Business
Wales’ finest to shine at Dubai’s prestigious food and drink event
WELSH food and drink companies are set to make a significant impact at Gulfood, one of the world’s largest food and drink exhibitions, taking place in Dubai later this month.
Gulfood 2025 is a five-day event running from February 17-21 at the Dubai World Trade Centre. This year’s edition is expected to host a record 5,500 exhibitors from over 190 countries, providing a platform for businesses to explore new opportunities, meet suppliers, sample innovative food products, and find solutions to evolving global challenges.
Supported by the Welsh Government, fifteen companies will be attending under the Food & Drink Wales banner, aiming to expand their export markets. Welsh food and drink exports to non-EU countries were worth £202 million in 2023, with the Middle East emerging as a key region. Exports to the UAE alone reached £13 million last year—an increase of £4.3 million since 2019—making it the second-largest destination outside the EU.

A key opportunity for Welsh producers
Welsh Government Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies MS, highlighted the importance of the event.
“Attending trade events like Gulfood is crucial for our food and drink producers. It provides an invaluable opportunity to showcase the exceptional quality and innovation of Welsh products on a global stage.
“Expanding our export markets is not just about increasing sales; it’s about building lasting relationships and enhancing the reputation of Wales worldwide. I’m delighted to see so many of our leading producers in attendance this year, proudly representing our fantastic food and drink industry.”
Welsh companies showcasing at Gulfood 2025
The Welsh companies exhibiting include Dairy Partners Limited, Rachel’s Dairy, Castle Dairies Ltd, and Calon Wen Dairy Produce Ltd in the Dairy Hall (Hall 2 – Stand A2-24). Mornflake Mighty Oats, PGI Welsh Lamb, What’s Cooking?, and Hilltop Honey Limited will be in the International Hall (Hall 1 – Stand S1/B10). Other attending businesses include Cwmfarm Charcutier Products, Welsh Lady Preserves, Wrexham Lager, Penderyn Distillery, Princes Group, Ocean Bay Seafoods Ltd, and Golden Hooves.
Jack Davies, National Account Manager at Hilltop Honey, expressed enthusiasm about the company’s participation.
“This will be our sixth time attending Gulfood. We’re hoping to secure new business and distributors while reconnecting with existing customers to showcase our rebrand.
“Gulfood provides an unparalleled platform to present our high-quality honey products to a global audience. We have always found this event incredibly valuable for networking and exploring new market opportunities.
“This year, we are particularly excited to introduce our new packaging and receive feedback from both existing and potential customers. It’s a superb way to test the market and build lasting relationships in the industry.”
Milestone for Mornflake Mighty Oats
Mornflake Mighty Oats, a renowned brand under Morning Foods, will also be exhibiting in the Dairy Hall as they celebrate their 350th anniversary—making them one of the oldest family-owned companies in the UK.
Richard Jones, International Sales Manager at Mornflake Mighty Oats, told The Herald: “We have been attending Gulfood for many years, but 2025 is an exciting event for us as we celebrate our 350th anniversary—the fourth-oldest family-owned company in the UK. Managed by the 15th generation, we will be highlighting our new Export Oat pack.
“This event provides a fantastic opportunity to connect with new and existing customers, and we are eager to present our heritage and quality products on this prestigious platform.”
Expanding Welsh charcuterie into the Middle East
Cwmfarm Charcuterie is also looking forward to its first-ever appearance at Gulfood. Owner Ruth Davies said:
“We are really excited about exploring the market in Dubai, which is a first for us. It’s somewhere we’ve long wanted to check out for potential opportunities.
“As a company, we hope to attract new customers, gain sales, and establish new contacts. It’s a fantastic way to test the market with our Biltong.
“We have recently rebranded and have new packaging that we are excited to showcase at Gulfood and receive feedback on.”
Showcasing Welsh food and drink
There will also be a stand activation at the Food & Drink Wales International stand (S1/B10) for invited guests to sample Welsh food and drink available in the Middle East. This event is part of the Blas Cymru / Taste Wales roadshow, designed to further promote Welsh products globally.
For more information on how the Welsh Government can assist businesses with exporting, visit businesswales.gov.wales/export.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
Business
Pembrokeshire industrial jobs ‘could be at risk’ as parties clash over investment
TRADE unions have warned that hundreds of industrial jobs in Pembrokeshire could be at risk without stronger long-term support for Welsh manufacturing, as political parties set out competing approaches ahead of the Senedd elections.
TUC Cymru says its analysis suggests 939 industrial jobs in Pembrokeshire could be vulnerable if investment in clean industrial upgrades were withdrawn, warning that policies proposed by Reform UK, and to a lesser extent the Conservatives, pose the greatest risk to industrial employment.
The warning comes as the union body launched its “Save Welsh Industry – No More Site Closures!” campaign at events in Deeside and Swansea, calling on all political parties to commit to a five-point plan to protect and future-proof Welsh industry.
According to TUC Cymru, jobs at risk locally include 434 in automotive supply chains, 183 in rubber and plastics and 75 in glass manufacturing. The union body says these sectors rely on continued investment to remain competitive and avoid offshoring.
TUC Cymru said its modelling focused on industries most exposed to closure or relocation if industrial modernisation and decarbonisation are not delivered. It argues that without sustained public and private investment, Welsh manufacturing faces further decline.
A GMB member working at Valero in Pembrokeshire said: “It’s clear Nigel Farage has no clear plan. I can see this industry collapsing under his policies. We need support, not division. His way will lead to job losses across the board and the lights will go out.”
The union body stressed that all parties need to strengthen their industrial policies, but claimed Reform UK’s stated opposition to net zero-related investment would place the largest number of jobs at risk across Wales, estimating that almost 40,000 industrial jobs nationally could be affected. Conservative policies were also criticised, though the TUC said the likelihood of job losses under the Conservatives was lower.
Labour has rejected claims that Welsh industry is being neglected, pointing to recent investment announcements made at the Wales Investment Summit, where more than £16bn worth of projects were highlighted as being in the pipeline across Wales.
Ministers said the summit demonstrated growing investor confidence, with projects linked to clean energy, advanced manufacturing, ports, digital infrastructure and battery storage, and thousands of jobs expected as schemes move from planning into delivery.
Labour has argued that public investment is being used to unlock private sector funding, particularly in industrial regions, and says modernising industry is essential to keeping Welsh manufacturing competitive while protecting long-term employment.
At UK level, the party has also highlighted its National Wealth Fund and GB Energy commitments, which it says will support domestic supply chains, reduce long-term energy costs for industry and help secure both existing and future jobs.
Opposition parties and some business groups have questioned whether all announced projects will translate into permanent employment, arguing that greater clarity is needed on timescales and delivery.
Reform UK has argued that scrapping net zero policies would cut public spending and reduce costs for households and businesses, while the Conservatives have pledged to roll back climate-related targets and reduce regulation on industry.
Unions dispute those claims, warning that higher electricity prices and a lack of investment would make Welsh industry less competitive internationally.
TUC Cymru President Tom Hoyles said Welsh industry needed urgent action from all parties to survive and thrive in the 21st century, warning that policies which sought to turn back the clock could put thousands of Welsh jobs at risk.
With industrial areas including Flintshire, Neath Port Talbot and Carmarthenshire also identified as facing significant pressures, the future of Welsh manufacturing is expected to remain a key political issue in the run-up to the Senedd elections.
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