Local firms highlighted as supermarket giant backs £27bn Welsh food sector

HAVERFORDWEST food producers were among those selected to take centre stage at a national showcase celebrating the very best of Welsh food and drink.

Supermarket giant Tesco hosted the St David’s Day event in partnership with the Welsh Government’s Food & Drink Wales initiative, bringing together leading suppliers from across the country.

Two Pembrokeshire-based businesses — Blas y Tir, part of Pembrokeshire Creameries, and Puffin Produce, both based in Haverfordwest — were among those chosen to represent Welsh produce on a national stage.The event, held to mark St David’s Day, showcased a wide range of products including dairy, baked goods, meats, curries and spirits, highlighting the breadth and quality of food produced across Wales.

Organisers said the showcase underlined the importance of supporting local suppliers, many of which are family-run businesses rooted in their communities and reliant on local agriculture.

The Welsh food and drink supply chain is estimated to be worth £27 billion, with companies like those in Pembrokeshire playing a key role in sustaining rural jobs and supporting farmers.

Visitors to the event were given the opportunity to meet producers and sample products, while a surprise performance from Welsh singers added a cultural element to the day’s celebrations.

Enfys Fox, relationship manager for local sourcing at Tesco Wales, said: “St David’s Day is a time to celebrate everything that makes Wales special, and our suppliers are at the very heart of that story.

“This event was a fantastic opportunity to showcase the incredible range, quality and heritage of Welsh produce available in our stores.

“We are incredibly proud to collaborate with the Welsh Government and work with so many dedicated Welsh suppliers, many of them family businesses with deep roots in their communities. By supporting them, we’re not only bringing great products to our customers, but also investing in local jobs and the wider Welsh economy.”

The Herald understands that products from Pembrokeshire suppliers featured at the event are widely stocked in Tesco stores across Wales, giving local shoppers direct access to locally sourced goods.

While the showcase celebrated success, it also highlighted the growing importance of ensuring Welsh producers continue to secure fair opportunities within major retail supply chains.

The event formed part of Tesco’s wider commitment to strengthening partnerships with Welsh suppliers and promoting locally sourced food throughout the year.

PLANS to change a former hairdressing salon in Pembrokeshire’s only city to a family-friendly coffee bar have been submitted to the national park.

In an application to Pembrokeshire Coast National Park, Gerallt Nash seeks permission for a change of use of 26 High Street, St Davids from a hairdressing salon to a family friendly coffee bar and children’s playroom.

The First floor, formerly used as accommodation of a tenant, would be used as an office and storage of business.

A supporting statement says: “It is proposed to open a family-friendly coffee bar with a children’s playroom on ground floor. It is not intended to cook food on the premises, therefore there will be no requirement for an extractor system.

“ Other than small scale repairs to part of one floor, and the installation of a sink and serving counter in the inner room (plumbing and electrics are already in place since its last use as a salon) the main work will be the redecoration of surfaces and ceilings, the provision of new light fittings and laying of new floor coverings.

“This part of High Street has been identified as a ‘commercial’ zone by PCNPA. Existing businesses close to No 26 include outdoor and surfing outlets; restaurants; clothes shops; holiday accommodation; ice cream parlour; fish and chips outlet; delicatessen and craft shops.

“The current proposal would fill a gap in the market, as most food outlets do not open until after 11am or 12pm, or only during the evenings in some cases. It would also provide somewhere for [young] families to go to unwind whilst their children can relax in the playroom.”

It says No 26, also known as ‘Preswylfa,’ was “part of a row of three shops (with dwelling accommodation above), built and owned by Thomas Evans of Solva probably during the late 1870s,” one “leased, and later purchased, by the applicant’s great grandfather, David Evans, who owned the local windmill”.

Detailing No 26’s history, it says: “Over the years, it has served as a grocery shop, veterinary surgery (before the current building at the rear of the property), café, and hairdressing salon (on at least three different occasions).

“Mrs Susan Bennett, who ran ‘Susan’s Hairdresser’ at No. 26, retired on 1 November 2024. Since then, the exterior of the property has been repainted. A new tenant, Keeley Rose, took over the lease on December 1, 2025.”

The application will be considered by park planners at a later date.

Six-hour London to Dublin service proposed in £32bn project ahead of Senedd election

PLANS for a rail tunnel linking west Wales directly to Ireland have emerged, with a company owned by tech billionaire Elon Musk said to be involved in early-stage discussions.

The proposed fixed link would connect Fishguard with Wexford, creating the first direct rail connection between the UK and Ireland.

Sources indicate that The Boring Company has been exploring the feasibility of constructing the tunnel, which could form part of a wider transport corridor linking London and Dublin.

Six-hour London to Dublin service

Under the plans, an express rail service could run directly from London to Dublin in around six hours, significantly reducing current journey times and removing the need for ferry crossings.

Passengers would travel via south Wales before entering the tunnel beneath the Irish Sea, with vehicles transported on specialised rail carriers similar to those used on the Channel Tunnel.

One source familiar with the discussions said: “This would be a game-changer for connectivity between Britain and Ireland. It’s being looked at very seriously.”

£32bn project backed by private investment

The project is expected to cost in the region of £32 billion, with the bulk of funding understood to come from private sector investors.

Sources suggest that both the Welsh Government and Irish authorities would support the scheme through planning, facilitation and long-term guarantees, but that no direct funding has been committed by Westminster.

Insiders say the decision reflects ongoing pressure on UK public finances following the spiralling cost of High Speed 2.

HS2 ‘owes Wales’ debate reignited

The proposal is also expected to reignite debate over whether Wales should have received additional funding as a result of HS2.

Critics have long argued that the classification of the project as an “England and Wales” scheme has denied Wales billions of pounds in consequential funding through the Barnett formula.

One political source told The Herald: “There is a growing view that HS2 effectively owes Wales a major infrastructure investment of its own.”

Election timing questioned

It is understood that the Welsh Government has brought forward the proposal just weeks ahead of the Senedd elections, in what some insiders believe is an attempt to boost support.

With First Minister Eluned Morgan facing a challenging political landscape, sources suggest the announcement of a bold, high-profile infrastructure project could help shift momentum ahead of polling day.

One insider said: “This is exactly the kind of big, attention-grabbing policy that can change the narrative during an election campaign.”

However, the concept of a fixed link between south Wales and Ireland is not new. A 2004 report by the Institution of Engineers of Ireland outlined a “Tuskar route” linking Fishguard and Rosslare via a tunnel beneath the Irish Sea. The proposal, which formed part of a wider long-term transport vision for Ireland, suggested a crossing of around 45 miles (72km) — broadly comparable in scale to the current plans under discussion.

Ferry firms raise concerns

Operators running services from Fishguard Harbour have reacted with concern, warning the plans could have a major impact on existing ferry routes.

An industry source said: “If this goes ahead, it would fundamentally change travel patterns. Ferry services could struggle to compete.”

Questions over Cardiff Airport links

The proposal is also likely to raise questions about the future of existing air routes between Wales and Ireland, particularly those operating from Cardiff Airport to Dublin.

With the Welsh Government owning and subsidising the airport, critics say a high-speed rail alternative could put pressure on passenger numbers.

One observer said: “If you suddenly have a direct six-hour rail service city-to-city, it inevitably puts pressure on short-haul flights.”

Economic boost for west Wales

Supporters of the scheme argue that, if delivered, the project could provide a major long-term economic boost to west Wales, improving connectivity, increasing tourism, and strengthening trade links.

The Herald understands that early projections suggest the scheme could bring significant investment and job creation to Pembrokeshire during both construction and operation.

However, key details — including environmental impact, construction timelines and final funding arrangements — have yet to be confirmed.

A fixed link between south Wales and Ireland has been discussed in various forms for decades, but has never progressed beyond early-stage proposals.

Some within government are said to view the scheme as a way of finally delivering Wales’ share of major infrastructure investment following HS2.