Entertainment
National Lottery revives iconic “It Could Be You” campaign
How lucky Carmarthenshire couple are helping with new TV advert
THE NATIONAL LOTTERY is bringing back its most famous slogan — “It Could Be You” — nearly 30 years after it first appeared on British television.
The strapline, first launched in 1994 with the memorable giant gold pointing hand, is being revived in a new advertising campaign this autumn. The ad features cameos from real-life winners, including Chris and Geraldine Bradley from Pembrey, Carmarthenshire.

The Bradleys were part of a family syndicate that scooped £3.57m in March 2006, sharing the prize with Chris’s father Barry and grandfather Bob. Despite the life-changing win, Geraldine, now 56, chose to continue working as a hairdresser: “I never wanted to give up my job. I still work two days a week because I love chatting to the customers.”
The couple have also indulged their passion for motorbikes. For her 40th birthday, Geraldine bought herself a £7,000 Honda, and the pair now spend most weekends out riding in their leathers.
Other winners to appear in the advert include Sarah Cockings, who won £3m as a 21-year-old student in Newcastle, and Essex delivery driver Gary MacDonald, who picked up £5.2m earlier this year. MacDonald retired immediately, married his long-term partner, and has been adjusting to his new role as what he jokingly calls a “lucky mascot” for friends and even strangers.
The new campaign comes after research commissioned by the Lottery suggested that, despite the cost-of-living crisis, the UK remains a nation of optimists. More than half of those surveyed described themselves as lucky, while four in ten said winning the Lotto was their biggest hope for the future.
Directed by US filmmaker Dave Meyers, whose previous work includes music videos for Taylor Swift and Harry Styles, the advert is designed to appeal to both nostalgic viewers who remember the original campaign and a younger audience less familiar with it.
The first 30-second slot will air on Monday, September 1, during Coronation Street.
Since the Lottery began in 1994, more than 3,500 millionaires have been created across the UK.

Entertainment
Tenby steams up in spectacular style as crowds flock to festival
Colourful parade, towering creations and Victorian flair bring town centre to life
TENBY was transformed into a vibrant Victorian fantasy on Saturday (Mar 21) as hundreds of visitors descended on the town for the annual Steampunk Festival.
The highlight of the day came with the much-anticipated Peacock Parade, which saw elaborately dressed participants wind their way through Tenby’s narrow streets, drawing large crowds of spectators.

Residents and visitors lined the route, many stopping to take photos as performers in eye-catching costumes passed by. From brass goggles and top hats to military-inspired uniforms and elegant gowns, the outfits on display reflected the creativity and theatrical spirit of the steampunk scene.
Among the most striking sights were the towering pink flamingo creations, which rose high above the crowds and became an instant talking point. Musicians in period costume added to the atmosphere, playing lively tunes as they marched through the town.

Families were out in force, with children and adults alike enjoying the spectacle. Many visitors had travelled from across Wales and beyond to attend the event, which has grown in popularity in recent years and is now firmly established as a key date in Tenby’s events calendar.
The Herald understands that local businesses also benefited from the influx of visitors, with cafés, pubs and shops seeing a steady flow of customers throughout the day.
In addition to the parade, a range of activities were taking place across the town, including markets, performances and themed entertainment centred around the De Valence Pavilion.
Organisers have worked to create an inclusive and welcoming event, with many people choosing to dress up while others simply come along to enjoy the unique atmosphere.
The festival continues on Sunday, with further events planned as Tenby remains firmly in the grip of steampunk fever for the weekend.

Photos: Colourful characters take part in the Peacock Parade through Tenby on Saturday (Pic: Gareth Davies).
Entertainment
St Patrick’s night celebration at Giraldus Centre
GET ready to celebrate St Patrick’s Day in style this Friday at the Giraldus Centre in Manorbier.
The community venue is hosting a lively evening of music, dancing and Irish-themed fun, with entertainment from popular local group The Slipway Ukes.
Doors open at 7:00pm on Friday (Mar 20), with free entry for all. A fully licensed bar will be open throughout the evening, serving drinks and snacks with an Irish twist.
Organisers are encouraging everyone to “unleash their inner leprechaun” and enjoy a night on the dance floor.
There is no need to book—just turn up and join in.
Donations on the night will be gratefully received in support of the Paul Sartori Foundation.
The event takes place at the Giraldus Centre, Manorbier, SA70 7TN.
Entertainment
Met Opera’s Tristan und Isolde comes to the Torch Theatre
Lise Davidsen leads star cast in Wagner’s epic tale of love and death in special cinema broadcast on Sunday (Mar 22)
AFTER years of anticipation, a truly unmissable event arrives in cinemas worldwide as the electrifying Lise Davidsen takes on one of the ultimate roles for dramatic soprano – the Irish princess Isolde – in Wagner’s transcendent meditation on love and death, Tristan und Isolde.
Heroic tenor Michael Spyres stars opposite Davidsen as the love-struck Tristan in what promises to be a powerful and emotionally charged performance.
The production also marks the arrival of a new staging at the Metropolitan Opera by Yuval Sharon, making his Met debut. Sharon has been hailed by The New York Times as “the most visionary opera director of his generation” and was the first American to direct an opera at the famous Wagner festival in Bayreuth.
Music Director Yannick Nézet-Séguin also leads Tristan und Isolde at the Met for the first time in this landmark production.
The cast includes mezzo-soprano Ekaterina Gubanova reprising her acclaimed portrayal of Brangäne, alongside bass-baritone Tomasz Konieczny as Kurwenal following his celebrated Met appearances in Wagner’s Der Fliegende Holländerand the Ring cycle. Bass-baritone Ryan Speedo Green makes an important role debut as King Marke.
Reviewing the production for The Observer, Fiona Maddocks described it as a “glorious production” and “well worth catching”, adding: “This was one of those rare and blissful nights when dropped jaws silenced noisy opinion in the queue for coats afterwards.”
The recorded broadcast of Tristan und Isolde will be screened at the Torch Theatre on Sunday (Mar 22) at 4:00pm.
For further information visit www.torchtheatre.co.uk or contact the Box Office on (01646) 695267.
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