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Tourism in Wales facing a ‘perfect storm’, warns Independent councillor

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THE CLOSURE of Oakwood Theme Park has sent shockwaves through Pembrokeshire, with concerns growing that the tourism industry across Wales is facing a crisis of rising costs, taxation, and declining visitor spending.

Cllr Huw Murphy

Cllr Huw Murphy, speaking on behalf of the Independent Group on Pembrokeshire County Council, warned that the Welsh tourism sector is caught in a ‘perfect storm’ of economic pressures and government policies that threaten its long-term survival.

As a young man, he worked at Oakwood in its first summer in 1987 while home from his studies at Liverpool. He recalled that Oakwood in its early years was one of the foremost tourist attractions in Wales, attracting international visitors, including coachloads from Ireland due to its proximity to Fishguard and Pembroke Dock.

He acknowledged that Oakwood’s best years were behind it but emphasised that the park remained a well-known attraction that still drew large numbers of visitors. He said that for a county where over 20% of the workforce is employed in tourism, leisure, and hospitality, its loss will have a considerable impact on the Pembrokeshire economy, reducing both full-time and seasonal job opportunities.

Cllr Murphy raised concerns that the closure of Oakwood was not just a result of declining visitor numbers but also of increasing operating costs imposed by government decisions. He pointed to the rising cost of National Insurance Contributions introduced by the Chancellor in October 2024, combined with soaring energy prices, which have made it increasingly difficult for attractions like Oakwood to operate. On top of this, he warned that the much-touted tourism levy proposed by the Welsh Government could further discourage visitors and put additional strain on businesses.

He described a growing crisis in the Welsh tourism sector, with businesses struggling to cope with increasing costs while visitor spending is under pressure from the wider cost-of-living crisis. He said that tourism in Wales, and Pembrokeshire in particular, is facing a ‘perfect storm’ of ever-increasing operating costs combined with falling disposable incomes. Attractions like Oakwood, along with many other businesses within the tourism industry, will struggle to survive under these conditions.

Cllr Murphy called on the Welsh Government to recognise the urgency of the situation and provide support for the tourism sector, warning that failure to act could have long-term consequences for Pembrokeshire and other tourism-reliant regions. He said that the closure of Oakwood is a clear wake-up call to the Welsh Government that the tourism industry needs both direct and indirect assistance. Measures such as the proposed Tourism Levy will only lead to more business closures, making Pembrokeshire a less attractive place to visit. The direct result will be job losses, increased outward migration of young people seeking employment elsewhere, and an ageing population with fewer economic opportunities.

With the loss of Oakwood already making an impact, many in Pembrokeshire’s tourism industry fear that without intervention, the sector could see further business closures in the months and years to come.

 

Business

Wolfscastle spa earns prestigious AA recognition

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WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.

The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.

The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Grace, Levi and Bethan, full-time spa therapists at the award-winning Wolfscastle Spa.
Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.

The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.

Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.

Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.

“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”

The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.

Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.

For more information or to book, visit www.wolfscastle.com.

The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.

 

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Business

Pembroke South Quay boat shed expansion plans submitted

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A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.

In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.

A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”

It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”

It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”

With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.

“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”

The application will be considered by county planners at a later date.

The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.

The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.

The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.

 

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Business

Pembrokeshire hospitality rates relief scheme backed

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A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.

A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.

“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.

“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”

It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.

“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”

Members backed the recommendation.

All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.

The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.

 

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