Business
Openreach gear up to bring ultrafast speeds back to Pendine

OPENREACH is starting work to build a new ultrafast broadband network for Pendine in Carmarthenshire – giving both residents and businesses access to some of the fastest, most reliable broadband available.
The once-in-a-generation, full fibre broadband upgrade will let locals connect multiple devices at gigabit-capable speeds and help businesses trade online and compete for decades to come.
Pendine, known for its rich history and breathtaking landscapes, is a vast 7 mile stretch of beach where numerous World Land Speed record attempts have taken place over the years. From Sir Malcolm Campbell’s first land speed record of 146.16 miles per hour (mph) in his “Blue Bird”, Welshman J.G. Parry-Thomas’ record attempts in “Babs” to more recent World records set by Guy Martin and Idris Elba.
And now the small coastal Carmarthenshire village’s connection to speed will be complemented with some of the fastest broadband speeds in Europe.
Made possible as a result of Openreach’s Fibre Community Partnership Scheme, Pendine residents have applied for and pooled together free UK Government broadband vouchers that has gone towards the cost of the build.
Engineers have started work and the ultrafast broadband is expected to reach the majority of local homes and businesses throughout 2024. But more vouchers need to be pledged to ensure that the more rural parts of Pendine don’t miss out.
Full fibre broadband provides more reliable, resilient and future-proof connectivity; with fewer faults; more predictable, consistent speeds and enough capacity to easily meet growing data demands.
Residents can enjoy a host of online services and entertainment, with seamless streaming and smooth online gaming. The technology also supports day-to-day, business critical tasks like video calls, banking and online customer interactions.
Martin Williams, Openreach Partnership Director for Wales, said: “This is a really exciting opportunity for people living and working in Pendine and we’re delighted to be able to bring all the benefits of ultrafast, ultra-reliable Full Fibre broadband to the community.
“Our Fibre Community Partnership programme has meant that we’ve been able to bring thousands of additional properties across Wales and the rest of the UK into our Full Fibre build plans. But building out the network to these harder to reach locations is still challenging – which is why it’s only possible with everyone working together – you, your neighbours and Openreach.
“We still need more pledges in Pendine to ensure we can go even further to those properties that are on the outskirts of the village so would urge people to get involved and not miss out.”
County Cllr. Jane Tremlett, Member for Laugharne Township Ward, said “Knowing this local community and understanding it’s frustrations with having poor broadband connectivity for many years, the work that has started to improve that, is absolutely welcomed.”
“Our rural communities should have the same access as our towns, to maintain their social inclusion in society and having decent broadband is integral to that. It’s great that residents have been able to apply for government vouchers, making sure that the installation bears no cost to them and I look forward to hearing about the benefits once the infrastructure is live.”
Openreach has identified around 25,000 homes and businesses in 50 communities across Wales as being within scope for Full Fibre as part of the scheme and is urging local people to take the next step by applying for and pooling together free Government Gigabit Vouchers to help fund the build.
If enough people sign up, they will join around 900, 000 homes and businesses across Wales who already have access to full fibre broadband.
Funding through the UK Government’s Gigabit Broadband Voucher Scheme and the deployment of innovative engineering techniques, means thousands more remote, rural and coastal communities like Pendine are now within reach of the ultrafast technology.
Similar to Pendine, residents can check if they qualify and pledge their voucher on the Connect My Community website. Using the vouchers – which don’t cost residents anything, enables Openreach to work with a local community to build a customised, co-funded network.
Once enough people pledge and validate their vouchers, Openreach engineers will start the build. This can take up to 12-18 months, and some properties may go live before others.
You can find out more about the benefits of an upgrade to Full Fibre broadband on the Openreach website.
Business
Bluestone to become UK’s first fossil fuel free family resort

PEMBROKESHIRE’S Bluestone National Park Resort is set to make history by becoming the UK’s first fossil fuel free luxury family holiday park in 2025.
The resort, located near Narberth, has unveiled ambitious operational plans to eliminate fossil fuels from all aspects of its operations. Bluestone will purchase only renewable electricity through its partnership with Ecotricity – widely recognised as Britain’s greenest energy provider – while replacing traditional fuels with sustainable alternatives. These include bioLPG in place of mains gas, and hydrotreated vegetable oil (HVO) instead of diesel and kerosene. Solar power generated by the resort’s on-site 3.2MW solar park already meets a third of its annual electricity demand.
Bluestone has long demonstrated a commitment to sustainable practices. In 2008, it became one of the first in the world to heat a water park – the Blue Lagoon – entirely without fossil fuels. Since then, the resort has continued to reduce its carbon footprint, and the completion of the solar park in 2024 marked a major milestone on its journey.
The resort’s approach extends beyond its own operations. Two external grounds maintenance contractors working on-site have also now transitioned to using electric machinery and HVO fuels in support of the wider sustainability mission.
In 2024, both Bluestone and Ecotricity received top-three rankings in their sectors by Which?, with Bluestone recognised as one of the UK’s best holiday resorts, and Ecotricity ranked among the leading eco energy providers.
The partnership supports Bluestone’s efforts to eliminate all fossil fuels across its scope one and two emissions – those generated directly by the resort and through purchased energy. The resort is also aiming to become entirely self-sufficient in renewable electricity generation within the next decade.
Marten Lewis, Bluestone’s Sustainability Director, said:
“Bluestone’s partnership with Ecotricity showcases there is another way forward. There’s a genuine synergy between our two companies, shaped by visionary founders who believed in putting people and the planet at the heart of business. In 2004, Bluestone’s founder, William McNamara, began the regenerative tourism movement here in Wales by transforming a 500-acre dairy farm into a pioneering, sustainable resort – a vision laid out in his original green book the same year the UN coined the term ESG.”
Mr Lewis added that Bluestone’s solar park project includes a long-term partnership with Swansea University to monitor biodiversity at the site, with the goal of producing influential academic research over the coming years.
“Bluestone doesn’t aim to have zero impact – we want to have a positive impact with everything we do,” he said.
Ecotricity founder Dale Vince said:
“Big congrats to Bluestone. From ditching intensive farming in favour of regenerative tourism to building a new solar park – this is a holiday park that fits with our values. I’m pleased Bluestone has chosen Ecotricity to provide the balance of green energy they need to go fossil free. We’re looking forward to helping them bring their green ambitions to life.”
More information about Bluestone’s sustainability journey and bookings can be found at: bluestonewales.com
Business
Caban Pendine celebrates launch of new 12-hole crazy golf course

A BRAND-NEW 12-hole crazy golf course has officially opened at Caban Pendine, bringing fun and adventure to the heart of Pendine Sands.
The course was unveiled at a special launch event held at 2:00pm on Friday (April 11), with families, residents, and visitors among the first to enjoy the colourful and creative course. The attraction features imaginative obstacles, bold designs, and plenty of twists and turns—offering a light-hearted challenge for players of all ages.
Set against the stunning backdrop of Pendine Sands, the new course adds to the area’s growing reputation as a leisure and tourism hotspot.
Cllr Hazel Evans, Cabinet Member for Regeneration, Leisure, Culture & Tourism, said:
“We are delighted to officially open the Crazy Golf course at Caban in Pendine. It’s been fantastic to see so many people enjoying themselves and getting into the spirit of friendly competition. This new addition enhances our leisure offering and provides a great activity for families, friends, and visitors of all ages.”
Course now open daily
The Caban Crazy Golf Course is now open every day between 11:00am and 5:00pm, offering an affordable and entertaining experience. Whether you’re planning a day out with the kids, a casual game with friends, or just looking for something different, the course promises plenty of fun and laughter.
Visitor information
Location: Caban Pendine, Pendine Sands
Opening hours: 11:00am – 5:00pm daily
Admission: Adults £5, Children £4, Concessions £4
For more information, visit www.cabanpendine.wales or follow @CabanPendine on social media for updates, events, and special offers.
Business
Haverfordwest opticians celebrate 100 years of long service

WALES’ LARGEST Specsavers store is celebrating a series of individual long service milestones, with nine team members collectively marking a century of long service in 2025.
At the heart of the celebrations is Andy Britton, ophthalmic director at Specsavers Haverfordwest, who has worked at the company for 20 years.
Since becoming a partner in 2006, Mr Britton has overseen the store’s transformation from a small site with just four test rooms to a state-of-the-art £1.2 million premises at 21 Riverside Quay. The enhanced store now boasts 14 test rooms equipped with cutting edge technology and a significantly larger team, growing from 11 to 45 employees.
Haverfordwest residents benefit from Mr Britton’s clinical expertise – he holds multiple postgraduate diplomas that allow him to prescribe medication directly to customers, helping to ease pressure on local GP surgeries and hospitals. He has also led the introduction of enhanced services, including glaucoma monitoring, ensuring more people can access specialist care closer to home.
Reflecting on his career, Mr Britton says: ‘It’s been a privilege to serve the Haverfordwest community over the last 20 years. I’m proud of the team we’ve built and the progress we’ve made – all with the aim of delivering the best possible care for our customers.’
Mr Britton’s anniversary was celebrated alongside colleagues Elise Evans, Gareth Riley and Carrie Lewis-Jones – each marking 15 years with Specsavers – as well as other team members celebrating 10 and five-year milestones.
Fellow director, Wayne Jones, was among those celebrating five years with the business, after joining the Haverfordwest store in 2020. He was named a finalist for Optometrist of the Year at the Optometry Wales Awards in 2023 and then in 2024, joined forces with Mr Britton as retail director of the store.
Commenting on the milestone, Mr Jones says: ‘Our team’s experience and dedication are what makes Specsavers Haverfordwest so special. Reaching 100 years of individual long service milestones in 2025 is something we’re incredibly proud of. It’s a real testament to the commitment of our colleagues, and we look forward to many more successful years ahead.’
To mark the occasion, the directors hosted an in-store awards ceremony, presenting certificates and bottles of champagne to the nine long-serving team members celebrating.
Specsavers Haverfordwest is open seven days a week. To find out more information about Specsavers in Haverfordwest, request an appointment or browse the online store, visit https://www.specsavers.co.uk/stores/haverfordwest.
Additionally, to make eye health accessible to all, the store offers a Home Visits service for those unable to leave their homes unaccompanied due to disability or illness.
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