran, use the village community centre as their blending house where head blender and Mari’s nephew Steffan McAllister creates the teas.
There once a week they run their Tŷ Te Community Group where locals get together over a cuppa to talk about health and well-being and run the rule over Steffan’s latest blends.
The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.
It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.
A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.
“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.
“We have 30 finalists and we are conducting a public vote on social media.
“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”
The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.
ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.
Business
Wales bucks the trend as family businesses decline across the UK

NEW analysis of the United Kingdom’s Small Business Survey has revealed a worrying decline in the number of family-owned businesses across the country—except in Wales, which was the only UK nation to see an increase since 2020.
The research, conducted by Geraldo’s, tracked changes in the percentage of small and medium-sized enterprises (SMEs) that identified as family businesses from 2020 to 2023, the latest available data. The overall findings suggest a downward trend, with the proportion of family-run SMEs across the UK dropping by 5% from a peak of 80% in 2021 to 75% in 2023.
Wales stands alone
Despite the overall decline, Wales saw an increase in family businesses over the four-year period, rising from 73% in 2020 to 76% in 2023. In contrast, England, Scotland, and Northern Ireland all experienced declines. Northern Ireland maintained the highest percentage of family-run SMEs, but even it saw a reduction from 83% in 2020 to 77% in 2023.
Sector-specific challenges
The survey also examined changes by industry, revealing that only Farming and the Information and Communications sectors maintained their peak percentages. Farming had the highest overall proportion of family-owned businesses, with 90% of small to medium-sized enterprises in the sector still in family hands.
However, the Arts and Entertainment sector saw the sharpest decline, with family-run businesses falling by 13%—from 57% in 2021 to just 44% in 2023.
The pressures of running a family business
Toni Dawson, owner of Geraldo’s, shared her insights into the struggles faced by family-run businesses:
“It’s a shame to see the number of small family businesses in decline, but I think it speaks to the unique pressures that these businesses can face. When you’re running a business that carries your family’s name, there’s a sense of responsibility that goes beyond the day-to-day work. The people you employ, whether they’re part of your family or not, rely on you—and ultimately, there’s no one else to help carry that burden, unlike in businesses with multiple owners or investors.
“However, there’s also a great amount of pride in being able to carry on the name and heritage of something that means so much to you and your history. I hope that as we see new figures come in, we start to see some more growth again in businesses that are owned by a family long term.”
While family-run businesses remain a vital part of the UK economy, the overall decline highlights the increasing challenges they face. Wales’ ability to buck the trend may offer lessons for other regions looking to preserve this traditional business model in the years ahead.
Business
Pembrokeshire business fuels up growth with £92m refinancing deal

ASCONA GROUP, one of the fastest growing companies in Wales, has secured a £92 million funding package from HSBC UK and Barclays.
The refinancing package, which was led by HSBC UK, will allow Ascona, a Pembrokeshire-based business with operations across England, Wales and Scotland, to continue to pursue its fast growth strategy.
Ascona was founded in 2011 by CEO Darren Briggs and embarked on its current growth strategy in 2017. Since then, the business has gone from two to 60 sites across the UK, serving over 300,000 customers every week.
Darren Briggs, Founder & CEO of Ascona Group – pictured – commented: “We are delighted to complete this important transaction for Ascona. This strategic financing marks a pivotal moment in our growth journey as we continue to strengthen our footprint as one of the UK’s largest independent forecourt operators and one of Wales’s fastest-growing companies. We are incredibly grateful to the HSBC UK and Barclays teams for their support.”
Simon Williams, Relationship Director at HSBC UK, said: “We are pleased to support Ascona Group with this significant refinancing deal. It provides a solid foundation to secure future investment and drive the company’s impressive growth plans. Ascona Group’s entrepreneurial spirit and commitment to expanding its footprint across the UK aligns perfectly with our mission to foster business growth and economic development. We eagerly anticipate the company’s continued success and its positive contributions to the communities it serves.”
Rebecca Davies, Relationship Director at Barclays Corporate Banking, said: “We’re delighted to have worked with the Ascona Group on this pivotal refinance, enabling them to implement the next phase of their ambitious strategic plan. The group has a strong track record of high growth and supporting the communities they invest in across the UK. We look forward to using our industry expertise and regional footprint to further support this in the years ahead.”
In October 2024, Ascona Group was recognised as one of the fastest growing businesses in the UK by the UK Fast Growth Index for the second year running. On top of this, two of its forecourts were named as winners at Forecourt Trader 2024 awards, highlighting Ascona’s commitment to high-quality customer service and operational excellence.
Business
Major solar farm approved for Pembrokeshire

A NEW solar farm set to generate green electricity for thousands of homes has been approved in Pembrokeshire.
The 8.6 MW project, featuring more than 14,000 solar panels, was originally developed by One Planet Developments Limited before being acquired by Shawton Energy Limited. Planning permission was granted last year, and construction is expected to commence soon, with energy production anticipated later this year.
Once operational, the solar farm will generate enough electricity to power approximately 2,500 homes annually, reducing carbon emissions by more than 2,000 tonnes each year.
Jamie Shaw, CEO of Shawton Energy, said: “Acquiring this ready-to-build asset marks a significant step for Shawton Energy as we continue to help UK businesses achieve their sustainability goals while lowering energy costs. This project strengthens our growing solar portfolio and reinforces our commitment to expanding renewable energy infrastructure.”
Robert Wall, director of Shawton Energy and head of sustainable private infrastructure at Lazard Asset Management, added: “We are pleased to support Shawton Energy’s expansion and investment in local renewable energy projects. The increasing demand for electricity requires diverse renewable solutions, and this solar farm will provide UK businesses with the low-cost energy they need.”
One Planet Developments’ business development director, James Stoney, welcomed the project’s progress, stating: “We are delighted to have worked with Shawton Energy on this development. Having taken it from concept to a ready-to-build stage, we look forward to seeing the project come to fruition.”
Shawton Energy, part of the Shawton Group, has been active in the renewable sector for nearly three decades, developing large-scale solar, battery storage, and renewable energy projects across the UK. The company partnered with Lazard Asset Management in 2023 to accelerate the deployment of fully funded commercial solar projects nationwide.
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