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Appetite for growth sees ambitious Welsh food firm create 70 new jobs

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A WELSH food distribution company has created over 70 new jobs and won over £1 million in contracts as a major expansion gathers pace.

Harlech Foodservice, which has bases in Criccieth, Chester, Carmarthen, Merthyr Tydfil and Telford, has gained 943 new independent customers and won 243 new contract customers across Wales and the border counties of England since April.

They range from individual shops and businesses to major local authority deals such as a contract to supply drinks and snacks to Shire Services, the catering and cleaning arm of Shropshire Council, while their move into South and West Wales has also borne fruit.

Harlech supply schools across Rhondda Cynon Taf and since that success have won contracts worth nearly £500,000 from their new depots in Carmarthen and Merthyr Tydfil.

They have signed up Football League clubs Tranmere Rovers and Bristol Rovers, Everybody Health and Leisure Centres who run 17 centres for Cheshire East Council, and Hickory’s Smokehouses who have 25 restaurants as far afield as Leeds, Lincoln and Gloucester.

In Shropshire opening a hub at Telford was key to the deal with Shire who don’t just supply schools, colleges and care homes throughout Shropshire but also across Worcestershire, Herefordshire, Cheshire and even North Wales.

The raft of new contracts have come after Harlech launched a £6 million expansion strategy and the company’s well ahead of schedule in meeting its target of creating 150 jobs over the next five years.

The plan was spurred by the company’s growth over the past three years which has seen sales increase from £32 million to a record turnover of around £50 million, with profit at an all-time high of more than £2 million.

Harlech Sales Director, Mark Lawton, said: “These new contracts enable us to demonstrate the range of products we can supply and the excellent service we provide across a huge area of the country.

“We now have a real presence throughout Wales and across the border into the North West from our base in Chester and into the Midlands from Telford and I know that opening these new bases has been key in signing these new deals.

“Shire provide meals for about 100 schools in Shropshire alone and the opening of the Telford depot in June was important in winning that contract.

“Cutting food miles and employing local people at local bases is a key factor in gaining contracts in the public sector and so is providing a flexible and efficient service and that’s something we pride ourselves on.

“We are flexible so we can provide our national account customers like local authorities with the best price along with consistency and quality of service while also working with them on social and community benefit and environmental factors.

Harlech Food Services; Mark Lawton​ Commercial Director Harlech Foodservice Ltd. Picture Mandy Jones

“On the independent side we know what they want and we’ve been supplying them for over 50 years – we are a family-owned business ourselves. We’ve got their back so we lock their prices in and we don’t sneak them up.”

Earlier this year Harlech opened the new depot in Carmarthen and took over rivals Celtic Foodservice in Pembroke Dock in Pembrokeshire.

Managing Director David Cattrall said: “We have actively gone about disrupting the way foodservice companies have traditionally operated.

“We have rejected the common practice of having inflated prices and increasing ‘negotiated’ prices without notice.

“Instead we successfully launched our Trust Our Prices strategy last year with transparent and competitive pricing, backed up by excellent customer service.

“It means our customers can order up to 10pm for next day deliveries six days a week.

“The acquisition of Celtic Foodservices is another new and important milestone our drive to provide a first class service to new and existing customers in every single corner of Wales.”

The business was launched in 1972 by Shropshire couple Colin and Gill Foskett who took over a failing frozen food company and transformed it into a successful business.

The founders’ three children, Jonathan, Andrew and Laura, took over from their parents and still sit on the board and the third generation of the family are now making their way in the firm.

For more on Harlech Foodservice go to https://www.harlech.co.uk/

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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