Farming
#FarmingMatters takes centre stage

THE FARMERS’ Union of Wales’ campaign #FarmingMatters, which set out to demonstrate the key role that farming plays in the wider rural economy and showcase the wider social and cultural importance of farming in Wales with the wider aim of convincing the Welsh Government that it is essential to protect Welsh farming from the potential negative impact of Brexit, has been recognised at the UK Public Affairs Awards as the best campaign in Wales.
For the past 18 months the FUW has been busy highlighting why farming matters and when the UK voted to leave the EU in June 2016, immediately realised the need to raise awareness of the concerns for farming in Wales, mainly due to Welsh farmers’ strong trading relationship with the EU.
FUW Managing Director Alan Davies said: “I would first of all like to congratulate the staff at the FUW for their fantastic effort, which has resulted in the campaign being recognised as the best in Wales. For us at the FUW it became critical to highlight the potential impact any failed trade negotiations could have on the wider economy and multiple small businesses in the supply chain. The FUW further needed to create awareness, promote understanding and develop knowledge of the farming sector in Wales.
“It was determined that we needed to create an easy to remember message that raised the profile of farming in Wales and the risks to its future and we wanted this to be a phrase that tripped off the tongue.
“As the Union deals with Farming Matters on a daily basis, we saw an opportunity to use the double meaning of these words to highlight our key message. We do work on farming matters, but the truth is: Farming Matters, to so many, in so many other ways. This was seen as a neat play on words leading us to: #FarmingMatters.”
With this in mind the FUW set out to explain why and how farming matters to Members of the National Assembly of Wales and the wider public, with the view of changing attitudes and policies, and creating the understanding that family farms are the cornerstone of our rural economy.
The FUW ensured that the campaign was based on evidence in terms of importance, highlighting that farming is the backbone of the Welsh food and drinks sector, which employs 222,400 people, 17% of the Welsh workforce. The campaign further demonstrated that Welsh family farms do so much more than just produce food – they are the cornerstone of our rural economies and Welsh food production sustains tens of thousands of other businesses from upstream businesses such as feed merchants, agricultural contractors and engineers, to downstream businesses such as hauliers, processors and retailers.
In addition the campaign stressed that for every £100 generated on farm, £60 is spent within 7 miles of the farm, as well as making it clear that by managing of over 80% of Wales’ landmass, farmers play an invaluable part in managing and preserving a landscape which provides clean drinking water for millions, is diverse in habitat and species and includes more than 1,000 Sites of Special Scientific Interest (SSSIs).
The FUW, through the #FarmingMatters campaign, communicated that other benefits of Welsh farming include major contributions to negating the causes and symptoms of climate change, whether through the storage of carbon in farm woodland, hedgerows and peat bogs, or the generation of green electricity through on-farm wind and water turbines.
By providing employment and economic growth in rural areas, the farming sector also mitigates rural depopulation, protects rural culture and heritage and keeps the Welsh language alive.
“We needed a multi-channel route to deliver our message and therefore arranged farm visits for Assembly Members across Wales, attended all of the Party Conferences held in Wales including speaking opportunities and conference debates at two, incorporated regular meetings with Ministers, Assembly Committees and Assembly Members, issued targeted news releases and ran a supporting social media campaign. All of this was backed up by regular repetitive and consistent messaging on #FarmingMatters,” said Alan Davies.
The #FarmingMatters campaign resulted in most Assembly Members, including First Minister Carwyn Jones, giving their clear commitment and backing to the Welsh farming industry, adopting our key messages around trade post Brexit, as demonstrated in the ‘Securing Wales’ Future – Transition from the European Union to a new relationship with Europe’ white paper in June 2017, recognising the importance of maintaining farming support after the UK leaves the European Union and backing the FUW’s call for a UK wide agricultural framework that respects devolution.
“There were also some unexpected benefits. Due to the success of the #FarmingMatters campaign we were able to convince a group of Labour politicians, primarily from urban constituencies, to come together at the Welsh Labour party conference in March 2017, to demonstrate support for rural Wales. The group is called “‘Llafur Cefn Gwlad” again a play on words as it means the “labour of rural Wales”. We will continue this campaign over the coming year and hope it will reach many more people, creating even better understanding amongst politicians and the public. ” added Alan Davies.
Farming
New research network aims to reduce dairy farming carbon footprint

INNOVATIVE strategies to significantly reduce high levels of greenhouse gas emissions in the dairy industry are being trialled in a major new research project.
The pioneering initiative will test and assess the effectiveness of a range of science-based solutions aimed at making dairy farming more economically and environmentally sustainable.
A network of 56 dairy farms is being set up across four major dairying regions in the UK, including West Wales and South/South-West England; Northern Ireland; Cumbria and South-West Scotland, and North-West England.
The network will provide a series of demonstration hubs where farmers, industry, scientists and policymakers can work together to deploy and evaluate the impact of the new measures.
Aberystwyth University is one of ten leading research institutions contributing to the UK Dairy Carbon Network project, which is led by the Agri-Food and Biosciences Institute (AFBI).
The project will be developing a toolkit of practical measures which dairy farmers can choose to adopt in a bid to reduce their herd’s carbon footprint.
Options could include:
- improving forage quality through science developed by plant breeding programmes at Aberystwyth University’s Institute of Biological, Environmental and Rural Sciences (IBERS)
- following the latest research on best practice for silage making
- reducing the protein content of dairy cow feeds to improve nitrogen use efficiency.
Professor Jon Moorby, Chair in Livestock Science at Aberystwyth University, said: “Dairy cows contribute significantly to Wales’s rural economy and produce high quality food for people from grass and other forages. However, cows, like other ruminant animals, produce greenhouse gases like methane as a by-product of converting grass into milk.
“Many dairy farmers are already taking steps to help minimise greenhouse gas production from their cows and this project aims to demonstrate further what can be achieved across all types of dairy farms to help improve their sustainability. This is a collaborative initiative and we want to work closely with farmers as well as the wider industry and policymakers.”
Professor Steven Morrison, Head of Sustainable Livestock Systems at AFBI, said: “Our goal with the project is to drive meaningful change in the dairy sector by applying research directly to real-world farming conditions and measuring the impact.
“By working closely with farmers and using advanced measurement and modelling techniques, we aim to measure and report significant reductions in the carbon emissions from dairy farming in the UK. During the formation of the project, the interest from across the agricultural sector was immense, with over 50 organisations offering support and indicating a willingness to get involved in the project once commissioned.”
The UK Dairy Carbon Network Project is funded by the UK Government’s Department of Environment, Food and Rural Affairs (Defra). Led by AFBI, the UK wide consortium of organisations also includes the Agriculture and Horticulture Development Board (AHDB); AgriSearch; UK Agritech Centre; ADAS; Aberystwyth University; Queen’s University Belfast; Harper Adams University; University of Reading; Newcastle University and Scotland’s Rural College.
Farming
Farmers urged to monitor winter wheat as early yellow rust raises concerns

UNUSUAL early observations of yellow rust on several winter wheat varieties in some Recommended Lists (RL) trials mean farmers will need to monitor crops more closely and not rely on RL disease ratings this season, according to the Agriculture and Horticulture Development Board (AHDB).
Recent RL trial inspections in the North of England have found signs of the foliar disease on several varieties classified as resistant at young plant stage in the latest RL (2025/26), including some varieties that are widely grown. There are also the first hints of something unusual starting to happen in other RL trial regions.
As the yellow rust pathogen population is highly diverse, it is not unusual to detect new strains. However, these early observations suggest that there may be a significant new strain or strains in the UK pathogen population that we have not seen before.
Interestingly, some varieties historically classified as susceptible at the young plant stage are currently relatively clean at the impacted trial sites. This suggests a potential pathogen population shift that may have displaced some other yellow rust strains.
AHDB Senior Crop Production System Scientist, Mark Bollebakker, responsible for managing the RL trials, said: “The trials in question were at about growth stage 30 at the time of inspection, so adult plant resistance had not kicked in. When it does, from stem extension onwards, these varieties may outgrow initial infection. However, it is difficult to predict what will happen. We have sent samples to UKCPVS for testing to give us a better understanding of what we are seeing.”
With a very fluid situation, farmers and agronomists should inspect all varieties prior to final spray decisions and not rely on the RL ratings until we know more.
AHDB trial inspectors are assessing the situation and further updates will be issued as soon as possible.
More information can be found at: Has the winter wheat yellow rust population shifted? | AHDB
Farming
Farming Connect mentor involved with the latest series of ‘Our Dream Farm’

CATCH up with the trials, tribulations and triumphs of the finalists in the second series of ‘Our Dream Farm’, Channel 4’s popular tv programme, who are currently on our screens at 7pm on Saturday evenings; the ‘dream farm’ is in Eryri – formerly known as Snowdonia – and Farming Connect has been part of the process!
You can watch the final group of seven, ultra-hopeful candidates – some filmed with supportive better halves or relatives – as they are put through their farming paces in the second series of ‘Our Dream Farm’. Presented by popular tv personality, farmer and countryside expert Matt Baker, this year’s ‘dream farm’ with its mix of mountain pasture, woodlands and lowland is in one of the most jaw-droppingly spectacular locations in Wales.
Acknowledged as ‘the opportunity of a lifetime’, a 15 year-long tenancy of the 248-hectare farm, which includes a beautifully refurbished house and numerous outbuildings owned and managed by National Trust Wales, is the amazing prize up for grabs.
Farming Connect became part of the selection process when one of its mentors and Agrisgôp Leaders, Caroline Dawson, was invited to mentor and tutor the finalists in an on-farm workshop she designed and led. Caroline, a specialist diversification and agri-food expert from North Wales, began her day with an ice-breaker activity.
“I asked each member of the group to sketch a picture of themselves and list their strengths.
“There were lots of incredulous laughs at first but they all quickly realised the real challenge had started, because it’s not easy to describe yourself in a way that demonstrates what makes you more knowledgeable, more focused, more tenacious and more able – in other words the best tenant – to manage this amazing farm,” said Caroline.
Throughout the duration of Caroline’s day-long workshop, which took place in one of the farm’s specially re-purposed ‘picture perfect’ barns, eagle-eyed judges Giles Hunt, Land and Estates Director for the National Trust and Trystan Edwards, General Manager for Eryri National Trust Cymru joined Matt Baker to observe the whole process as Caroline put the final seven – whittled down from the original 11 applicants – through a series of exercises.
National Trust Cymru purchased this farm in 2012, following a successful public appeal. Until 2020 they ran it in partnership with Wales YFC, after which it was managed by five YFC scholars through subsequent shorter-term tenancies. The conservation charity now wants to hand over the reins longer term, giving the new tenants sufficient time to combine sustainable land management and conservation principles with developing a resilient, profitable, diversified farm business. In addition to managing the farm’s sheep flocks, they will need to implement a new business plan which capitalises on the high number of tourists who visit Eryri each year.
The steep surrounding land is insufficiently productive for large stock numbers but there is significant potential to diversify. Caroline, an experienced facilitator, devised activities that required each contestant to explain how they planned to capitalise on the opportunities to attract, accommodate and manage revenue-earning activities for the nature lovers, walkers, climbers, cyclists and water-sports enthusiasts who flock to the area every year. Each candidate had to demonstrate their vision, showing they had the confidence and ability to produce and implement the best business plan to preserve the heritage of the farm with its unique biodiversity, while safeguarding its long-term viability through tourism.
Each programme in the current series will feature various challenges and practical exercises with applicants eliminated one at a time until the names of the winner are revealed in the final episode of Series 2.
“Tenancies of this calibre are extremely rare. I feel hugely privileged to have met each of the brilliant candidates and played some small part in a process that will lead to a life-changing opportunity for the ultimate winner or winners,” said Caroline.
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