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Great news for village chippie after local couple become “sole” traders

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A CEREDIGION couple who were frustrated when their local chippie was closed over a Bank Holiday weekend found the perfect answer – they took over the business.

Aled and Nia Roberts jumped into action when the chip shop in Llanon, between Aberystwyth and Aberaeron, was put on the market just days later and they were able to lease the property.

Eighteen months later they have built up trade based on good, locally sourced food as well as their extensive promotion of the Welsh language and displaying local history and culture prominently in their front windows.

Customers have written glowing reviews of their visit to Sglods (Welsh for chips) on social media and online review websites.

Their fans include European rally champion and friend Chris Ingram who loves their fish and chips and volunteered to help them out one busy evening.

Now Aled and Nia have been shortlisted for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that’s run by Anglesey-based consultancy firm Lafan.

The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.

The winners will be announced at an awards ceremony in Aberystwyth and the couple are thrilled to have been shortlisted in the category for the Most Welsh Brand.

Aled, 50, said: “We found out about being shortlisting when the online voting was launched. We’re delighted and very excited by it.

“Welsh is an important part of our business because Welsh is very much in use in this area. From the signs outside and the menu boards inside to our social media pages we make extensive use of the language and are proud to do so.”

Aled said the opportunity for him and Nia to take over the chip shop was rather unusual.

“It was August 2022 and we had been on holiday with our two children getting back on the Bank Holiday Saturday and we thought we’d get some chips from the chip shop which is opposite our house for supper.

“But it was closed and we tongue in cheek said that if the business was ever to become available we’d give it a try. .

“I thought no more of it but just days later a “Business Opportunity” sign went up. It was as if it was meant to be,” he said.

After their successful bid, the couple re-branded the business, re-named it as Sglods and applied a fresh coat of paint to the exterior.

“Neither of us had any experience in the catering industry and we were quite literally thrown in at the deep end.

“We looked very carefully at what we were offering and have made every effort to source what we sell locally or from Wales.

“Unfortunately we can’t obtain our fish from Wales, the cod comes from Iceland but the potatoes naturally come from Pembrokeshire. We have a very good supplier who also supplies their potatoes to many supermarkets.

“Our special pie of the week is popular and is supplied from a company based in Cross Hands near Llanelli, and our sausages are made in Welshpool” he said.

The couple are just as keen to promote the local area and with the shop having two large windows facing the busy A487 he decided to display artefacts and images explaining the history of the village and events in the surrounding area.

Aled added: “With the help of our close friend Sian, who is the creative one, we try to change the theme every month. When we had the ploughing competition in the village I found an old plough and some photos and put them in the window. At Easter we had a picture of a chicken and I’d hidden some Easter eggs around the village with vouchers for the shop in them.

“We have a picture of the month of local people, buildings or landscape which invariably starts a debate and a Welsh saying of the month.

“The displays have become popular and we have people coming just to see them and some organisations have asked if they can create a display to promote their work or forthcoming events.”

For many years Aled has run Ceir Ardwyn Cars, a motor dealership based in the village while Nia worked for Cyngor Sir Ceredigion Council.

He has a keen interest in motor sports and was a navigator in motor rallying for many years.

“A few weeks ago Chris Ingram and his father John who are friends of the family came to stay and do some testing ahead of a British Rally Championship round.

“Chris was the first British driver to become FIA European Rally Champion in over 50 years and raved about our fish and chips, he even helped us out one busy night and did a shift in the shop.

“We have photos of him working behind the counter on our social media,” he said.

The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line – and put a smile on people’s faces at the same time.

It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.

A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.

“We have received dozens of nominations from a variety of businesses across the four counties of Ynys Môn, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.

“We have 30 finalists and we are conducting a public vote on social media.

“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”

The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.

ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.

 

Business

Plans for Ireland-UK fibreoptic cables to be connected at Pembrokeshire

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PLANS by a Vodafone phone company subsidiary to bring fibreoptic cables across the sea from Ireland to a Pembrokeshire seaside beach village in order to improve broadband coverage have been lodged.

In an application to Pembrokeshire Coast National Park, Apollo Submarine Cable Systems limited, through agent APEM Group, seeks permission for the construction of four underground telecom chambers and interconnecting ducts, along with Horizontal Directional Drilling (HDD) underneath Brandy Brook, Newgale, and the construction of one HDD bore-to-sea outfall.

A supporting statement accompanying the application says the scheme would form the onshore part of a project to bring a fibreoptic cable onshore from Kilmore Quay, Wexford, Ireland to a site at Newsurf Shop car park, Sands Café Car Park and Duke of Edinburgh Inn, Newgale.

It says the majority of the project is subterranean, with very minor above ground works are proposed, which comprise the installation of a manhole cover.

It adds: “To facilitate improved internet connectivity, the applicant is proposing the installation of a fibreoptic telecoms cable (the Beaufort cable) from Kilmore Quay, Wexford, Ireland to Newgale.

“The project is to facilitate the installation of the Beaufort cable, as it comes ashore in Wales and to link it into the wider network, which will be operated by Vodafone’s wholly-owned subsidiary Apollo Cable System Limited in the UK.”

It says the project would see three underground telecom chambers and a 120-metre interconnecting duct, the 87-metre HDD underneath Brandy Brook, launching from the receiver pit located within the Site, along with the construction of one HDD bore-to-sea outfall, in a subtidal area of Newgale bay, of approximately 920 metres, and one underground telecom chamber and interconnecting duct.

Citing a report on digital connectivity, it says 5G geographic coverage has seen improvements but is still relatively low at 57 per cent of Wales’ landmass, with 4G the primary service.

That report says there is a difference in full fibre coverage between urban and rural areas (83 per cent versus 59 per cent) and highlighting a need for further coverage.

On the scheme itself, the statement says short-term noise and disruption to local residents “is anticipated during the construction phase however this will be limited to 57 days,” adding: “The proposed drilling operations are not to be continuous and will be limited to approximately 20 minutes in each hour,” the works in total expected to last 91 days after which land will return to its former use without restrictions.

It goes on to say: “The HDD is specifically designed to mitigate the risk of any shoreward movement of the shingle bank and beach level changes. The use of HDD reduces the likelihood of potential environmental impact on the landscape and seascape.

“The project is not anticipated to interact with Brandy Brook. All drilling works will take place within excavated launch pits and all construction works will be confined to the hardstanding of the car park.”

The application will be considered by Park planners at a later date.

 

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Business

Call for Hildebrand to become short-term lets to reflect changing tourism environment

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A CALL to allow a Pembrokeshire seaside hotel to become short-term holiday let accommodation to ensure its long-term viability in a changing tourism sector has been submitted to the national park.

In an application to Pembrokeshire Coast National Park, Abergavenny-based Kyle Williams, seeks permission for a change of use of The Hildebrand Hotel, 29 Victoria Street, just off Tenby’s Esplanade seafront, from a traditional hotel to a short-term holiday letting operation.

A supporting statement accompanying the application says the scheme seeks to “secure the continued viable use of the property through its operation as professionally managed holiday accommodation, providing high-quality visitor accommodation within the established tourism destination of Tenby”.

It adds: “The Hildebrand Hotel is an established visitor accommodation property located within Tenby, Pembrokeshire, one of Wales’ premier coastal tourism destinations. The property has historically operated as hotel accommodation and occupies a sustainable location within walking distance of local services, beaches, restaurants, public transport facilities and tourism attractions.

“The building is well suited to visitor accommodation use and benefits from existing infrastructure, guest facilities and accommodation layouts that support continued tourism-related occupation.”

It says no significant external alterations are proposed, adding the “character, appearance and scale of the building will remain unchanged”.

“The accommodation will be let on a short-term basis to visitors and tourists, supporting the local visitor economy whilst ensuring the building remains occupied, maintained and economically viable.”

It adds: “The proposed use will ensure the continued occupation and maintenance of the building. The hospitality sector has experienced significant operational challenges in recent years, including staffing pressures, increasing energy costs and changing visitor preferences. The proposed use offers a flexible operational model capable of maintaining the long-term viability of the property.”

It concludes: “The proposal will retain the building within the tourism sector, support the local economy, preserve the ongoing use of an established visitor accommodation property and ensure the long-term viability of the site.

“No significant external alterations are proposed, and the development is not expected to result in unacceptable impacts upon neighbouring amenity, highway safety or the character of the area.”

The application will be considered by Park planners at a later date.

 

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Business

Expansion of facilities at award-winning Cresselly Arms approved

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PLANS to expand facilities at a popular beauty spot award-winning Pembrokeshire pub, in part using a former public toilet, have been approved.

In an application to Pembrokeshire Coast National Park, Lloyd James C/O Owen & Owen Ltd for Cresselly Estate, through agent Hayston Developments & Planning Ltd, sought permission to upgrade an existing food outlet with the conversion and extension of a former public toilet block to a bespoke kitchen, store and staff toilet, new covered seating area and external bar container unit and associated works, at The Cresselly Arms, Cresswell Quay.

The Grade-II-listed Cresselly Arms originated as an 18th-century dwelling and was a public house by at least the mid-19th century.

In more recent years, the pub under landlord Steve Adams won the CAMRA (Campaign for Real Ale) pub of the year award for the whole of Wales in 2024, having previously been named the best in Pembrokeshire.

A supporting statement said the former toilet block closed some two years ago and is now in the applicant’s ownership, having previously been leased by the county council; the toilet closing after fears of a leaking ‘sealed’ cesspit.

It says nearby listed building the Cresselly Arms “has been purveying a variety of drinks for over 200 years together with a limited range of snacks,” adding: “Whilst the number of customers will have varied over the years, at times when the local Hunt meets at the Cresselly Arms large crowds and their vehicles congregate in the area.”

It went on to say: “Over recent years the Inn has stationed mobile units associated with the preparation and enjoyment of food within its curtilage and this proposal is to improve the quality of the presentation of food and refreshments, including making use of the redundant toilet block to the north.”

It added: “Whilst the proposal would introduce new uses onto the site it is considered that these activities are ancillary to the operation of the long established Cresselly Arms and for the most part take place within the curtilage of the inn.”

The application was supported by local community council Jeffreyston, but it noted concerns regarding parking arrangements and the potential for increased vehicle movements, with one member for the public raising concerns about “fast food outlets in a historical area of natural beauty”.

An officer report recommending approval said: “Revisions to some detailed elements of the scheme have been received during the course of the application. The amended proposal is considered to represent a sympathetic enhancement of an established hospitality business which supports the visitor economy whilst respecting the historic character and appearance of Cresswell Quay.”

It said the pub had historically seen temporary barbecue and catering facilities occupying the quay area, the proposal seeking to “rationalise and formalise these activities within the established ancillary yard associated with the Cresselly Arms,” adding: “In heritage and placemaking terms this is considered a positive outcome.”

It went on to say, on highways issues, the proposal sought to improve facilities rather “than significantly expand its capacity or introduce a new use,” and was not considered it would “generate a level of traffic that would result in a severe impact on the local highway network or existing parking arrangements.”

The application was conditionally approved by park planners.

 

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