Climate
Majority of Welsh adults open to solar – but myths blocking the sunshine savings
New Energy Saving Trust poll highlights opportunity and confusion over solar installations in Wales
AS the summer solstice nears, bringing the longest day of the year, a new survey by the Energy Saving Trust reveals that more than half of adults in Wales would consider installing solar panels—if cost weren’t a barrier.
In 2024 alone, over 15,000 new solar systems were installed across Wales. Yet despite rising interest, many still hesitate, with confusion over costs and effectiveness shading potential savings.
A poll conducted by YouGov for the Trust found that 60% of Welsh adults would consider solar panels if money were no object. However, 56% said they were put off by installation costs, and a quarter were unsure if panels would reduce their energy bills.
To tackle this uncertainty, the Energy Saving Trust has released updated guidance, including a revamped solar calculator to help households estimate installation costs, savings, and potential income from selling unused electricity back to the grid.
Joanna O’Loan, Knowledge Manager at the Energy Saving Trust, said: “Installing solar panels is a smart long-term investment. They work effectively across the UK—even in Wales—and combining them with battery storage and heat pumps can maximise benefits. The net zero home of the future will be powered by a mix of low-carbon technologies.”
Bright returns and real savings
The average installation cost for a domestic 3.5kWp solar system is now around £6,100, and depending on usage and location, homes in Aberystwyth could save £150–£370 annually on electricity bills.
Excess energy can be sold back to the grid through the Smart Export Guarantee (SEG) scheme, providing homeowners with an additional revenue stream. Adding battery storage—which allows energy to be saved for cloudy days or night-time use—can enhance these benefits. Around 48% of survey respondents said they would consider installing solar battery systems if money were no object.
Battery systems typically cost £5,000–£8,000, but can significantly reduce reliance on the grid, especially when paired with smart energy tariffs.
Environmental boost
While savings are a big driver, environmental concerns are not far behind. Over a third (37%) of respondents said they’d install panels to lower their carbon footprint. Solar can reduce emissions by 700–850kg of CO₂ per year, the equivalent of driving from London to Bristol 26 times.
Despite this, only 14% of Welsh respondents believed solar panels are very effective across the UK. The Trust aims to bust this myth, highlighting that modern panels generate electricity even on cloudy days.
Real-world success
Tim, who installed solar panels and battery storage at his Grade II-listed home in Somerset, reported £1,200 in savings in 2024 alone, by using a flexible tariff and charging batteries overnight.
In Malvern, Beth and Martin use their solar setup to power their home and electric vehicle: “It did take a few small changes—like doing the laundry overnight—but now it’s second nature. Solar has saved us money and made our home more sustainable.”
Try the solar calculator
Householders can now explore how much they could save using the Trust’s updated solar panel calculator, available on their website. By answering a few simple questions, users can receive estimates on installation costs, energy bill savings, and SEG earnings.
Visit: www.energysavingtrust.org.uk for more information and to use the calculator.
Climate
Ice warning issued as temperatures fall below freezing across Pembrokeshire
Cold snap expected to create hazardous roads and pavements overnight into Monday morning
PEMBROKESHESHIRE residents are being urged to take extra care after a yellow weather warning for ice was issued for the whole of Wales.
The alert, issued by the Met Office, covers the period from late Sunday night (Feb 1) until mid-morning on Monday (Feb 2), with temperatures expected to drop to around minus two degrees Celsius in some areas.
Forecasters say wet roads and surfaces left by earlier showers are likely to freeze quickly after dark, creating icy stretches on untreated roads, pavements and rural lanes across Pembrokeshire.

Travel disruption possible
The Met Office warns that icy patches may form widely, increasing the risk of slips and falls and making journeys slower and more hazardous, particularly during the Monday morning commute.
Untreated side roads, country routes and shaded areas are expected to be most affected, with black ice possible in places where frost is not easily visible.
Drivers are advised to allow extra time for journeys, slow down and keep a safe distance from other vehicles. Pedestrians are urged to wear suitable footwear and take care on steps, slopes and pavements.
Gritting teams are expected to treat main routes overnight, but officials warn that not every road can be covered.
Local outlook
Temperatures across the county are forecast to fall sharply after sunset on Sunday, with frost forming widely before dawn. Inland and higher ground areas are likely to see the coldest conditions.
Residents are also being encouraged to check on elderly or vulnerable neighbours and ensure homes are adequately heated during the cold spell.
Conditions are expected to improve later on Monday as temperatures rise above freezing, but further updates may be issued if the forecast changes.
Climate
Breaking down barriers between finance and industry in offshore renewables sector
EARLIER this week, Marine Energy Wales brought together senior representatives from national and devolved finance institutions with developers, ports and supply-chain companies operating across Wales’ offshore renewable energy sector for a dedicated finance roundtable in Pembroke Dock. Attendance was limited to premium MEW members to allow for frank, focused discussion.
The session was intentionally designed to be different.
Rather than relying on formal presentations or sales pitches, the roundtable created a facilitated, closed-door space for open dialogue. Finance organisations were able to explain clearly how they operate, what types of projects they can support, and where constraints still exist. Industry participants, in turn, set out the real-world challenges they are facing across tidal energy, floating offshore wind, port infrastructure and supply-chain development.
What emerged was more than information sharing—it was a clearer, shared understanding of how decisions are made on both sides.
From siloed conversations to shared problem-solving
A consistent theme from the discussion was that significant public and institutional finance is now available to support clean energy projects. However, navigating that landscape remains complex, particularly for early-stage developments, smaller supply-chain businesses and emerging technologies.
By bringing the right people into the room at the same time, the roundtable helped to:
- demystify how different finance bodies assess risk, scale and project readiness
- highlight where policy ambition, market signals and investment criteria are not yet aligned
- identify opportunities where better sequencing and coordination of funding could unlock progress
- establish direct relationships that will support follow-up conversations beyond the room
The discussion also surfaced where gaps remain. In particular, the need for clearer market signals and more tailored support for tidal stream and other early-stage marine technologies was repeatedly raised. These are challenges that are difficult to address in isolation, but far more productive to tackle collectively.
The value of convening
For Marine Energy Wales, the roundtable reinforced the importance of our role as a neutral convener for the sector.
Members consistently tell us that access to finance is one of the most significant barriers to progress—not only in terms of capital availability, but in understanding how to engage effectively with funders. At the same time, finance organisations are keen to deepen their understanding of project development timelines, technology risk and the scale of Welsh supply-chain ambition.
Creating space for those conversations is where real value is added.
This is not about Marine Energy Wales brokering individual deals. It is about building shared understanding, reducing friction, and helping to align finance, policy and industry around credible pathways to delivery.
What comes next
This roundtable was not a one-off.
Marine Energy Wales is committed to continuing this work, developing structured and trusted forums where finance, industry and government can engage early, openly and constructively. As Wales moves from ambition to delivery in offshore wind and tidal energy, these relationships and conversations will be critical to ensuring projects are investable, deliverable and anchored in Welsh economic benefit.
We will continue to work with our members and partners to identify priority issues, convene the right voices, and help turn opportunity into tangible outcomes on the ground.
Climate
Wales takes another giant leap towards becoming a zero-waste nation
THE LATEST figures are in, and they’re impressive – Wales has pushed its recycling rate up to 68.4% in 2024-25, climbing from 66.6% the previous year. It’s a remarkable turnaround for a country that was recycling just 5% of its waste before devolution.
The boost comes as Wales’ new workplace recycling rules begin to show real results. Businesses, public sector organisations and third sector workplaces across the country are now required to separate key recyclable materials, and it’s making a measurable difference.
Local authorities collected an additional 8,187 tonnes of recyclable material from workplaces this year – that’s a 42% jump compared to last year. Meanwhile, residual waste from workplaces has dropped by 15.8%, meaning thousands of tonnes of valuable materials are being fed back into the economy rather than burned or buried.
The landfill figures tell their own story – just 0.7% of Wales’ waste ended up in landfill in 2024-25, compared to 95% before devolution.
Deputy First Minister Huw Irranca-Davies, who has responsibility for climate change, said: “We continue to build on Wales’ already world class recycling. This shows the huge shift in attitudes over the last few decades; recycling is now a part of who we are as a nation.”
He added: “I’m proud of every person in Wales who has played their part in getting us to where we are today – in our homes and now in our workplaces too. Thank you for joining this collective effort.”
Wales currently sits second in the world for recycling – leading the UK and trailing only Austria in global rankings published by Eunomia Research and Consulting and Reloop in 2024. More than half of Welsh councils hit the 70% recycling target, and over 90% improved their rates year-on-year.
The Deputy First Minister said: “Our recycling track record is something to be proud of as we continue taking action to tackle the climate and nature emergency and grow the green economy. But let’s not be complacent. Being number one in the world for recycling is within our grasp if we keep up the momentum.”
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