News
UK-funded mobile mast upgrades reach milestone in Wales
Thirty sites across Wales benefit from improved 4G under Shared Rural Network scheme
THIRTY mobile phone mast upgrades have now been completed in Wales under the UK Government’s Shared Rural Network (SRN), bringing improved 4G coverage to some of the country’s most remote communities.
The SRN is a joint initiative between the UK Government and mobile network operators, designed to tackle poor mobile signal in rural areas. Across the UK, 56 masts have now gone live as part of the programme.
Coverage boost for rural Wales
Villages and towns including Llangernyw, Pandy Tudur, Gwytherin, Cwmystwyth and Llanymawddwy are among the latest to benefit from faster and more reliable coverage. The upgrades also enhance connectivity in the Bannau Brycheiniog and Eryri National Parks, as well as in Areas of Outstanding Natural Beauty such as the Wye Valley and Bryniau Clwyd a Dyffryn Dyfrdwy.
Over 2,500 kilometres of Welsh roads now benefit from 4G coverage from all four mobile operators – EE, Three, Vodafone and Virgin Media O2 – thanks to the upgrades.
Tenby ‘desperate’ for upgrade
While progress is being made, some areas in Pembrokeshire are still in urgent need of attention. Tenby, one of Wales’ most popular seaside resorts, is frequently overwhelmed during the summer months, with thousands of tourists reporting poor or unusable mobile coverage.
Local businesses have raised concerns that the lack of reliable signal affects card payments, online bookings and even basic communication with customers. Residents have also complained of frequent signal dropouts and black spots in and around the town.
Despite its popularity, Tenby remains a digital black hole during peak periods – prompting renewed calls for it to be prioritised for future SRN upgrades.
Upgrades without new infrastructure
The improvements to date have been made by enhancing existing masts that previously only supported EE customers and emergency 999 calls. This means better coverage without the need to construct new infrastructure.
Ben Roome, CEO of digital infrastructure company Mova, said: “Thirty new EAS masts are now live in the Welsh hills. For the first time, signals from every mobile network are threading through valleys and reaching a further 2,500 kilometres of road—bringing connectivity to residents, businesses, and anyone passing through. Thanks to the Shared Rural Network, not-spots are shrinking, connections are growing, and more coverage is on its way.”
Backing rural growth
Secretary of State for Wales, Jo Stevens, added: “Funded by UK Government investment, 30 new sites in Wales now have fast and reliable mobile internet access in areas which were previously poorly served. Reliable connectivity improves every aspect of day-to-day life in rural Wales and makes a huge difference for local businesses, residents, and visitors.
“This is an important step forward in our mission to kickstart the economy and unlock opportunity in rural areas across Wales.”
UK-wide progress
Since the launch of the SRN in 2020, mobile coverage from all four operators has extended across an extra 34,000 square kilometres of the UK – equivalent to double the size of Northern Ireland.
So far, the programme has delivered 4G to an additional 280,000 premises and 16,000km of roads. The UK Government is contributing £184 million to upgrade Extended Area Service (EAS) masts, with mobile operators investing a further £500 million to tackle ‘partial not-spots’ – areas where only one or two networks provide coverage.
Entertainment
Tenby steams up in spectacular style as crowds flock to festival
Colourful parade, towering creations and Victorian flair bring town centre to life
TENBY was transformed into a vibrant Victorian fantasy on Saturday (Mar 21) as hundreds of visitors descended on the town for the annual Steampunk Festival.
The highlight of the day came with the much-anticipated Peacock Parade, which saw elaborately dressed participants wind their way through Tenby’s narrow streets, drawing large crowds of spectators.

Residents and visitors lined the route, many stopping to take photos as performers in eye-catching costumes passed by. From brass goggles and top hats to military-inspired uniforms and elegant gowns, the outfits on display reflected the creativity and theatrical spirit of the steampunk scene.
Among the most striking sights were the towering pink flamingo creations, which rose high above the crowds and became an instant talking point. Musicians in period costume added to the atmosphere, playing lively tunes as they marched through the town.

Families were out in force, with children and adults alike enjoying the spectacle. Many visitors had travelled from across Wales and beyond to attend the event, which has grown in popularity in recent years and is now firmly established as a key date in Tenby’s events calendar.
The Herald understands that local businesses also benefited from the influx of visitors, with cafés, pubs and shops seeing a steady flow of customers throughout the day.
In addition to the parade, a range of activities were taking place across the town, including markets, performances and themed entertainment centred around the De Valence Pavilion.
Organisers have worked to create an inclusive and welcoming event, with many people choosing to dress up while others simply come along to enjoy the unique atmosphere.
The festival continues on Sunday, with further events planned as Tenby remains firmly in the grip of steampunk fever for the weekend.

Photos: Colourful characters take part in the Peacock Parade through Tenby on Saturday (Pic: Gareth Davies).
News
Accidental deaths in Wales rise by 43% as calls grow for urgent action
More than 1,200 lives lost each year as charity warns of growing public health crisis
ACCIDENTAL deaths in Wales have risen by 43% over the past decade, with more than 1,200 people now dying each year, prompting calls for urgent action from the next Welsh Government.
New figures released by the Royal Society for the Prevention of Accidents (RoSPA) show that Wales now has a death rate 22% higher than the UK average, with preventable harm placing increasing pressure on the NHS and disproportionately affecting poorer communities.
Falls remain the leading cause of accidental death, accounting for nearly half of all fatalities. People in Wales are around 24% more likely to die from a fall than those elsewhere in the UK.
RoSPA has warned that the situation represents a growing public health crisis, as it launches its Stronger, Safer Wales manifesto ahead of the next Senedd election.
The charity is urging ministers to treat accident prevention as a national priority, arguing that many deaths could be avoided through relatively simple and low-cost interventions.
Accidental harm is also linked to a range of other risks, including rural road collisions, accidental poisonings, machinery incidents, and dog-related injuries.
The wider impact is significant, with preventable accidents costing the NHS billions, reducing workforce participation, and deepening inequality across Wales.
RoSPA is calling for a range of measures, including improved home safety standards, compulsory water safety education in schools, and stronger road safety interventions.
Among its proposals are mandatory eyesight tests for drivers every three years, better road markings to protect motorcyclists, and tighter regulation of unsafe or counterfeit products sold online.
The charity also wants to see national home safety programmes introduced to support vulnerable households, along with clearer responsibilities for local authorities in managing water safety risks.
Becky Hickman, Chief Executive of RoSPA, said the figures should act as a wake-up call for policymakers.
She said: “Wales is facing a clear and escalating crisis of accidental deaths, and the evidence shows the situation is worsening year on year.
“Behind every statistic is a life that could have been saved with practical, proven interventions.
“We are calling on the next Welsh Government to make accident prevention a national priority, because coordinated action will save lives, reduce inequalities and relieve pressure on the NHS.”
She added: “Accidents are not inevitable. With strong leadership and consistent standards across Wales, we can significantly reduce preventable harm.”
RoSPA says tackling the issue will require coordinated action across government, emergency services, local authorities and industry, but insists that the solutions are both achievable and cost-effective.
The charity’s manifesto is intended to shape future policy in Wales, with a focus on reducing avoidable deaths while easing pressure on overstretched public services.
Crime
New pilot offers dedicated advocates for trafficking survivors
National scheme aims to support hundreds of victims of modern slavery across the UK
MORE than 600 adult survivors of modern slavery are set to receive dedicated support through a new national pilot scheme providing accredited, independent advocates.
The initiative will see specially trained professionals working directly alongside survivors of human trafficking and exploitation, helping them navigate complex legal, social, and recovery processes.
While survivors of crimes such as domestic and sexual abuse already have access to specialist advocacy, no equivalent provision previously existed for victims of modern slavery—despite the often severe and long-term trauma they experience.
Over the next three years, 24 Independent Modern Slavery Advocates (IMSAs) will be deployed across the UK. Each advocate will complete a postgraduate qualification and receive support from a central hub hosted by anti-trafficking charity Hope for Justice.
Tim Nelson, CEO at Hope for Justice, said the pilot aims to tackle inequalities in support: “We want to end the postcode lottery that adult survivors of modern slavery and human trafficking are experiencing in the UK.
“There are many organisations already doing incredible work, but by working together and setting new standards, we can give survivors the best possible chance of rebuilding their lives.”
The scheme is backed by a £1 million National Lottery grant and involves several organisations, including Unseen UK, Medaille Trust, Bawso, SOHTIS, Hope for Justice, and the Snowdrop Project.
Since the pilot began six months ago, advocates have already supported 121 survivors, helping to secure housing, legal recognition, and access to vital services.
Key outcomes so far include:
Ten survivors provided with safe and secure housing
Seventeen Home Office decisions successfully challenged, granting victims access to support
Humanitarian protection secured for a young adult survivor
Advocates have also helped individuals access healthcare, mental health support, education, employment, and secure immigration status.
One survivor described the support as “life changing” after escaping a trafficker. In a letter to her advocate, she said: “You have fought our corner tirelessly when I did not have the strength. You stood beside us every step of the way.
“You helped me rebuild trust, believe in myself, and slowly find my voice again.”
The IMSA role aligns with international guidance on independent advocacy and has been shaped by experts and those with lived experience.
Louise Mensah, Head of Frontline at Unseen, said: “This pilot is a step towards a world without slavery. We are proud to be part of something that will improve outcomes and change futures.”
Ben Ryan, Deputy CEO at Medaille Trust, added: “We know the value of long-term support in recovery. This partnership allows us to embed best practice and develop new approaches.”
Organisations wishing to join the final phase of the pilot have until May 2026 to apply.
Further information is available at www.hopeforjustice.org/imsa/
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