Business
The role of private aviation in Welsh air travel today

Wales might not be the first country you think of when it comes to private aviation, but you’ll be surprised to find that it does play a nuanced role in the nation, especially in Pembrokeshire. While Wales isn’t home to many private airports or billionaire jet-setters, private flights play a vital role in the Welsh aviation economy. This article explores the state of private aviation in Wales, its implications for Pembrokeshire residents, and how it compares to the broader UK private aviation sector.
At a glance
Wales’ primary airport is Cardiff Airport (CWL), located in the Vale of Glamorgan. Historically, Cardiff Airport has seen fluctuating passenger numbers, with a peak of approximately 2.1 million passengers in 2007. However, by 2019, this number had declined to around 1.65 million. The COVID-19 pandemic further impacted these figures, with passenger numbers dropping to approximately 219,984 in 2020 and 123,825 in 2021. There was a partial recovery in 2022, with passenger numbers reaching 859,805.
Cardiff Airport primarily serves commercial flights but also accommodates private aviation needs. However, the lack of dedicated private jet facilities means that amenities such as luxury lounges, concierge services, and dedicated terminals are limited compared to other regions. This has implications for Welsh residents, particularly those in Pembrokeshire, who rely on private aviation for business and leisure. For long-haul flights, some Welsh residents prefer to fly first-class to Heathrow before switching to a private jet charter.
Welsh private aviation infrastructure
Wales lacks dedicated private jet airports that cater exclusively to private aviation. Private flights typically utilise facilities at Cardiff Airport, which has its fixed-base operator, Signature Aviation. Passengers can enjoy a private check-in, exclusive lounges, and complimentary refreshments.
Unfortunately, experienced private travellers who are used to flying from Farnborough or London City Airport may find services here to be lacking compared to private airports. As a result, private aviation in Wales remains underdeveloped, limiting its appeal to high-net-worth individuals and corporate travellers.
Air travel in Pembrokeshire
Pembrokeshire does not have a commercial airport, so residents must rely on car transfers to access larger airports like Cardiff Airport or airports in England for commercial and private flights. The region is served by Haverfordwest Airport (Withybush Airport), a small airfield primarily used for general aviation and flight training.
Haverfordwest Airport is a valuable resource for local aviation enthusiasts, but it hardly suits the needs of most Pembrokeshire residents as it lacks the infrastructure to support larger private jets. For Pembrokeshire residents, private aviation often involves travelling to Cardiff or across the border to England, adding time and complexity to their travel plans.
Wales vs the rest of the UK
Wales lags behind England in the private aviation sector. In 2024, 12,702 private jet flights were made in the UK, most of which departed from English airfields. This is not necessarily due to a lack of demand in Wales; England has an established private aviation infrastructure, so even Welsh private travellers will drive to destinations like Bristol or Birmingham for their charter flight.
For example, London Luton Airport and Farnborough Airport are major international hubs for private aviation, offering state-of-the-art facilities and services tailored to high-net-worth individuals. In contrast, Wales’ limited infrastructure means it has not experienced similar growth. This disparity highlights the need for investment in private aviation hubs for Wales to serve its residents better and attract high-value travellers.
What does this all mean for Pembrokeshire residents?
For Pembrokeshire residents, the limited access to commercial and private aviation necessitates reliance on ground transfers to access larger airports. This reliance can add time and complexity to travel plans, making private aviation less convenient compared to regions with dedicated facilities.
For example, a Pembrokeshire resident looking to fly privately to London or Europe would need to travel to Cardiff Airport or an English airport like Bristol or Exeter. This additional travel time can offset the convenience of private aviation, particularly for short-haul flights. However, the benefits of private travel outweigh those of commercial flight when travelling long-haul, even if it means a couple of hours’ drive beforehand.
A sleeping giant of private aviation
It’s clear to see that private aviation in Wales is slightly choked by the sheer availability and height of resources in the nation next door. While the UK has seen growth in private aviation, a very small portion of that is taking place in Welsh airfields due to the lack of infrastructure. Addressing these infrastructure gaps could enhance accessibility and convenience for Welsh travellers opting for private charters, but such developments would need to balance economic benefits with environmental considerations.
For now, Pembrokeshire residents must navigate the limited local aviation infrastructure, relying on nearby airports and car transfers to access private jet facilities. However, with strategic investments and a focus on sustainability, Wales has the potential to develop a thriving private aviation sector that meets the needs of its residents and attracts high-value visitors from around the world.
Business
The White Hart Inn, St Dogmaels, set to make changes

A Pembrokeshire community pub, recently hailed as one of the most friendly in Britain, has been given the go-ahead to install solar panels by county planners.
The White Hart Inn in St Dogmaels was ranked second friendliest pub in the UK in a study by security experts Get Licensed, which looked at Tripadvisor reviews and median crime scores around each pub to find the friendliest in the UK.
The 250-year-old White Hart, on Finch Street, reopened as a community pub in 2021 following a campaign after it closed in May 2019 when the last landlords decided to refocus to other activities.
The White Hart Community Inn Ltd was formed as a Community Benefit Society and a community share offer launched with the guidance of the Wales Co-operative Centre.
Two years of fund-raising and campaigning has seen enough money raised through individual community shares purchases together with financial support from the European Regional Development Fund through the Welsh Government via the Social Business Growth Fund administered by Social Investment Cymru at WCVA, alongside a grant from Pembrokeshire County Council.
An application was recently submitted to Pembrokeshire County council by White Hart Community Inn (St Dogmaels) Ltd to install solar panels at the historic pub.
The proposals were supported by St Dogmaels Community Council, which said it “fully supports the application for the installation of photovoltaic panels”.
A statement in support of the scheme added: “[The community council] acknowledges the importance of sustainable energy solutions and believes that this project aligns with a commitment to environmental responsibility and reducing carbon emissions within the community.
“It believes that the benefits to the local business, the environment, and the wider community, in the retention of this business, far outweigh any potential drawbacks. It urges the planning authority to approve this application, with any necessary conditions to ensure the character of the Conservation Area is respected.”
The application was conditionally approved by planners.
Receiving the recent Get Licensed award, the White Hart Inn received a top score of five on Tripadvisor, and 66.67 per cent of its reviews highlighted the pub’s ‘friendly’ and ‘welcoming’ atmosphere.
The local area also has a low crime rate, with a median score of 609 out of 1,000.
A total of 39 crimes were reported in 2024.
Business
Tenby harbour food kiosk signs allowed but takeaway refused

SIGNAGE advertising a takeaway food kiosk at a former lifeboat store in Tenby’s seaside harbour has been approved, despite the takeaway itself being turned down.
In an application before Pembrokeshire Coast National Park’s March development management committee, Ruby Goodrick sought permission from Pembrokeshire Coast National Park planners to turn the old RNLI lifeboat store, Penniless Cove, Tenby Harbour, into a takeaway cold food outlet, open 10am-10pm seven days a week.
A supporting statement accompanying the application said she has a five-year lease from Pembrokeshire County Council to use the site; an accompany flood risk assessment saying the beach-side site is not at risk of tidal flooding is considered low risk.
The application came before committee members rather than an officer decision as Tenby Town Council had objected, proposed to be called Truly@The Harbour, building on the success of the applicant’s mother’s former sandwich shop in the town called Truly Scrumptious.
The scheme had previously come under fire from Tenby Civic Society and Tenby North county councillor Michael Williams.
Cllr Williams wrote to the park authority saying: “To allow this development would do considerable damage to the historical environment of the harbour estate which is a Grade-II-listed building.”
He pointed out that this is the only area of the harbour where commercial fishing activities can be operated, and it is used by a number of commercial fishing vessels to land catches.
“The very nature of this work would be entirely incompatible with this proposal,” Cllr Williams added.
“My other concern is that a precedent might well be created opening up this priceless historical area to unacceptable and unsuitable commercial exploitation.”
At the March meeting, refusal, against officer recommendations, was moved by Cllr Simon Hancock, who said: “It’s a commendable enterprise but I just feel this is the wrong location, it’s almost an alien feature in what is a working harbour,” adding: “With regret I’m going to move we refuse this application.”
He was joined by Tenby councillor Cllr Sam Skyrme-Blackhall, who said she was “all for new businesses in the town, especially for young people,” but worried about a potential precedent being set by approval.
That meeting included a related application for a display board to the front of the property advertising the takeaway, also recommended for approval, which was deferred for a delegated decision to be made.
The sign scheme has seen objections by both Tenby Town Council and Tenby Civic Society.
An officer report said the signage “would not have an adverse impact upon the special qualities of the National Park, amenity, nor public safety,” adding: “As such, it is considered to be in accordance [with policies].”
The signage part of the two applications was conditionally approved by park officers.
Business
Tree-mendous work helping to improve the condition of our rivers

OVER 24,000 trees have been planted along the banks of four south Wales rivers to help reduce nutrient pollution, improve water quality and help protect nature.
The Natural Resources Wales (NRW) Four Rivers for LIFE project has been busy this tree planting season on the Teifi, Tywi, Cleddau and Usk Rivers.
In partnership with organisations like the National Trust, West Wales Rivers Trust, County Councils and contractors a total of 24,160 native trees have been planted with the aim of reducing nutrient pollution, improving water quality and helping to protect nature.
The trees will soak up excess nutrients from agricultural land run off, improve downstream water quality and provide habitat for wildlife.
The corridors of trees, averaging 10metres in width, act as buffer strips between farmland and the river and have been planted on land that has been fenced to create riparian strips.
Robert Thomas, Four Rivers for LIFE Land Management Officer said: “As the trees mature they will act as an important filter, reducing the amount of excess nutrients reaching the rivers, helping to improve the overall condition of these special rivers.”
As well as providing benefits to the Special Area of Conservation (SAC) river, in time as the trees mature and grow, they will stabilise riverbanks, reduce erosion and soil loss to the river, provide shelter for livestock and shade the river, keeping the water cool for fish.
Simon Rose, Woodland Project Ranger at National Trust Brecon Beacons said: “We have been delighted to work alongside NRW’s Four Rivers for LIFE team and the Woodland Trust at Ty Mawr Farm. This collaborative effort exemplifies the very objectives we seek to achieve through ongoing engagement with volunteer and corporate groups, students from Black Mountains College, and staff from similar organisations on team-building days.”
“Together, we are planting trees and hedgerows that will provide essential food sources and create connected woodlands, fostering the growth of wildlife and the flourishing of habitats.”
The Teifi, Tywi, Cleddau and Usk Rivers are classed as Special Areas of Conservation (SAC), meaning they are of international importance for the wildlife and plants that make them home, such as salmon, lamprey, shad, otters and water crowfoot.
The Four Rivers for LIFE Project is funded by the EU LIFE Programme with support from Welsh Government and Welsh Water.
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