Charity
Premium outdoor gear band to provide hydration products to lifeguards
YETI says it is honoured to announce its new partnership with the RNLI, providing its premium Rambler bottles and cups to the charity’s lifeguards at beaches across the UK.
In addition to providing lifeguards with its premium drinkware, YETI will also be offering RNLI Tundra coolers and Silo Water Coolers to ensure their drinking water remains icy cold throughout the warm summer days. This not only ensures lifeguards’ will have adequate hydration as they patrol the beaches, but it also helps reduce their use of single-use plastic while on duty.
YETI will also be providing support for the RNLI’s fundraising activities throughout the year.
At peak season RNLI lifeguards operate on 240 beaches across the UK and Channel Islands, in 2023 lifeguards saved 86 lives, responded to 14,213 incidents and aided 20,000 people. Some of their duties include carrying out water rescues to those in difficulty, administering first aid and reuniting lost children with their families.
One of the lifeguard’s key roles is preventing incidents from happening in the first place – lifeguards spend their patrols speaking to the public about how to enjoy a safe day at the beach and what to do if they find themselves in trouble. They will also designate an area of the beach each day using their red and yellow flags which is deemed as the safest place to swim.
Peter Dawes, RNLI Lifeguard Operations Manager, said: ‘We are excited to announce our new partnership with YETI, which will ensure our lifeguards are kept hydrated, and able to carry out their vital lifesaving role on beaches across the UK. As a charity we rely on the support of others, so we are grateful for YETI providing products for our lifeguards but also sharing our water safety messages to their audience.
“For anyone planning a trip to the coast this summer we would advise staying safe in the sun by using sun protection and staying hydrated, visiting one of our lifeguarded beaches and speaking to our lifeguards about how to enjoy a safe day at the coast.”
“Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible,” said Bill Neff, Head of Marketing at YETI. “We want to support those who keep us safe with products that will help them do their jobs.”
YETI’s premium products are built for the wild and designed for any adventure. Their drinkware comes in a variety of styles and sizes, perfect for any hydration need – from your morning coffee, afternoon water break or evening cocktail.
Charity
Two Welsh families fund Childline across the UK on Christmas Day
Joint £40,000 gift ensures vital support is available when children need it most
TWO Cardiff families have joined forces to fund the NSPCC’s Childline service across the whole of the UK on Christmas Day, ensuring children have somewhere to turn during one of the toughest times of the year.
The Peterson family and the Bowles family are each donating £20,000 as part of the charity’s One Unforgettable Day project. Their combined £40,000 contribution will cover the entire cost of running Childline for 24 hours on 25 December.
Childline operates 12 bases nationwide and offers a free, confidential service to anyone under 19, available day and night, 365 days a year. The festive period is often one of the most demanding for counsellors and volunteers; between 24 December 2024 and 4 January 2025, Childline delivered 4,261 counselling sessions.
Young people reach out to Childline for a range of reasons at Christmas, including mental health struggles, family tensions, financial worries, loneliness, and increased risks of abuse or domestic violence. With schools closed and regular support networks unavailable, demand for help typically rises.
Childline relies heavily on donations, fundraising and charitable partnerships. The support of Alan, Maggie and Hywel Peterson, and Nathan and Claire Bowles and their four children, will ensure counsellors are available throughout Christmas Day for any young person who needs them.
Hywel Peterson MBE, Chair of the NSPCC Cymru Fundraising Board, said:
“It’s an honour to help fund Childline across the whole of the UK this Christmas. This joint donation will ensure our dedicated staff and volunteers are there to support any child who needs us.”
Cardiff entrepreneur Nathan Bowles added:
“We know that Christmas can be a difficult time for some children, so our family is delighted to be joining forces with the Petersons this year to support this vital service.”
Louise Israel, Childline team manager at NSPCC Cymru’s Cardiff base, said:
“While children and young people need Childline all year round, we speak to many who find this time of year particularly difficult. It is only with the support of such generous people as the Peterson and Bowles families that our staff and volunteers can continue to be here throughout the Christmas holidays. This kindness will genuinely make a difference.”
Children can call Childline free on 0800 11 11 or visit www.childline.org.uk.
Anyone concerned about a child’s welfare can contact the NSPCC Helpline on 0808 800 5000 or visit www.nspcc.org.uk for advice.
Charity
Motorcycle fundraisers transform children’s play area at Glangwili Hospital
Long-running 3 Amigos and Dollies group marks 25 years of support
THANKS to outstanding fundraising by the Pembrokeshire-based 3 Amigos and Dollies Motorcycle Group, Hywel Dda Health Charities has funded a major improvement of the outdoor play area at Cilgerran children’s ward in Glangwili Hospital — a project costing more than £15,000.
The 3 Amigos and Dollies have supported Hywel Dda University Health Board’s children’s services for twenty-five years, with their Easter and Christmas toy runs becoming landmark dates in the local calendar, drawing hundreds of bikers and supporters from across west Wales.
The latest funding has delivered a full transformation of the ward’s outdoor space, including a re-sprayed graffiti wall, new toys and play equipment, a summer house, improved storage, and a moveable ramp to make the area more accessible for young patients. Members of the group even volunteered to help paint and refresh the space themselves.
Paula Goode, Service Director for Planned and Specialist Care, said: **“We are so grateful to the 3 Amigos and Dollies Motorcycle Group for their amazing support. Not only have they raised an incredible amount for the ward, but they have given their time to help make the outdoor space as special as possible.
“Outdoor play greatly reduces stress and anxiety for children, and it provides a vital opportunity to meet other young people going through similar experiences. It benefits both their physical and mental wellbeing, so we couldn’t be happier with the transformation.”
Tobi Evans, a volunteer with the fundraising group, said: “Because of the generosity of everyone who donates, we are able to give thousands each year. We are always humbled by how much people give, and it’s thanks to them that we’ve reached our 25th year.”
Katie Hancock, Fundraising Officer for Hywel Dda Health Charities, added: “We can’t thank the 3 Amigos and Dollies enough for their support for Cilgerran ward. You have put a smile on so many faces. Diolch yn fawr!”
Hywel Dda Health Charities funds items, equipment and activities that go beyond core NHS funding, making a meaningful difference to children and families across mid and west Wales.
Charity
Haverfordwest businesswomen launch 2026 charity calendar.
Bold fundraiser aims to boost breast cancer support and celebrate local female entrepreneurs
HAVERFORDWEST Business Women have launched their 2026 charity calendar, with 100% of profits from every sale being donated to breast cancer charities.
The calendar, revealed this week, features a striking and humorous design promoting body positivity while celebrating the women who run and shape businesses across the town. Organisers say the project has a two-fold purpose: to raise vital funds for breast cancer research and to highlight the diverse and growing range of female-led enterprises operating in Haverfordwest.
Each purchase will help fund life-saving research and provide essential support to those affected by breast cancer — a cause many within the group say is deeply personal to them.
A spokesperson for Haverfordwest Business Women said: “A huge thank you to all the fantastic ladies brave enough to ‘bare all’ for such an important charity. This project shows the strength, humour and solidarity of the incredible women involved.”
Calendars are available now from Victoria Book Shop and other local stockists in Haverfordwest, with all profits going directly to breast cancer charities.
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