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Pembrokeshire defies Welsh tourism tax amid anti-English tensions

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AS COUNCIL TAX premiums and tourist levies stir tensions, local businesses and residents weigh the cost of protecting Welsh identity against the economic lifeline of English tourism.

In St Davids, the recent spring sunshine bathes flint cottages and surfing shops in golden light. But beneath the postcard-perfect surface, a quiet rebellion is taking shape.

This year, Pembrokeshire County Council became the first local authority in Wales to push back against the Welsh Government’s controversial tourist taxation strategy. After reducing the second home tax premium from 300 per cent to 150 per cent in October, the council announced in April that it will not implement the proposed visitor levy during its current term, which ends in 2027.

The move has been praised by some as a lifeline for struggling businesses. Others fear it signals a retreat from urgently needed reforms to address the housing crisis and preserve Welsh-speaking communities.

Christopher Taylor, 85, has run the St Davids Bookshop since 1974 and previously served as mayor of the city. He says the area has long relied on English second-home owners and tourists. “Second homeowners who have been regular customers over decades are selling up,” he told The Telegraph. “Tourists and second homeowners support jobs here, and we really can’t risk seeming unwelcoming.”

Chris Taylor, 85, seen here standing at the back on the right, runs a shop which is important for both tourists and locals alike (Image: YPD)

St Davids, Britain’s smallest city, is one of the jewels of Pembrokeshire’s coastline and a magnet for both walkers and surfers. But signs of change are everywhere. Lockboxes for holiday lets now pepper the streets—dubbed “tosau” or “pimples” by some Welsh speakers.

Grant Pratt, 38, who manages the surf shop Unsunghero, is frank in his assessment: “It’s small-minded,” he says of locals who complain about incomers. “Incoming English families have reversed the fate of the struggling local primary school. Who wouldn’t prefer to live somewhere bustling rather than full of moaning elderly Welsh folk?”

Tourism remains central to the local economy. In 2023, it generated £604 million in Pembrokeshire and supported more than 9,200 full-time equivalent jobs. Yet the tone of some public discourse, particularly online, has left business owners wary of being associated with anti-English sentiment.

One shopkeeper, who asked not to be named, said she feared a return to the “dark days” of the 1980s, when arson attacks by the nationalist group Meibion Glyndŵr targeted English-owned holiday homes.

Most of Twr y Felin’s guest are tourists from England, the hotel said (Image: File)

At the luxury art-themed hotel Twr y Felin, General Manager Emma Bowen said that 85 per cent of their clientele are English tourists aged between 50 and 70.

Twr y Felin manager Emma Bowen: Wants how funds will be used to be clear

While she supports the concept of a tourist tax, she insists it must be clear how the funds will be used. “Good examples are Germany, France, and Switzerland, where tourist taxes subsidise attractions and public transport for tourists,” she said.

In nearby Tenby, the impact of policy is also being felt. Lucas and Melanie Boissevain, who own the award-winning Penally Abbey Hotel, warn that mounting costs could become unsustainable. “We’ve had Covid, unfair competition from unregulated Airbnbs, rising staffing, power and food bills – all with little government help,” said Lucas. “Now come the levies that will add £6,500 a year to our operating costs.”

According to Lucas, Wales has lost 50 per cent of its serviced accommodation providers over the past 15 years. “This has been made up with a growth in Airbnb-style unserviced beds, but who wants to have a lockbox tourist economy, without breakfasts and the human touch?”

Despite government aims to channel second home tax revenue into affordable housing, some critics argue that the funds haven’t been used effectively. Without clear reinvestment and consultation, opposition to the levies may continue to grow.

More broadly, the proposed tourism tax across Wales has drawn both fierce criticism and cautious support. Industry groups and operators argue that it risks deterring visitors, threatening jobs, and weakening local economies—especially in areas like Pembrokeshire that are heavily reliant on tourism. Some families may opt to holiday elsewhere, fearing added costs, while others may cut back on spending in local shops, cafes, and attractions. A Welsh Government consultation found that 74 per cent of people who were likely to holiday in Wales believed the tax could put them off visiting.

Opposition politicians, particularly Conservatives, have branded the levy a “toxic tourism tax” that could damage a fragile sector. But supporters—including figures in Plaid Cymru and Labour—say the proposed fee, at just £1.25 per adult per night, is modest and commonplace across Europe. They argue it would raise much-needed funds for local infrastructure, including toilets, car parks, and footpath maintenance, and help ease the pressures of overtourism.

Following public feedback, the Welsh Government confirmed children will be exempt and has promised a full review of the tax’s impact within four years. There will also be further consultation with businesses and communities.

Across the UK, similar measures are being considered. From April 2024, three quarters of councils in England and Wales will introduce 100 per cent premiums on second homes, and some are extending these to Airbnb properties. Manchester introduced a tourist tax last year. Others, like Bournemouth, paused plans after backlash from the hospitality sector.

Pembrokeshire’s stance has made it a test case. With visitor numbers still recovering post-pandemic and an economy reliant on tourism, many locals are asking whether pushing away the English is a price they can afford to pay.

As one visiting mother from Bath remarked while enjoying tea at Penally Abbey: “It’s lovely here, isn’t it? Who really needs to get on a plane?”

That sense of quiet appreciation may be Pembrokeshire’s greatest asset. But it remains to be seen whether it can coexist with the cultural pressures that have driven the Welsh Government’s policies—and the resistance now rising against them.

  • This article was based on a national newspaper report in The Telegraph which can be read here.

 

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Recounts concern raised over new Senedd voting system

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Political sources warn tiny vote differences could decide final seats under Wales’ new proportional voting system, with fears of inconsistent recount decisions across the country

QUESTIONS have been raised over how recounts will be handled in Wales’ first Senedd election using the new six-member proportional voting system, amid fears that tiny vote differences could decide the final seat in some constituencies.

Under the new arrangements, Wales has been divided into larger multi-member constituencies, with six Senedd Members elected in each area using the D’Hondt system of proportional representation.

Political sources have expressed concern that the current Electoral Commission guidance may not adequately address situations where the allocation of the sixth and final seat could hinge on very small differences in party vote totals.

One political source, who asked not to be named, said the issue was not about the competence or integrity of Returning Officers, but about the lack of detailed public guidance surrounding recount decisions under the new system.

They said: “In some constituencies, the final seat may come down to a very narrow margin once the D’Hondt calculations are applied, even if no party’s overall vote total appears especially close in traditional terms.

“The concern is that there appears to be no clear guidance about how close the contest for the final seat needs to be before a recount is granted.”

The source warned that without clearer guidance there could be inconsistencies across Wales, with recounts potentially being allowed in one constituency but refused in another despite similar margins.

Electoral Commission guidance currently states that Returning Officers must be satisfied vote totals are accurate before producing a provisional result and that candidates and agents are entitled to request recounts.

However, the guidance also makes clear that Returning Officers may refuse recount requests if they consider them “unreasonable”.

The Electoral Commission said the existing rules already provide a framework for openness and transparency during the counting process, with candidates and agents allowed to inspect ballot bundles and challenge provisional results before declarations are made.

The guidance also confirms that more than one recount can take place if Returning Officers believe further recount requests are justified.

But critics argue that Wales is entering untested territory with the new electoral system, where relatively small shifts in vote totals could alter the final seat allocation after D’Hondt calculations are completed.

The Senedd election is the first to use the new system, which replaces the previous arrangement of constituency and regional members with fully proportional six-member constituencies across Wales.

This story was first reported by Nation.Cymru, you can read their report here.

 

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Charity

Chief’s Tour honours fallen officers with 75-mile Pembrokeshire ride

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Dyfed-Powys Police team raises thousands for bereaved police families charity

A TEAM of officers and staff from Dyfed-Powys Police cycled 75 miles across west Wales on Wednesday (May 6) in memory of colleagues who lost their lives in the line of duty.

The annual “Chief’s Tour of Pembs 2026” saw participants travel from Fishguard to Carmarthen while raising money for the charity Care of Police Survivors, commonly known as COPS.

The force said the event raised £2,690, with funds going towards support for the families of police officers who have died while serving their communities.

Along the route, cyclists stopped at several locations to meet relatives of fallen officers and take part in moments of reflection.

In a statement shared on social media, the force said the tour was held “in memory of all Dyfed-Powys Police officers who have lost their lives in service.”

The post added: “Those we’ve lost will always remain in our thoughts.”

COPS supports the families of officers who have died on duty by organising national and regional events, helping survivors build support networks and friendships with others who have experienced similar loss.

Dyfed-Powys Police thanked members of the public who supported the cyclists during the challenge.

“A huge thank you to our community for showing our Chief’s Tour cyclists support as they passed through Pembrokeshire,” the force said.

“Your cheers, waves and encouragement kept spirits high for those taking part.”

The 75-mile challenge took riders across parts of north and west Pembrokeshire before continuing east towards Carmarthenshire, combining physical endurance with remembrance and fundraising.

Police charities such as COPS often work quietly behind the scenes, supporting bereaved families long after national attention fades following the death of an officer.

 

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Education

Holocaust survivor’s story shared with pupils at Ysgol Greenhill

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MORE than 150 pupils at Ysgol Greenhill have heard the moving Holocaust testimony of the late Zigi Shipper BEM, who survived some of the most terrible events of the Second World War.

The special visit took place on Tuesday (May 5), when Mrs Lu Lawrence came to the school to speak about the life of her father.

Zigi Shipper survived the Lodz ghetto, Auschwitz-Birkenau, Stutthof concentration camp and a death march, among other traumatic events. When he was liberated by British forces, he was just 15 years old.

Mrs Lawrence spoke to Key Stage 3 and GCSE pupils, sharing not only her father’s testimony but also her own family’s story.

Ysgol Greenhill said more than 150 students attended the session and were “exceptionally well behaved”, asking thoughtful questions during the visit.

The school said: “In the current climate of increasing anti-Semitism, understanding the dangers of prejudice is more important than ever.”

The visit was arranged by the Holocaust Educational Trust, which works with schools to ensure young people continue to learn about the Holocaust and the dangers of hatred and discrimination.

The session gave pupils an opportunity to hear a deeply personal account of survival, loss and resilience, and to reflect on why Holocaust education remains so important today.

Photo caption:

Important lesson: Mrs Lu Lawrence visited Ysgol Greenhill to share the Holocaust testimony of her late father Zigi Shipper BEM (Pic: Ysgol Greenhill).

 

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