Business
Serenity Gardens wedding venue ordered to close after losing planning battle
A POPULAR wedding venue near Tenby has been ordered to close after losing a major planning appeal, leaving couples facing uncertainty and financial loss.
Serenity Gardens, also known as Redberth Gardens, has been operating as a wedding and events site with tipis, gazebos, decking and other permanent structures. Pembrokeshire County Council issued an enforcement notice last year, arguing that the business was running without the correct planning permission and had caused harm to the countryside and nearby protected habitats.
Owners Rhys Owain Lloyd and Carys Elin Mair Davies challenged the notice and also sought retrospective planning permission to retain the venue. However, a Welsh Government inspector dismissed both appeals on March 20, 2025.
The ruling means the venue must permanently cease hosting weddings and events and remove all associated structures – including tipis, a gazebo, toilet block, car park, decking and fencing – within six months.
The inspector accepted that Serenity Gardens brought economic benefits and provided a high-quality venue but found these did not outweigh the harm to the open rural landscape and the potential impact on the nearby Wyndrush Pastures Site of Special Scientific Interest.
Couples affected
The decision has left couples who had booked weddings at the site worried about their big day. On social media, some reported struggling to get clarity on refunds or alternative arrangements.
Lauren Jenkins, who had booked Serenity Gardens for her wedding, told The Herald: “I only found out through a Facebook group that Serenity Gardens had lost its planning appeal. Other brides are already trying to get their money back, and it has been really stressful for everyone. When we viewed in April, we were told everything was in hand.”
The Herald understands that several couples are now considering legal steps to recover deposits and payments worth thousands of pounds.
Owner’s response
Speaking to The Herald, owner Rhys Lloyd said the business was continuing to operate while the case progressed further through the appeals process.
“We were disappointed by the Inspector’s decision,” he said. “However, it is important to note that of the six elements of our original application that were refused, four have since been overturned by the Welsh Government. We are currently appealing the remaining two elements.”
Asked whether weddings would still take place during the compliance period, he added: “Yes, events are continuing. We have a limited number of weddings booked and are in direct communication with all our couples to ensure they are fully informed and supported throughout this process.”
Rumours on social media suggested structures had been sold or removed from the site. Mr Lloyd rejected this, telling The Herald: “No structures have been sold off from Serenity Gardens. Some nearby cottages have been sold by their individual owners, but these have never been part of our business. All existing wedding packages remain unchanged.”
He also criticised the role of the local authority. “We have had minimal engagement from the council, which has been disappointing. From the beginning, we have found them largely uncooperative, despite the enormous impact tourism and leisure businesses have faced in the past 18 months. While they refused parts of our application, the Welsh Government has already overturned several of those decisions.”
In a message to couples and the wider community, Mr Lloyd added: “Stories like these can cause unnecessary distress for brides, grooms, suppliers and staff. We have invested everything into the venue and are working tirelessly to secure its future through the appeals process. We want to thank all the couples who have stood by us and the local and national suppliers who continue to support us.”
Background
The row over Serenity Gardens stretches back more than a year. In April 2024, Pembrokeshire County Council refused retrospective planning permission for the tipi wedding venue at Redberth Gardens. Despite that refusal, weddings went ahead at the site in May and June 2024. At the time, The Herald reported that Mr Lloyd and Ms Davies were advertising ceremonies and events without the necessary approvals.
The council confirmed last summer that the venue was not licensed for legal marriage ceremonies, meaning any weddings were “non-legal” and conducted by independent celebrants. Officials also warned they were considering formal enforcement action. That action came the following month, with the enforcement notice issued in July 2024.
A separate application to use a holiday cottage at the site for occasional weddings was refused on October 10, 2024, with planners citing concerns over its location “not within or immediately adjoining a settlement” and the lack of any justification for a countryside venue.
The appeals process has now ended in defeat for the owners, with the Welsh Government upholding the council’s case in March 2025.
What happens next
The enforcement notice gives the owners until September 2025 to comply. Pembrokeshire County Council has confirmed that if the requirements are not met, the case could be escalated to the High Court.
Business
Government backs high street with crackdown on cheap imports
MINISTERS have announced plans to speed up reforms aimed at helping high street businesses compete with online retailers and overseas sellers.
The Treasury said changes to low-value imports will now be brought forward by six months, with customs duty relief on goods worth £135 or less set to be scrapped from October 2028.
The move is designed to stop online retailers gaining an unfair advantage over shops, pubs, restaurants, hotels and other high street businesses.
At present, many cheaper imported goods can enter the UK without customs duty, a system which ministers say has left traditional retailers at a disadvantage.
The Government is also reviewing how VAT is collected from businesses trading through online marketplaces, amid concerns that some sellers are failing to pay the tax they owe.
The Treasury said revenue raised from tougher VAT enforcement would be used to help improve the business rates system for high street firms.
Dan Tomlinson, Exchequer Secretary to the Treasury, said: “This action tackles the unfair competition and dodgy businesses that are doing real damage to our high streets.
“And by making sure that tax is paid when it’s owed, we can raise revenue to put back into improvements to the business rates system for pubs, restaurants, hotels and other high street businesses.”
The package also includes a consultation on VAT reform for land used in new social housing developments.
Ministers say the change could help speed up the delivery of affordable homes by making the tax system better reflect how social housing schemes are developed.
The Treasury said the measures form part of wider plans to make the UK tax and customs system simpler, fairer and more focused on economic growth.
Business
Amended slurry lagoon plans approved after being moved due to mine workings
AMENDED plans for a rural mid Pembrokeshire slurry lagoon have been given the go-ahead after an initial scheme was altered due to the presence of mine workings.
In an application to Pembrokeshire Coast National Park, Owen Thomas, through agent Preseli Planning Ltd, sought permission for the excavation of an earth bank nutrient ‘slurry lagoon’ store of 60 by 48 metres near to New House Farm, some one kilometre from the village of Cresselly.
A supporting statement said: “The dairy farming operation at New House Farm covers approximately 290 hectares of mixed tenure land with the herd comprising of 250 milking cows, which have a yield of between 6-9 thousand litres per cow and associated youngstock.”
It added: “The current slurry storage arrangements at New House are insufficient based on the livestock numbers to accommodate a five-month slurry storage capacity. The purpose of the proposal is to increase the slurry and dirty water storage capacity for the farming enterprise to be compliant with the control of Agricultural Pollution (Wales) Regulations 2021 (CoAPR) requirements.
“It is not the applicant’s intention to increase stock levels at the holding. The existing slurry store on the farmstead following the deduction of rainfall and freeboard has a capacity of 1,178 cubic metres.”
It said the required capacity would be 5,481 cubic metres over a five-month period, leading to a current shortfall of 4,303 cubic metres, which the proposal would address.
It added: “A further environmental benefit bought by the development is the nutrient store would allow the spreading of nutrients during suitable weather conditions, rather than needing to be disposed of in unfavourable weather conditions.”
Local community council Jeffreyston raised no objections but noted concerns about its size, although recognising the development is required to meet legislation, requesting all appropriate mitigation measures would be explored and implemented.
The Coal Authority objected to the original proposed location, owing to the presence of a recorded mine shaft and associated zone of influence, leading to an amended scheme moving the store some 150 metres.
An officer report recommending approval for the amended scheme said: “The principle of the development is considered acceptable, given its direct functional relationship with the agricultural enterprise and the demonstrated operational need for additional storage capacity.
“The proposal would remain closely associated with the existing farm holding and would not result in the introduction of an unrelated use within the countryside.”
It added: “The proposal would improve slurry management arrangements at the holding and assist in reducing the risk of pollution incidents associated with insufficient storage capacity.”
The application was conditionally approved.
Business
Activate West Wales expands its team with appointment of Business Manager
ACTIVATE WEST WALES, which drives sports and wellbeing collaboration across Carmarthenshire, Pembrokeshire, Swansea and Neath Port Talbot, has appointed Marie Sture as its new Business Manager.
Marie brings more than 10 years’ experience across the Pembrokeshire countryside, conservation, and visitor experience sectors, having worked with organisations including the National Trust, Pembrokeshire County Council and Pembrokeshire Coast National Park Authority.
Her work background spans operational support, compliance, health and safety, finance and stakeholder engagement, alongside experience contributing to senior leadership and regional working groups.
Marie joins the Activate West Wales team, which is working closely with local authorities, health boards and wider sector partners to encourage cross-sector cooperation, to increase engagement in sport, physical activity and active recreation so that it can become part of normal everyday life for everyone nearly four months since it released its State of the Region report, which gave an insight into the sports participation in the region.
Marie, a native of Pembroke Dock, will play a key role in advancing Activate West Wales’ ambition to create healthier, happier communities across the region, regardless of age, background or ability.
On her appointment Marie said “I’m delighted to begin working with a team that is so committed to making a positive difference to people’s lives. Throughout my career across the conservation and visitor experience sectors, I’ve developed a strong passion for creating opportunities that support people’s wellbeing. I’m really looking forward to bringing that experience into this role and working with partners to help build healthier, more active communities across West Wales.”
Marie adds: “Spending time away from screens and being active can be incredibly rewarding. I love getting out with my children and supporting them to take part in sport, it’s been amazing to see how it’s boosted their confidence and helped develop their social skills. Even simple activities like this can bring a real sense of happiness and are so important for overall wellbeing.”
Jamie Rewbridge, CEO of Activate West Wales, said on Marie’s appointment: “We’re delighted to welcome Marie to Activate West Wales. She brings a wealth of experience working with local communities and partners, and we’re confident she will make a significant contribution to our efforts of making physical activity part of everyday life, for everyone across West Wales. Her appointment strengthens our ability to support healthier, happier communities across the region.”
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