Charity
Premium outdoor gear band to provide hydration products to lifeguards
YETI says it is honoured to announce its new partnership with the RNLI, providing its premium Rambler bottles and cups to the charity’s lifeguards at beaches across the UK.
In addition to providing lifeguards with its premium drinkware, YETI will also be offering RNLI Tundra coolers and Silo Water Coolers to ensure their drinking water remains icy cold throughout the warm summer days. This not only ensures lifeguards’ will have adequate hydration as they patrol the beaches, but it also helps reduce their use of single-use plastic while on duty.
YETI will also be providing support for the RNLI’s fundraising activities throughout the year.
At peak season RNLI lifeguards operate on 240 beaches across the UK and Channel Islands, in 2023 lifeguards saved 86 lives, responded to 14,213 incidents and aided 20,000 people. Some of their duties include carrying out water rescues to those in difficulty, administering first aid and reuniting lost children with their families.
One of the lifeguard’s key roles is preventing incidents from happening in the first place – lifeguards spend their patrols speaking to the public about how to enjoy a safe day at the beach and what to do if they find themselves in trouble. They will also designate an area of the beach each day using their red and yellow flags which is deemed as the safest place to swim.
Peter Dawes, RNLI Lifeguard Operations Manager, said: ‘We are excited to announce our new partnership with YETI, which will ensure our lifeguards are kept hydrated, and able to carry out their vital lifesaving role on beaches across the UK. As a charity we rely on the support of others, so we are grateful for YETI providing products for our lifeguards but also sharing our water safety messages to their audience.
“For anyone planning a trip to the coast this summer we would advise staying safe in the sun by using sun protection and staying hydrated, visiting one of our lifeguarded beaches and speaking to our lifeguards about how to enjoy a safe day at the coast.”
“Beaches are where we create some of our best outdoor memories with family and friends, and lifeguards make that possible,” said Bill Neff, Head of Marketing at YETI. “We want to support those who keep us safe with products that will help them do their jobs.”
YETI’s premium products are built for the wild and designed for any adventure. Their drinkware comes in a variety of styles and sizes, perfect for any hydration need – from your morning coffee, afternoon water break or evening cocktail.
Charity
Coastguard and Lifeboat Team Bake Up a Storm
THE SMELL of freshly baked cakes wafted across the RNLI Fishguard Lifeboat Station on Sunday morning as lifeboat crews from Fishguard and Cardigan squared off in their inaugural Bake Off competition.
This week’s challenge? Vegetable cakes. From carrot classics to more adventurous courgette creations, the bakers pulled out all the stops to impress the judges — the HM Coastguard Fishguard team, who eagerly took on the role of official tasters (and coffee drinkers).
“It was a tough job, but someone had to do it,” quipped a coastguard spokesperson, clutching what may or may not have been their third slice of cake. “We’re stuffed!”
Ian Davies honoured for service
Amid the friendly competition, a moment of heartfelt celebration took centre stage. Ian Davies, a longstanding RNLI crew member, was presented with an award marking 20 years of dedicated service. Applause echoed through the station as colleagues and families congratulated Ian on his incredible milestone.
The atmosphere was electric, with the station buzzing not just with lifeboat crews but also with local families and their four-legged friends, who seemed equally delighted by the day’s events..
Weather warning issued
Despite the cheer, the Coastguard issued a reminder to the public to stay safe as extreme weather conditions continue across the region. “It’s all fun and games here at the station, but remember to respect the water and stay vigilant,” they added.
A sweet success
The Bake Off was declared a resounding success, with plenty of laughs, camaraderie, and crumbs to go around. No word yet on which lifeboat team emerged victorious, but one thing’s for sure — this competition is likely to become a station staple.
Here’s to cakes, community, and the incredible heroes of the RNLI. Stay safe out there!
Charity
Salvation Army aims to expand role in Carmarthen
THE SALVATION ARMY in Carmarthen has set its sights on becoming an even greater force for good in the community in 2025. New Community Manager, Carolyn Yelland, is spearheading efforts to ensure more people in need can access vital support and services.
Carolyn, who took up the role three months ago, brings a wealth of local knowledge and experience to the position. Having grown up in Carmarthen, she previously taught Information Technology at a local secondary school and worked with Towy Community Church and The Trussell Trust. Her familiarity with the area and its needs is shaping her ambitious plans for the organisation’s buildings on Lammas Street in the heart of the town.
Carolyn Yelland said: “We are planning to launch a couple of new events. We’ll expand our drop-in advice sessions by inviting more outside agencies to share their expertise alongside our existing services, such as housing support, job seeking, and addiction recovery. I’d love to introduce a workshop on healthy eating led by someone with a healthcare background, and we’re also starting art and crafts sessions.
“One of my key priorities is to work in partnership with others who can bring fresh and helpful ideas.
“It makes a massive difference being on the main street in town. People know where we are. We have two buildings: one houses our charity shop and café, while next door is our church and community centre. These spaces feed into each other, creating a very real and practical sense of support.
“So far, I’ve found it deeply satisfying to see how quickly and directly we can help those in need.”
With plans for expanded services and new workshops, The Salvation Army is cementing its position as a cornerstone of the Carmarthen community.
Charity
Aldi donates 50,900 meals to Welsh charities over festive period
ALDI stores in Wales donated 50,900 meals to those in need during the recent festive season.
The UK’s fourth-largest supermarket collaborated with local charities and community groups across the country, providing fresh and chilled foods from its stores after early closures on Christmas Eve and New Year’s Eve.
Research by Neighbourly, the community giving platform that partners with Aldi, revealed growing concerns among charities this Christmas. It found that 78% of the good causes it supports were more worried about meeting demand compared to the previous year, while 51% reported being unable to respond to all requests due to limited capacity and funding.
To further assist, Aldi contributed £25,000 to Neighbourly’s GoGive Christmas campaign, which supports local charities across the UK and Ireland.
Aldi has been working with Neighbourly since 2019, donating surplus food from all its UK stores to hundreds of charities year-round.
Luke Emery, National Sustainability Director at Aldi UK, said: “This Christmas, we were proud to support so many incredible charities across the UK that provide essential help to those in need.
“The services provided by food banks are more important than ever over the festive period, and we’re committed to ensuring those who rely on them have access to a wide range of high-quality foods.”
Steve Butterworth, CEO of Neighbourly, added: “We’re so grateful to have had Aldi’s support for another year. Christmas is one of the busiest periods for our charities, and the donations from Aldi mean we can help even more people who need that extra support over the festive period.”
Shoppers can contribute by donating to local charities, food banks, and community groups through donation points located in Aldi stores nationwide.
In addition, Aldi partners with Company Shop Group, the UK’s leading redistributor of surplus food and household products. This year, it provided more than 2,000 free Christmas lunches to Community Shop, an award-winning social enterprise run by the group.
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