News
Fraud and cybercrime cost Dyfed-Powys £4m in last year
PEOPLE in Dyfed-Powys are being urged to start making every day safer as the latest online crime figures from Get Safe Online and the National Fraud Intelligence Bureau (NFIB) reveal that a staggering £4 million was lost by the area as a result of fraud, including cybercrime in 2015/16.
Nationally, this figure rose to a staggering £10.9 billion over the same period which equates to approximately £210 per person over the age of 16 living in the UK, but represents only reported fraud and cybercrime to Action Fraud.
However, a specially commissioned survey to mark Get Safe Online Day (Oct 18) reveals that the UK figure is likely to be much greater, with respondents who had been a victim of online crime alone losing an average of £523 each – this being more than the average weekly earnings figure for the UK which currently stands at £505.
In addition, 39% of people who said they’d been victims of online crime said they hadn’t reported the incident – this meaning that the overall amount of money lost by the UK could in fact be even more.
In Wales, 30% said that they had a limited understanding of the risks they face when going online, but 91% said they were somewhat or very concerned about their online safety and security. 88% also said they felt online crime was as damaging or more damaging than physical crime.
The victims of cyber criminals
The research found a worrying gap in people’s understanding of what constitutes an online crime – 89% of people from Wales said they had not been targeted by cyber criminals in the past 12 months. But, 61% had in fact been targeted in a variety of ways:
- 51% received fraudulent emails or messages which have attempted to direct them to websites where their personal information could have been stolen, including bank details, user names and passwords
- 25% reported being contacted by someone who was trying to trick them into giving away personal information
- 11% had their email or social media accounts hacked
- 2% had been victims of ransomware, a fast-growing online crime
Of those who said they had been a victim of cybercrime, 67% said they felt that the matter was too trivial to report. Worryingly, 57% also said that they felt there was nothing that could be done.
Poor online safety habits
But, many people in Wales are still not taking the basic steps to keep themselves safe online with as many as 39% saying that they use the same password for multiple online accounts. In fact, even when a company warns people to change their password after a breach – 28% have been contacted to do so – 14% said they did not follow the advice. The survey found that people use an average 10 passwords across devices and accounts.
The research also showed that respondents in the area only update their security software every 7 months and 25% do not update their device operating systems at all. When it comes to taking care of personal information, 22% said they never update their privacy settings on social media, with 66% saying they did not know how to. Additionally, 26% don’t back up their documents and photographs at all.
Tony Neate, Chief Executive of Get Safe Online, said: “The fact that the UK is losing nearly £11 billion to cyber criminals is frightening and highlights the need for each and every one of us to make sure we are taking our online safety seriously. It is clear from our survey that people are very concerned, and rightly so.
“The fact that over a third of people felt there was nothing that could have been done to stop them becoming a victim is alarming indeed – particularly when it’s so easy to protect yourself online. Also, as our research shows, people are losing large sums of money on average – £523 being the equivalent of a holiday abroad or the price of a new piece of technology in the home. As a result, it seems there is still a big education job to do.
“Let’s not let cyber criminals get away with it anymore by ensuring that each and every one of us is updating the operating systems of our various devices and ensuring security software is always updated. What’s more we all need to ensure that we have a different password for each online account we own and website we visit. Online safety needs to be part of our everyday routines.”
Pam Kelly, Assistant Chief Constable, Dyfed-Powys Police, said: “Cybercrime are our hidden streets and we need to keep people safe within the online community. I urge the public to take online security seriously and to think carefully about the Get Safe Online Day messages, paying particular attention to the passwords you use online. Using strong passwords is an essential part of crime prevention and disruption and I urge the public to think seriously about the importance of this message.
“The easiest way to create a strong, memorable password is to use three random words.”
Making online safety part your everyday routine
This year’s Get Safe Online Day is encouraging everyone to start making every day safer by following a few simple steps:
- Review the passwords you use on your online accounts: Make sure they’re strong enough and that you’re not using the same ones for more than one account. Consider how you’re going to remember them all – such as using an online password safe.
- Check your social media privacy settings. Make sure your information and updates are seen only by those you trust.
- Update your operating system and software programs/apps on your computer, mobile phone and tablet if you’ve been prompted to do so. It takes only a few minutes and with your mobile devices, you can even do it while you’re asleep.
- Back up your information – using the cloud is a great way to save all your documents, photos, music, emails and other irreplaceable files.
- Check that your internet security software and apps are up to date and switched on.
- If you have children, think about whether you’re doing enough to help ensure they’re staying safe online.
- If you’ve lost money report it to Action Fraud, the UK’s national fraud reporting centre by calling 0300 123 20 40 or by visiting actionfraud.police.uk If you are a victim of online abuse or harassment, you should report it to your local police force.
- Take a few minutes to read the expert, easy-to-follow, free advice on all of these and considerably more subjects at www.getsafeonline.org
Community
Major milestone reached in £8.3m Tenby station upgrade
PASSENGERS at Tenby railway station are set to benefit from step-free access as a major £8.3 million upgrade moves into its next phase.
Network Rail, working with contractor AmcoGiffen, is delivering the scheme as part of the UK Government’s Access for All programme. The project will introduce a new footbridge with lifts, providing full step-free access between both platforms.

Bridge removed as work progresses
Earlier this month, engineers removed the station’s existing footbridge using 220-tonne and 60-tonne cranes. A temporary walkway has now been installed to allow passengers to continue moving between platforms while construction continues.
The milestone was marked by a visit from local schoolchildren, who were given the chance to watch the crane operation and learn more about careers in engineering.
Complex infrastructure work underway
Behind the scenes, teams have carried out significant work to relocate and recommission signalling and telecommunications equipment. New ducting has also been installed, and cabling rerouted to support the upgraded infrastructure.
Work will continue over the coming months, with the new accessible bridge and lifts expected to be completed in autumn 2026.

Improving access for all
The Tenby project forms part of a wider national programme to improve accessibility across the rail network. Since its launch in 2006, the Access for All scheme has upgraded more than 200 stations across Britain.
Theo Smith, Senior Portfolio Manager at Network Rail Wales and Borders said: “This is an important milestone for Tenby and the local community, bringing us closer to a station that everyone can use with confidence.
“We’d like to thank passengers and residents for their patience as we continue these major improvements.”
James Gough, Customer Operations Director at Transport for Wales added: “It’s great to see real progress being made at Tenby. This investment will make a lasting difference for both local people and visitors.”
Business
Taxi fare shock in Milford Haven as drivers switch to meters
TAXI passengers in Milford Haven are facing a sudden jump in fares, as drivers increasingly switch on their meters and charge full council-approved rates.
One Herald reader said a short return trip from Milford Haven to Neyland cost £30 — around double what he expected to pay.
But drivers insist the prices are not new — they are simply the official tariff now being applied.
Under Pembrokeshire County Council rules, the standard daytime fare starts at £4 for the first mile (£5 after 6pm), rising by around £3 per mile thereafter. Waiting time is also charged, meaning even short return journeys can quickly add up.
Higher rates apply in the evenings, at weekends and on bank holidays.
End of the £3 taxi
Milford Haven has long been known for cheap taxis, with short in-town journeys often costing as little as £3 — far below official rates.
That was down to competition, older vehicles, and the need to keep prices low in a town where many rely on affordable transport.
Drivers say those days are now over.
One local driver told The Herald: “People got used to cheap fares, but that was never the real price. Now we have to use the meter or we’re losing money.”
Fuel costs biting
Most taxis run on diesel, now around 170p per litre locally. For drivers covering long distances each day, the increase has hit hard.
Global tensions in the Middle East have pushed up oil prices, feeding directly into higher fuel costs in the UK.
With fare increases requiring a lengthy council process, many drivers say they have no option but to charge the full tariff.
Vulnerable hit hardest
The change is being felt most by those who rely on taxis the most.
Elderly residents, people on low incomes and those without access to a car are now facing higher everyday travel costs.
There has been no recent increase in Pembrokeshire’s official taxi fares, which have remained broadly unchanged since 2022.
The difference is simple: drivers are now charging them.
As one put it: “We’re not putting prices up — we’re just finally charging what we’re supposed to be charging.”
Charity
Lidl colleagues back Sandy Bear charity with community donation
Support for bereaved children among local causes chosen in Pembroke Dock
LIDL colleagues in Pembroke Dock have chosen a Pembrokeshire children’s bereavement charity to receive a community donation as part of the retailer’s expanded investment programme across Wales.
Staff at the store selected Sandy Bear Children’s Bereavement Charity as one of two local organisations to receive a £500 donation. The charity provides specialist support to children and young people up to the age of 25, helping them cope with loss and rebuild confidence.
Sandy Bear was chosen in recognition of its work supporting bereaved families across Pembrokeshire, including more than 20 families in the Pembroke area.
Ben Rees, shift manager at the Pembroke Dock store, said the scheme allows staff to support organisations making a real difference locally.
Martin Jones, business development manager at Sandy Bear, said: “Behind every child we support is a story of loss that no family should have to face alone. Support from local businesses like Lidl means we can continue to be there when families need us most, helping children understand their grief and find a way forward.”
Colleagues also selected Pembrokeshire and Carmarthen Mind, which provides mental health support through community programmes and wellbeing initiatives across the region.
The donations form part of Lidl GB’s wider community investment programme, which has supported more than 145 causes in Wales since 2022, contributing over £188,000 to local charities.
Alongside financial donations, charities linked to Lidl stores also receive support through the retailer’s ‘Feed it Back’ scheme, run in partnership with Neighbourly. The initiative redistributes surplus food, providing the equivalent of more than 2.3 million meals in Wales since 2016.
Lidl GB chief executive Ryan McDonnell said the programme empowers staff to support causes that matter most to their communities.
The retailer says its wider community work in Wales includes investment in initiatives such as its Foodies programme, which promotes healthy eating in schools and has reached more than 25,000 children across the country.
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