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People in Wales ‘most honest’ on financial applications

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JUST 7% of people in Wales would consider providing false information to secure a preferential rate on financial products, according to new data from global information and insights company TransUnion. This is significantly below the UK average of 19%.

Despite ongoing cost-of-living pressures, which see almost half of UK households (43%) struggling to keep up with inflation, Wales emerges as the most trustworthy part of the UK in this area. Northern Ireland (41%) and London (36%) top the list of regions where residents are most likely to consider providing inaccurate information for better financial deals.

Welsh honesty stands out

James Robinson, Managing Director of Consumer Interactive at TransUnion in the UK, praised the findings:
“It is heartening to see that most people stay honest when applying for financial products, despite experiencing continued strain on their finances – and that should be commended. It’s also worth noting that not everyone who says they would provide false information actually follows through. However, even a small minority of consumers doing so can cause significant challenges for financial providers and risks for the individuals involved.”

Legal ways to secure better deals

While Wales leads in financial honesty, the research highlights that some misrepresentation persists. For instance, 10% of respondents in Wales find it acceptable to use a different email address to access new customer deals, while 9% see no issue with being named as a driver on a vehicle they don’t use.

Robinson emphasized that even seemingly minor falsifications can be considered fraud, carrying severe legal and financial consequences. Instead of resorting to dishonesty, consumers are encouraged to explore legal alternatives. TransUnion suggests practical steps such as shopping around for deals, accessing pre-approved offers, or using credit monitoring tools to improve financial standing.

Credit monitoring proves effective

The research revealed that 87% of people in Wales who used a credit monitoring service found it helpful. Benefits included identifying steps to improve credit scores (38%), gaining a better understanding of credit mechanics (34%), and recognizing eligibility for specific loans or rates (16%). These measures reduce the temptation to falsify information.

Top tips for better financial deals

TransUnion offers the following advice for securing better financial terms without resorting to dishonesty:

  1. Check your credit score regularly
    Monitoring your credit score can help you identify simple ways to improve it, such as registering to vote or setting up Direct Debits for minimum repayments.
  2. Look for pre-approved offers
    These deals are tailored to your credit profile, increasing the likelihood of approval and saving time.
  3. Consider credit unions
    Credit unions often provide competitive rates and ethical alternatives for borrowing.
  4. Refinance or negotiate existing deals
    Use credit monitoring tools to identify opportunities to lower rates on loans or credit cards.
  5. Stay vigilant against fraud
    Regularly check your credit profile to catch suspicious activity and protect your financial health.

Wales sets the standard

While challenges remain, the honesty displayed by most Welsh residents serves as a benchmark for the rest of the UK. By adopting legal strategies to secure better deals, consumers can safeguard their financial well-being while maintaining integrity.

 

Business

Manorbier kennels expansion approved by National Park

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PLANS for the expansion of a Pembrokeshire kennels business has been approved by the national park despite neighbour concerns about increased noise.

In an application to Pembrokeshire Coast National Park, Nick Willis sought permission for the expansion of an existing kennels/cattery business at Foxcombe House, near Manorbier, with 15 new kennels with dog runs, an office, grooming room, kitchen, and associated facilities.

Three members of the public had raised concerns about the scheme including potential noise nuisance with its expansion of the site, just off the A4139 Tenby to Jameston road.

An officer report said the proposals were an amendment to original plans which proposed an extension into the field adjacent to the A4139, currently used as a small caravan and motorhome campsite.

“Whilst the level of development remains as originally proposed and represents a significant intensification of built development, the proposed location, closer to existing facilities, is considered to better reflect an extension of the existing business rather than a separate part of the business,” the report said.

It added: “Correspondence has been received from three properties in the surrounding landscape, which raise concerns about noise nuisance from the existing kennels and indicate that there is likely to be an increase due to the proposed expansion of the kennel business.

“Officers have consulted directly with Pembrokeshire County Council Public Protection team, who confirmed that no formal noise complaints had been received regarding the existing kennel business.

“It is recognised that there is potential for both the existing business and the proposed expanded business to create a noise impact within the immediate surrounding landscape. However, the nearest properties are 103 metres to the southeast and 64 metres to the west.”

It went on to say: “The proposed business plan states that the existing kennels are soundproofed, and the proposed new kennels will also be soundproofed to limit any noise impact. Obviously, it is recognised that the dogs will not be in the kennels for their entire stay and will require access to the exercise areas daily. These areas are open and could lead to noise impact, but again, the use of the exercise areas will be limited and is considered a necessary part of the business, and is an essential element of the business to keep the animals healthy during their stays at the site.

“As such, given the limited nature of the essential exercise areas and that the proposed kennels are to be soundproofed, sufficient mitigation has been proposed in this instance to minimise any noise disturbance to neighbours.”

The application was conditionally approved by park planners.

 

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Popular extreme sport off Pembrokeshire coast to become licenced activity

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COMMERCIAL coasteering activities in Pembrokeshire’s national park will need to be licensed at a cost of £100 from May following a decision by park members.

At the March 25 meeting of Pembrokeshire Coast National Park, members were recommended to agree the delegation of the introduction of a licensing scheme in relation to commercial coasteering operations on land owned or leased by the National Park Authority, subject to the satisfactory completion of associated environmental assessments for specific routes.

A report for members said: “The Authority has historically relied on a combination of voluntary codes of behaviour to guide the operation of a range of recreational activities in Pembrokeshire, including on land in which the Authority has an interest.

“This has operated successfully for many years, however changes in the number of providers operating over time and complaints raised in the last two years have highlighted the benefits of moving to a more formal arrangement through the issuing of licences for coasteering activity.

“The intention is to move to a system of licensing following the completion of environmental assessments for existing coasteering routes from May 1. Should any routes not pass the environmental assessments, they would not be included in such licensed arrangements.”

It added: “The change to licensing agreements between PCNPA directly with coasteering providers is a significant change in the proposed management of coasteering. The majority of coasteering in Pembrokeshire takes place on land owned or managed either by PCNPA or by the National Trust. Both organisations have historically worked historically together on this issue and the move to issuing licenses is supported by the National Trust as well as PCNPA Officers.”

It went on to say: “There is a recognised difference between general public access and commercial activity. Licensing will give a legal basis to the permission for providers to use Authority-owned/managed land which will ensure that the public benefit (special qualities, wildlife and conservation features) is not compromised by commercial activity. Coasteering with commercial groups has the potential for much greater risk of disturbance/environmental impact than individual public access on foot on public rights of way or beaches which is why it needs to be dealt with differently.”

It added: “A fee of £100 as a cost for the PCNPA Licence is being assigned for this year, which does not cover the costs of the environmental assessment work but is a contribution towards costs whilst the Authority transitions to these arrangements. Over the next few years, the intention is for the Authority to move towards a position of full cost recovery for this work.”

Members, by 10 votes to one against, and one abstention, backed the introduction of the licensing scheme for national park lands.

 

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Popular Italian restaurant hit with £278,000 tax bill plus £186,000 fine

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The Carmarthen eatery is still open, but trading under a different legal entity after being put into liquidation

A CARMARTHEN Italian restaurant has been named by HM Revenue and Customs after deliberately underpaying more than a quarter of a million pounds in tax — with the company now in liquidation.

Claudio Cernat Ltd, formerly trading as Florentino’s on Jacksons Lane, appears on HMRC’s latest list of deliberate tax defaulters published on Wednesday (Mar 26).

The company failed to pay £278,561.67 in tax between April 2016 and March 2020. A further penalty of £185,977.52 was imposed.

Records held by Companies House show the firm is now in liquidation, having been incorporated in March 2015.

The Pizza Oven at Florentino’s in Carmarthen (Image: Trip Advisor)

Largest west Wales case

The Carmarthen case is the most significant to emerge in West Wales from the latest HMRC “name and shame” list, both in terms of tax owed and penalties issued.

It stands in contrast to other Welsh entries, which are largely made up of smaller businesses and individual tradespeople owing tens of thousands rather than hundreds of thousands.

Who is running the restaurant?

Despite the liquidation of Claudio Cernat Ltd, Florentino’s restaurant in Carmarthen appears to still be operating, with bookings being taken through its website.

However, the website does not identify the company or individual currently running the business. Unless a sole trader, it is a legal requirement to have Limited company name on a business website.

The Herald contacted the restaurant by telephone on Thursday (Mar 26) to ask who currently operates the premises.

A female member of staff answered the phone as “Florentino’s” but declined to provide the name of the business employing her.

The call was then passed to a man who said the restaurant was under “new management” and “nothing to do with the old company”.

When asked to identify the business now operating Florentino’s, the man declined to give a company name or confirm the identity of the owners.

He gave his name only as “John” and said he would ask the new management to return the call “when they come in”.

Director linked to new company

Records show that Claudiu Florentin Cernat, a director associated with the former Carmarthen company, is now listed as a director of a separate business, Maximus Italian Ltd.

The Swansea-based company was incorporated in February 2025 and operates in the same sector — licensed restaurants.

There is no suggestion that the new company is involved in any wrongdoing.

Swansea cases also named

The list also includes three cases from the Swansea area.

Koyuncu Ltd, formerly trading as Pepino’s Pizza in Gorseinon, failed to pay £46,975 in tax, with a penalty of £28,185.

Lee Andrew Dunn, a mechanical fitter from Portmead, underpaid £29,326.20 and was issued a £17,449.06 penalty.

Christopher Lance Whitcombe, an engineer from Fforestfach, underpaid £54,598.69 and received a £46,596.84 penalty.

High street crackdown

Around 140 individuals and businesses across the UK have been named in the latest HMRC publication.

The list includes restaurants, takeaways, convenience stores and vape-related businesses, alongside self-employed trades, highlighting what HMRC says is ongoing non-compliance across high street sectors.

HMRC said all those named had the opportunity to avoid being listed by making a full disclosure during investigations, but failed to do so.

Kevin Hubbard, HMRC’s Director of Individuals and Small Business Compliance, said: “We are actively tackling tax non-compliance among high street businesses across the UK, and today’s namings show we will act wherever we find it.

“Everyone on this list had the opportunity to come forward to make a full disclosure — and didn’t. HMRC will always pursue those who deliberately refuse to pay what they owe.”

No businesses or individuals from Pembrokeshire or Ceredigion appear in the current list.

HMRC only publishes cases where more than £25,000 in tax has been deliberately underpaid. The list relates to civil penalties only, and names remain public for up to 12 months.

 

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