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Pembrokeshire dogs in for a treat

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A LUXURY dog boarding facility in Pembrokeshire is expanding, with the success of the business driven largely by social media.

The demand for places at Millin Brook Luxury Dog Boarding, a country retreat for dogs in Wiston, has blown away owners Sian and Dave Smith, who only launched the company in April 2018.

There are no traditional metal kennels to be seen, with the husband and wife team offering complete comfort on their 10-acre property. Fully-licensed and insured, they can currently take up to five dogs at a time.

The expansion will increase this to 30 as well as create jobs. Sian and Dave are not alone in working closely with the canines that come to stay. Their sons Ben, 9, and Jacob, 7, help with walks, and their head of guest services and entertainment is Barnaby, the family’s black Labrador.

Sian, who is a retired police officer of 20 years’ service, with 13 years as a mounted police officer, said: “We wanted to create somewhere that we would be happy to send our dog. In spring, we will have 10 state-of-the-art five star suites each with a large living area, play room, luxury beds, underfloor heating, automatic-filling water bowls, and our own-brand dog biscuits. We will also play classical music and infuse the air with lavender oil to help keep the dogs calm and relaxed.

“Our guests will also have chance to use the spa and be pampered and groomed before a photoshoot in a purpose-built studio.

“This would not be possible without the amazing success of the business, which has been driven largely by Facebook. I attended a Superfast Business Wales course on digital marketing to understand more about this area of running a business and I learnt so many things that I have been able to apply to Millin Brook.

“It’s taught me all about the different social media platforms, what to use them for, how to keep branding and hashtags consistent across all channels, and how to use them to their full potential.

“For example, we used Facebook advertising to introduce the business, but we kept the cost down by targeting people by interest and location. Facebook now accounts for 70 per cent of our turnover. I also found out about Google my Business, which is very important to promote us locally in Google search results, and our website accounts for the other 30 per cent of turnover.”

Sian also uses social media to give owners peace of mind so they can enjoy their holiday safe in the knowledge their companion is having a blast.

She added: “We take the dogs on adventures around the stunning Pembrokeshire beaches and countryside and publish pictures and videos to Facebook.

“If a guest is staying with us for at least a week, we also send a postcard of them enjoying their stay. The owners often share the postcards on social media, which helps to spread the word about our brand.

“Our popularity is incredible. We even had someone re-arrange their holiday because we were fully booked!”

A follow up one-to-one with a Superfast Business Wales adviser also revealed further digital solutions to help the business during its growth.

Sian added: “We use a paper diary, which is ok when it’s just five dogs. However, when we take on more we require a more sophisticated system. We will use kennel management software, Kennelbooker, which will manage bookings as well as store vital information including emergency contact details, vet details, vaccinations, custom notes, food and medical requirements, and photos.

“We will be able to access the app remotely so if we are walking a guest on the beach and we need to know something, we have that information in the palm of our hand. We can also use it for invoicing, which will reduce time spent on admin.

“I didn’t realise how much support was out there. I’ve gained so much useful advice and information.”

To find out more about Millin Brook Luxury Dog Boarding, visit http://millinbrook.co.uk/

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Welsh Lib Dems urge First Minister to return dodgy donation

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THIS week in the Senedd, the Welsh Liberal Democrats have urged the First Minister to return the £200,000 donation he received from a company linked to environmental crimes.

Speaking to the Senedd on Wednesday, party leader Jane Dodds MS urged FM Vaughan Gething to return money donated to his campaign by Dauson Environmental, a refuse and recycling business owned by David John Neal.

Mr Neal received a 3-month suspended prison sentence in 2013 for illegally dumping waste at a conservation site on the Gwent levels.

His companies Atlantic Recycling and Neal Soil Suppliers were also prosecuted and given fines and costs of £202,000.

Then in 2017, Mr Neal was given another suspended sentence of 18 weeks, with fines and costs of £230,000 after failing to remove the waste.

The Welsh Lib Dems have called on the FM to return the donation, as part of wider calls for a shift away from the influence of “big money” in Welsh politics.

Commenting, the Leader of the Welsh Liberal Democrats Jane Dodds MS said:

“This entire episode has casted a dark shadow upon Welsh democracy and has rightfully led to many questioning the integrity of Vaughan Gething’s leadership campaign and the way our democracy works here in Wales.

Unfortunately for many of us this is hardly surprising, as our political system has been broken for quite some time now.

A system that empowers the elite donor class whilst simultaneously shutting out the voice of the voter is a perversion of democracy itself.

This is why our wider goal must be to remove the influence of ‘big money’ from Welsh politics once and for all.

We cannot have another government that prioritises the interests of its financial benefactors over those of the Welsh people.

We need to take a firm stance in rooting out the influence of cash in Welsh politics, for the sake of our communities we must start prioritising their interests and needs instead of having more self-serving politicians.”

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Council seeking legal advice to address Withyhedge enforcement

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PEMBROKESHIRE County Council says it has sought legal advice and is contemplating legal proceedings against Withyhedge Landfill operators RML, in regards to the ongoing odour issues at the site.

The Council intends to ask the Court for an injunction requiring RML to abate the public nuisance odour arising from the landfill. Failure to comply with the injunction would be contempt of court, which carries a penalty of up to two years’ imprisonment and unlimited fine.

Following significant work undertaken by RML the Authority is disappointed that the problem has not been resolved and residents continue to be impacted by the odour.

Working in collaboration with Natural Resources Wales (NRW) and Public Health Wales (PHW), we fully appreciate that the communities affected cannot tolerate this any longer.

NRW announced that the first set of deadlines for the completion of actions to tackle the ongoing odour issues at Withyhedge Landfill have been met, one week on following the issuing of further enforcement action on 18th April.

This will be closely monitored by NRW to ensure the operator complies with all the actions set out in Notice by 14 May.

It was deemed appropriate to wait until the operator had carried out mitigation to comply with the enforcement requirements by NRW prior to considering this additional action.

To that end, on 26th April 2024, the Council served RML with a letter of claim and invited them to give legally binding undertakings to abate the odour nuisance or face legal proceedings. The Council also asked for disclosure of documents relevant to the proceedings, including records of waste brought in or removed from the landfill.

The Council has given RML until 14th May 2024 to respond to its letter of claim. This aligns with the current deadline set by NRW under its enforcement notice.

Pembrokeshire County Council Chief Executive Will Bramble welcomed the move. He said: “We are extremely disappointed that RML has not delivered the necessary action to stop the completely unacceptable smells from the site.

“We fully support the additional enforcement action being taken by NRW and continue to work closely with them to do all in our power to correct the situation.

“Our intention to ask the Court for an injunction requiring RML to stop the odour nuisance arising from the landfill, is another part of our collaborative approach. The smell from Withyhedge is having a major impact on residents and visitors. This situation has gone on too long and it is unacceptable.”

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Beautiful, funny and lovely: Family pay tribute to Sian Batchelor

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THE family of a woman has paid tribute to a “beautiful, funny, lovely person.”

Sian Batchelor, aged 32, was found on a beach near Pennar, Pembroke Dock on Tuesday evening, April 30th, 2024.

Her family has issued a statement to say: ‘We are devastated by our loss. Sian was a beautiful, funny, loving person. We will treasure the good times we had with her.

“We would now like time to grieve and would ask to be given privacy in which to do so.”

The circumstances surrounding Sian’s death are being investigated and police would like to hear from anyone with information, sightings of Sian or contact from Sian, between Thursday April 25 to Tuesday April 30.

Police can be contacted either online at: https://bit.ly/DPPContactOnline, by emailing [email protected], or by calling 101. If you are deaf, hard of hearing, or speech impaired text the non-emergency number on 07811 311 908.

Quote reference: DP-20240430-284

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