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New state of the art Pembrokeshire creamery officially opens

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  • Welsh milk sourced, processed, and bottled exclusively in Wales

PEMBROKESHIRE CREAMERY has officially launched its cutting-edge milk processing facility in Pembrokeshire, marking a significant milestone in its mission to bring ‘fully Welsh’ milk to Welsh consumers.

The creamery opened on Tuesday (Jul 2). It is the only BRCGS-accredited liquid milk facility in Wales, meaning it is the only facility able to supply major retailers in Wales with Welsh milk. By removing the need for Welsh milk to be transported to bottling plants in England, Pembrokeshire Creamery is reducing food miles, increasing supply chain efficiency, creating new skilled jobs, and supporting local farming communities.

Pembrokeshire Creamery, which has created around 80 new jobs, has the capacity to bottle more than a million litres of milk a week and has recently announced major deals to supply own-branded milk to Asda and Lidl stores across Wales. When the dairy reaches full capacity, it will be able to supply around 2 million litres of milk a week.

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The development of Pembrokeshire Creamery was initially supported by the Welsh Government and Pembrokeshire County Council when they formed a joint venture to create the Pembrokeshire Food Park. This was instrumental as it created the plots and infrastructure required (drainage, water, and power) for Pembrokeshire Creamery to locate its new state-of-the-art dairy.

Subsequent Welsh Government support was awarded with £5 million grant funding through the Food Business Investment Scheme and an additional £1.4 million of grant funding from the Food Business Accelerator Scheme.

Funding support has also been provided by HSBC and to date, nearly £20 million has been invested in the site to process high-quality Welsh milk that is farmed, bottled, and sold in Wales.

The company recently announced plans to support the development of a second milk processing line and automated trolley fillers, meeting the growing demand for locally sourced Welsh milk while ensuring the industry’s future sustainability.

Commenting on the opening, Mark McQuade, managing director of Pembrokeshire Creamery Ltd said: “This has been a great opportunity to celebrate our early successes and all that means for the people that we’ve employed and the dairy farmers who we work with. We’re creating new markets with major retailers for authentic Welsh milk which in turn is helping us complete our mission to deliver sustainably sourced Welsh milk, bottled right here in Wales while offering a fair and transparent price to farmers.

“We are already committing to more investment and increasing our capacity – and we would like to thank all of the people locally, our staff and suppliers, who have supported us as we’ve built and opened our new state-of-the-art facility,” he said.

Huw Irranca-Davies, Cabinet Secretary for Climate Change and Rural Affairs, said: “I am delighted that the new Pembrokeshire Creamery has started processing Welsh milk for Lidl and Asda. This new facility, supported by Welsh Government Rural Development investment underlines the commitment of the Welsh Government to the dairy sector in Wales. This investment ensures that milk which previously had to be transported to England is now processed in Wales. As a result, Welsh consumers will now be able to buy Welsh milk, produced in Wales.

“This commitment is part of our vision for achieving growth and productivity improvement which benefits the workforce, people and society. It also supports the industry to reach high levels of sustainability, raising the Food and Drink industry’s reputation in Wales, the UK and overseas,” he said.

Led by an experienced team, Pembrokeshire Creamery emphasises fair pricing for farmers who tirelessly produce high-quality Welsh milk. Their commitment extends to paying a fair market-related price for dairy farmers, environmental sustainability, and animal welfare, which is consistent with their aspiration to be at the forefront of the dairy industry.

At the heart of Pembrokeshire Creamery’s mission lies a commitment to sourcing 100% of its milk from Welsh cows, reducing food miles, and supporting local farming communities. Their ultimate goal is to be the leading supplier of Welsh milk.

Images Martin Cavaney/Pembrokeshire Creamery

Business

Deposit Return Scheme diversion ‘illogical’ says Pembrokeshire brewery 

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TENBY HARBOUR BREWERY and local Senedd Member Samuel Kurtz have urged the Welsh Government to reconsider its decision to withdraw from a UK-wide Deposit Return Scheme (DRS) due to its insistence on including glass.

Earlier this week, Climate Change Secretary Huw Irranca-Davies announced that the Welsh Government would no longer participate in the development of a UK-wide DRS, citing issues arising from the UK Internal Market Act 2020. This decision is believed to be influenced by the Welsh Government’s plan to include glass in its scheme—a factor that contributed to the collapse of Scotland’s DRS in 2023.

The move has been met with frustration and anger from numerous organisations, who argue that this divergence will increase costs for Welsh producers and consumers.

Commenting on the matter, Samuel Kurtz said: “This decision is deeply frustrating, and to diverge from a UK-wide scheme shows that it is not one made with the best interests of Welsh consumers and producers at its core.

“The UK market is so interlinked that any decision which places Welsh businesses at a competitive disadvantage should not proceed. These calls from a range of industry and business representatives have been ignored by the Welsh Government.

“For the sake of our businesses and consumers, I urge the Welsh Government to reconsider its decision, align itself with the UK-wide scheme, and provide proper support to Welsh businesses.”

Industries, especially the micro-brewery sector, would be especially hit hard in Wales by the Welsh Governments choice.

Speaking following this announcement, Richard Johnson, Head Brewer at Tenby Harbour Brewery said:

“The brewing industry has had to tread a path through covid lockdowns, energy price increases, a cost of living crisis and rising wage and national insurance bills, making it increasingly difficult for brewers get good returns and re-invest in their businesses.

“Wales is a recycling nation, so a blunt ‘one size fits all’ approach creates additional logistical and financial burdens on the smallest producers, when the very largest producers are generating the majority of the recycling demand.

“It also seems illogical to diverge away from a UK wide scheme which will put Welsh brewers and drinks producers at a disadvantage.

“The UK and Wales has a proud brewing heritage, but adding in measures such as DRS to small brewers means that their time and money are directed to these activities, instead of using their time for innovation and R&D, of which the UK brewing scene is known and revered for.” 

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Business

Bluestone crowned ‘Best Small Company for UK Parks and Lodge Holidays’

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BLUESTONE is celebrating a major win after being named the Best Small Company for UK Parks and Lodges Holidays at the prestigious British Travel Awards 2024.

The announcement was made at the prestigious awards ceremony this week, marking yet another significant achievement for the popular West Wales destination.

This award recognises Bluestone’s commitment to providing exceptional family holiday experiences at its 500-acre resort in the stunning Pembrokeshire Coast National Park.

“We are absolutely thrilled to receive this award,” said Bethan Rees, Head of Marketing at Bluestone. “It’s a testament to the hard work and dedication of our entire team, who create magical and memorable experiences for families all year round. We are incredibly grateful to every single one of our guests who voted for us and who choose to visit us year on year.

“When you look at the array of other finalists, the award demonstrates why we’re so proud of winning it. This is due to our continued investment, team, and commitment to environmentally sustainable tourism.”

This award builds on Bluestone’s impressive track record. It has consistently received high praise for its family-friendly facilities, commitment to sustainability, and dedication to providing outstanding customer service. Earlier this year, Bluestone was again recognised by Which? as one of the UK’s top holiday destinations and the best rated in Wales.

The British Travel Awards are the largest consumer-voted awards programme in the UK. Winning this award highlights Bluestone’s position as a leader in the family holiday market and reinforces its reputation as a top choice for unforgettable family getaways.

Bluestone, which employs over 800 people and is one of the largest employers in West Wales, is also committed to investing in its people and local community. It provides extensive training and development through its People Services team and the Bluestone Academy. In addition, it supports a wide range of local projects and initiatives through the Bluestone Foundation.

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Business

Ascona CEO honoured at 2024 Allica Bank Great British Entrepreneur Awards

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ASCONA GROUP, the seventh-largest independent forecourt operator in the UK and one of Wales’ fastest-growing companies for the past three years, has achieved a significant milestone. Darren Briggs, CEO and founder, has been recognised at the 2024 Allica Bank Great British Entrepreneur Awards, securing wins in two prestigious categories: ‘Scale-Up Entrepreneur of the Year – Wales’ and the inaugural ‘Randall Foundation Entrepreneur of the Year – Wales.’

Celebrating its 12th anniversary, the Great British Entrepreneur Awards highlight innovators and trailblazers shaping the UK economy. The newly introduced ‘Randall Foundation Entrepreneur of the Year’ award celebrates business leaders whose ventures align with the foundation’s mission to save lives, improve life chances, and positively impact local communities.

Pembrokeshire-based Ascona’s commitment to community support has been a cornerstone of its success. The company established The Ascona Foundation in 2020 and has since donated over £400,000 to local, national, and community organisations.

Reflecting on the achievement, Darren Briggs said:
“It is a great honour to be recognised with such prestigious awards at this year’s Great British Entrepreneur Awards.

“I am incredibly proud of Ascona and everything we have achieved over the years. This is another milestone for our business and a testament to the hard work, commitment, and ethos of ‘Team Ascona.’

“However, I am most proud of our charitable endeavours and the team’s dedication to giving back. This year, we remain committed to our fundraising efforts, including our partnership with Wales Air Ambulance, as we continue to support the communities we serve.”

Since its founding, Ascona Group has focused on driving innovation in the forecourt sector while fostering community engagement. This dual commitment to growth and giving back has positioned the company as a leader in its field.

Ascona’s charitable initiatives have supported various causes, enhancing lives across Wales and beyond. Through partnerships with organisations such as Wales Air Ambulance, the Group continues to make a tangible difference.

Darren Briggs’ recognition at the awards underscores Ascona’s impact on both the business world and the communities it serves.

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