News
Pembrokeshire dogs in for a treat
A LUXURY dog boarding facility in Pembrokeshire is expanding, with the success of the business driven largely by social media.
The demand for places at Millin Brook Luxury Dog Boarding, a country retreat for dogs in Wiston, has blown away owners Sian and Dave Smith, who only launched the company in April 2018.
There are no traditional metal kennels to be seen, with the husband and wife team offering complete comfort on their 10-acre property. Fully-licensed and insured, they can currently take up to five dogs at a time.
The expansion will increase this to 30 as well as create jobs. Sian and Dave are not alone in working closely with the canines that come to stay. Their sons Ben, 9, and Jacob, 7, help with walks, and their head of guest services and entertainment is Barnaby, the family’s black Labrador.
Sian, who is a retired police officer of 20 years’ service, with 13 years as a mounted police officer, said: “We wanted to create somewhere that we would be happy to send our dog. In spring, we will have 10 state-of-the-art five star suites each with a large living area, play room, luxury beds, underfloor heating, automatic-filling water bowls, and our own-brand dog biscuits. We will also play classical music and infuse the air with lavender oil to help keep the dogs calm and relaxed.
“Our guests will also have chance to use the spa and be pampered and groomed before a photoshoot in a purpose-built studio.
“This would not be possible without the amazing success of the business, which has been driven largely by Facebook. I attended a Superfast Business Wales course on digital marketing to understand more about this area of running a business and I learnt so many things that I have been able to apply to Millin Brook.
“It’s taught me all about the different social media platforms, what to use them for, how to keep branding and hashtags consistent across all channels, and how to use them to their full potential.
“For example, we used Facebook advertising to introduce the business, but we kept the cost down by targeting people by interest and location. Facebook now accounts for 70 per cent of our turnover. I also found out about Google my Business, which is very important to promote us locally in Google search results, and our website accounts for the other 30 per cent of turnover.”
Sian also uses social media to give owners peace of mind so they can enjoy their holiday safe in the knowledge their companion is having a blast.
She added: “We take the dogs on adventures around the stunning Pembrokeshire beaches and countryside and publish pictures and videos to Facebook.
“If a guest is staying with us for at least a week, we also send a postcard of them enjoying their stay. The owners often share the postcards on social media, which helps to spread the word about our brand.
“Our popularity is incredible. We even had someone re-arrange their holiday because we were fully booked!”
A follow up one-to-one with a Superfast Business Wales adviser also revealed further digital solutions to help the business during its growth.
Sian added: “We use a paper diary, which is ok when it’s just five dogs. However, when we take on more we require a more sophisticated system. We will use kennel management software, Kennelbooker, which will manage bookings as well as store vital information including emergency contact details, vet details, vaccinations, custom notes, food and medical requirements, and photos.
“We will be able to access the app remotely so if we are walking a guest on the beach and we need to know something, we have that information in the palm of our hand. We can also use it for invoicing, which will reduce time spent on admin.
“I didn’t realise how much support was out there. I’ve gained so much useful advice and information.”
To find out more about Millin Brook Luxury Dog Boarding, visit http://millinbrook.co.uk/
A FAMILY has been left with nothing after a devastating house fire tore through their home in Tregunnor on Monday (Apr 7).
The blaze destroyed everything inside the house, leaving the homeowner, his children, and their family dog with only the clothes on their backs. Thankfully, no injuries were reported, but the emotional impact of losing their home and belongings has been described as “immeasurable.”
In the wake of the tragedy, a GoFundMe page has been launched by the homeowner’s nephew, Kian Evans, in an effort to help the family rebuild their lives. The fundraiser, titled “Tregunnor House Fire,” has so far raised £40 from two donors, with hopes that more support will follow.
Mr Evans praised the emergency services for their swift response and thanked the local community for their messages of support and solidarity.
He wrote: “They have lost everything, from furniture to cherished memories. The goal is to help them get back on their feet after such a traumatic experience. Every little helps.”
The family now face the daunting task of starting over, but thanks to the generosity of those around them, they are not facing it alone.
To donate to the fundraiser, visit: gofundme.com/f/tregunnor-house-fire
Photo caption:
The fire which destroyed a family home in Tregunnor (Pic: Herald).
A BROAD HAVEN man has pleaded guilty to stalking and to breaching his bail conditions on two occasions. He has denied a separate charge of criminal damage and is due to be sentenced later this month.
Thomas Jones, aged 34, of Croft Road, appeared before Haverfordwest Magistrates’ Court on Monday (Apr 7), where he was dealt with for multiple offences involving the same female complainant.
Jones admitted stalking Ms Knight between December 5, 2024, and January 22, 2025, in Milford Haven. The court heard that he visited her address several times, sent over 100 calls and messages in a short period in December, and left both a parcel and an envelope containing a spa voucher.
He initially denied the stalking charge, but changed his plea to guilty on March 17. The offence falls under Section 2A of the Protection from Harassment Act 1997.
Jones has denied a charge of criminal damage alleged to have occurred on July 21, 2024, when he is accused of damaging a door, radiator, cat litter tray and scratch post belonging to Ms Knight. He pleaded not guilty to this allegation on January 24.
The court also heard that Jones was arrested twice in March for breaches of bail. On March 22, he missed a curfew condition by returning home five hours late. The following day, on March 23, he allegedly contacted Ms Knight directly, in breach of an order prohibiting contact. He admitted both breaches, though those matters were formally recorded as having been dealt with at an earlier hearing.
The magistrates’ bench was chaired by Mrs C Kendrick, sitting with Mrs A Taylor-Jones and Mrs J Morris. Dennis Davies appeared for the Crown Prosecution Service, and Jones was represented by Fenn Richards.
Jones has been remanded on conditional bail until his next hearing on April 22, 2025, at Haverfordwest Magistrates’ Court. Bail conditions include:
- Not to contact Tessa Knight directly or indirectly, except via an approved device for child contact purposes,
- Not to enter Milford Haven,
- To reside and sleep each night at 38 Croft Road, Broad Haven.
A pre-sentence report is being prepared ahead of the hearing.
A PEMBROKE DOCK man has pleaded guilty to assault and criminal damage during a domestic incident last year.
Sam Wilkins, aged 42, of Bethel Road, appeared before Haverfordwest Magistrates’ Court on Monday (Apr 7), where he admitted charges of assault by beating and causing criminal damage.
The offences took place on November 7, 2024, in Pembrokeshire. Wilkins was accused of assaulting a woman and damaging a coat valued at £60.
He also admitted breaching bail conditions on March 18, 2025, after contacting an individual he had been ordered not to communicate with.
The bench, chaired by Mrs C Kendrick, sitting with Mrs A Taylor-Jones and Mrs J Morris, remanded Wilkins on conditional bail until April 15, 2025, when he is due to return to court for sentencing.
Bail conditions include:
No contact, directly or indirectly, with named individuals involved in the case,
Not to enter a specified address in Kilgetty,
Child contact to be arranged via a third party only,
Full compliance with probation requirements for a pre-sentence report.
Wilkins was represented by Jess Hill, and the prosecution was led by Dennis Davies of CPS Wales (South West).
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