A NEW digital programme is helping Welsh town centres improve their online visibility and compete for customers in an increasingly digital marketplace.

SMART Busnes, delivered by Newcastle Emlyn-based Antur Cymru, has created Digital Place Plans for six towns it supports in Ceredigion, including Lampeter.

The plans provide each town with a detailed assessment of how it performs online, looking at promotion, coordination, marketing, social media presence, search data, footfall analytics and wider digital behaviour.

The programme has been described as a “health check for the high street”, identifying where towns may be losing customers and what practical steps can be taken to improve.

Bronwen Raine, Managing Director of Antur Cymru, said the plans were designed to turn strategy into practical action.

She said: “Digital Place Plans help bridge the gap between strategy and delivery.

“By taking a whole-place view, they support towns to make better use of existing assets, work more collaboratively, and build the confidence needed to make informed, long-term decisions that benefit local communities.”

Whole-town approach

Rather than focusing only on individual shops, each Digital Place Plan looks at the town as a whole.

The plans consider how visitors find and move through a place, whether local organisations are working together effectively, and where digital infrastructure or promotion could be strengthened.

The aim is to show how small, coordinated improvements can create a bigger long-term impact than any one business could achieve alone.

The latest plan focuses on Lampeter and was developed by Digital Place Lead Clive Davies before being presented to Caru Llambed, the town’s regeneration partnership.

Elen Page, of Caru Llambed, said the session had already inspired action, including work on a funding bid for a new skatepark.

She said: “Thank you Clive. Have just drafted the Expression of Interest for our skatepark — so inspired. Data next thing!”

Kevin Harrington, Programme Manager for SMART Busnes, said the plans helped communities understand both their strengths and areas for improvement.

He said: “By creating a shared evidence base, they show what is already in place, where the gaps are, and how digital can support local priorities in a practical and realistic way.”

Support for rural businesses

The Digital Place Plans form part of the wider SMART Busnes Shared Prosperity Fund programme and sit alongside other digital support being rolled out across Ceredigion.

Last December, the programme became one of the first in Wales to launch a practical toolkit for Answer Engine Optimisation, helping small businesses improve how they appear in AI-generated answers on platforms such as ChatGPT and Google’s AI search.

Organisers say the approach could help rural Welsh SMEs compete more effectively, giving micro-businesses in towns such as Lampeter access to digital strategies more often used by larger brands.

SMART Busnes is delivered by Antur Cymru Enterprises with support from the UK Shared Prosperity Fund and Transition Fund through Ceredigion County Council.

Caption:

Digital boost: Cllr Clive Davies with Gabrielle Davies and Elen Page of Caru Llambed, and Kevin Harrington, Programme Manager for SMART Busnes.

CONSERVATIVE MS Andrew RT Davies has accused the Welsh Government of “hypocrisy” after it confirmed it funds third sector organisations to provide legal advice to asylum seekers.

The row follows a written question tabled by Mr Davies, who asked why the Welsh Government was funding organisations to provide immigration legal advice.

Deputy First Minister Sioned Williams said asylum and immigration law, including access to legal advice, was reserved to the UK Government.

However, she added that, due to a shortage of immigration legal advisers and legal aid providers in Wales, the Welsh Government provides funding “to develop and improve the resilience of the legal sector in Wales”.

Mr Davies, Conservative MS for South Wales Central, said ministers had “no business” funding work in an area outside the Senedd’s remit.

He claimed the spending was particularly questionable at a time when the Welsh NHS remains under pressure.

Mr Davies said: “Plaid Cymru separatists are taking money from our NHS to fund legal advice for asylum seekers.

“Just this week, Rhun ap Iorwerth dodged tricky questions on nuclear power by claiming the matter was not devolved – yet he’s happy to act outside his remit to give asylum seekers special privileges.

“This shocking hypocrisy shows where Plaid Cymru separatists’ priorities really lie.”

The Welsh Government has said the funding is intended to address a shortage of immigration legal advisers in Wales.

A PEMBROKE Dock man has been given a suspended prison sentence after admitting assaulting his former partner and his young son.

Paul Griffiths, aged 40, of Stranraer Road, Pennar, appeared for sentence this week after pleading guilty to offences arising from two separate incidents.

The court heard that, on April 16, 2022, Griffiths assaulted his former partner during an argument concerning their child.

During the dispute, he either pushed or threw a chair, which struck her leg and caused bruising.

A second incident took place on March 13, 2026, during an argument between Griffiths and his son.

The court heard that another adult intervened and told the pair to stop arguing. After the child may have thrown a teddy bear at him, Griffiths grabbed his son by the neck with both hands.

The adult stepped in and pushed Griffiths away from the child. The boy was left with reddening to his neck.

‘Utterly ashamed’

Sentencing Griffiths, the judge described the offences as “appalling”.

“You should be utterly ashamed of yourself,” the judge told him. “You assaulted your partner and your own son. You’ve lost your good character.”

For the assault on his former partner, which was classified as actual bodily harm, the judge found the offence to be of medium culpability and imposed a sentence of 24 weeks’ imprisonment.

A further eight weeks’ imprisonment was imposed for the assault on his son.

Griffiths was sentenced to a total of 30 weeks’ imprisonment, suspended for 12 months.

He was also made subject to a 20-day rehabilitation activity requirement.